SMILEALIGN ORTHODONTICS

What SMILEALIGN ORTHODONTICS does

SmileAlign Orthodontics is a single-location orthodontic practice headquartered at 1680 East 19th Street in Brooklyn, New York, serving patients across NYC neighborhoods including Midwood, Sheepshead Bay, Marine Park, Flatbush, Boro Park, Kensington/Ditmas, and Park Slope. The practice is led by Dr. Ted Wohl, who personally designs and oversees each patient treatment plan following in-depth consultations. The clinical offering spans early interceptive treatment for children (recommended around age 7), Kids and Teens orthodontics, Adult orthodontics, traditional metal and clear ceramic braces, certified Gold level Invisalign clear aligners, retainers, custom orthodontic appliances (palatal expanders, nightguards, stabilization splints), iTero digital 3D intraoral scanning, Accelerated Treatment Options, and TMJ Care. The practice operates with approximately 5 employees and limited office hours (Monday, Tuesday, Thursday, and Sunday once per month).

The business model is a direct-to-consumer professional services practice. Patients schedule consultations via the practice website (smilealign.com) or phone (718 513 9703), and revenue is generated through per-treatment fees, typically paid via insurance coverage or patient payment plans. Pricing is quote-based and determined during consultation based on treatment type, duration, and complexity. Patient acquisition relies on the practice website, an active content marketing blog (continuously published since 2017), online reviews on Google and Healthgrades, and referrals. The firm is privately held with no disclosed investors, parent company, or external ownership, consistent with a founder/owner-operator structure.

There is no technology platform, software product, or AI capability disclosed. The iTero scanner is third-party dental imaging equipment used for treatment planning, not a proprietary technology stack. The practice holds no patents or trademarks and maintains WCAG 2.0 Level AA website accessibility compliance. No funding rounds, acquisitions, partnerships, regulatory actions, or corporate structural changes are documented in the available data.

Name

SMILEALIGN ORTHODONTICS

Legal name

SmileAlign Orthodontics

Website

https://smilealign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SmileAlign Orthodontics is a single-location orthodontic practice in Brooklyn, NY, led by Dr. Ted Wohl, providing braces, Invisalign, and TMJ care to children, teens, and adults across surrounding NYC neighborhoods.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional dental braces
• Digital dental impressions
• TMJ disorder treatment

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Provides orthodontic treatment services including braces (metal and clear), Invisalign, and other orthodontic appliances. Revenue generated through treatment fees paid by patients, typically via payment plans or insurance coverage for orthodontic care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SmileAlign Orthodontics is a Brooklyn-based orthodontic practice that delivers clinical orthodontic treatment services to children, teens, and adults. Offerings include early interceptive treatment, traditional metal and clear (ceramic) braces, Invisalign clear aligners (as a certified gold level provider), retainers and other orthodontic appliances, accelerated treatment options, and TMJ care. All services are provided in-person at the practice's Brooklyn office under the direct oversight of Dr. Ted Wohl.

Product overview

SmileAlign Orthodontics is a Brooklyn-based orthodontic practice offering a comprehensive suite of orthodontic treatment services. The practice provides early interceptive treatment for children (recommended around age 7), Kids and Teens Orthodontics, and Adult Orthodontics. Treatment options include traditional Metal and Clear Braces, and certified gold level Invisalign clear aligners. Additional services include Orthodontic Appliances (retainers, nightguards, expanders), iTero Digital Scanner for precise 3D imaging and digital impressions, Accelerated Treatment Options, and TMJ Care. The practice is led by Dr. Ted Wohl and serves patients across Brooklyn neighborhoods including Midwood, Sheepshead Bay, Marine Park, Flatbush, Boro Park, Kensington/Ditmas, and Park Slope.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Treatment Orthodontic evaluation and interceptive treatment for young children, recommended around age 7, to address developing dental and jaw issues before they become more complex.
• Kids and Teens Orthodontics Orthodontic treatment services specifically designed for children and adolescent patients, including traditional braces and clear aligners during formative years.
• Adult Orthodontics Orthodontic treatment options for adult patients, including discreet alternatives like clear braces and clear aligners for cosmetic or health reasons.
• Invisalign Clear Aligners Clear aligner orthodontic treatment delivered by a certified gold level Invisalign provider, offering a virtually invisible teeth straightening option.
• Metal and Clear Braces Traditional metal braces and tooth-colored ceramic braces for orthodontic treatment, including lower-profile, more efficient modern versions.
• Orthodontic Appliances Custom orthodontic appliances including retainers, palatal expanders, nightguards, and stabilization splints for various treatment needs.
• Retainers Retention appliances worn after active orthodontic treatment to maintain teeth alignment and prevent shifting.
• TMJ Care Evaluation and treatment of temporomandibular joint (TMJ) disorders, including oral appliances such as nightguards or stabilization splints, bite adjustments, and comprehensive orthodontic care.
• Accelerated Treatment Options Supplemental treatment options to help accelerate tooth movement for patients with more challenging teeth movement cases.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Great Expressions Dental Centers: DSO-affiliated multi-specialty dental group with orthodontic services across the NYC metro; broader incumbent offering in-office convenience and insurance access that competes for Brooklyn orthodontic patients.
• SmileDirectClub: National direct-to-consumer clear-aligner brand serving mild/moderate cases remotely; competes indirectly for adult cosmetic orthodontic demand in the same NYC market, including Brooklyn.

Direct peers

• Diamond Braces: Multi-location Invisalign-focused orthodontic chain serving NYC and New Jersey with similar clear-aligner, metal/ceramic braces, and TMJ offerings; directly competes for the same Brooklyn/NYC adult and teen patient base as SmileAlign.
• Park Slope Orthodontics: Boutique single-location orthodontic practice in Park Slope offering braces and Invisalign; competes head-to-head with SmileAlign in the same Park Slope / Brooklyn market for similar family and adult patients.
• Brooklyn Heights Orthodontics: Brooklyn-based orthodontic practice offering Invisalign and braces for children, teens, and adults; competes in overlapping Brooklyn neighborhoods for the same patient segments served by SmileAlign.
• BracePlace Orthodontics: NYC-area orthodontic practice providing Invisalign and traditional braces for children, teens, and adults; comparable service menu and direct competitor for Brooklyn orthodontic patients.

Regional players

• Hudson River Orthodontics: Orthodontic practice based outside NYC with comparable Invisalign and braces offerings for children, teens, and adults; comparable specialty practice model but operating in a different geographic market.

Emerging players

• OrthoFX: Emerging clear-aligner brand offering in-office and hybrid orthodontic solutions to practices; competing technology and supplier option that may shape SmileAlign's product and pricing strategy.
• Pediatric Dental Associates: Pediatric-focused dental group with orthodontic offerings for children and teens in the NYC area; partial overlap with SmileAlign's Kids/Teens segment and potential referral source or competitor for early-treatment cases.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear-aligner system that SmileAlign uses as a Gold-level provider; not a competitor but a key supplier whose product tiering and pricing directly shape SmileAlign's positioning and margins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smilealign-orthodontics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMILEALIGN ORTHODONTICS