SmartCity IoT (by Flexyz)
SmartCity-IoT, a brand of Flexyz B.V., provides IoT-based smart-city solutions to Dutch municipalities, provinces, water boards, and contractors, combining wireless sensors (fill level, soil moisture, air quality, climate, water level, parking) with its ISO-certified IoT Connect data platform and LoRaWAN connectivity.
- Company typePrivate
- Founded-
- HeadquartersHarderwijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SmartCity IoT (by Flexyz) does
SmartCity-IoT is a Dutch smart-city IoT brand operated by Flexyz B.V., a private IT company founded in 2001 and headquartered in Harderwijk, Netherlands. The company develops, produces, and maintains ready-to-use IoT solutions combining wireless sensors, the IoT Connect data platform, and LoRaWAN connectivity. Its product portfolio spans fill-level sensors (for waste containers and feed silos), soil moisture sensors, particulate matter (PM10/PM2.5) sensors, climate sensors, CO2 traffic-light sensors, water-level sensors, and parking sensors, all designed for outdoor and public-space applications. The IoT Connect platform is ISO 9001 and ISO 27001 certified and hosted in Dutch data centers, providing dashboards, alerts, and integration with third-party systems.
The company serves Dutch municipalities, provinces, water boards, and contractors, with named deployments in Harderwijk, Amersfoort, Sittard-Geleen, and Fryske Marren, plus water-board and landscaping customers. Revenue is generated through sensor hardware sales, subscription platform access, connectivity services (primarily via a KPN Things partnership), and professional services for custom installations and integrations. Distribution runs through direct enterprise sales supported by channel partners (KPN Things, Smart City System, iASSET) and active participation in sector trade shows.
The business remains small (approximately 7 employees), founder/management-owned under the Flexyz B.V. parent (KvK 39076532), with no external funding rounds disclosed. The company has gained regional recognition through consecutive CAI Challenge awards (2023 second prize, 2024 winner) and a KVK Innovatie Top 100 finalist placement in 2024, while building out partnerships and a product roadmap aligned with Dutch regulatory drivers such as the Schone Lucht Akkoord.
SmartCity IoT (by Flexyz) firmographics
Firmographics- Name
- SmartCity IoT (by Flexyz)
- Legal name
- SmartCity-IoT by Flexyz (operated by Flexyz B.V.)
- Website
- https://smartcity-iot.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartCity-IoT, a brand of Flexyz B.V., provides IoT-based smart-city solutions to Dutch municipalities, provinces, water boards, and contractors, combining wireless sensors (fill level, soil moisture, air quality, climate, water level, parking) with its ISO-certified IoT Connect data platform and LoRaWAN connectivity.
- Ownership category
- akta.pro rank
SmartCity IoT (by Flexyz) industry classification
Industry- Product category
- Smart City IoT Sensors and Platforms
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Air and Water Resource and Solid Waste Management Programs (92411), Administration of Environmental Quality Programs (924)
- SIC
- Refuse Systems (4953), Auto Controls For Regulating Residential & Comml Environments (3822), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
- akta.pro secondary industries
- Waste Management & Smart Sanitation (Facilities) (HSAPAPAM), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL)
Keywords
Where SmartCity IoT (by Flexyz) is headquartered
LocationHeadquarters
- HQ city
- Harderwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SmartCity IoT (by Flexyz) business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sensor Hardware Sales: Sale of IoT sensors including fill level sensors, soil moisture sensors, climate sensors, air quality sensors, water level sensors, CO2 meters, and parking sensors. Sensors are wireless and rechargeable, produced in the Netherlands.
- IoT Connect Software Platform: Subscription-based access to the IoT Connect data platform for sensor data management, analysis dashboards, alerts, and reporting. Hosted in certified Dutch data centers.
- Connectivity Services: Network and connectivity solutions including LoRaWAN connectivity provided in partnership with KPN Things. Includes private network solutions with company's own gateways when needed.
- Professional Services: Custom IoT development, installation, configuration, training, and ongoing support services for tailored solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SmartCity IoT (by Flexyz) product offering
Product offeringCore offering
SmartCity IoT develops, produces, and maintains ready-to-use Smart City and IoT solutions combining wireless sensors (fill-level, soil moisture, climate, particulate matter, CO2, water level, parking), the IoT Connect data platform, and LoRaWAN connectivity. The offerings target Dutch municipalities, provinces, water boards, and contractors for outdoor and public space monitoring including waste management, green care, air quality, water management, heat stress, and smart parking.
Product overview
SmartCity-IoT by Flexyz develops, produces, and maintains ready-to-use Smart City and IoT solutions consisting of a combination of sensors, applications, and connectivity, targeting Dutch municipalities, provinces, water boards, and contractors. The core platform is IoT Connect, a web application that aggregates data from various wireless sensors and presents it through dashboards with alerting capabilities. The product portfolio includes fill-level sensors for waste containers and silos, soil moisture sensors for green management, air quality sensors (particulate matter and CO2), climate sensors, water level sensors, and parking sensors. The sensors are wireless and rechargeable, manufactured in the Netherlands, and communicate via LoRaWAN through partnerships with KPN Things or private network solutions.
Differentiator
Problem solved
Functional benefit
Brands
- IoT Connect: The IoT platform and web application developed by Flexyz that aggregates and visualizes sensor data from SmartCity-IoT sensors. It provides dashboards, alerts, and data analysis for municipal and enterprise users. The platform is ISO 9001 and ISO 27001 certified and can be hosted in a Dutch certified data center or on-premise.
Products and services
- IoT Connect Central web application and IoT platform that aggregates data from a wide range of wireless sensors and presents it through dashboards, periodic status updates, alerts, and integrations with existing systems. ISO 9001 and ISO 27001 certified, hosted in certified Dutch data centers or on-premise.
- Vulgraadsensor (Fill-Level Sensors) Wireless fill-level sensors for waste containers that monitor fill levels remotely and enable efficient collection routes, reducing unnecessary collection trips, decreasing litter, and lowering costs.
- Bodemvochtsensor (Soil Moisture Sensors) Wireless sensors that measure soil moisture at various depths around green projects, providing remote indication of moisture levels to optimize irrigation and prevent tree loss during dry periods.
- Fijnstofsensor (Particulate Matter Sensors) Air quality sensors measuring fine dust concentrations (PM10 and PM2.5) at any desired location, providing insight into particulate matter levels for municipalities and supporting compliance with the Clean Air Agreement.
- Klimaatsensor (Climate Sensors) Wireless sensors monitoring temperature, humidity, and CO2 both indoors and outdoors, used for heat stress monitoring and climate management in public spaces and buildings.
- CO2-stoplicht (CO2 Traffic Light) Smart CO2 sensor with LED traffic light display showing color-coded warnings (green/orange/red) based on CO2 levels for indoor air quality monitoring in schools and buildings, supporting compliance with Dutch Building Decree 2012.
- Waterpeilsensor (Water Level Sensors) Sensors for remote monitoring of water levels in wells, surface water, wadis, and street drains, supporting urban water management and flood prevention.
- Parkeeroplossing (Smart Parking) Parking sensors that monitor occupancy rates of parking areas, with license plate recognition and integration into the IoT Connect platform for parking policy management and improved traffic flow.
- Vulgraad Silo (Fill-Level Sensors for Silos) Radar-based fill-level sensors for silos that monitor feed inventory remotely, preventing unexpected shortages, saving on urgent deliveries, and enabling improved inventory management via LoRaWAN connectivity.
Quantifiable outcome
- Efficient waste collection routes reduce unnecessary collection trips and associated CO2 emissions
- +3 more outcomes
Companies that use SmartCity IoT (by Flexyz)
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
SmartCity IoT (by Flexyz) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature9 records
SmartCity IoT (by Flexyz) partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KPN ThingscoreStrategic partnership for network connectivity. KPN Things provides LoRaWAN network connectivity for SmartCity-IoT sensor deployments, enabling wide-area coverage for IoT solutions across the Netherlands.
- Smart City SystemcorePartnership with German company Smart City System for parking sensor solutions. Smart City System develops parking solutions used by municipalities to track available parking spaces, with SmartCity-IoT integrating these sensors into the IoT Connect platform.
- CAI HarderwijkcoreCAI (CAI Harderwijk) is a digital infrastructure network operator managing LoRa network infrastructure. The IoT Harderwijk consortium (CAI, Bedrijvenkring Harderwijk, and Flexyz) enables testing and deployment of IoT innovations. CAI Challenge competitions are organized to stimulate innovation.
- IoT Harderwijk ConsortiumminorCollaboration between CAI, Bedrijvenkring Harderwijk (business association), and Flexyz BV with the mission to make knowledge and IoT technology available to make Harderwijk and surrounding area smarter.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SmartCity IoT (by Flexyz) competitors and assessment
Company assessmentDirect peers
- Clarity Movement: Clarity Movement builds low-cost air quality monitoring sensor nodes and a cloud dashboard used by cities and communities worldwide, directly comparable to SmartCity-IoT's fijnstofsensor / luchtkwaliteit use case.
- Libelium: Libelium is a Spanish IoT platform and sensor manufacturer selling multi-purpose environmental sensor nodes (air quality, water, noise, agriculture) via channel partners to municipalities and enterprises — highly comparable to SmartCity-IoT's IoT Connect + LoRaWAN sensor stack.
- Urbiotica: Urbiotica is a Spanish IoT smart-city sensor company offering waste fill-level, environmental, and parking sensors to municipalities — directly overlapping SmartCity-IoT's sensor portfolio and municipal go-to-market across a different European geography.
- Streetline: Streetline (now part of Iteris) provides smart parking sensors, occupancy analytics, and guidance systems to municipalities, directly overlapping SmartCity-IoT's parkeeroplossing offering.
- Paradox Engineering: Paradox Engineering (a Hiro Group company) provides a Smart City Network platform with LoRaWAN sensors for lighting, waste, parking, and environmental monitoring to municipalities — a full-stack European direct competitor to SmartCity-IoT's offering.
- Enevo: Enevo provides ultrasonic fill-level sensors and route-optimization software for waste containers to municipalities and waste haulers worldwide, directly competing with SmartCity-IoT's Vulgraadsensor and IoT Connect waste-monitoring use case.
- Bigbelly: Bigbelly sells smart, sensor-equipped waste and recycling stations with compaction and fill-level telemetry to municipalities and campuses, competing with SmartCity-IoT's waste-monitoring offering on a hardware-plus-software basis.
- Aeroqual: Aeroqual manufactures integrated air quality and gas monitoring sensors (PM, CO2, NOx, VOCs) with cloud software for environmental and indoor air applications, overlapping with SmartCity-IoT's klimaatsensor and fijnstofsensor product lines.
Broad incumbents
- Cisco (IoT Operations / Kinetic): Cisco's IoT operations platform and Kinetic connectivity stack serves large-scale municipal and enterprise IoT deployments, representing the platform-level incumbent that competes with IoT Connect for the data/connectivity layer of smart-city projects.
- Siemens (Smart City / CitySight): Siemens offers broad smart-city and environmental monitoring solutions as part of its Smart Infrastructure portfolio, competing with SmartCity-IoT primarily in larger municipal tenders with broader scope than SmartCity-IoT typically wins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SmartCity IoT (by Flexyz) social profiles
Digital presenceSmartCity IoT (by Flexyz) compliance and trust
Trust signalCompliance2 records
SmartCity IoT (by Flexyz) financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCity IoT (by Flexyz) leadership team
Management profileNumber of profiles
SmartCity IoT (by Flexyz) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCity IoT (by Flexyz) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCity IoT (by Flexyz)
What does SmartCity IoT (by Flexyz) do?
SmartCity IoT develops, produces, and maintains ready-to-use Smart City and IoT solutions combining wireless sensors (fill-level, soil moisture, climate, particulate matter, CO2, water level, parking), the IoT Connect data platform, and LoRaWAN connectivity. The offerings target Dutch municipalities, provinces, water boards, and contractors for outdoor and public space monitoring including waste management, green care, air quality, water management, heat stress, and smart parking.
Is SmartCity IoT (by Flexyz) a public or private company?
SmartCity IoT (by Flexyz) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartCity IoT (by Flexyz) founded?
SmartCity IoT (by Flexyz) was founded in -1. It employs 1 to 10 people.
Where is SmartCity IoT (by Flexyz) based?
SmartCity IoT (by Flexyz) is headquartered in Harderwijk, Netherlands, in the Europe region.
How does SmartCity IoT (by Flexyz) make money?
Four revenue lines are on record. Sensor Hardware Sales are the primary driver. The others are ioT Connect Software Platform, connectivity Services and professional Services.
Who are SmartCity IoT (by Flexyz)'s main competitors?
Direct peers on record are Clarity Movement, Libelium, Urbiotica, Streetline, Paradox Engineering, Enevo, Bigbelly and Aeroqual. Broad incumbents are Cisco (IoT Operations / Kinetic) and Siemens (Smart City / CitySight).
Does SmartCity IoT (by Flexyz) have an API?
No public API is recorded for SmartCity IoT (by Flexyz).
What industry is SmartCity IoT (by Flexyz) in?
SmartCity IoT (by Flexyz)'s product category is Smart City IoT Sensors and Platforms. Its primary akta.pro industry code is BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities), with a secondary code of HSAPAPAM, Waste Management & Smart Sanitation (Facilities). Its NAICS code is 9251 and its SIC code is 4953.