What Softball Manitoba does

Softball Manitoba is the provincial governing body for softball in the Canadian province of Manitoba, operating as a nonprofit organization headquartered at 428-145 Pacific Avenue in Winnipeg. The organization administers the sport across three competitive divisions — Minor (youth, U11-U19), Fast Pitch (adult competitive including U23, Seniors, Masters 35+/40+, Open, Intermediate), and Slo-Pitch (recreational and competitive adult leagues including 55+) — with three competitive classifications (AAA high-performance, AA regional development, A community level). It serves a distributed base of players, coaches, umpires, and community clubs, operating under a hierarchical channel structure in which local clubs and regional leagues (e.g., MPSL, ACEAF, Ladies Fastpitch League of Winnipeg, Southeast Ladies Softball League, Westman Border Fastball) feed participation upward to provincial championships, which in turn serve as qualifiers for Western Canadian and Canadian Championships under its affiliation with Softball Canada.

The organization's core products are development and certification programs rather than discrete commercial goods: athlete development pathways (Learn to Play Softball for ages 4-9, CANpitch pitching instruction, Tobacatch catching development, the Manitoba Softball Academy split into Elite and Development streams), NCCP-aligned coach certification (Community Softball and Competition Introduction clinics), Level 1-5 umpire certification with mentorship, the Female Coach Mentorship Program, and Safe Sport compliance infrastructure under the Protecting Youth in Sport Act. Its underlying technology is the RAMP Interactive platform, which powers all online registrations (player, team, provincial entry, umpire, coach), tournament management, travel permits, and insurance documentation. Supporting integrations include Coach's Eye (pitching video instruction), Respect in Sport (mandatory coach certification), and Sterling BackCheck (background screening).

Softball Manitoba's revenue model is fee-based across five streams: annual membership/registration fees ($25 Learn to Play; $40-$50 youth competitive; $35 adult), provincial championship entry fees ($300-$500 per team by category), coaching certification fees ($125 Community Softball clinic; $225 Competition Introduction clinic), umpire registration fees ($90-$155 by level and age), and Academy session fees plus travel add-ons. GTM is community-led: players register through their local community clubs, which are members of regional leagues, with all transactions processed through RAMP. The organization is led by Executive Director Susan Lamboo, supported by approximately 6 staff, and receives program-specific funding from Sport Manitoba, Manitoba Liquor & Lotteries (Female Coach Mentorship Program), and Manitoba Hydro (Manitoba Games title sponsorship).

Name

Softball Manitoba

Legal name

Softball Manitoba

Website

https://softball.mb.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Softball Manitoba is the nonprofit provincial governing body for softball in Manitoba, Canada, administering youth and adult league play, coach and umpire certification, provincial championships, and athlete development programs through the RAMP Interactive registration platform.

Ownership category

akta.pro rank

Product category

Amateur Sport Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Provincial sport governance
• Amateur softball programs
• Coach certification training
• Umpire development clinics
• Athlete development pathways

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership/Registration Fees: Players pay registration fees ranging from $25.00 for Learn to Play to $50.00 for U13 and competitive categories. These fees fund the organization's operations and insurance coverage.
2. Provincial Championship Entry Fees: Teams pay provincial entry fees ranging from $300-$500 per team depending on category. AAA and competitive teams pay higher fees than recreational categories.
3. Coaching Certification Fees: Community Softball Clinic fees of $125.00 and Competition Introduction Clinic fees of $225.00, plus additional eLearning module fees for NCCP certifications.
4. Umpire Registration Fees: Level 1-2 umpires under 21 pay $90.00, Level 1-2 over 21 pay $130.00, and Level 3-5 umpires pay $155.00 for annual registration and certification.
5. Academy Program Fees: Manitoba Softball Academy Elite and Development programs charge session fees for training sessions, plus additional team travel fees for tournament participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Softball Manitoba is the provincial governing body for softball in Manitoba, Canada. It organizes and regulates Minor, Fast Pitch, and Slo-Pitch divisions across age categories from U11 to adult, provides coach certification (NCCP) and umpire training, sanctions provincial championships, and operates athlete development programs including Learn to Play Softball, Canpitch, Tobacatch, and the Manitoba Softball Academy. All registrations, team rosters, and provincial championship entries are processed through the RAMP Interactive platform.

Product overview

Softball Manitoba is the provincial governing body for softball in Manitoba, operating under the RAMP Interactive digital platform. Its product portfolio centers on athlete, coach, and official development programs, organized into three competitive classifications (A, AA, AAA) across Minor Division (U11-U19), Fast Pitch, and Slo-Pitch. Key programs include Learn to Play Softball (ages 4-9, national curriculum), Canpitch (pitching instruction via Coach's Eye video platform), Tobacatch (catching development), Manitoba Softball Academy (split into Elite and Development streams), and comprehensive coach certification via NCCP pathways with Respect in Sport integration. Umpiring programs offer Level 1-5 certification with mentorship support. Provincial Championships serve as qualifiers for Canadian and Western Canadian Championships. The organization also provides Safe Sport policies, mandatory screening (CRC/CARC), insurance coverage, and the Female Coach Mentorship Program. All registrations and tournament management flow through the RAMP Interactive platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Play Softball A national youth development program for ages 4-9 introduced through schools, minor softball associations, and youth organizations. The program uses age-appropriate lesson plans based on playground games, with three levels: Level 1 (Ages 4-5), Level 2 (Ages 6-7), and Level 3 (Ages 8-9). Each session runs 9 weeks with 2 sessions per week. Player registration fee is $25.00.
• Canpitch Program A national pitching development program facilitated by Softball Manitoba's Master Pitching Instructor Greg Bouchard. Canpitch offers structured pitching instruction using Coach's Eye video demonstrations covering presentation/pause, step-back, start-back, and standard pitching delivery methods. Summer pitching camps offered at community locations with up to 10 spots per session at $200 total cost.
• Tobacatch Catching Program A two-stage catching development program led by former National Team catcher Hailey Unger. Tobacatch covers stance, shifting, receiving, framing, blocking, throwing, bunts, and catcher responsibilities. Tobacatch Advanced adds passed balls, plays at home, pop ups, pitch variety, game calling, and defensive drills.
• Manitoba Softball Academy A structured skill development program split into two streams: Elite (high-performance for athletes targeting collegiate, provincial, or national team play, ages 11-17, November-March, 12 sessions plus USA travel tournaments) and Development (A/AA athletes ages 11-16, position player and pitcher/catcher sessions). Led by Coach Paige Churchill and Coach Dani Klassen.
• Umpiring Programs Comprehensive umpire development including Level 1-5 certification clinics (combining online theory and in-person mechanics), mentorship pairing for officials in their first 3 years with veteran mentors, registration and clinic listings, umpire communication cards, casebook resources, WBSC manuals, and recognition awards including Wayne Deschouwer Umpire of the Year, Ellery Scatch Northern Umpire of the Year, and Grassroots Umpire of the Year. Umpire registration fees range from $90 to $155.
• Coach Certification and Training Coach education through NCCP pathways including Community Softball Clinic ($125.00 for 1 in-person day plus eLearning modules) and Competition Introduction Clinic ($225.00 for 3 virtual modules plus 1 in-person weekend). Requirements vary by classification: A/AA coaches need Respect in Sport, CRC, Foundations of Coaching Softball Part 1, and Make Ethical Decisions; AAA head coaches must be Competition Introduction certified.
• Female Coach Mentorship Program A mentorship initiative pairing up to nine mentor coaches with nine mentee coaches across all minor categories (U11-U19) and classifications (A, AA, AAA). Funded by Sport Manitoba and Manitoba Liquor & Lotteries. Mentors must have 3+ years coaching experience and Competition-Intro certification for AAA teams. Mentees receive certification training and coaching resources.
• Provincial Championships Provincial championship tournaments across Minor Division (U11-U19 in A, AA, AAA), Fast Pitch (Masters, Seniors, U23), and Slo-Pitch divisions. Championships serve as qualifiers for Canadian Championships and Western Canadian Championships. Entry fees range from $300-$500 per team depending on category.
• Canada Games Program Team Manitoba selection and development for the Canada Summer Games. The 2029 Games will be held in Moncton and Saint John, New Brunswick (July 27 - August 12). Programs include U19 Women's (head coach applications open until October 31, 2026) and U20 Men's softball, including player identification camps, Winter Development Program, and team roster announcements.
• Safe Sport Program A safe sport environment program following Softball Canada's National Safe Sport Program. Includes mandatory Respect in Sport certification, Criminal Record Checks and Child Abuse Registry Checks, screening policies, Code of Conduct and Ethics (required as of April 1, 2026 under the Protecting Youth in Sport Act), Zero Tolerance Policy, concussion protocols, and access to the sport support line.
• Insurance Programs Comprehensive Sport Accident and Liability Insurance coverage for all players, coaches, officials, administrators, and volunteers registered with Softball Manitoba programs and Member Associations. Coverage applies to practices and games within Canada only. Travel permits are required for out-of-province competition.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Sport ManitobacoreStrategic or Co-development PartnerProvincial sport governing body providing support, resources, and alignment with sport development initiatives. Softball Manitoba follows Sport Manitoba's Safe Sport Policy Manual and operates within their regional boundaries framework.
• Softball CanadacoreStrategic or Co-development PartnerNational governing body for softball in Canada. Softball Manitoba follows Softball Canada's National Safe Sport Program, Official Rule Book, coaching certification (NCCP) standards, and participates in Canadian Championships.
• Manitoba Liquor & LotteriescoreGTM or Marketing PartnerFunding partner for the Female Coach Mentorship Program, supporting development of female coaches across Manitoba in partnership with Sport Manitoba.
• Manitoba HydrocoreGTM or Marketing PartnerTitle sponsor of the Manitoba Games, a province-wide multi-sport program featuring softball competition for U15 athletes.
• RAMP InteractivecoreTechnology or IntegrationTechnology platform provider for online registration, website hosting, and member management. Powers the RAMP registration system used by all member clubs and associations.
• RawlingsminorGTM or Marketing PartnerEquipment partner providing official game balls (Rawlings Red Dot for female, Rawlings K-Master for male fast pitch).
• EastonminorGTM or Marketing PartnerEquipment sponsor providing bats and gear. Currently running a raffle for 2027 Easton Ghost OG Fastpitch Bat.
• MikenminorGTM or Marketing PartnerEquipment partner providing bats and softball equipment.
• Worth SportsminorGTM or Marketing PartnerEquipment partner providing official slo-pitch balls (Worth 11-inch Green Dot for female, Worth 12-inch Hot Dot for male/co-ed).
• Winnipeg GoldeyesminorStrategic or Co-development PartnerProfessional baseball team in Winnipeg, listed as a partner organization supporting softball in Manitoba.
• Awards & MoreminorGTM or Marketing PartnerPartner providing awards and recognition products for championships and events.
• Sterling BackCheckcoreImplementation/ SI/ Consulting PartnerBackground screening provider recommended for Criminal Record Checks for all Manitoba residents. Facilitates compliance with screening policies for coaches, umpires, and staff.
• Winnipeg Police ServiceminorImplementation/ SI/ Consulting PartnerProvides electronic Police Information Checks (Criminal Record Checks) for Winnipeg residents through Police Solutions.
• RCMPminorImplementation/ SI/ Consulting PartnerProvides Criminal Record Checks for non-Winnipeg Manitoba residents through local RCMP detachments at no cost for volunteers.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Softball Alberta: Provincial governing body for softball in Alberta with similar mandate covering player, coach, and umpire development plus championship organization. Comparable in geographic and demographic scope to Softball Manitoba.
• Softball Ontario: Provincial governing body for softball in Ontario, the largest softball province by participation. Operates an analogous structure of registrations, championships, coaching certification (NCCP), umpire development, and academy programming.
• Softball BC: Provincial governing body for softball in British Columbia. Mirrors Softball Manitoba's structure including player registration, provincial championships, coach and umpire certification, and academy development programs at a comparable provincial scale.
• Softball Canada: National governing body for softball in Canada and Softball Manitoba's direct federation affiliate. Operates the same regulatory, championship, certification, and national-team pathway functions at the national level, defining the standards Softball Manitoba implements provincially.
• Softball New Brunswick: Provincial governing body for softball in New Brunswick, another smaller-population Atlantic-province body. Comparable in scale, scope, and the federation-aligned governance model that Softball Manitoba follows.
• Softball Saskatchewan: Provincial governing body for softball in neighboring Saskatchewan. Operates the same federation-aligned structure and is closely comparable in terms of provincial scale and Prairie-region demographic context.
• Softball Nova Scotia: Provincial governing body for softball in Nova Scotia. Comparable in provincial population scale, federation alignment, and the breadth of player/coach/umpire programming delivered at a single-province level.

Broad incumbents

• Sport Manitoba: Provincial umbrella sport organization that funds and supports Softball Manitoba. Provides policy frameworks (Safe Sport Manual), funding for programs such as the Female Coach Mentorship Program, and the broader provincial sport-development infrastructure within which Softball Manitoba operates.
• Hockey Manitoba: Provincial governing body for hockey in Manitoba and a member of Sport Manitoba. Operates a substantially larger registration, coaching, and officiating ecosystem and represents the dominant competitive sport competing for the same youth participation share.

Emerging players

• Baseball Manitoba: Provincial governing body for baseball (the sister sport to softball) in Manitoba. Competes with Softball Manitoba for athlete participation share in the same age categories and operates an analogous registration, championship, and development structure within the same province.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/softball-manitoba

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softball Manitoba