Inwise
Inwise is a privately held Israeli software vendor offering an AI-assisted, multi-channel marketing automation cloud (email, SMS, WhatsApp, landing pages, automation) to businesses of all sizes, with both SaaS and on-premise deployment options.
- Company typePrivate
- Founded2000
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inwise does
Inwise (inwise Ltd.) is an Israel-based, privately held marketing-automation software vendor founded around 2000 and headquartered in Petah Tikva. The company offers an AI Marketing Cloud that combines email marketing, SMS, WhatsApp Business, landing pages, popup and signup forms, transactional messaging, and behavior-triggered marketing automation in a single platform, available both as a cloud SaaS application and as an on-premise installation. Core technical components include a drag-and-drop content editor, a RESTful API for external integrations, native connectors to Salesforce (bidirectional sync), Magento, Zapier, Microsoft SQL Server, Google Analytics, and Oracle, and AI-assisted content generation for text and images.
The company monetizes through a mix of recurring and usage-based streams: contact-count subscriptions, fixed on-demand monthly packages, prepaid email/SMS/WhatsApp credits valid for two years, custom design services, and traffic-volume extensions. Pricing is not publicly disclosed. Distribution combines a self-serve free trial for SMBs with direct enterprise field sales for larger accounts, plus a presence on the Salesforce AppExchange. Named customers include SAP, Somfy, Air Canada, Yes, UTI, and MAC (Estée Lauder), alongside an undisclosed SMB long tail. The company is founder-owned and bootstrapped with no disclosed external funding rounds, holds ISO 27001, GDPR, and COPPA certifications, and operates with a headcount in the 11–50 range under CEO Shai Cohen.
Inwise firmographics
Firmographics- Name
- Inwise
- Legal name
- inwise Ltd.
- Website
- https://inwise.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inwise is a privately held Israeli software vendor offering an AI-assisted, multi-channel marketing automation cloud (email, SMS, WhatsApp, landing pages, automation) to businesses of all sizes, with both SaaS and on-premise deployment options.
- Ownership category
- akta.pro rank
Inwise industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Inwise is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Inwise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Contact Package): Monthly subscription-based pricing charged per number of contacts in the account. Automatic monthly billing at end of each calendar month for the following month, regardless of submission volume.
- On-Demand Package: Pre-defined monthly payment package with automatic charging at end of each calendar month for the previous month's usage.
- Email/SMS/WhatsApp Credits: One-time advance purchase of message credits (email credits, SMS credits, WhatsApp credits) valid for 2 years or until consumed. Credit-based consumption model.
- Custom Design Services: One-time professional services for custom design work, billed in advance. Non-refundable upon cancellation.
- Traffic Volume Extensions: Additional storage/traffic capacity sold to clients exceeding standard 200MB per End User limit, with pricing based on extension requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based subscription charged monthly per number of contacts |
| Subscription | Monthly | Fixed monthly payment for predefined service package |
| Unit Pricing | Pay-as-you-go | Advance purchase of message credits valid for 2 years |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Inwise product offering
Product offeringCore offering
Inwise provides an AI-powered marketing cloud platform that enables businesses to design, automate, and analyze multi-channel digital marketing campaigns across email, SMS, WhatsApp Business, landing pages, popup forms, and signup forms. The platform includes AI-generated text and image content, behavior-based marketing automation, drag-and-drop editors, and RESTful API integrations, delivered as cloud-based SaaS or on-premise installation.
Product overview
inwise is an AI Marketing Cloud platform providing a multi-channel digital marketing ecosystem. The core platform integrates email marketing, SMS, WhatsApp Business, landing pages, popup forms, signup forms, and marketing automation. The platform uses AI to generate texts and images for one-click newsletter creation. Users can automate customer journeys based on behavior triggers, send transactional messages, and manage conversations across channels. The system offers both cloud-based SaaS and on-premise deployment options, with drag-and-drop editors for emails and landing pages, personalization capabilities, and analytics for campaign performance tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Marketing Cloud Unified marketing cloud platform integrating multi-channel solutions (email, SMS, WhatsApp) with AI-generated content capabilities for businesses of all sizes.
- Email Marketing Design and send newsletters and marketing campaigns with drag-and-drop editor, responsive templates, and personalization capabilities.
- SMS - Text Messages Send text messages instantly to contacts with sender name or phone number, including personal messages and links to mobile websites and landing pages.
- WhatsApp Business WhatsApp Business integration for messaging with customers via the world's most popular communication channel.
- Landing Pages Create landing pages to attract more leads and close more deals with drag-and-drop editor and customizable templates.
- Popup Forms Attract and collect more leads and subscribers through customizable popup forms embedded on websites.
- Signup Forms Convert online traffic into customers with customizable signup forms for list building.
- Marketing Automation Automate marketing tasks with behavior-based triggers and predefined action sequences for customer journeys.
- Transactional Messaging Send transactional emails and SMS messages for order confirmations, password resets, and delivery updates.
- Conversations Chat management interface allowing organizations to manage all communication channels from one synchronized place.
- Marketing Cloud On-Premise On-premise installation option for organizations requiring data hosting on their own servers.
Quantifiable outcome
- 72% of customers prefer receiving marketing content via email
- +1 more outcomes
Companies that use Inwise
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Inwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Inwise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreSalesforce integration enabling bi-directional contact synchronization, lead syncing, customer segmentation, and unified customer view. Available on Salesforce AppExchange. Allows adding contacts from Salesforce to inwise quickly without switching between systems.
- MagentocoreNative integration with Magento e-commerce platform for seamless connection between online store data and marketing campaigns.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Inwise competitors and assessment
Company assessmentDirect peers
- Constant Contact: Constant Contact is an established SMB email marketing and automation platform — overlapping Inwise's core email automation offering for small and mid-sized businesses.
- HubSpot Marketing Hub: HubSpot's Marketing Hub offers email marketing, automation, landing pages, forms, and CRM integration — closely mirroring Inwise's stack and serving the same SMB-to-enterprise spectrum.
- Mailchimp: Mailchimp is one of the largest SMB-focused email and multi-channel marketing automation platforms; directly competes with Inwise on email campaigns, automation, landing pages, and PLG self-serve onboarding.
- GetResponse: GetResponse provides email marketing, automation, landing pages, and webinars; competes for the same SMB and mid-market customers seeking all-in-one marketing tools.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's marketing automation suite is Inwise's most direct enterprise CRM-tied competitor; both emphasize Salesforce integration, lead nurturing, and bi-directional contact sync.
- Klaviyo: Klaviyo is a data-driven email/SMS marketing platform focused on e-commerce with strong segmentation and automation — overlaps with Inwise's e-commerce, multi-channel, and behavior-triggered automation capabilities.
- ActiveCampaign: ActiveCampaign combines email marketing, automation workflows, CRM, and SMS — a comparable mid-market SMB platform competing for the same customer profile as Inwise.
- Brevo (formerly Sendinblue): Brevo offers email, SMS, WhatsApp campaigns, marketing automation, and landing pages — directly mirroring Inwise's multi-channel value proposition at SMB/mid-market price points.
Emerging players
- Omnisend: Omnisend focuses on e-commerce email/SMS marketing automation with strong Shopify/Magento integrations; competes with Inwise's e-commerce segment and Magento integration story.
- Drip: Drip is an e-commerce CRM and marketing automation platform with behavior-based workflows — overlaps with Inwise's automation and e-commerce use cases, particularly for SMB online retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Inwise social profiles
Digital presenceInwise compliance and trust
Trust signalCompliance3 records
Inwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inwise leadership team
Management profileNumber of profiles
Profiles1 record
Inwise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inwise
What does Inwise do?
Inwise provides an AI-powered marketing cloud platform that enables businesses to design, automate, and analyze multi-channel digital marketing campaigns across email, SMS, WhatsApp Business, landing pages, popup forms, and signup forms. The platform includes AI-generated text and image content, behavior-based marketing automation, drag-and-drop editors, and RESTful API integrations, delivered as cloud-based SaaS or on-premise installation.
Is Inwise a public or private company?
Inwise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inwise founded?
Inwise was founded in 2000. It employs 11 to 50 people.
Where is Inwise based?
Inwise is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Inwise make money?
Five revenue lines are on record. Subscription Plans (Contact Package) is the primary driver. The others are on-Demand Package, email/SMS/WhatsApp Credits, custom Design Services and traffic Volume Extensions.
Who are Inwise's main competitors?
Direct peers on record are Constant Contact, HubSpot Marketing Hub, Mailchimp, GetResponse, Salesforce Marketing Cloud Account Engagement (Pardot), Klaviyo, ActiveCampaign and Brevo (formerly Sendinblue). Emerging players are Omnisend and Drip.
Does Inwise have an API?
Yes. inwise system includes a RESTful API interface that can integrate with various systems and software. Advanced synchronization options are available while using the REST API for contact management and other integrations. Developer documentation is at api.inwise.com/rest/v1/docs/index.
What industry is Inwise in?
Inwise's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 51821 and its SIC code is 7372.