Solid Performance

Name

Solid Performance

Legal name

Solid Performance Franchise B.V.

Website

https://solidperformance.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Solid Performance is a Dutch private-pay healthcare franchise that investigates recurring or chronic pain through a structured 30-minute Pijncheck assessment, then delivers follow-up treatment programs via six franchise locations across the Netherlands.

Ownership category

akta.pro rank

Product category

Pain Management / Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pain Management Clinics (Interventional & Medical) (HLAFABAH)

akta.pro secondary industries

Pain Management (Spine & Musculoskeletal) (HLAKALAM), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Pain management services
• Functional pain assessment
• Chronic pain rehabilitation
• Franchise healthcare clinics
• Private physiotherapy alternative

Headquarters

HQ city

Cruquius

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pijncheck Assessment Fees: One-time assessment fees for the initial Pijncheck (Pain Check) appointment. This serves as the entry point and primary revenue driver for customer acquisition. The Pijncheck is a paid first appointment (€29 introductory price, normally €69) where Solid Performance investigates whether the customer's pain complaint is functionally addressable and advises on a logical next step.
2. Follow-up Treatment Sessions and Programs: Revenue from subsequent treatment sessions and longer-term programs (trajecten) following a Pijncheck. Follow-up sessions start from €79. Programs (such as the approximately twelve-week 'Pijnvrij Programma') are offered after the Pijncheck when the approach is deemed suitable. The company operates outside insurance reimbursement, with customers paying privately.
3. Partner Referral Commission: Revenue-sharing arrangement where partners (personal trainers, coaches, massage practitioners, doctors, etc.) receive commission for referring clients who complete a Pijncheck (€25) or start a program (additional €75). This creates a network of referral sources that feed into the franchise locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Solid Performance provides cause-oriented pain assessment and rehabilitation services for individuals with recurring or chronic pain complaints. The core offering is the Pijncheck — a structured ~30-minute functional pain investigation priced at €29 introductory (normally €69) — followed by follow-up treatment sessions (from €79) and a structured ~12-week Pijnvrij Programma when the assessment indicates functional addressability. Services are delivered in-person at six franchise locations across the Netherlands, operate entirely outside health insurance reimbursement, and require no doctor referral.

Product overview

Solid Performance is not a single product but a service-based healthcare company operating a franchise model. The core offering revolves around the Pijncheck — a functional pain assessment that investigates why a complaint persists rather than treating only the pain site. This is positioned as a prerequisite before any follow-up treatment. Follow-up sessions (Vervolgsessies, from €79) and the structured Pijnvrij Programma (approximately 12-week Traject) form the treatment layer. On top of the core business, Solid Performance operates a Partner Program (referral commission model with a partner dashboard) and a Franchise model allowing independent practitioners to open Solid Performance locations using the company's brand, methodology, marketing, and systems. The company positions itself as an alternative to standard physiotherapy, operating entirely outside health insurance reimbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Pijncheck (Pain Check) Structured ~30-minute functional pain investigation that examines complaint history, movement patterns, compensation, muscle function, and the body's response to targeted stimuli. Determines whether the complaint is functionally addressable within Solid Performance's approach and what next step is logical. Priced at €29 introductory (normally €69), with no referral needed and no follow-up obligation.
• Vervolgsessies (Follow-up Treatment Sessions) Treatment sessions that follow a Pijncheck when the assessment indicates functional influence on the complaint. Prices start from €79 per session. Total investment depends on the advised approach, frequency, and program goals discussed after the initial assessment. Costs are always discussed upfront with no automatic commitment.
• Pijnvrij Programma (Pain-Free Program) Structured treatment program with a fixed number of sessions over approximately twelve weeks, offered as a Traject when the Pijncheck indicates the approach is suitable. Provides a longer-term, fixed-price rehabilitation trajectory for chronic or recurring pain.
• Partner Programma (Partner Program) Referral program for individuals and organizations (personal trainers, coaches, massage therapists, doctors, employers, etc.) who refer people with persistent pain via a personal partner link. Partners receive €25 per completed Pijncheck and €75 additional if the referred person starts a program (max €100 per client) and access a personalized dashboard to monitor referrals.
• Solid Performance Franchise Franchise opportunity enabling treatment professionals (physiotherapists, personal trainers, specialized practitioners) to open their own Solid Performance location using the company's brand, methodology, training, marketing, CRM, automation, and business systems. Franchisees remain independent entrepreneurs responsible for their own location, team, clients, and results.

Quantifiable outcome

• Over 10,000 people helped across all locations
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Partner Referral Network (Personal Trainers, Coaches, Massage Practitioners)coreChannel Partner/ Reseller/ DistributorSolid Performance operates a partner referral program targeting professionals who regularly encounter people with pain complaints. Partners receive personalized referral links and commission (€25 per completed Pijncheck, €75 additional per started program) for referring clients. Target partners include personal trainers, coaches, sports clubs, yoga/pilates/leisure professionals, massage practices, ergonomists, doctors, injury claim managers, occupational health managers, companies with employees having physical complaints, and existing customers or ambassadors.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Hinge Health: Global digital musculoskeletal care platform offering exercise therapy and coaching for back, joint and chronic pain. Comparable to Solid Performance as an alternative recurring-pain care model competing for the same patient need, but delivered digitally rather than in-clinic.
• Kaia Health: Digital therapy platform for chronic pain and musculoskeletal conditions, providing self-management programs via app. Comparable to Solid Performance in serving recurring-pain patients seeking alternatives to traditional physiotherapy, though operating in a fully digital, non-clinic format.
• CoreHealth Physiotherapy: Dutch private-pay physiotherapy operator focused on functional, movement-based assessment and treatment. Comparable to Solid Performance in its cause-oriented, functional-assessment positioning and private-pay model within the Dutch musculoskeletal care market.
• Sword Health: Digital-first MSK and pelvic-health platform combining AI with remote clinician support to treat chronic and recurring pain. Comparable to Solid Performance in the recurring-pain patient segment, but using a remote, technology-led delivery model rather than franchise clinics.

Direct peers

• Topvorm Fysiotherapie: Dutch franchise network of physiotherapy clinics providing musculoskeletal care across multiple regions. Comparable to Solid Performance in franchise structure, Dutch geographic focus and outpatient pain/physiotherapy service mix.
• Rugpoli: Dutch specialist clinic chain focused on back and spinal complaints, including referred leg pain. Highly comparable to Solid Performance in patient profile (people with recurring/treatment-resistant back and radiating pain) and outpatient, multi-location model.
• FysioHolland: Largest Dutch physiotherapy franchise network, operating across many locations in the Netherlands with a centralized brand, marketing and quality systems. Directly comparable as a franchise-based physiotherapy service operator addressing musculoskeletal complaints in the same Dutch market.
• Fys'Optima: Dutch physiotherapy franchise chain offering standardized musculoskeletal and pain treatment across multiple locations. Comparable to Solid Performance as a multi-site physiotherapy operator in the Netherlands with a franchise-style distribution model.
• Chiropractie Centraal Nederland: Dutch chain of chiropractic clinics operating under a unified brand and methodology across multiple locations. Comparable to Solid Performance as a branded, multi-site musculoskeletal pain service in the Netherlands, although using a different (chiropractic) treatment modality.

Regional players

• Spine & Joint Centre: Dutch specialist clinic group focused on spine and joint complaints, often combining orthopedic and physiotherapy expertise. Comparable to Solid Performance in treating recurring back and musculoskeletal pain in the Netherlands, with a more medically oriented service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solid-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid Performance