SMS Integration
SMS Integration is a Ballarat, Australia-based managed IT services, IT consulting, and cybersecurity firm specializing in TechnologyOne ERP for local government, while also serving SMBs, enterprises, and NFPs across Australia.
- Company typePrivate
- Founded2017
- HeadquartersBallarat, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SMS Integration does
SMS Integration is a privately held, Ballarat-based Australian IT services firm founded in 2017 by Robert Folbigg. The company delivers managed IT services, IT consulting, and cybersecurity solutions to local government councils, SMBs, enterprises, and NFPs across Australia. Its core positioning is built on the founder's 20-plus years of public-sector IT experience and specialist TechnologyOne ERP consulting (Property & Rating, Core Enterprise Suite, BPA, DocOne, ECM, asset management), supplemented by Prosci-certified change management for local government digital transformation projects.
The portfolio spans three primary service lines. Managed IT covers service desk support, Microsoft 365 and Azure administration, server and endpoint management, networking, hardware/software procurement, and communications (Teams Rooms, Zoom Rooms, 3CX). IT consulting includes cloud consulting, business process mapping, automation, systems integration, staff augmentation, and IT strategy. Cybersecurity services feature a 24/7 Network Operations Centre with SIEM, EDR, ITDR, security awareness training, dark web credential monitoring, patch management, and managed antivirus, with alignment to ACSC Essential Eight for council clients. The technology stack is built on Microsoft, TechnologyOne, LastPass, Ubiquiti, 3CX, HP, Atlassian, Adobe, Splashtop, Dell, and Apple partnerships.
The business model combines subscription-based recurring revenue from managed IT and managed security contracts with project-based and staff augmentation revenue from consulting engagements, plus transactional hardware procurement. Pricing is quote-based and not publicly disclosed; consulting engagements are structured as multi-year contracts. GTM is consultative and sales-led, targeting Australian local government and mid-market accounts directly, with lead capture via website forms and a client portal for existing accounts (orbit.smsintegration.com.au). The company operates from a single Ballarat headquarters (63 Peel St S, Golden Point, VIC 3350) with a team of approximately six to seven staff, including the founder, a Senior Sales & Operations Manager, a Service Delivery Manager, a Principal Business Analyst, a Senior Business Analyst, an IT Support Technician, and an Office Manager. In 2026 the company completed a full rebrand and website refresh.
SMS Integration firmographics
Firmographics- Name
- SMS Integration
- Legal name
- SMS Integration
- Website
- https://smsintegration.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SMS Integration is a Ballarat, Australia-based managed IT services, IT consulting, and cybersecurity firm specializing in TechnologyOne ERP for local government, while also serving SMBs, enterprises, and NFPs across Australia.
- Ownership category
- akta.pro rank
SMS Integration industry classification
Industry- Product category
- Managed IT Services and IT Consulting
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Systems Integration & Implementation Services (BPAEAAAB)
- akta.pro secondary industries
- Digital Workplace & Collaboration Integration (BPAEAAAM), Network Implementation & Integration Services (BPAEAEAB)
Keywords
Where SMS Integration is headquartered
LocationHeadquarters
- HQ city
- Ballarat
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
SMS Integration business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Managed IT Services: Recurring managed IT services providing ongoing monitoring, support, maintenance, and management of client IT infrastructure. Includes service desk, server and endpoint management, networking, and Microsoft 365 administration. Revenue generated through regular service fees.
- IT Consulting Services: Consulting engagements including IT strategy alignment, cloud consulting, business process mapping, automation, integration, and TechnologyOne ERP consulting. Delivered as project-based or ongoing advisory engagements.
- Cybersecurity Services: Comprehensive cybersecurity solutions including NOC monitoring, threat detection, security awareness training, credential protection, patch management, and data protection. Provided as managed security services.
- IT Procurement: Hardware and software procurement services sourcing equipment from trusted vendors, tailored to client budget and goals. One-time transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom managed IT packages tailored to client size and requirements |
| Other | Multi-year contract | Project-based consulting engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SMS Integration product offering
Product offeringCore offering
SMS Integration is a Ballarat-based managed IT services and consulting firm that delivers managed IT services, IT consulting, cybersecurity, and TechnologyOne ERP consulting to local government councils, enterprises, SMBs, and NFPs across Australia. Its offerings include 24/7 NOC monitoring, Microsoft 365 and Azure administration, server and endpoint management, security awareness training, cloud and automation consulting, and specialist TechnologyOne ERP implementation and integration work.
Product overview
SMS Integration offers a unified portfolio of managed IT services, IT consulting, and cybersecurity solutions for SMBs, NFPs, enterprises, and local government across Australia. The core offerings include managed IT services (service desk, Microsoft 365 management, server/endpoint management, networking, procurement, and communications), IT consulting (cloud consulting, business process mapping, automation, integration, and staff augmentation), and cybersecurity (24/7 NOC monitoring, threat detection, security awareness training, credential protection, patch management, and data protection). For government clients, they additionally provide TechnologyOne ERP consulting, change management, reporting/analytics, and systems integration. All services are delivered from their Ballarat base with Australia-wide coverage.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 24/7 NOC monitoring with fast alert triage and incident response to contain threats before disruption
Companies that use SMS Integration
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SMS Integration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SMS Integration partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MicrosoftcoreTechnology partnership providing Microsoft 365 and Azure cloud services. SMS Integration administers Microsoft 365 and Azure for clients, providing hardened email, identity, MFA, threat filtering, and device management aligned to government security expectations.
- Areweb DigitalminorWebsite development and digital agency partner credited for website design and development.
- TechnologyOnecoreCore strategic partnership for TechnologyOne ERP solutions including Core Enterprise Suite, Property & Rating, BPA, DocOne, advanced reporting, analytics, ECM, asset management, compliance, and integrations. 20 years of expertise with government sector.
Scale indicators3 records
Recent moves3 records
Expansion highlights6 records
SMS Integration competitors and assessment
Company assessmentRegional players
- MOQdigital: MOQdigital is an Australian IT services firm with strong local government and education sector focus, providing managed services, cloud, and cybersecurity. Comparable to SMS Integration in its government IT consulting and managed services profile.
Broad incumbents
- Datacom: Datacom is a major Australia/NZ IT services firm providing managed services, cloud, and cybersecurity to enterprise and government customers. Comparable to SMS Integration in its managed IT and government-focused service portfolio, but at significantly larger scale.
- Brennan IT: Brennan IT is one of Australia's largest managed services and IT consulting providers, serving SMB, enterprise, and government clients nationwide. It is a relevant comparable given its overlapping managed IT, cybersecurity, and digital transformation offerings in the same Australian market.
- Telstra Purple: Telstra Purple is the professional and managed services arm of Telstra, providing IT consulting, managed services, and cybersecurity to Australian government and enterprise clients. It competes with SMS Integration for the same managed IT and government cybersecurity mandates.
- DXC Technology Australia: DXC Technology is a global IT services provider with Australian government and enterprise managed services practices. Comparable in managed IT, cybersecurity, and ERP consulting offerings, but at vastly larger scale.
- Data#3: Data#3 is an Australian IT services and solutions provider focused on cloud, security, and managed services for enterprise and government. It competes with SMS Integration in similar Microsoft-centric managed IT and government cybersecurity engagements.
Direct peers
- Outcomex: Outcomex is an Australian managed services and IT consulting firm specialising in cloud, networking, and managed security for mid-market and enterprise clients. Comparable to SMS Integration in scale and managed services delivery model.
- Triskele Labs: Triskele Labs is an Australian cybersecurity services firm offering managed security, threat detection, and advisory services to government and SMB clients. Comparable in its 24/7 SOC and Microsoft-centric security stack, though focused more narrowly on cybersecurity.
- Atturra: Atturra is an Australian IT services and business solutions provider with strong ERP consulting, managed services, and government sector exposure. It is a direct competitor for TechnologyOne ERP and managed IT engagements, particularly with local government.
- Loop Secure: Loop Secure is an Australian managed security services provider offering 24/7 SOC, EDR, and SIEM monitoring to SMB and government clients. Comparable to SMS Integration's cybersecurity NOC and managed security offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SMS Integration social profiles
Digital presenceSMS Integration financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMS Integration leadership team
Management profileNumber of profiles
Profiles7 records
SMS Integration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMS Integration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMS Integration
What does SMS Integration do?
SMS Integration is a Ballarat-based managed IT services and consulting firm that delivers managed IT services, IT consulting, cybersecurity, and TechnologyOne ERP consulting to local government councils, enterprises, SMBs, and NFPs across Australia. Its offerings include 24/7 NOC monitoring, Microsoft 365 and Azure administration, server and endpoint management, security awareness training, cloud and automation consulting, and specialist TechnologyOne ERP implementation and integration work.
Is SMS Integration a public or private company?
SMS Integration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMS Integration founded?
SMS Integration was founded in 2017. It employs 1 to 10 people.
Where is SMS Integration based?
SMS Integration is headquartered in Ballarat, Australia, in the Oceania region.
How does SMS Integration make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are IT Consulting Services, cybersecurity Services and IT Procurement.
Who are SMS Integration's main competitors?
MOQdigital is listed as a regional player. Broad incumbents are Datacom, Brennan IT, Telstra Purple, DXC Technology Australia and Data#3. Direct peers are Outcomex, Triskele Labs, Atturra and Loop Secure.
Does SMS Integration have an API?
No public API is recorded for SMS Integration.
What industry is SMS Integration in?
SMS Integration's product category is Managed IT Services and IT Consulting. Its primary akta.pro industry code is BPAEAAAB, Systems Integration & Implementation Services, with a secondary code of BPAEAAAM, Digital Workplace & Collaboration Integration. Its NAICS code is 54151 and its SIC code is 7373.