What Society Restaurant does

Society Restaurant is a multi-venue fine dining hospitality business operating from a flagship address at 80 Collins Street, Melbourne, and owned by the Lucas Collective group. The venue houses three distinct dining concepts under one roof: the Society Dining Room (Euro-inspired modern Australian cuisine with premium seafood, fresh pasta, and wood-fired meats served à la carte with white-gloved tableside service), Lillian Brasserie (a Euro-style brasserie with outdoor terrace overlooking Collins Street, open for dinner seven days), and The Lounge (a walk-in cocktail bar open daily from 5pm). The venue also runs The Society Social, a $55 per person prix-fixe lunch service Friday to Sunday, and accommodates private dining and corporate events for groups of 9 or more through Lucas Collective's events portal.

The business's principal differentiating asset is its wine program: a cellar of over 10,000 bottles curated by an award-winning sommelier team led by Head of Wine Loïc Avril and Master Sommelier Yuki Hirose, including rare Château d'Yquem vintages and a Coravin by-the-glass selection. The wine program has earned consecutive recognition from Australia's Wine List of the Year Awards (2023-2025) and The World of Fine Wine's World's Best Wine Lists Awards, including Best New Wine List in the World in 2024. Society also operates the Cellar Series of ticketed producer dinners, a Gift Card e-commerce channel, and participates in The Burger Collective, a cross-venue promotional event spanning eleven Lucas Collective restaurants.

Society targets affluent Melbourne diners, corporate and private-event clients, cocktail and wine connoisseurs, and weekend prix-fixe customers, with pricing ranging from $22 promotional burgers to $195 tequila pairing dinners and undisclosed à la carte rates. Marketing is primarily driven by Instagram, email via Lucas Collective, and reputation within Melbourne's dining community. The company is privately held with no disclosed revenue or funding.

Name

Society Restaurant

Website

https://societyrestaurant.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Society Restaurant is a Melbourne multi-venue fine dining complex (Dining Room, Lillian Brasserie, The Lounge) at 80 Collins Street, serving affluent diners and corporate event clients with a 10,000-bottle award-winning wine program.

Ownership category

akta.pro rank

Product category

Premium Hospitality / Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Special Occasion & Destination Restaurants (THAFACAK), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Fine dining restaurants
• Hospitality services
• Wine cellar programs
• Private dining events
• Cocktail bar venues

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine Dining Service (Society Dining Room): Revenue from à la carte dining in the Society Dining Room, featuring Euro-inspired modern Australian cuisine with premium seafood, fresh pasta, and wood-fired meats. The prix-fixe Society Social menu at $55pp for 2-3 courses also contributes. Lunch is served Friday through Sunday; dinner is available seven days a week.
2. The Lounge Bar Service: Revenue from The Lounge, an elegant cocktail bar open daily from 5pm until late. The succinct cocktail list features classic drinks, and the space generates revenue from beverage sales to walk-in guests and post-dinner patrons.
3. Lillian Brasserie: Revenue from Lillian Brasserie, a Euro-style restaurant open for dinner seven days. The menu celebrates small bites and larger shared offerings, complemented by the venue's sweeping outdoor terrace overlooking Collins Street.
4. The Burger Collective Events: Limited-time promotional event revenue from The Burger Collective (July-August 2026), offering burgers at $22 with signature cocktails for $15. This cross-venue event spans eleven restaurants within Lucas Collective.
5. Gift Cards: Revenue from Society gift vouchers, presented in personalised gift boxes. Gift cards are sold for use across Society's dining venues.
6. Special Event Dinners: Revenue from themed dining events including the Tequila Cascahuín Dinner ($195 per ticket), Old Kempton Distillery Whisky Dinner, and the Cellar Series wine dinners featuring producers like Felton Road. These ticketed experiences include curated menus paired with beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Society Restaurant is a premium multi-venue hospitality venue at 80 Collins Street, Melbourne, offering Euro-inspired modern Australian fine dining in the Society Dining Room, Euro-style brasserie service at Lillian Brasserie, and classic cocktails at The Lounge. The venue runs à la carte and prix-fixe lunch dining, a wine program of over 10,000 bottles, themed wine dinners (Cellar Series), special event dinners, gift cards, and private dining and corporate event hosting.

Product overview

Society Restaurant is a multi-venue hospitality complex in Melbourne comprising the Society Dining Room (main fine dining), Lillian Brasserie (Euro-style), and The Lounge (cocktail bar). The venue operates The Society Social prix fixe lunch program, The Burger Collective limited-time events, and an extensive Wine Program featuring over 10,000 bottles. Additional offerings include the Society Cellar Series wine dinners, private dining spaces, and gift cards. All venues are part of Lucas Collective and are located at 80 Collins Street, Melbourne.

Differentiator

Problem solved

Functional benefit

Brands

• Lillian Brasserie: Euro-style brasserie at Society, open for dinner 7 days, featuring warm timber panelling, curved banquettes, and outdoor terrace named after Collins Street denizen Lillian Wightman.
• The Lounge
• The Society Social

Products and services

• Society Dining Room The main fine dining venue at Society Restaurant, offering Euro-inspired modern Australian cuisine with premium seafood, fresh pasta, and wood-fired meats. Provides à la carte dining, tableside service by white-gloved waitstaff, and access to a wine cellar of over 10,000 bottles, targeting discerning diners.
• Lillian Brasserie Euro-style brasserie within Society Restaurant, open for dinner seven days, featuring warm timber panelling, curved banquettes, an outdoor terrace, and a menu of small bites and larger shared plates complemented by the venue's award-winning wine selection.
• The Lounge Elegant cocktail lounge at Society Restaurant, open daily from 5pm until late on a walk-in basis. Features plush banquettes, a carved marble bar, and a succinct cocktail list of classic drinks for after-work drinks, pre-dinner aperitifs, and post-dinner nightcaps.
• The Society Social Prix-fixe lunch menu at the Society Dining Room offering two or three courses from $55 per person, available Friday to Sunday from 12-3pm. Includes the tableside dessert trolley service by white-gloved waitstaff, targeting weekend diners seeking refined yet accessible dining.
• The Burger Collective Limited-time promotional burger event at Society Restaurant, running July-August 2026, featuring a signature classic cheeseburger and a chef-created special burger at $22 each, served with fries, plus signature cocktails at $15. Part of a cross-venue promotion across 11 Lucas Collective restaurants.
• Wine Program Society Restaurant's wine program featuring more than 10,000 bottles, including rare Châteaux d'Yquem vintages not seen elsewhere in Australia and a Coravin wine-by-the-glass selection. Led by Head of Wine Loïc Avril and Master Sommelier Yuki Hirose, with private wine tastings and the Cellar Series tasting events.
• Society Cellar Series Series of ticketed wine dinners at Society Restaurant spotlighting acclaimed wine producers such as Felton Road, guided by sommelier Loïc Avril and the visiting winemakers, with exclusive tastings and curated menu pairings.
• Society Gift Cards Personalised gift vouchers from Society Restaurant, presented in elegant gift boxes, available for purchase on the website for redemption across Society's dining venues.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Old Kempton DistillerycoreStrategic or Co-development Partner · 18 August 2026Tasmania's acclaimed Old Kempton Distillery, built on traditional hands-on distilling and commitment to quality. Society hosts an intimate whisky dinner on 18 August with Master Distiller Rob Tyson, featuring exclusive single-cask whisky and bespoke food pairings. A limited-edition Old Kempton x Lucas Collective Single Cask Whisky was created for this collaboration.
• CascahuíncoreStrategic or Co-development Partner · 13 August 2026Cascahuín is a Mexican tequila producer founded in 1904 in El Arenal, Jalisco, dedicated to preserving traditional tequila-making methods. Third-generation Master Distiller Chava Rosales and his brother Benjamin guide guests through the distillery's finest expressions. Society's Tequila Cascahuín Dinner on 13 August pairs exceptional tequila with a bespoke menu designed to showcase the spirit's depth.
• Felton RoadcoreStrategic or Co-development Partner · 5 August 2026Felton Road is one of New Zealand's most acclaimed wineries, known for benchmark Pinot Noirs and mineral-driven Chardonnays. Society hosts an exclusive dinner on 5 August with long-standing winemaker Blair Walter, featuring wines paired with Executive Chef Joachim Lim's menu. This is part of the Cellar Series wine dinner program.
• SavaterreminorStrategic or Co-development PartnerSavaterre is an upcoming event in the Cellar Series wine dinner program. Society's website lists Savaterre as 'Coming Soon' with a 'Register Your Interest' link, indicating a future collaboration.
• Mount MaryminorStrategic or Co-development PartnerMount Mary is listed as an upcoming Cellar Series event on Society's website. The event details are listed with a note that all events are subject to change at Society's discretion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tetsuya's: Tetsuya Wakuda's Sydney fine dining institution. Comparable as an Australian destination fine dining restaurant with global recognition, premium tasting menu format, and similar affluent diner and corporate client base.
• Vue de monde: Shannon Bennett's fine dining institution at Melbourne's Rialto. Comparable as a Melbourne destination fine dining venue with premium tasting menus, established wine program, and similar positioning at a landmark CBD location.
• Attica: Ben Shewry's Ripponlea fine dining restaurant in Melbourne, consistently ranked among Australia's best. Directly comparable as a Melbourne fine dining flagship with global reputation, premium pricing, and similar target customer of affluent diners and food tourists.
• Cumulus Inc. Andrew McConnell's Melbourne all-day dining flagship. Comparable as a Melbourne dining destination with multiple integrated formats, premium beverage program, and similar mix of corporate, tourist, and local diner traffic.
• Gimlet at Cavendish House: Andrew McConnell's Melbourne fine dining restaurant and cocktail bar in a heritage CBD setting. Comparable as a Melbourne fine dining venue with integrated cocktail bar program, premium pricing, and similar affluent diner target.
• Tipo 00: Award-winning Melbourne Italian fine dining. Comparable as a Melbourne CBD-adjacent fine dining venue with strong wine program, premium pricing, and overlapping customer base of affluent diners and corporate clientele.
• Grossi Florentino: Long-standing Melbourne Italian fine dining institution on Bourke Street. Comparable as a Melbourne fine dining flagship with multi-format venue (Grill, Cellar Bar, upstairs), extensive wine list, and similar premium positioning for celebrations and corporate events.
• Quay Restaurant: Peter Gilmore's Sydney fine dining flagship at Circular Quay. Comparable as an Australian destination fine dining restaurant with global reputation, extensive wine program, premium pricing, and similar food-tourism and corporate event demand.
• Sepia: Martin Benn's Sydney fine dining restaurant. Comparable as an Australian destination fine dining venue with multi-format offering (restaurant and wine bar), premium pricing, and similar corporate event and celebration occasion mix.

Broad incumbents

• Rockpool Bar & Grill: Neil Perry's Rockpool Group operates premium steakhouses across Sydney, Melbourne, and Perth. Comparable as an Australian fine dining operator with extensive wine list, private dining, and similar corporate/celebration use cases at premium price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/societyrestaurant
• LinkedInlinkedin.com/company/society-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society Restaurant