What Barometern OT does

Barometern-OT is a regional daily tabloid newspaper headquartered in Kalmar, Sweden, founded in 1841 by Jon Engström. It serves the residents of all nine municipalities in Kalmar county (Kalmar, Oskarshamn, Nybro, Mönsterås, Mörbylånga, Borgholm, Emmaboda, Torsås, and Högsby), with comprehensive coverage of local news, politics, sports, culture, business, and community events. The publication is owned by Stiftelsen Barometern (The Barometern Foundation) since 1947 and operated through Gota Media AB, part of the Gota Media group with minority ownership from Bonnier News Local AB.

The company's product portfolio spans four primary distribution channels: a printed morning newspaper (morgontidning), the barometern.se website with over 100,000 daily readers, the MinBarometern mobile app on iOS and Android with push notifications, and a digital e-edition (e-tidning). Vertically focused content includes deep sports coverage of local teams (Kalmar FF, IK Oskarshamn, Nybro Vikings, Kalmar HC, FBC Kalmarsund, Dackarna), investigative reporting through the Grävnavet team, and dedicated verticals for real estate (Bostad), jobs (Jobb & karriär), family announcements (Familj), and local sports podcasts.

Barometern-OT operates on a subscription-based business model with both print and digital tiers, supplemented by advertising sales, event coverage sponsorship, and classifieds. The digital subscription is bundled with national titles (DN, Expressen) and the +Allt package of over 100 magazines, and includes a free one-year access program for readers aged 18-25 to build a younger subscriber base. The company has 51-100 employees and a defined management team led by acting editor-in-chief Per Jakobsson, with Tony Sjösten heading sales. There is no disclosed revenue, no external funding, and no venture capital involvement; the foundation ownership structure is mission-driven rather than profit-maximizing.

Name

Barometern OT

Legal name

Gota Media AB

Website

https://barometern.se

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

51–100 employees

Short description

Barometern-OT is a 184-year-old daily regional tabloid newspaper serving all nine municipalities of Kalmar county in southeastern Sweden, distributed via print, website, mobile app, and e-edition, and operated by Gota Media AB under The Barometern Foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Barometern-OT is a daily local newspaper (morgontidning) founded in 1841 that delivers regional news, sports, politics, and community events to residents of Kalmar county in southeastern Sweden. It distributes content through a printed morning newspaper, a digital website (barometern.se), the MinBarometern mobile app, and an e-edition, with comprehensive coverage of local sports teams, municipal news, and cultural events.

Product overview

Barometern-OT is a traditional local newspaper (morgontidning) serving southeastern Sweden, specifically covering nine municipalities in Kalmar County. The company operates as a multi-channel news organization offering content through its website (barometern.se), a mobile app (MinBarometern), and print newspaper. The product portfolio includes a digital e-newspaper subscription (E-tidning), live sports coverage, local news categories across various topics including sports, culture, business, and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Barometern-OT Print Newspaper Subscription Subscription-based home delivery of the daily printed morning newspaper (morgontidning) to subscribers across nine municipalities in Kalmar county, covering local news, sports, politics, culture, and community events.
• Barometern-OT Digital Subscription (Web) Subscription-based digital access to the barometern.se news website for readers in Kalmar county, offering sections for news, sport, culture & entertainment (Kultur & Nöje), business (Affärsliv), and family content.
• MinBarometern Mobile App Native mobile application available on iOS and Android that delivers Barometern-OT news, push notifications, and digital subscription access to readers for on-the-go news consumption.
• E-tidning (Digital E-newspaper) Digital replica of the printed newspaper available to subscribers at etidning.barometern.se, allowing online reading of the full newspaper edition with interactive features.
• Nyhetsbrev (Email Newsletters) Premium email newsletter subscriptions that deliver curated local news and topical updates directly to subscribers' inboxes, including premium newsletters exclusive to digital subscribers.

Quantifiable outcome

• Over 100,000 daily readers across all channels

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Norrbottens-Kuriren: Swedish regional daily serving Norrbotten with both print and digital subscriptions. Directly comparable regional subscription newspaper business anchored by local sports and community journalism.
• Borås Tidning: Swedish regional daily newspaper also published within the Gota Media group via Borås Tidning AB. Directly comparable as a foundation-influenced, multi-channel local news brand operating under the same corporate parent in a different Swedish region.
• Sydsvenskan: Major Swedish regional daily covering Skåne with print, web, and app channels and a paid subscription model. Highly comparable business model (regional tabloid-quality daily, multi-channel distribution, digital subscription) to Barometern-OT in a different geography.
• Östgöta Correspondenten: Regional Swedish daily published in Linköping covering Östergötland. Comparable regional press model with paid digital subscriptions, app, e-edition, and local sports coverage of regional clubs.
• Smålandsposten: Regional newspaper serving Småland (adjacent to Kalmar county) with a similar local news, sports, and subscription model. Strongly comparable in audience type, regional focus, and digital/print hybrid distribution.
• Vestmanlands Läns Tidning: Regional Swedish daily covering Västmanland with a multi-channel print and digital subscription model. Comparable local-news business with similar hometown sports and civic journalism focus.
• Göteborgs-Posten: Sweden's second-largest daily newspaper, a regional title serving western Sweden with print and digital subscription. Comparable in scale, format, and multi-channel subscription structure to Barometern-OT.
• Helsingborgs Dagblad: Regional daily newspaper serving Helsingborg and northwestern Skåne with print, web, and app channels. Comparable in subscriber economics, distribution model, and local sports/community orientation.

Broad incumbents

• Aftonbladet: Sweden's largest tabloid and major digital news platform. Not a direct geographic peer but competes for reader attention, ad spend, and (via Bundling/subscription offers like +Allt) the same subscription wallet as Barometern-OT.
• Dagens Nyheter: Sweden's largest national daily, owned by the same Bonnier group that holds a minority stake in Barometern-OT's parent and is bundled via the +Allt subscription. Broader incumbent with overlapping content and distribution channels; not a geographic competitor but a partner/content partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/barometern
• Instagraminstagram.com/barometern

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barometern OT