SmileTown Dentistry Burnaby

What SmileTown Dentistry Burnaby does

SmileTown Dentistry Burnaby is a privately-held pediatric dental practice operating a single clinic at 4460 Beresford St. in Burnaby, British Columbia, Canada. The practice provides comprehensive dental care for children from infancy through adolescence, including general dentistry (examinations, cleanings, fillings, gum therapy, sealants, Silver Diamine Fluoride), custom dental appliances (mouth guards, space maintainers, thumb-sucking appliances), sedation dentistry, emergency care, and early interceptive orthodontics including traditional braces and Invisalign First clear aligners. The clinical team is led by Dr. Nicki De Francesco, a Certified Specialist in Orthodontics and UBC Assistant Clinical Professor with 27 years of experience, and Dr. Chander, a pediatric dentist; the practice is a member of the Straight Smile Centres network for orthodontic services.

The practice employs 6 staff and accepts the Canadian Dental Care Plan (CDCP), positioning itself as accessible to a broad spectrum of Burnaby-area families. Revenue is generated through fee-for-service pediatric dental procedures and orthodontic cases, with average orthodontic cases priced at approximately $5,000-$10,000 over 16-24 months of treatment. The practice markets itself through a multi-channel digital presence (website with 100+ educational blog articles, Facebook, Instagram, Twitter/X, Google Business) and accepts professional referrals from general dentists via a dedicated Referring Doctors page.

Name

SmileTown Dentistry Burnaby

Legal name

Smile Town Dentistry

Website

https://smiletownburnaby.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SmileTown Dentistry Burnaby is a private, single-location pediatric dental practice in Burnaby, BC, providing general dentistry, custom appliances, sedation, and early orthodontic care (including Invisalign First) for children from infancy through adolescence, accepting the Canadian Dental Care Plan.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAKAD

Pediatric Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAB

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAC

Pediatric Sedation & Anesthesia Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAD

Special Needs Pediatric Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAF

Pediatric Dental Trauma & Emergency Care

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

Keywords

• Pediatric dental services
• Children's orthodontics
• Family dentistry
• Interceptive orthodontics
• Preventive dental care

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pediatric Dental Services: General dental care services for children including examinations, cleanings, fillings, fluoride treatments, sealants, and preventive care. Revenue generated through one-time procedures and regular preventive care appointments.
2. Orthodontic Treatment: Early orthodontic intervention including braces, appliances, and Invisalign First clear aligners. Treatment typically spans 16-24 months with weekly payments. Average cases range from $5,000-$10,000.
3. Sedation Dentistry: Dental sedation options provided for anxious children requiring additional support during dental procedures.
4. Government Dental Plans: Practice accepts the Canadian Dental Care Plan (CDCP), providing government-subsidized dental care for eligible families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SmileTown Dentistry Burnaby is a specialized pediatric dental practice providing comprehensive dental care for children from infancy through adolescence. The practice delivers general dentistry (exams, cleanings, fillings, fluoride treatments, sealants), early interceptive orthodontics (braces, appliances, Invisalign First clear aligners), sedation dentistry for anxious patients, and specialized treatments such as custom mouth guards, space maintainers, and thumb-sucking appliances. Services are delivered on-site at a kid-designed office in Burnaby, BC, with parental participation encouraged.

Product overview

SmileTown Dentistry Burnaby operates as a specialized children's dental practice offering a comprehensive suite of pediatric dental services organized around general dentistry, orthodontics, and specialized treatments. The core offering consists of General Dentistry Services (including caries control, fillings, gum therapy, mouth guards, space maintainers, tooth eruption monitoring, and habit-breaking appliances), complemented by Oral Hygiene Services, Sedation Dentistry, Silver Diamine Fluoride treatments, Baby/Infant Dental Care, Teen Dental Care, and Emergency Dental Services. Orthodontic services include Interceptive Orthodontics with traditional braces and appliances, as well as Invisalign First clear aligners for children. The practice is led by Dr. Nicki De Francesco as orthodontist and Dr. Chander as pediatric dentist.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services Comprehensive pediatric dental care for children including exams, cleanings, preventive care, and restorative treatments such as caries control, fillings, gum therapy, space maintainers, and habit-breaking appliances.
• Caries Control and Fillings
• Gum Therapy
• Custom Sports Mouth Guards
• Space Maintainers
• Thumb Sucking and Habit-Breaking Appliances
• Tooth Eruption Monitoring
• Oral Hygiene Services
• Sedation Dentistry
• Silver Diamine Fluoride Treatment
• Baby and Infant Dentistry
• Teen Dental Care
• Interceptive Orthodontics (Braces and Appliances)
• Invisalign First Clear Aligners
• Emergency Dental Services

Quantifiable outcome

• Early orthodontic intervention can reduce the need for braces when your child is older
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Straight Smile CentrescoreTechnology or IntegrationSmileTown Dentistry is a member practice of Straight Smile Centres, a network of orthodontic providers. This partnership enables the practice to offer Invisalign First clear aligners for children and provides access to Straight Smile Centres' treatment protocols and support for orthodontic services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 123Dentist: Major Canadian dental support organization with multi-location practices across BC and other provinces. Comparable as a scaled multi-clinic operator competing for the same regional patient pool and dentist talent in Metro Vancouver.
• Aspen Dental: Large multi-location dental chain with practices across the U.S., supported by a DSO-style back office. Comparable as a scaled branded clinic operator that has invested heavily in consumer marketing—an emerging competitive reference point for any single-location practice.
• Heartland Dental: One of the largest dental support organizations in North America, supporting thousands of doctor-led practices. Relevant incumbent comparable for the DSO-supported model and operational scale that an independent pediatric practice must compete against.
• dentalcorp Holdings: Canada's largest dental network operator (TSX-listed), running a large portfolio of general and specialty practices across the country. Represents the dominant Canadian incumbent benchmark for clinic operations, scale economics, and competitive dynamics.
• Pacific Dental Services: Major dental support organization supporting hundreds of practices, with growing pediatric and orthodontic offerings. Comparable as a large-scale operator with the marketing and operational resources that pressure independent practices.

Emerging players

• Smile Doctors: Largest ortho-focused dental network in North America, with significant pediatric and teen orthodontic case volume. Comparable specifically on the orthodontic service line (Invisalign First, braces) where SmileTown Burnaby generates its highest-value cases.

Direct peers

• SmileTown Dentistry Delta: Same-branded sibling pediatric dental practice referenced under 'Other Locations' on SmileTown Burnaby's website. Operates the same pediatric-only model with comparable services, sharing brand identity and likely back-office/clinical protocols.
• SmileTown Dentistry Langley: Same-branded sibling pediatric dental practice also listed under 'Other Locations' on SmileTown Burnaby's site. Comparable pediatric-only offering and likely shared clinical standards, making it a near-clone peer in the same brand family.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SmileTownVan
• Facebookfacebook.com/smiletowndentistry
• Instagraminstagram.com/smiletownvan
• LinkedInlinkedin.com/company/smiletown-dentistry-burnaby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmileTown Dentistry Burnaby