Smålands Football Association

What Smålands Football Association does

Smålands Fotbollförbund (Smålands FF, SmFF) is a regional district football federation of the Swedish Football Association (Svenska Fotbollförbundet, SvFF), founded on March 19, 1911 in Nässjö and headquartered in Huskvarna/Jönköping, Sweden. The federation administers football, futsal, and beach soccer across the Småland region, serving approximately 320 member clubs and nearly 100,000 active participants — making it Sweden's third-largest football district by member base.

Its service portfolio spans competition administration (senior, junior, youth, children's, futsal, beach soccer, and sanctioned cups), coach and referee education aligned to UEFA conventions, player development through district teams and talent pathways, and club development support including Kvalitetsklubb certification, project funding administration, and the Fair Play League. The federation operates as a non-profit under Sweden's Riksidrottsförbundet (RF-SISU Småland), with revenues sourced from SvFF/RF organizational funding, membership fees, project support funds, and commercial sponsorships (Adidas, Intersport, Toyota Sydost, and others).

The organization runs on standard football administration infrastructure — Fogis for competition management and Min Fotboll as a mobile follow app — supplemented by a third-party club administration platform (Hippoly) and embeddable result widgets distributed to member club websites. It is governed by an elected district board led by Chairman Claes Moberg and administered operationally by District Chief Conny Nilsson from the Jönköping kansli, with no disclosed proprietary technology or AI-driven product surface.

Name

Smålands Football Association

Legal name

Smålands Fotbollförbund

Website

https://smalandsfotbollen.se

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Smålands Fotbollförbund is a Swedish regional football federation (founded 1911) administering football, futsal, and beach soccer for ~320 member clubs and 100,000 participants across Småland under Svenska Fotbollförbundet.

Ownership category

akta.pro rank

Product category

Sports Federation Administration

NAICS

Other Spectator Sports (711219), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Regional football federation
• Football competition administration
• Coach education programs
• Referee training services
• Club development support

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees and Organizational Support: As a regional sports federation affiliated with the Swedish Football Association (SvFF) and RF-SISU Småland, Smålands FF receives organizational funding and support. The federation collects membership fees from approximately 320 member clubs and administers project support funds for club development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Smålands Fotbollförbund (SmFF) is the regional district football federation for Småland, Sweden, administering football, futsal, and beach soccer competitions across children's, youth, junior, and senior categories. It delivers UEFA-aligned coach, referee, and player education, runs district team talent pathways, sanctions cup tournaments, operates the Fair Play League, and supports member clubs through Kvalitetsklubb certification, project funding, and Trygg Fotboll (Safe Football) guidelines. It serves approximately 320 member clubs and nearly 100,000 active participants as a regional arm of the Swedish Football Association.

Product overview

Smålands Fotbollförbund (Smålands FF) is a regional district football federation that administers and develops football across Småland, Sweden. As a district organization within the Swedish Football Association (SvFF), it provides a comprehensive portfolio of services including competition administration for senior, junior, youth, and children's football; futsal and beach soccer competitions; referee and coach education programs; player development initiatives with district teams; Fair Play League monitoring; and club development support including Kvalitetsklubb certification and project funding. The organization also supports the Min Fotboll digital app, provides widgets for clubs to embed results on their websites, and sanctions various football tournaments. The federation serves approximately 320 member clubs with nearly 100,000 active participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Children and Youth Football Competitions (Barn och ungdom) Official administration and management of children's and youth football competitions in the Småland district, including series play from age 7, district championship (DM) youth tournaments, and youth match delegations. Targeted at member football clubs and young players across the region.
• Senior and Junior Football Competitions (Senior och junior) Administration and management of senior and junior league competitions organized by Smålands FF, including series play, playoffs, and league conferences. Serves member football clubs fielding adult and junior teams.
• Futsal Competitions and Development Futsal competitions and development initiatives across men's, women's, and youth categories in the district, including the Swedish Futsal League (SFL) and Regional Futsal League (RFL). Serves futsal clubs and players in the Småland region.
• Beach Soccer Competitions Beach soccer competitions administered by the federation, including the Swedish Championship (SM) tournaments organized within the district. Serves beach soccer clubs and players, with Sweden's first beach soccer club (Vetlanda United IF) located in the district.
• Referee Education (Domarutbildning) Referee training, recruitment, development, and certification programs aligned with the UEFA Referee Convention. Provides the formal pathway for referees to qualify and progress through classifications.
• Coach Education (Tränarutbildning) Coach training and education programs aligned with the UEFA Coaching Convention, offering multiple certification levels and continuing professional development for coaches within member clubs.
• Player Development (Spelarutbildning) Player development programs including district team selection, talent identification, individual development plans, football schools, and inspiration resources for players of all ages. Provides the talent pathway toward regional and national teams.
• Fair Play League (Fair Play-ligan) District-wide Fair Play League competition that tracks and rewards sportsmanship across senior and youth football matches. Reinforces ethical play and disciplinary standards in member clubs.
• Club Development (Föreningsutveckling) Club development support for member associations, including the Kvalitetsklubb (Quality Club) certification framework, project funding administration, and Trygg Fotboll (Safe Football) guidelines. Led operationally by Ellen Strand.
• Cup Sanctions (Cupsanktioner) Official tournament sanctioning and approval services for football, futsal, walking football, and beach soccer cups held within the Småland district. Provides participating clubs with validated tournament status.
• Min Fotboll App Mobile application (linked to the broader Swedish FA platform) that allows users to follow clubs, teams, and matches and access football-related content. Available on iOS and Android, branded under the national Swedish football app.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AdidascoreOthersAdidas is a main sponsor and partner of Swedish football, providing equipment and sponsorship support to the federation and its member clubs.
• IntersportcoreOthersIntersport is a retail partner providing sports equipment and sponsorship for football activities in the Småland region.
• Toyota SydostminorOthersToyota Sydost is a regional sponsor providing vehicle sponsorship and support for federation activities.
• RF-SISU SmålandcoreStrategic or Co-development PartnerRF-SISU Småland is a strategic partner providing organizational support, funding administration, and development resources in collaboration with Smålands FF for sports development in the region.
• Meeting Småland Hotel GroupminorGTM or Marketing PartnerMeeting Småland Hotel Group provides venue and accommodation services for federation events, conferences, and educational activities.
• Lindstroms BilminorOthersLindstroms Bil is a local automotive partner providing vehicle services and support for federation operations.
• UnisportminorOthersUnisport is a sports equipment and apparel partner providing products for clubs and federation activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Svenska Fotbollförbundet (SvFF): National football federation of Sweden and parent body of SmFF. Performs the equivalent administration, education, and development functions across all districts, including setting policy and standards SmFF operates under.
• The Football Association (The FA): National governing body of football in England, operating a parallel federation structure with county FAs that perform analogous regional competition, education, and development roles to Swedish district federations like SmFF.

Direct peers

• Västergötlands Fotbollförbund: District football federation serving Västergötland under SvFF, performing equivalent competition administration and educational functions. Same federation role and structural relationship to SvFF.
• Göteborgs Fotbollförbund: District football federation serving the Göteborg region under SvFF, providing the same federation services as SmFF. Directly comparable in role, though with larger urban club base.
• Dalarnas Fotbollförbund: District football federation for Dalarna under SvFF, administering regional competitions, education, and club development. Closely analogous role and scale to SmFF.
• Stockholms Fotbollförbund (STFF): Regional district football federation serving Stockholm under SvFF, performing the same competition administration, coach/referee education, and club development role as SmFF but in a much larger metropolitan area. Directly comparable mandate and structure.
• Östergötlands Fotbollförbund: District football federation for Östergötland under SvFF. Performs the same federation services as SmFF in an adjacent Swedish region.
• Norrbottens Fotbollförbund: District football federation serving Norrbotten in northern Sweden under SvFF. Same governance, competition administration, and education mandate as SmFF, though in a more sparsely populated geography.
• Skånes Fotbollförbund: Regional district football federation serving the Skåne region under SvFF, with identical functions (competition administration, education, club support). Comparable scale and operating model.
• Bohuslän-Dalslands Fotbollförbund: Smaller district football federation on the Swedish west coast under SvFF, with comparable mandate to administer regional football competitions and education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smalandsff
• YouTubeyoutube.com/user/svenskfotboll
• Facebookfacebook.com/smalandsfotbollen
• LinkedInlinkedin.com/company/smalandsfotbollforbund
• Instagraminstagram.com/smalandsff

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smålands Football Association