What Smålandsposten does

Smålandsposten is a regional Swedish newspaper founded in 1866 and headquartered in Växjö, Kronobergs län. It provides comprehensive local news coverage of Kronoberg County across eight municipalities — Växjö, Älmhult, Alvesta, Tingsryd, Lessebo, Uppvidinge, Ljungby, and Markaryd — spanning topics including local news, sports (Växjö Lakers, Östers IF, Tingsryds AIF, Växjö DFF), crime and emergency reporting, business, culture, opinion, family, and weather. Content is delivered across print, website (smp.se), e-edition (etidning.smp.se), mobile app (MinSMP for iOS), newsletters, podcasts, and social media (Facebook, Twitter, Instagram).

The product portfolio extends beyond the core newspaper to include SMP Live (real-time news feed), SMP Debatt (opinion platform), SMP Ung (youth section), SMP Mina Pengar (personal finance), SMP Nostalgi (historical archive), interactive quizzes, and self-service advertising platforms (Ocast, Cargo Self-Service). The company is privately held, operates with 69 employees, and is owned by Gota Media, itself part of the Bonnier News conglomerate, which provides central authentication (id.bonniernews.se) and shared technology infrastructure.

Smålandsposten's business model is dual-revenue: (i) recurring digital and print subscriptions acquired via prenumerera.smp.se, and (ii) advertising including display ads, corporate listings (företagsannonser), private classifieds (privatannons), self-service ad placements, and brand studio sponsored content. The customer base is geographically defined — residents of Kronoberg County, plus local SMB advertisers — and no enterprise or B2B contract customers are disclosed. Specific pricing is not publicly disclosed, with subscription managed through a centralized quote-based flow.

Name

Smålandsposten

Legal name

Smålandsposten

Website

https://smp.se

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

51–100 employees

Short description

Smålandsposten is a regional Swedish newspaper founded in 1866, headquartered in Växjö, providing local news, sports, crime, business, and culture coverage across Kronoberg County's eight municipalities via print, web, mobile app, e-edition, newsletters, and podcasts under Gota Media and Bonnier News.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Regional news coverage
• Digital news subscriptions
• Newsletter and podcast content
• Self-service advertising platform

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital and print subscriptions: Smålandsposten generates primary revenue through digital and print subscriptions. The website promotes subscription at prenumerera.smp.se, indicating a recurring subscription model for access to premium content.
2. Advertising: The newspaper carries display advertising and branded content (annonser), including corporate advertisements (företagsannonser), private listings (privatannons), self-service ads, and brand studio content such as sponsored articles. The site advertises self-service ad platforms at smalandsposten.ocast.com.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Smålandsposten publishes a regional Swedish newspaper delivering local news, sports, crime, business, culture, and opinion content for Kronoberg County. Its core offerings are the print newspaper and its digital counterparts (website smp.se, e-edition, and MinSMP mobile app), supported by newsletters, podcasts, and themed sections such as SMP Debatt, SMP Ung, SMP Mina Pengar, and SMP Nostalgi.

Product overview

Smålandsposten is a regional Swedish newspaper offering a multi-platform news portfolio. The core product is the newspaper itself (available in print and digital formats), supplemented by the MinSMP mobile app for on-the-go access, an e-tidning digital replica edition, and various specialized content sections including SMP Live (real-time news), SMP Debatt (opinion), SMP Ung (youth), SMP Mina Pengar (finance), and SMP Nostalgi (historical archives). Additional digital services include newsletters, podcasts, self-service advertising, and interactive quiz content. The company operates under Gota Media and Bonnier News, with content organized geographically by municipalities in Kronoberg county (Växjö, Älmhult, Alvesta, Tingsryd, Lessebo, Uppvidinge, Ljungby, Markaryd).

Differentiator

Problem solved

Functional benefit

Products and services

• Smålandsposten (print newspaper)
• Digital subscription (smp.se)
• E-tidning (digital e-edition)
• MinSMP mobile app
• SMP Live (real-time news feed)
• Nyhetsbrev (email newsletters)
• Poddar (podcasts)
• SMP Debatt (opinion platform)
• SMP Ung (youth content section)
• SMP Mina Pengar (personal finance section)
• Självbetjäning annons (self-service advertising)
• Quiz (interactive content)
• SMP Nostalgi (archival content)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Gota MediacoreOthersSmålandsposten is owned and operated by Gota Media, a regional media group that is part of the Bonnier News conglomerate. Gota Media provides shared infrastructure, technology, and corporate support across its member newspapers.
• Bonnier NewscoreOthersBonnier News is the ultimate parent company of Gota Media and Smålandsposten, providing central technology, authentication infrastructure (id.bonniernews.se), and corporate governance. Users log in through Bonnier News accounts to access Smålandsposten's digital subscription.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Helsingborgs Dagblad: Regional newspaper covering Helsingborg and northwestern Skåne in Sweden. Comparable Swedish local-news operation with print and digital subscription model, though under a different parent group.
• Sydsvenskan: Regional newspaper based in Malmö covering Skåne and southern Sweden. Comparable subscription-based regional news publisher with multi-platform distribution including podcasts and apps.
• Hallands Nyheter: Regional newspaper serving Halland County in southwest Sweden, also within Bonnier News/Gota Media. Closely comparable Swedish regional title with identical multi-platform local-news structure and shared group infrastructure.
• Norrbottens-Kuriren: Regional newspaper serving Norrbotten County in northern Sweden. Comparable regional subscription+advertising model serving a similarly sized Swedish county under different ownership.
• Borås Tidning: Sister regional newspaper covering the Sjuhärad/Borås area, also part of Bonnier News/Gota Media. Directly comparable on regional subscription+advertising model, multi-platform distribution, and shared corporate infrastructure.
• Sundsvalls Tidning: Regional newspaper based in Sundsvall serving Västernorrland County. Comparable subscription-driven regional news business covering a mid-sized Swedish county.
• Blekinge Läns Tidning: Regional newspaper covering Blekinge County in southern Sweden, also part of Gota Media. Closely comparable Swedish regional title with similar scale and shared Bonnier/Gota Media infrastructure.
• Barometern: Regional newspaper covering Kalmar County in southeastern Sweden, also within the Gota Media/Bonnier News family. Directly comparable on geography, content verticals, and subscription-based business model.
• Västerbottens-Kuriren: Regional newspaper covering Västerbotten County in northern Sweden. Comparable scale and regional subscription business model serving a single Swedish county.

Broad incumbents

• Gota Media: Parent regional media group that owns Smålandsposten and several sister regional titles in southern Sweden. Provides shared infrastructure, technology, and corporate support across its member newspapers; the umbrella that consolidates SMP and its closest operational peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smalandsposten
• Facebookfacebook.com/smalandsposten
• Instagraminstagram.com/smalandsposten
• LinkedInlinkedin.com/company/sm%C3%A5landsposten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smålandsposten