Soccer Youth

What Soccer Youth does

Soccer Youth (legally YTH Sports, LLC) is a privately-held, Lexington, Kentucky-based operator of a North American youth soccer identification and competition platform, founded in 2018 with approximately 13 employees. The company's core product is the All-American Player ID Series, a nationwide tryout/evaluation circuit for boys and girls with birth years 2010–2018, run across multiple U.S. and Canadian locations, which feeds into the invitation-only All-American Golden Cup finals held at two national venues (Round Rock, TX and Naples, FL). Soccer Youth monetizes primarily through per-player event registration fees ($475 Series, $575 Golden Cup), premium add-ons including a Performance Training Session ($75) and a Player Card Combine ($150), bundled merchandise (All-American Crate, $84.99), and a Shopify-powered e-commerce storefront carrying branded apparel, accessories, and memorabilia.

The technology stack is deliberately lean: Shopify handles merchandise commerce and LeagueApps handles self-serve event registration with team-discount-code functionality, while a YouTube series "Finding the Next All-American" (produced by content partner Drip FC) provides media exposure. The platform supports both individual and team-based registration paths, coach-nomination referrals, and installment payment plans. Distribution is direct-to-consumer only, with no retail or third-party channel exposure.

Soccer Youth serves three primary segments: elite youth soccer players seeking national exposure and development pathways, parents/guardians making registration and merchandise purchasing decisions, and club teams enrolling 5+ players for team-rate discounts. The company has built an audience of more than 250,000 social media followers across Instagram, TikTok, YouTube, Facebook, Twitter, and LinkedIn, and reports players from 40+ U.S. states and multiple countries participating in national events. Partnerships with Diaza (kit manufacturing), Under Armour, JUNK, and DOME support branded apparel; venue partnerships with Paradise Coast Sports Complex and Round Rock Multipurpose Complex anchor the Golden Cup finals. The business is privately funded with no disclosed external investment, operates as an LLC domiciled in Kentucky, and reports no app, API, or proprietary AI/ML capabilities.

Name

Soccer Youth

Legal name

YTH Sports, LLC

Website

https://socceryouth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soccer Youth (YTH Sports, LLC) operates the All-American Player ID Series and invitation-only Golden Cup youth soccer tournaments across the U.S. and Canada, monetizing through per-player registration fees, premium add-ons, and Shopify-based branded apparel, serving elite youth players, parents, and club teams.

Ownership category

akta.pro rank

Product category

Youth Sports Events

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Sporting Goods Retailers (45911)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Youth soccer events
• Soccer tournaments
• Youth athlete development
• Sports apparel
• Soccer merchandise

Headquarters

HQ city

Morehead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Primary revenue from player participation fees for All-American Series and Golden Cup tournaments. $475 per player for series events, $575 for Golden Cup. Installment payment plans available.
2. Merchandise Sales: E-commerce sales of branded apparel including tees, hoodies, hats, jerseys, accessories, and memorabilia through Shopify storefront.
3. Premium Add-ons: Performance Training Session ($75), Player Card Combine ($150), and All-American Crate merchandise bundles ($84.99) as upsell opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Soccer Youth organizes and operates elite youth soccer identification and competition events, primarily the All-American Player ID Series and the invitation-only All-American Golden Cup tournament. The company also sells branded apparel, accessories, and memorabilia through its own e-commerce storefront, targeting youth soccer players aged roughly 8-15 and their families.

Product overview

Soccer Youth operates a dual-vertical business combining youth soccer event experiences with an e-commerce merchandise platform. The core product is the All-American Player ID Series, a nationwide youth soccer identification program that serves as the pathway to the All-American Golden Cup—a premier invitation-only national tournament. Parallel to the event business, Soccer Youth operates the Soccer Youth Lifestyle (SYL) apparel brand with multiple themed collections including All-American, Golden Cup, Rep Your Country, and All Soccer Drip, offering merchandise across categories including tees, hoodies, shorts, jerseys, socks, hats, headbands, backpacks, soccer balls, and collectibles. Additional services include team registration discounts, Performance Training Sessions, Player Card Combine experiences, and the Finding the Next All-American YouTube series produced by Drip FC.

Differentiator

Problem solved

Functional benefit

Products and services

• All-American Player ID Series
• All-American Golden Cup
• Team Registration Program
• Performance Training Session
• Player Card Combine
• Soccer Youth Lifestyle (SYL/SYL101) Apparel A lifestyle apparel collection blending modern sports culture with everyday style, featuring branded t-shirts, hoodies, hats, and accessories for athletes and fans.
• All-American Crate A bundled celebration package for players selected to All-American events, containing an All-American tee, headband, socks, poster, bag tag, decals, and drawstring bag, priced at $84.99.

Quantifiable outcome

• Players from 40+ U.S. states and multiple countries represented at national events
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Drip FCcoreStrategic or Co-development PartnerDrip FC is a content production company and creator of the MLS College Showcase. They are producing 'Finding the Next All-American,' a YouTube series following Soccer Youth players competing for Golden Cup selection. The partnership provides media exposure and content marketing for Soccer Youth events.
• DiazacoreStrategic or Co-development PartnerDiaza is the kit manufacturer producing the All-American Player Kit for Soccer Youth events. Each kit includes two game jerseys, shorts, and socks. Partnership ensures quality branded merchandise for event participants.
• Paradise Coast Sports ComplexminorOthersNaples, Florida venue hosting the 2026 All-American Golden Cup (December 29, 2026 - January 2, 2027). One of two national finals locations.
• Round Rock Multipurpose ComplexminorOthersRound Rock, Texas venue hosting the 2026 All-American Golden Cup (December 18-21, 2026). Located at 2001 N. Kenney Fort Blvd. One of two national finals locations.
• Under ArmourminorGTM or Marketing PartnerBrand featured in Golden Cup merchandise line including hoodies and performance apparel. Multiple Under Armour products available in Soccer Youth store.
• JUNKminorGTM or Marketing PartnerSports accessories brand providing headbands for Soccer Youth merchandise. Products branded with Soccer Youth logos.
• DOMEminorGTM or Marketing PartnerHeadwear brand producing trucker hats for Golden Cup collection. Products sold through Soccer Youth storefront.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TopDrawerSoccer: TopDrawerSoccer is a leading youth soccer media outlet that also produces rankings, showcases, and event coverage. It overlaps with Soccer Youth as an adjacent content-plus-event player in the youth soccer talent identification and exposure ecosystem.

Others

• Hudl: Hudl is the leading athlete video and performance analysis platform used widely across youth and amateur sports. Both Hudl and Soccer Youth's Player Card Combine operate at the intersection of content, performance data, and athlete exposure for youth athletes.

Broad incumbents

• Soccer.com: Soccer.com is a dedicated soccer equipment, footwear, and apparel retailer with national distribution. Both Soccer Youth (via its Shopify storefront and brand partnerships) and Soccer.com serve youth soccer players and families seeking branded soccer apparel and gear.
• US Club Soccer: US Club Soccer is a national organization that sanctions leagues, tournaments, and player development programs including the id2 Program and NPL. It overlaps with Soccer Youth in the elite talent identification and tournament organization segment of youth soccer.
• IMG Academy: IMG Academy operates a multi-sport youth athlete training and competition campus. Although broader than Soccer Youth (multi-sport and residential), both businesses monetize elite youth athlete development, performance training, and national exposure pathways for ambitious young athletes.
• DICK'S Sporting Goods: DICK'S Sporting Goods is the largest U.S. sporting goods retailer with a broad apparel, footwear, and equipment assortment including soccer. It competes with Soccer Youth's SYL e-commerce storefront for share of youth athlete and family apparel spending.
• US Youth Soccer: US Youth Soccer is the largest youth soccer organization in the U.S. with affiliated state associations, regional and national tournaments, and the USYS National League. Both organizations run large-scale multi-state youth soccer competitions and target similar talent ID outcomes for youth players.

Direct peers

• MLS NEXT: MLS NEXT is Major League Soccer's official elite youth development platform featuring club-based competition, showcases, and tournaments. It is the most direct competitive offering to Soccer Youth's Player ID Series, serving elite youth players seeking national exposure and a pathway to professional ranks.
• ECNL (Elite Clubs National League): The ECNL operates the top-tier competitive youth soccer league and associated showcase events in the U.S. Both Soccer Youth and the ECNL curate elite girls' and boys' talent ID experiences with national-level participation, competing for the same pool of ambitious youth players and family decision-makers.
• Generation adidas Cup: Generation adidas Cup is an elite international youth soccer tournament hosted by MLS featuring top club academies. It is the closest analogue in scale and prestige to Soccer Youth's invitation-only All-American Golden Cup, with similar international participation and college/pro scout exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/socceryouthusa
• YouTubeyoutube.com/@socceryouthusa
• Facebookfacebook.com/socceryouth
• LinkedInlinkedin.com/company/socceryouth
• Instagraminstagram.com/socceryouthusa
• TikToktiktok.com/@socceryouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Youth