Social Pottery Painting LTD.

What Social Pottery Painting LTD. does

Social Pottery Painting LTD. is a UK-based experiential pottery brand founded in 2017 by Marian Walteros, operating five physical studios across London (Kentish Town, Camden Town, White City inside Westfield, and the first franchised Balham location) and Milton Keynes (Woburn Sands). The company serves individuals, families, celebration groups and corporate clients with beginner-friendly pottery painting and pottery making experiences, backed by an inventory of more than 300 ceramic pieces inspired by Mediterranean traditions and approximately 10% artisan-made pieces, with kiln firing, glazing and tooling included in the studio fee.

The product surface spans pay-as-you-go pottery painting sessions, Sip & Paint and late-night BYOB evenings, wheel throwing tasters and handbuilding workshops, structured six-week courses (Beginner Level 1 at £260, Improvers Level 2 at £270), and the Centered Clay monthly membership programme with Gold, Platinum and Flexible tiers priced at £110, £220 and £240 per month respectively. Auxiliary revenue lines include birthday parties (kids tiers at £28/£32/£35, adult from £30pp), hen, baby shower and corporate events for groups of 8-60 guests, mobile workshops brought to offices and venues, themed packages (Mamma Mia, All Pink, Flowers All Around), digital gift vouchers valid for 12 months, and a franchise offering with a £90,000-£120,000 total investment per location.

Distribution combines direct online booking through socialpottery.com with third-party platforms (Eventbrite, SevenRooms, ClassBento) and a WeWork members-only booking channel using £50 WeWork tokens. The company is privately held, founder-owned, with no disclosed institutional funding and a lean headcount of 16 employees, and is transitioning toward an asset-light model via franchising across the UK and Europe.

Name

Social Pottery Painting LTD.

Legal name

Social Pottery Painting Ltd.

Website

https://socialpottery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Pottery Painting LTD. operates five pottery painting and making studios across London and Milton Keynes, serving individuals, families, celebratory groups and corporate teams with beginner-friendly pottery experiences, courses, memberships and franchised locations.

Ownership category

akta.pro rank

Product category

Pottery Classes and Experiential Workshops

NAICS

Fine Arts Schools (61161)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Pottery painting experiences
• Pottery making classes
• Wheel throwing workshops
• Corporate team building events
• Pottery studio franchise

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pottery Painting Sessions: Per-session revenue from pottery painting experiences where customers pay a studio fee plus the cost of ceramic pieces they paint. Includes daytime sessions, Sip & Paint evenings, and late-night BYOB sessions.
2. Pottery Making Classes: Revenue from wheel throwing tasters, hand-building workshops, and 6-week courses. Customers pay per session or course fee with materials and firing included.
3. Celebration & Private Events: Birthday parties, hen parties, baby showers, and corporate events booked as private group experiences with minimum guest requirements and deposit payments.
4. Corporate Team Building: Corporate pottery experiences for teams of 8-60 guests, with standard sessions, private hire, and mobile workshops. VAT invoices provided.
5. Gift Cards & Vouchers: Digital gift vouchers valid for 12 months, available in preset amounts or custom values, redeemable for any experience or course.
6. Studio Memberships (Centered Clay): Monthly membership plans (Gold £110/month, Platinum £220/month, Flexible Monthly £240/month) providing studio access hours and clay time.
7. Franchise Fees: Revenue from franchising model with total investment range of £90,000-£120,000 per franchise location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Social Pottery runs five physical studios offering beginner-friendly pottery painting sessions (choosing from 300+ ceramic pieces, with glazing and kiln firing included) and pottery making experiences (wheel throwing and handbuilding). Sessions run as daytime sessions, Sip & Paint BYOB evenings, and late-night sessions, with 6-week skill courses and recurring Centered Clay memberships for regular makers.

Product overview

Social Pottery is a UK experiential pottery brand offering pottery painting and making experiences across five studios in London and Milton Keynes. The core offerings are Pottery Painting Experiences (decorating pre-made ceramics) and Pottery Making Experiences (wheel throwing and handbuilding). These are supported by Sip & Paint and Late Night BYOB sessions, 6-Week Pottery Courses, and Centered Clay Memberships for regular makers. The company also provides private event services including adult and kids birthday parties, hen parties, baby showers, and corporate team building (including mobile workshops and bespoke branded activations). Gift cards and themed party packages (Mamma Mia, All Pink, Flowers All Around) are available. The company operates on a franchise model, with expansion opportunities across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Pottery Painting Experience Beginner-friendly pottery painting sessions where customers choose from 300+ ceramic pieces, decorate them with paints, then leave the studio to be glazed and kiln fired. Available across all five studios with a £5 deposit plus piece prices from £18-£23.
• Pottery Making Experience

Quantifiable outcome

• 4.8★ average rating across 5 studios
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• WeWorkminorChannel Partner/ Reseller/ DistributorWeWork members-only booking system for corporate pottery workshops. WeWork tokens (£50 each) used for payment, with 20 participants requiring 10 tokens. Social Pottery handles setup, facilitation, and cleanup at WeWork venues.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Clays Golf: Premium experiential social activity venue (clay-pigeon shooting simulator bars). Competes for the same discretionary 'experiential social outing' pound as pottery painting parties and corporate team-building budgets.
• Flight Club: Established experiential social venue (social darts) targeting groups, parties, and corporate events. Adjacent competitor for social-occasion and corporate team-building spend rather than the pottery category itself.
• Color Me Mine: Established US-origin pottery painting franchise with international footprint and longer operating history. Serves as a benchmark for what scaled pottery painting franchising can look like.

Others

• ClassBento: UK creative-class marketplace that already distributes Social Pottery's own courses (e.g., Kids Summer Clay Course). Functions as both a distribution partner and an aggregator of competing pottery and craft workshops.

Direct peers

• As You Like It Pottery: UK pottery painting studio offering beginner-friendly sessions, parties, and themed events. Comparable operating model to Social Pottery's studios though at smaller single-site scale.
• Crockd: UK-based pottery painting brand operating multiple studios with a similar paint-your-own-pottery model, sip-and-paint sessions, and parties. Closest direct competitor to Social Pottery's core offering.
• Bisque and Brush: Pottery painting studio concept with locations across multiple markets, offering comparable paint-your-own-pottery and party experiences. Useful international comp for unit economics and format.
• Splatter: London-based pottery painting studio with comparable paint-your-own and party offerings. Operates in overlapping London geography and competes for the same social-occasion customer segment.

Regional players

• Pottery Painting Cafe (PPCA): Pottery painting studio concept with locations outside Social Pottery's London/Milton Keynes footprint, indicating the same format is viable in other UK regions — relevant as Social Pottery expands its franchise network.

Emerging players

• Sculpd: UK pottery-at-home kit brand. Different delivery model (kits shipped to home) but addresses the same end-customer need for accessible ceramics, and could expand into physical studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@socialpottery
• Facebookfacebook.com/socialpotteryuk
• Instagraminstagram.com/socialpottery
• Pinterestpinterest.co.uk/socialpottery
• LinkedInlinkedin.com/company/social-pottery-painting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Pottery Painting LTD.