What Sundsvalls Tidning does

Sundsvalls Tidning (ST) is a regional Swedish newspaper founded in 1841, privately held and operated as part of the Bonnier News Group's local media portfolio. It serves the Medelpad region — specifically the municipalities of Sundsvall, Timrå, and Ånge — delivering local news, investigative reporting, sports coverage (GIF Sundsvall, Timrå IK, Sundsvall Hockey), opinion, and community announcements. The editorial leadership sits with Chefredaktör och ansvarig utgivare (Editor-in-Chief and responsible publisher) Alexandra Johansson. ST is organized as an integrated multi-platform news operation spanning a daily print edition, the e-tidning digital replica, the st.nu website, a native iOS news app (ST Nyhetsapp), email newsletters, podcasts (Krimstad, GIF-podden, Nedsläpp Timrå, Nedsläpp Hockeypuls), and organic social channels on Facebook, Instagram, and TikTok. Revenue is generated through a dual model: recurring digital and print subscriptions, with a free 12-month youth offer (0 kr for 18-25 year olds) bundled with DN and Expressen as a customer-acquisition lever, plus advertising revenue split between corporate/Bonnier sales and self-service SMB and private classifieds. The headcount of 11-50 reflects a small regional editorial organization whose commercial, advertising, and platform infrastructure is largely shared with parent Bonnier News.

Name

Sundsvalls Tidning

Legal name

Sundsvalls Tidning

Website

https://st.nu

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundsvalls Tidning is a 1841-founded regional Swedish newspaper serving the Medelpad region (Sundsvall, Timrå, Ånge) via print, website, e-edition, iOS app, newsletters, and podcasts, monetized through subscriptions and advertising within the Bonnier News Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Revenue: Digital and print subscriptions generate primary revenue through recurring subscription fees. Special youth pricing provides free access for 18-25 year olds with the goal of converting them to paying subscribers.
2. Advertising: Display advertising and sponsored content for local businesses and national advertisers through corporate advertising services and self-service platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sundsvalls Tidning is a regional newspaper, founded in 1841, that delivers local news, sports, and community coverage for Sweden's Medelpad region (Sundsvall, Timrå, and Ånge municipalities). It distributes content across a print edition, a digital e-tidning edition, the st.nu website, an iOS mobile app, themed newsletters, and a portfolio of podcasts covering local sports, crime, and culture. Revenue is generated through consumer subscriptions and display advertising for local and national businesses.

Product overview

Sundsvalls Tidning (ST) operates as a unified multi-platform news organization built around its core newspaper product published since 1841. The company offers three primary delivery channels: the print edition, the E-tidning digital edition, and the st.nu website with its iOS mobile app. Supporting these core products are supplementary services including themed newsletters and podcast series covering local sports, crime, and culture topics. The product portfolio functions as an integrated local media ecosystem serving the Medelpad region's news and information needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sundsvalls Tidning (ST) Print Edition Daily print newspaper published continuously since 1841, delivering local news, sports, opinion, and community coverage for the Medelpad region (Sundsvall, Timrå, Ånge). Distributed physically to subscribers.
• E-tidning (Digital Edition) Digital replica of the print newspaper accessible via web browser, allowing subscribers to read the full newspaper content in electronic format.
• st.nu Website Primary digital news platform providing 24/7 local news coverage including breaking news, in-depth investigations, sports, business, culture, opinion, and community content for the Medelpad region.
• ST Nyhetsapp (iOS Mobile App) Native iOS mobile application for accessing news content, push notifications, and reading articles on Apple devices.
• Nyhetsbrev (Newsletters) Email newsletter subscriptions delivering curated local news content to subscribers, including premium 'brev' (letters) for digital subscribers.
• Podcast Series Audio podcast content including Krimstad (crime stories), GIF-podden (GIF Sundsvall football coverage), Nedsläpp Timrå (Timrå hockey), and Nedsläpp Hockeypuls, distributed via the st.nu website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Bonnier NewscoreChannel Partner/ Reseller/ DistributorParent company and media group that owns Sundsvalls Tidning. Provides advertising platform services (advertising.bonniernews.se) and corporate infrastructure for the newspaper.
• DN (Dagens Nyheter)minorChannel Partner/ Reseller/ DistributorIncluded in ST's youth subscription package (0 kr for 18-25 year olds), providing cross-promotion and bundled content offerings.
• ExpressenminorChannel Partner/ Reseller/ DistributorIncluded in ST's youth subscription package, offering bundled content access to readers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helsingborgs Dagblad: Regional newspaper serving the Helsingborg area in southern Sweden, also part of Bonnier News. Closely comparable in product mix (print, e-tidning, app, podcasts) and subscriber economics.
• Sydsvenskan: Regional newspaper based in Malmö, Sweden, serving Skåne. Operates a comparable print + digital subscription model and is a Bonnier News sister title.
• Nerikes Allehanda: Regional newspaper based in Örebro, Sweden, owned by Bonnier News. Comparable subscription-based regional title with multi-platform distribution and bundled youth subscription offers.
• Upsala Nya Tidning: Regional newspaper in Uppsala, Sweden. Comparable as a mid-sized Swedish regional title with subscription-based business model and multi-platform distribution.
• Västerbottens-Kuriren: Regional newspaper serving the Västerbotten region in northern Sweden, also part of the Bonnier News Group. Directly comparable as a small/mid-sized subscription-based regional title with similar print + digital + youth freemium model.
• Norrbottens-Kuriren: Regional newspaper covering Norrbotten in northern Sweden, also under Bonnier News Group. Operates a comparable print/digital subscription model with local sports and investigative journalism, mirroring ST's structure.
• Borås Tidning: Regional newspaper serving Borås and Sjuhärad in western Sweden, also under Bonnier News Group. Comparable regional subscription-based news operation with similar digital transformation profile.

Broad incumbents

• Dagens Nyheter: Sweden's national daily newspaper, also owned by Bonnier News Group. Comparable as a subscription news brand, with overlap via ST's bundled youth offer; represents the national incumbent that competes for advertising and reader attention.
• Göteborgs-Posten: Major regional newspaper serving western Sweden. Comparable in subscription-based regional journalism business model, but operates at materially larger scale than ST.
• Expressen: Major Swedish tabloid daily owned by Bonnier News. Comparable as a digital-first news subscription product and is included in ST's youth subscription bundle.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/STnu
• Facebookfacebook.com/mediehusetST
• Instagraminstagram.com/st.nu
• TikToktiktok.com/@sundsvallstidning
• LinkedInlinkedin.com/company/sundsvalls-tidning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundsvalls Tidning