Social Angels

What Social Angels does

Social Angels is a UK-based boutique digital marketing agency founded in 2015 by Jane Gardner, exclusively serving the residential property industry — primarily estate and letting agents, with adjacent work for conveyancers and the property trade charity Agents Giving. The firm operates from Aylesbury, Buckinghamshire with a remote five-person team (Jane Gardner as Director, a London-based Social Media Account Manager, and a Website CMS/SEO specialist) plus contracted graphic designers, photographers, and a long-standing web development partner (FL1 Digital since 2010). Its service portfolio spans four pillars: subscription social media management (The Nifty at £497/month, Pick & Mix at £147/month per platform, and Serious Social at £997/month, all on 6-month contracts); bespoke WordPress website design and build (template packages from £5,000+VAT plus hourly custom design at £65.75/hour); content writing, newsletters, video, and specialist literature; and estate agency consultancy, training, and mentoring delivered personally by Jane Gardner. Technology stack is third-party rather than proprietary: WordPress CMS, Rank Math Pro for SEO scoring, Canva and Adobe Creative Suite for design, Mailchimp for newsletters, VideoAsk for on-site video, and integrations with property CRMs (Vebra Alto, Property Jungle) plus Meta Business Suite and Metricool for social scheduling.

The business operates a sales-led, enquiry-driven GTM: prospective clients complete a website form, receive a free digital audit, and book a complimentary one-hour Zoom consultation with Jane Gardner. Enterprise-level training and bespoke website projects are sold via scheduled discovery calls and formal proposals, often requiring 3-month minimum commitments or 6-session mentorship programmes. The company has no external funding, is founder-owned, and monetises through a mix of recurring subscriptions, project-based fees, hourly consultancy, and referral arrangements (notably Image2Photography/Patricia Rayner). It is ARLA and NAEA Propertymark-affiliated, and Jane Gardner's role as a Propertymark examiner and Level 4 certificate writer anchors its credibility in UK property compliance content.

Social Angels' commercial differentiation rests on vertical specialisation: every piece of content is bespoke and non-duplicated across clients, all website pages launch with 'green' Rank Math SEO scores, and the founder's 38-year property industry track record and 40+ awards (Sunday Times Overall Letting Agency of the Year 2013, ESTA Gold Grand Prix, three-time EA Masters Best Small Supplier, Negotiator Awards 2025 Bronze) create reputational moats that generalist digital agencies cannot easily replicate. The company is active across all major social platforms, publishes a 151+ page blog focused on property legislation and digital marketing, and uses industry events, charity involvement, and PR-driven award entries as core demand-generation channels.

Name

Social Angels

Legal name

Social Angels

Website

https://social-angels.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Angels is a UK boutique digital marketing agency founded in 2015 by Jane Gardner, exclusively serving estate and letting agents with subscription social media management, bespoke WordPress websites, content writing, and property-industry consultancy and training.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Estate and Letting Agents

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Social media management
• Estate agency websites
• Property content writing
• Digital marketing services
• Estate agent training

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Media Management Packages: Monthly subscription packages for bespoke social media management across platforms (Facebook, Instagram, LinkedIn, X/Twitter, Google Business Profile, TikTok, YouTube). 'The Nifty' package at £497/month covers one platform with full management, content creation, and account support. 'Pick & Mix' adds platforms at £147/month each with 10% discount for 3+ platforms. 'Serious Social' at £997/month covers up to 7 platforms with up to 35 unique posts per week, monthly blog or consultancy bonus, and daily WhatsApp updates.
2. Website Design, Build & Content Management: One-time website projects including template websites from £5,000+VAT, custom design services at £65.75/hour, and bespoke content writing at £175+VAT per page. Ongoing content management subscriptions from £50/month (1 hour) up to £125/month (3 hours), with 25% savings versus pay-as-you-go rates.
3. Content Writing Services: One-time purchases of blog articles, website content, newsletters, and specialist literature. Blog articles from £127+VAT (600 words) to £174+VAT (1,200 words). E-books from £187+VAT. Area guides from £187+VAT. Bespoke brochures from £357+VAT for 10 pages.
4. Estate Agency Consultancy & Training: Hourly Zoom consultancy at £125+VAT. In-person daily rate at £1,075 and half-day at £550. One-hour strategy sessions with Jane Gardner at £175. Monthly training sessions at £275/session with 3-month minimum commitment. 2026 lettings mentorship programme with 6 x 1-hour Zoom sessions at discounted rate.
5. Photography Services: Referral partnership with Patricia Rayner of Image2Photography. Services include first hour £130, additional hours at £86/hour, half day £315, full day £450. Social Angels facilitates bookings and coordinates photography projects for estate agency clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Social Angels is a UK specialist digital marketing agency that delivers social media management, bespoke WordPress website design and build, SEO-optimised content writing, professional photography coordination, email newsletter management, and estate agency consultancy and training. All services are vertically focused on UK estate and letting agents, with founder Jane Gardner personally leading consultancy, training, and senior client engagements.

Product overview

Social Angels is a specialist digital marketing agency exclusively serving the UK property industry, offering a comprehensive portfolio of managed services organized around four core pillars: Social Media Management (packages: The Nifty, Pick & Mix, Serious Social), Website Design & Build (dynamic bespoke websites on WordPress, template and custom options, content migration, aftercare), Content Writing & Creative Services (blog articles, newsletters, brochures, video, photography), and Estate Agency Consultancy & Training (mentoring, best practice, strategy, digital marketing training). The service architecture functions as a modular offering where clients can select individual services or bundle packages, with core social media and website packages forming the foundation and add-on modules (additional platforms, content types, training, photography) expanding scope. Jane Gardner (FARLA, Propertymark examiner since 1987) leads delivery alongside a team of digital marketers, website developers, and content writers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Nifty Bespoke Social Media Package Full management of one social media platform (Facebook, Instagram, LinkedIn, X/Twitter, Google Business Profile, TikTok, or YouTube) with bespoke daily posts Monday to Friday, strategic planning, content creation, expert-led property industry content, dedicated account manager with WhatsApp access, engagement monitoring, complaint handling guidance, and performance check-ins. Priced at £497/month with 6-month contract. Targeted at UK estate and letting agencies.
• The Pick & Mix Multi-Platform Package Add-on subscription tier adding additional social media platforms to The Nifty at £147/month per platform, with 10% discount when selecting 3 or more platforms. Includes tailored posts, carousel content, video, monthly scheduling, expert-led property content, account management, and performance updates. For UK estate and letting agencies.
• Serious Social Package Full-scale social media management across up to 7 platforms with up to 35 unique posts per week. Includes bespoke daily posts, video content creation, monthly bonus (SEO blog or 1-hour consultancy), responsive support, and daily WhatsApp updates. Priced at £997/month all-inclusive with 6-month contract. For UK estate and letting agencies seeking full multi-platform coverage.
• Dynamic Bespoke Website Design & Build Custom and template-based estate agency websites built on WordPress in collaboration with FL1 Digital. Services include template websites (from £5,000+VAT), custom design billed at £65.75/hour, bespoke content writing with SEO (£175+VAT/page), and content migration (£97+VAT/page). Propertymark-compliant with full SEO optimization using Rank Math Pro, geo-tagged images, and integration with property software CRMs such as Vebra Alto and Property Jungle. Includes CMS training and team functionality.
• Estate Agency Consultancy & Mentoring Bespoke training and mentoring delivered by Jane Gardner FARLA for estate and letting agencies. Includes business mentoring, best practice assessments, strategy days, estate agency clinic sessions, negotiator and manager training, lettings specialist training, digital marketing training, and staff recruitment planning. Discovery Zoom consultation is free; ongoing Zoom at £125+VAT/hour, in-person daily rate £1,075, half-day £550, monthly training at £275/session with 3-month minimum commitment, and a 2026 lettings mentorship programme (6 x 1-hour Zoom sessions).
• Social Media Training Programme In-house training for marketing or social media staff at estate and letting agencies. One-hour Zoom sessions with Jane Gardner at £275 per session with 3-month minimum commitment. Covers audience building, content creation, platform strategy, Canva tips, scheduling with Metricool, Meta ads, analytics, and content audits.
• Expert Blog Articles 100% unique, SEO-optimised blog content for estate and letting agents. Pricing: £127+VAT for 600-word posts, £174+VAT for 1,200-word in-depth articles with charts/graphs in brand colours, £179.50+VAT for 1,000-word PDF guides. Includes geo-tagged images and up to two rounds of edits. All content is bespoke and non-duplicated across clients.
• Nifty Newsletters Email newsletter content curation and sending via Mailchimp for estate and letting agents. Content curation and sending at £165+VAT, template creation at £175+VAT, and initial setup at £175+VAT. Requires client to have their own Mailchimp account (minimum Essentials Package); Social Angels is granted partner access.
• Sponsored Ads on Facebook or Instagram Sponsored ad campaign management on Facebook and Instagram via Meta Business Suite. Campaign set-up at £165 and campaign preparation and management at £275 per campaign. Requires client Meta Business Account and Ad Account; Social Angels is granted partner access.
• Professional Photography Services Professional photography for estate and letting agents via Patricia Rayner of Image2Photography. Services include team shoots, office photography, location photography, and property photography. Pricing: £130 first hour, £86/hour additional, £315 half-day, £450 full-day. All images are professionally edited, geotagged, and delivered via web gallery.
• Content, Graphic Design & Literature Specialist literature for estate and letting agencies including area guides (750-1000 words) at £187+VAT, e-books from £187+VAT (>10 pages), and estate agency brochures from £357+VAT for 10 pages. Design produced using Canva and Adobe (Photoshop, Premiere Pro) in client brand colours and visual identity.
• Video Content Services Video content creation for social media platforms and estate and letting agency websites. Property video/vidette creation at £25+VAT per property in MP4 format. Video editing at £37+VAT, captions at £17+VAT per minute, licensed videos from £99+VAT each. Designed for Reels, Shorts, and TikTok distribution.
• Website Aftercare & Content Management Ongoing website support subscription including monthly content management (1 hour £50, 2 hours £90, 3 hours £125) and pay-as-you-go services (new pages £150, page amendments £35, blog articles £127, forms £35). Discounted versus pay-as-you-go rates with 25% savings on subscription bundles. Available to existing Social Angels website clients.
• Google My Business Management Management and optimisation of Google Business Profile listings for estate and letting agents. Includes NAP consistency optimisation, local SEO improvements, and geo-tagged image linking. Supports local search visibility for property businesses across the UK.

Quantifiable outcome

• Every website page and blog post launched with 'green' Rank Math SEO scores from day one
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FL1 DigitalcoreTechnology or Integration · 1 January 2010Long-standing technical web development partnership since 2010. FL1 Digital provides the coding expertise and backend development for all Social Angels website projects, working closely with Jane Gardner's content and strategy team. Together they build WordPress-based bespoke websites for estate and letting agencies with full SEO integration.
• Image2Photography (Patricia Rayner)coreStrategic or Co-development PartnerPreferred photography partner since 2005. Patricia Rayner provides professional editorial and location photography for estate and letting agency clients nationwide. Has photographed teams and offices throughout the UK and has featured in marketing brochures, websites, cinema ads, and ARLA Property Professional Magazine. Services include first hour £130, additional hours £86, half day £315, full day £450.
• Lesley Wilson — W3 StudiominorStrategic or Co-development PartnerGraphic designer collaborating on the Zoe Napier Group website project. Provided graphic design services alongside Social Angels' content and FL1 Digital's web development for a fully integrated client deliverable.
• Agents GivingcoreStrategic or Co-development PartnerJane Gardner is a trustee and board member of Agents Giving, the official charity of the UK property industry. Social Angels manages the charity's website (built in 2020) and Facebook page, posting daily content and updating articles and events. Social Angels sits on the production team for Agents Giving events and participates in fundraising activities. £99 annual supporter scheme available.
• Propertymark QualificationscoreStrategic or Co-development PartnerJane Gardner serves as a writer and examiner for Propertymark Qualifications at both Level 3 and Level 4 in Residential Lettings & Property Management and Business Management & Marketing. This involvement shapes the company's training programmes and ensures all content reflects current industry qualification standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reapit: Major UK and Australian estate agent CRM and sales platform with integrated marketing and website tools. Competes broadly with Social Angels for the same estate agency's website, marketing, and CRM-integration budget.
• The Negotiator: Industry media, awards (Negotiator Awards), and supplier directory serving UK estate and letting agents. Social Angels has won The Negotiator Awards 2025, and both organizations target the same property professionals with adjacent marketing services.
• Vebra Alto: One of the largest UK estate agency CRM/property software platforms, integrating listing feeds with agent websites. Direct technology dependency for Social Angels' client website builds, and an incumbent competitor for agent digital infrastructure spend.
• Propertymark: The UK's leading professional body for estate and letting agents, providing qualifications, supplier accreditation, and industry resources. Social Angels operates inside Propertymark's ecosystem (Jane Gardner as examiner/writer), making it the most relevant adjacent organization for supplier-side services to the same customer base.

Emerging players

• Agents Together: UK supplier and service directory for estate and letting agents, marketing directly to the same vertical. Competes for the 'best supplier' mind-share that Social Angels has won at the EA Masters.

Direct peers

• Dataloft: UK property market intelligence, research, and content services for estate agents, developers, and lenders. Competes with Social Angels' content writing and area guide services for the same agency buyer.
• BriefYourMarket: Email and multichannel marketing automation platform purpose-built for UK estate and letting agents. Direct overlap with Social Angels' Nifty Newsletters (Mailchimp-based) and social media management offerings.
• iamproperty: UK proptech platform offering estate and letting agents integrated tools including marketing, websites, and tenant services. Competes with Social Angels in the agency website, tenant referencing, and digital marketing tooling layer for the same vertical.
• Ascora: Provider of estate agency CRM and marketing websites (previously known in the property tech stack). Overlaps with Social Angels' bespoke WordPress website and CRM-feed integration services for UK agents.

Others

• Estate Agent Today: UK property trade media outlet that Social Angels' founder reads daily; serves the same agent audience with news and industry intelligence. Not a direct competitor, but a key channel and thought-leadership adjacency for the same vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2y8vT0e6T5umUnmdm64zLQ
• Facebookfacebook.com/socialangelsltd
• LinkedInlinkedin.com/company/socialangelsltd
• Instagraminstagram.com/socialangelsltd
• TikToktiktok.com/@socialangelsltd
• Xx.com/SocialAngelsLtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Angels