Smart Gift

What Smart Gift does

Smart Gift is a Polish B2B corporate gifting company that curates, assembles, personalizes, and delivers custom-branded gift packages for corporate clients. Operating as a brand of Employer Branding Solution Sp. z o.o. (a Polish Sp. z o.o. registered in Pabianice/Tuszyn), the company serves HR departments, corporate event organizers, and business partners across Poland and internationally, with primary use cases including employee onboarding, holiday gifting, trade shows, team-building events, and children-of-employees occasions.

The product portfolio is organized into multiple themed collections: eight fruit-themed onboarding sets (Apple, Avocado, Blueberry, Coconut, Orange, Pineapple, Strawberry, Watermelon) with tiered price points; an eco-friendly line featuring FSC-certified seed-paper notebooks and recycled-material pencils; Christmas, forest-themed, trade show, children's, pet-themed, and urban/CSR-focused gift sets; plus add-on custom branded merchandise via laser engraving, screen printing, UV printing, hot stamping, and CNC cutting. The company runs its own e-commerce storefront at smart-gift.pl with a structured quote request workflow and multi-address door-to-door delivery, supplemented by organic social presence on Facebook, Instagram, LinkedIn, YouTube, and TikTok.

The business model is transactionally B2B with one-time purchases rather than subscriptions, priced in PLN with volume discounts (50-unit minimum, escalating tiers to 500 units). Revenue is generated through custom corporate gift packages and branded merchandise sales. The company appears bootstrapped and founder-led, with no disclosed institutional funding, no public revenue figures, and no named customer logos in the available data.

Name

Smart Gift

Legal name

Employer Branding Solution Sp. z o.o.

Website

https://smart-gift.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Gift is a Polish B2B corporate gifting company that curates, assembles, and delivers custom branded gift sets for HR departments, corporate event organizers, and business partners across Poland and internationally.

Ownership category

akta.pro rank

Product category

Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Gift Sourcing & Procurement (Local & Online) (HSACANAB), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Corporate gifting services
• Promotional merchandise
• Employee onboarding gifts
• Branded merchandise
• Corporate gift packages

Headquarters

HQ city

Pabianice/Tuszyn

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Corporate Gift Packages: Smart Gift generates revenue through the sale of custom-curated gift packages for corporate clients. These packages include branded merchandise, eco-friendly products, and personalized items for employee onboarding, holiday gifts, and corporate events. Pricing is volume-based with minimum order quantities of 50 units.
2. Branded Merchandise: Sale of individual branded promotional items such as eco-friendly notebooks with seed paper, branded pens, bags, towels, and other corporate merchandise. Products can be customized with client logos through various printing methods.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Smart Gift is a B2B provider that designs, assembles, packages, and ships custom corporate gift packages for employee onboarding, holidays, events, and partner appreciation. The company curates themed collections (onboarding, eco-friendly, Christmas, forest, trade show, children's, pet, urban CSR) and applies client branding through laser engraving, screen printing, UV printing, hot stamping, and CNC cutting, with delivery handled direct to multiple recipient addresses in Poland and abroad.

Product overview

Smart Gift is a Polish employer branding company offering comprehensive gift composition, packaging, and shipping services for businesses. The core offering consists of multiple product lines: themed onboarding gift sets in eight flavors (Apple, Avocado, Blueberry, Coconut, Orange, Pineapple, Strawberry, Watermelon) with customizable electronics and eco-products; an eco-friendly product line featuring seed-embedded notebooks, eco pencils, and growing bookmarks with FSC and recycled certifications; seasonal Christmas and forest-themed sets; trade show kits; children's gifts; pet-themed merchandise; and urban CSR-focused sets. All products support custom branding through laser engraving, screen printing, UV printing, and other personalization methods. The service includes full gift assembly, premium packaging, and direct-to-recipient delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Onboarding Gift Sets (Apple, Avocado, Blueberry, Coconut, Orange, Pineapple, Strawberry, Watermelon lines) Pre-packaged employee onboarding gift sets with customizable branding, eco-friendly packaging, and various themed product combinations including electronics, accessories, and eco-products. Each of the eight themed lines offers multiple package configurations (#1 through #10) with different contents and price points designed for HR teams to welcome new hires.
• Eco-Friendly Products (Notes with Seeds, Eco Pencils, Growing Bookmarks) Environmentally certified promotional products including seed-embedded notebooks (available in various seed varieties: pine, oxytree, football, strawberry, tomato, chilli, sunflower, carrot, forget-me-not, basil, lavender, white daisy), eco pencils made from recycled materials, and growing bookmarks. Products feature FSC certification and recycled paper options and can be customized with client branding.
• Christmas Gift Sets (Zestawy Świąteczne) Specialized holiday gift packages featuring forest-inspired themes with seasonal aromas and nature-inspired flavors, delivered in decorated packaging for end-of-year corporate gifting.
• Trade Show Gift Kits Promotional gift sets designed for trade show events to attract visitor attention and engagement, featuring branded merchandise aimed at event organizers and exhibitors.
• Children's Gift Sets Age-appropriate creative toy sets for children of employees, available for occasions such as Easter, Children's Day, and Christmas, designed to stimulate imagination and provide developmental experiences as part of family-inclusive corporate gifting programs.
• Forest Gift Sets (Zestawy Leśne) Nature-inspired gift packages featuring forest themes with aromatic and flavor profiles inspired by nature, suitable for corporate events and seasonal gifts.
• Pet Gifts Eco-friendly pet-related promotional gifts made from certified materials, addressing growing demand for pet-inclusive corporate gifting.
• Urban Gift Sets (Zestawy Miejskie) Locally sourced and responsibly produced gift sets supporting local purchasing under a CSR initiative (#CSR), aimed at companies seeking locally-rooted gifting options.
• Custom Branded Merchandise Personalized promotional items with company branding through various methods including laser engraving, screen printing, UV printing, hot stamping, and CNC cutting, available as standalone promotional merchandise.
• Gift Composition, Packaging and Direct Delivery Service Full-service gift curation, assembly, and packaging with high aesthetic and safety standards, including custom box options (cardboard or wooden crate) and door-to-door delivery to multiple addresses in Poland and internationally.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alyce: Corporate gifting and direct mail platform for B2B sales and marketing teams. Comparable because it solves the same end-to-end corporate gifting problem, though with a SaaS-first delivery model versus Smart Gift's service-only approach.
• Swag.com: US-based corporate swag and branded merchandise supplier serving HR and marketing teams. Comparable use case (employee onboarding, event swag) with a technology-enabled catalog and distribution model.
• Loop & Tie: US corporate gifting company specializing in curated, eco-conscious gift collections for employee and client gifting. Directly comparable mission (sustainable corporate gifting) but at larger scale and with broader US distribution.

Emerging players

• Sendoso: US-based corporate gifting platform with a technology-first approach. Comparable because it targets B2B buyers seeking outsourced direct-mail and corporate gift programs, but more sophisticated on the software/workflow side.
• Reachdesk: UK-based corporate gifting and direct mail platform serving enterprise B2B teams. Comparable end-buyer (corporate gifting/HR/marketing) and use cases, with a more software-driven operating model.

Broad incumbents

• 4imprint: One of the largest publicly listed promotional products distributors in North America/UK, offering branded merchandise, custom gifts and apparel. Comparable product category (branded merchandise/corporate gifts) but much broader scale, catalog, and geographic reach.
• Vistaprint: Global custom printing and branded merchandise platform owned by Cimpress. Comparable in offering customized/personalized promotional products to businesses, but at vastly larger scale with a much wider product portfolio.

Regional players

• Corporate Gift Co. UK corporate gifting specialist offering curated gift boxes and hampers for employee and client gifting. Comparable end-customer and service offering but UK-focused with no Polish market presence.
• Notebooktherapy: Polish online retailer specializing in notebooks, stationery and gift sets. Comparable as a Polish gift/stationery e-commerce competitor targeting similar consumer and corporate gifting occasions.
• AlphaPrint: Polish promotional products and corporate gifting supplier offering branded merchandise, packaging and personalization. Direct comparable in the same Polish market serving similar B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@smartgift2238
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/smartgiftpl
• Instagraminstagram.com/smart_gift.pl
• TikToktiktok.com/@smart_gift.pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Gift