AGENTS GIVING

What AGENTS GIVING does

Agents Giving is a UK-registered charity (Charity Number 1124410) operating as the official industry charity for the UK property sector since its founding in 2008. The organisation is based in Guildford, England, with a lean team of approximately 10 employees and a volunteer network of 13 Regional Ambassadors. It serves estate agents, letting agents, and property industry suppliers, encouraging, supporting, and promoting their charitable fundraising activities through coordinated infrastructure rather than direct service delivery.

The organisation's product surface consists of five core programmes: an annual Supporter Scheme membership at £99 per year that grants agencies branded logos, certificates, and visibility on the Agents Giving website; the Agents Giving Grant Fund (supported by The Guild of Property Professionals) which disburses up to £350 per office per year to offset fundraising event costs or as direct donations to UK-registered charities; an Events Programme encompassing golf days, dragon boat races, summer balls with Fundraising Champions Awards, padel tournaments, the Great British Property Cycle, and an annual Agents Giving Day supporting local food banks; a downloadable Toolkit with forms, templates, and campaign guides; and the Regional Ambassador Network providing localised coordination. There is no proprietary technology platform — the organisation runs on standard WordPress infrastructure with JustGiving-powered donation flows.

The business model is a hybrid of recurring membership fees, event sponsorship income, and pass-through grant disbursements. The £689,000 raised for UK charities in 2025 represents funds channeled through the Grant Fund to beneficiary charities, not organisational revenue. Revenue attribution flows to Supporter Scheme memberships, headline sponsorships (e.g., RentGuarantor as Headline Sponsor of The Great British Property Cycle 2026), and event partnerships with the board representing a distribution advantage — CEO seats from Propertymark, The Guild of Property Professionals, The Property Franchise Group, and Foxtons provide institutional reach into the UK's approximately 20,000 property agencies.

Name

AGENTS GIVING

Legal name

Agents Giving

Website

https://agentsgiving.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Agents Giving is the official UK property industry charity, coordinating fundraising, distributing grants up to £350 per office per year, and running events for estate agents, lettings agents, and property suppliers across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Supporter Scheme Memberships: Annual membership fees from estate agents, letting agents, and property industry suppliers who join the Agents Giving Supporter Scheme for £99 per year. Supporters receive marketing materials, logos for display, and access to grant funding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AGENTS GIVING is the official charity of the UK property industry, providing fundraising support, grants, and community-building resources to estate and letting agent businesses and their staff. It operates a paid Supporter Scheme, distributes grants to member offices, runs industry networking and fundraising events, and provides downloadable fundraising toolkits.

Product overview

Agents Giving is the official charity organization for the UK property industry, operating as a coordination platform rather than a technology product. The organization provides a unified portfolio of services including the Agents Giving Supporter Scheme (annual membership at £99 providing branding and promotional benefits), the Agents Giving Grant Fund (offering up to £350 per office per year for fundraising costs, with £689,000 distributed in 2025), a comprehensive Events Program (golf days, dragon boat races, summer balls, cycling challenges, padel tournaments), a downloadable Toolkit with fundraising resources and guides, and a Regional Ambassador Network connecting property professionals across the UK. These services work together to enable estate agents, letting agents, and property suppliers to participate in charitable fundraising activities with organizational support and financial assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Agents Giving Grant Fund: A grant fund that provides up to £350 per office per year to help with set-up costs of fundraising events or donations to chosen charities. Supported by The Guild of Property Professionals.

Products and services

• Supporter Scheme

Quantifiable outcome

• £689,000 raised for UK charities in 2025
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• RentGuarantorcoreGTM or Marketing Partner · 1 September 2025Headline Sponsor of The Great British Property Cycle 2026, a nationwide cycling challenge organized by Agents Giving bringing together estate agents, letting agents, suppliers and property professionals.
• The Guild of Property ProfessionalscoreStrategic or Co-development PartnerCEO Iain McKenzie serves on the Board of Agents Giving. The Guild supports the Agents Giving Grant Fund and co-organizes the annual Charity Golf & Spa Day at The Belfry Hotel. Relationship is mutual with shared charitable objectives.
• PropertymarkcoreStrategic or Co-development PartnerCEO Nathan Emerson serves on the Board of Directors. Propertymark is the UK's foremost professional and regulatory membership body for sales, letting and commercial agents with over 12,800 offices and 19,000 professional members.
• The Property Franchise GroupmajorStrategic or Co-development PartnerCEO Gareth Samples serves on the Board of Directors. The Property Franchise Group supports Agents Giving initiatives and charitable fundraising within the property industry.
• FoxtonsmajorStrategic or Co-development PartnerMD Fran Giltinan serves on the Board of Directors. Foxtons, a major London estate agency, supports Agents Giving and charitable initiatives within the industry.
• Property Academy / EA MasterscoreGTM or Marketing PartnerCo-founded by Peter Knight, Property Academy produces EA Masters and Best Estate Agent Guide Awards. They provide a platform for Agents Giving to reach the wider property industry and host the Outstanding Contribution to Estate Agency Award.
• BriefYourMarketminorGTM or Marketing PartnerDigital marketing supplier to the property industry, David Newnes serves as shareholder/non-exec director. Listed as a supporter on the Agents Giving website.
• ReapitminorGTM or Marketing PartnerProperty technology platform listed as a supporter. Was headline sponsor of the Agents Giving Charity Ball 2024.
• eXp UKminorGTM or Marketing PartnerCloud-based estate agency model. Multiple agents and ambassadors affiliated with eXp UK participate in Agents Giving events and serve as Regional Ambassadors including Katy Poore, Liana Loporto-Browne, Karen Trace, and Simon Bradbury.
• MoneypennyminorGTM or Marketing PartnerProperty industry supplier listed as a supporter. The team has organized charity challenges including walking off Christmas for charity.
• Social AngelsminorGTM or Marketing PartnerDigital media company owned by Jane Gardner, who serves on the Board of Directors. Manages social media for property clients and designs content for estate agency websites.
• The DepositaryminorGTM or Marketing PartnerPropTech company co-founded by Kristjan Byfield who actively promotes the Agents Giving Supporters Scheme. Carla Burnett serves as Regional Ambassador.
• Rayner PersonnelminorGTM or Marketing PartnerRecruitment company specializing in property and proptech. Co-organizes the Property Padel tournament with Agents Giving. Max Scragg serves as Regional Ambassador.
• Dawsons PropertyminorGTM or Marketing PartnerEstate agency with 10 sales and lettings branches in South Wales. Naomi Webborn is a Regional Ambassador and won Best Individual Fundraising Award. Active participant in multiple Agents Giving events.
• PVS MediaminorGTM or Marketing PartnerVideo production company. Chris England, Joint Managing Director, serves as Regional Ambassador. Provides video production support for Agents Giving events.
• AcaboomminorGTM or Marketing PartnerMarket appraisal toolkit for estate agents. Sales Director Suzanna Mavity serves on the Board and runs the Do it for Dom charity campaign under the Agents Giving umbrella, having raised over £200k for Huntingdon's disease.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Prince's Trust: The Prince's Trust is a major UK youth charity with deep corporate-partner networks including property and real estate firms. It is comparable because Agents Giving's beneficiary pool and corporate donor profiles overlap, and The Prince's Trust competes for the same property-vertical CSR pounds and event sponsorships.
• British Heart Foundation: British Heart Foundation is one of the UK's largest charities and operates an active corporate-partnership and community-event fundraising programme. It is comparable in the broad shape of its UK-charity, corporate-engagement model, and competes with Agents Giving for charity-of-the-year designations at UK property firms.
• Comic Relief: Comic Relief runs Red Nose Day and Sport Relief, the UK's marquee event-driven mass fundraising model. It is comparable to Agents Giving in go-to-market mechanics (event IP, corporate sponsors, corporate ambassador networks) but spans all industries and operates at national scale, whereas Agents Giving operates only inside the UK property vertical.
• BBC Children in Need: BBC Children in Need is one of the UK's largest charitable brands, raising money through a televised annual appeal and corporate partnerships. It is comparable in that property firms and corporate partners actively fundraise on its behalf, mirroring how Agents Giving mobilizes estate agents; it operates at vastly larger scale but in the same UK-charity, corporate-engagement frame.

Direct peers

• LandAid: LandAid is the UK property industry's charity focused on ending youth homelessness, funded and staffed by property companies and professionals. It is the closest analog to Agents Giving in mission (industry-wide charitable vehicle for UK real estate), donor profile (estate/lettings agents, property suppliers), and delivery model (member-network fundraising + targeted grant distribution).
• Variety, the Children's Charity (UK): Variety UK is an industry-connected children's charity that raises funds via corporate partnerships, property industry galas, and sponsored events. It is comparable to Agents Giving because both rely on trade-vertical event fundraising, corporate sponsorships, and corporate member networks rather than mass-consumer donor acquisition.

Regional players

• Property Industry Foundation (Australia): Property Industry Foundation is the Australian property industry's charitable foundation, mobilizing real estate firms and suppliers to raise funds for at-risk youth. It is the international counterpart to Agents Giving with effectively the same vertical-and-event-driven model, but operating exclusively in Australia.

Emerging players

• Re-Leased Foundation: Re-Leased Foundation is the charitable arm of commercial property software firm Re-Leased, raising funds through PropTech-industry networks. It represents a newer vertical-tech-industry charitable model that mirrors Agents Giving's property-industry charity positioning but from the PropTech side rather than the agency side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Agents_Giving
• Facebookfacebook.com/agentsgiving
• Instagraminstagram.com/agentsgiving/?hl=en
• LinkedInlinkedin.com/company/agents-giving

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGENTS GIVING