SOUTH OAKLAND GASTROENTEROLOGY ASSOCIATES, P.C.

What SOUTH OAKLAND GASTROENTEROLOGY ASSOCIATES, P.C. does

South Oakland Gastroenterology Associates, P.C. (SOGA) is an adult gastroenterology medical practice headquartered in Farmington Hills, Michigan. Founded around 1990, the practice operates three clinical locations across southeast Michigan — in Farmington, Commerce Township, and West Bloomfield — and is staffed by five board-certified gastroenterologists (Mariquit D. Sendelbach, Katie Macfarlane, Olga Brushaber, Jolian S. Kathawa, and Jared A. Grodman) supported by approximately seven additional clinical and administrative staff for a total headcount of 12. The practice has served the South Oakland County community for over 30 years and is closely affiliated with Corewell Health (Beaumont), where Dr. Olga Brushaber serves as program director for the Gastroenterology Fellowship Program.

SOGA delivers a comprehensive suite of diagnostic and therapeutic GI procedures including colonoscopy, upper GI endoscopy (EGD), endoscopic retrograde cholangiopancreatography (ERCP), endoscopic ultrasonography (EUS), video capsule endoscopy (PillCam), small bowel enteroscopy, esophageal manometry, Bravo catheter-free pH monitoring, H. pylori breath testing, paracentesis, and the CRH O'Regan System for non-surgical hemorrhoid banding. The underlying technology stack is built on fiberoptic and video endoscopy platforms with miniaturized camera and sensor form factors, supplemented by wireless capsule imaging and radio-telemetry pH sensing. Patient-facing infrastructure runs on Corewell Health's myChart portal, and billing is processed through easypay5.com.

The business model is fee-for-service clinical medicine billed through a broad insurance panel including Aetna, Blue Cross Blue Shield, Blue Care Network, Cigna, Cofinity, HAP, Humana, Medicare, Molina, Priority Health, Tricare, United Health Care, UMR, and Wellcare. Patients are acquired through direct phone scheduling, online appointment requests, walk-ins, and primary care referrals. No pricing is publicly disclosed. The practice is a privately held professional corporation owned and operated by its five gastroenterologists, with no disclosed external funding, private equity backing, or M&A activity in the available record.

Name

SOUTH OAKLAND GASTROENTEROLOGY ASSOCIATES, P.C.

Legal name

South Oakland Gastroenterology Associates, P.C.

Website

https://sogadocs.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

South Oakland Gastroenterology Associates (SOGA) is a five-physician, three-location adult gastroenterology practice in southeast Michigan, founded circa 1990, offering colonoscopy, advanced endoscopy, capsule imaging, and hemorrhoid banding on a fee-for-service basis to adult patients in the South Oakland County region.

Ownership category

akta.pro rank

Product category

Gastroenterology Medical Practice

NAICS

Offices of Physicians (62111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Endoscopy & GI Procedure Centers (HLAFAIAE), Colorectal Disease & Proctology (HLAKAEAJ)

Keywords

• Adult gastroenterology services
• Diagnostic endoscopy procedures
• Colonoscopy screening
• Advanced therapeutic GI procedures
• Inflammatory bowel disease care

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical GI Services: Fee-for-service medical consultations and procedures billed through insurance. Services include colonoscopies, endoscopies, breath tests, and various diagnostic procedures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

South Oakland Gastroenterology Associates, P.C. is a multi-physician adult gastroenterology medical practice that delivers diagnostic and therapeutic GI services — including colonoscopy, upper GI endoscopy, ERCP, EUS, capsule endoscopy, esophageal manometry, pH monitoring, and the CRH O'Regan hemorrhoid banding system — across three Michigan office locations. Care is supported by fiberoptic and video endoscopy equipment, the Corewell Health myChart patient portal, and an online bill-pay system, with procedures billed through insurance carriers.

Product overview

South Oakland Gastroenterology Associates is an adult gastroenterology practice with five board-certified gastroenterologists providing diagnostic and therapeutic GI procedures. The practice offers a comprehensive portfolio of endoscopic and diagnostic services including colonoscopy, upper GI endoscopy (EGD), ERCP, EUS, capsule endoscopy, enteroscopy, manometry testing, breath tests, and specialized treatments like the CRH O'Regan hemorrhoid system. Services are supported by patient preparation guides for various bowel prep protocols and integration with Corewell Health myChart for patient communication and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy
• Upper GI Endoscopy (EGD)
• Endoscopic Retrograde Cholangiopancreatography (ERCP)
• Flexible Sigmoidoscopy
• Endoscopic Ultrasonography (EUS)
• Video Capsule Endoscopy (PillCam)
• Small Bowel Enteroscopy
• Esophageal Manometry
• Bravo pH Monitoring System
• Breath Test (H. pylori)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Corewell Health (Beaumont)coreStrategic or Co-development PartnerDr. Olga Brushaber serves as program director for the Gastroenterology Fellowship Program at Corewell Health (Beaumont) Hospital in Farmington Hills. SOGA physicians train new gastroenterologists through this affiliation.
• CRH (O'Regan System)coreTechnology or IntegrationLicensed use of the patented CRH O'Regan System for non-surgical hemorrhoid treatment. The practice offers this minimally invasive banding procedure as part of their service portfolio.
• MyChart (Corewell Health)coreTechnology or IntegrationPractice communicates with patients through Corewell Health myChart patient portal, allowing patients to manage appointments, view test results, request prescription refills, and communicate with doctors.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Borland Groover: Borland Groover is a large, multi-physician gastroenterology specialty practice in Florida offering comprehensive GI and endoscopic services. As a top-tier independent GI group, it provides a comparable operating model and acquisition comp for SOGA.
• Minnesota Gastroenterology: Minnesota Gastroenterology (MNGI) is one of the largest independent GI specialty practices in the U.S., offering comprehensive endoscopy and GI consultative services. It illustrates the scale and operational maturity that a consolidator could target at SOGA.
• Peak Gastroenterology Associates: Peak Gastroenterology Associates is a multi-physician GI specialty group in Colorado offering colonoscopy, advanced endoscopy, and GI consultations in a similar suburban office-based model. Comparable in scale and service mix to SOGA.
• Digestive Health Associates of Michigan: Digestive Health Associates is a multi-location gastroenterology practice in Michigan offering colonoscopy, endoscopy, and advanced GI procedures. It competes for the same suburban Detroit patient population and payor contracts as SOGA.

Regional players

• Hurricane Medical / Michigan GI Society member practices (e.g., Huron Gastroenterology): Huron Gastroenterology Associates is a multi-physician GI specialty practice operating in Michigan with a similar service mix (endoscopy, colonoscopy, GI consultations) and a comparable suburban office model to SOGA, serving overlapping Michigan geography.

Broad incumbents

• GI Alliance: GI Alliance is the largest PE-backed gastroenterology platform in the United States, operating hundreds of GI physicians across multiple states. As a regional GI specialty practice, SOGA represents the type of tuck-in acquisition target GI Alliance actively pursues.
• United Digestive: United Digestive is a PE-backed consolidator of gastroenterology practices across the Southeast and Mid-Atlantic, providing the same endoscopy and consultative services as SOGA. It represents the strategic alternative to remaining independent for groups like SOGA.
• Henry Ford Health System Gastroenterology: Henry Ford Health operates a large hospital-based gastroenterology department in metro Detroit offering the full range of GI procedures. Several SOGA physicians trained at Henry Ford, and the system competes for the same patient and physician pool in Oakland County.
• Corewell Health (Beaumont) Gastroenterology: Corewell Health (formerly Beaumont Health) operates its own gastroenterology service line including the fellowship program SOGA physicians direct. It is both a strategic partner and a potential competitive threat as a hospital-employed GI group in the same Michigan market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/south-oakland-gastroenterology-associates-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTH OAKLAND GASTROENTEROLOGY ASSOCIATES, P.C.