What Smart SEO does

Smart SEO (סמארט קום אס.אי.או 2009 בע"מ) is an Israeli digital marketing agency founded in 2009 by Shahar Azar and headquartered at Tscrernikovski 25 in Tel Aviv-Yafo. The firm operates with a 12-person team and is a certified Google Partner, delivering four integrated service lines: organic SEO (keyword research, on-page optimization, technical SEO, content, and link building), Google Ads management, YouTube advertising (Bumper, TrueView in-stream, Video Discovery formats), and AI-driven GEO/AEO search optimization targeting generative engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. Underlying technology is industry-standard — Wix for hosting, Google Ads and Google Analytics for tracking and paid media, Meta for remarketing — with proprietary differentiation limited to the Query Fan-Out content methodology and Hebrew-language SEO expertise.

The business runs as a privately-held, founder-owned professional services agency with no external funding, no subsidiaries, and no parent company. Revenue is generated through monthly SEO retainers, project-based fees, and paid media management fees; pricing is not publicly disclosed and contracts are positioned as flexible and non-binding. Go-to-market is sales-led via direct phone outreach (054-4750316), website contact forms, and referral/word-of-mouth channels. Customer base spans enterprise telecom clients (012 Smile, Partner, Hot Mobile, Golan Telecom, Adika) down to local SMBs across museums, hotels, wineries, event venues, clinics, galleries, and supply-chain firms — concentrated entirely in the domestic Israeli market with no disclosed international footprint and a horizontal segmentation approach targeting both growth-stage SMBs and established companies.

Name

Smart SEO

Legal name

סמארט קום אס.אי.או 2009 בע"מ

Website

https://smart-seo.co.il

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart SEO is a Tel Aviv-based, founder-owned Israeli digital marketing agency offering organic SEO, Google Ads management, YouTube advertising, and AI-driven GEO/AEO search optimization to Israeli SMBs and enterprises across 12 staff.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Search engine optimization
• Google Ads management
• YouTube advertising services
• Generative engine optimization
• Website development services

Headquarters

HQ city

Tel Aviv-Yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SEO Services (Organic Search): Organic search engine optimization services including keyword research, on-page optimization, technical SEO, content creation, and link building. Revenue is generated through monthly retainer agreements or project-based fees for ongoing optimization work.
2. Google Ads Management: Paid search advertising management on Google and YouTube platforms. Services include campaign setup, keyword targeting, ad creation, optimization, and performance tracking. Revenue model based on management fees plus ad spend handling.
3. Website Building: Custom website and landing page construction for businesses. Includes impression sites, content sites, and e-commerce stores built to client specifications and budgets.
4. YouTube Advertising: YouTube video advertising services including bumper ads, TrueView in-stream ads, and video discovery ads with targeting by demographics, interests, keywords, and remarketing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Smart SEO is an Israeli digital marketing agency that delivers organic SEO, Google Ads management, YouTube advertising, AI-powered search optimization (GEO/AEO for ChatGPT, Gemini, Google AI Overviews, and Perplexity), and custom website building to Israeli businesses. Services are sold on monthly retainer or project-fee engagements via direct phone and contact-form sales, with no binding contracts.

Product overview

Smart SEO is a digital marketing agency (סמארט קום אס.אי.או 2009 בע"מ) founded in 2009, operating as a unified service platform rather than a modular software product. Its core offerings consist of four integrated digital marketing services: (1) קידום אתרים SEO — organic search engine optimization covering keyword research, on-page SEO, technical SEO, content creation, and link building; (2) פרסום ממומן בגוגל — paid Google Ads management including search, display, video, and shopping campaigns; (3) פרסום ביוטיוב — YouTube advertising with Bumper ads, TrueView in-stream, and Video Discovery formats; and (4) קידום אתרים ב-AI — an AI-powered SEO module covering GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to optimize content for AI search engines like Google AI Overviews, Gemini, ChatGPT, and Perplexity. An additional module for בניית אתרים — website building and landing pages — is offered as a complementary service for clients needing a new digital presence. The company is a Google Certified Partner managing hundreds of campaigns since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic SEO (קידום אתרים SEO) Organic search engine optimization service that improves website visibility in Google's search results, including keyword research, on-page optimization, technical SEO, content creation, and link building to drive organic traffic for Israeli businesses.
• Google Ads Management (פרסום ממומן בגוגל) Paid Google advertising service using Google Ads to display targeted ads in search results and across the Google Display Network, with a pay-per-click model covering campaign setup, keyword targeting, ad creation, optimization, and performance tracking.
• YouTube Advertising (פרסום ביוטיוב) YouTube advertising service including Bumper ads, TrueView in-stream, and Video Discovery formats, with targeting by audience demographics, interests, keywords, and remarketing, run via Smart SEO's Google Partner status.
• AI-Powered SEO / GEO / AEO (קידום אתרים ב-AI) AI optimization service for generative search engines (GEO) and answer engines (AEO), helping websites appear in AI-generated answers from tools such as Google AI Overviews, Gemini, ChatGPT, and Perplexity. Includes the Query Fan-Out content strategy and paragraph-level content optimization.
• Website Building (בניית אתרים ודפי נחיתה) Custom website building service covering professional websites, content sites, and e-commerce stores, with landing page construction tailored to client needs across all budget levels.

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Google PartnerscoreTechnology or IntegrationSmart SEO is a certified Google Partner authorized to advertise on Google Ads and YouTube platforms. This certification indicates that employees have passed Google's certification exams for advertising tools, providing quality assurance for clients seeking professional Google advertising management. The partnership allows access to Google's advertising platforms and partner resources.

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• WebFX: Performance-focused digital marketing agency with a strong SEO and paid media offering. Comparable service stack but operates at much larger scale with proprietary technology.
• Wpromote: Large US digital marketing agency with full SEO, paid media, and content capabilities. Comparable service mix but broader scale and larger enterprise client base.

Direct peers

• Sequence: Israel-based digital marketing agency offering SEO, paid media, and content marketing services to enterprise clients. Direct competitor in the same Israeli market with overlapping service offerings.
• Straight North: US-based digital marketing agency delivering SEO, PPC, and web design services to mid-market clients. Highly comparable service mix and client profile.
• Ignite Visibility: US-based SEO and digital marketing agency offering SEO, paid media, and social media services. Comparable peer in the same service category with a similar SMB-to-mid-market client profile.
• Webpals Group: Israel-based performance marketing agency with expertise in paid acquisition, affiliate, and SEO. Comparable peer operating in the same market with similar digital marketing services.
• Victorious SEO: SEO-focused digital marketing agency offering technical SEO, content, and link-building services. Direct peer in the same SEO services category with similar SMB-focused positioning.
• Elevator: Israeli digital marketing agency specializing in SEO, PPC, and social media. Direct competitor targeting Israeli SMBs and enterprises with comparable service bundles.

Others

• inwise: Israeli marketing technology company offering email marketing and automation. Listed as a Smart SEO client and a relevant regional martech peer adjacent to the digital marketing ecosystem.

Regional players

• Matrix (Israel): Israeli digital marketing and advertising agency offering SEO, media buying, and creative services. Comparable regional competitor serving similar Israeli clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SmartSEO_LTD
• YouTubeyoutube.com/c/SmartseoCoIlmarketing
• Facebookfacebook.com/smart.seo.il
• LinkedInlinkedin.com/company/smart-seo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart SEO