Solidwool
Solidwool is a UK-based materials company that manufactures a sustainable composite from British wool (Herdwick or Welsh Mountain) and bio-resin, producing premium furniture, home accessories, and trade sheet material for residential consumers, designers, and commercial interiors.
- Company typePrivate
- Founded2013
- HeadquartersEastnor, Ledbury, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Solidwool does
Solidwool is a UK-based materials and furniture company, founded in 2013 and headquartered at The Long Barn, Eastnor, Ledbury (Herefordshire) with manufacturing operations in a Devon workshop. The company produces a proprietary composite material made from 50% British wool — sourced from Herdwick sheep in the Lake District and Welsh Mountain sheep — combined with 50% bio-resin binder containing bio-based content from wood pulp and bio-fuel waste streams, marketed as a sustainable alternative to petrochemical-based reinforced plastics with a claimed 33% reduction in carbon footprint during resin manufacture.
The product portfolio is anchored on the Hembury Chair and Hembury Side Table, both individually numbered and hand-finished, available in Herdwick, Welsh Mountain, and (since February 2024) seven Solidwool Colour hues, with Ash or steel frame options. Secondary lines include placemats and coasters for the home market and Sheet Material sold to designers, makers, and fabricators for custom projects. Pricing is premium and made-to-order, with 6-8 week lead times, single-chair delivery at £39.95, and the Full Circle Recycled Hembury Side Table limited to 100 units.
Since 2020 Solidwool has operated as a subsidiary of Roger Oates Design Co Ltd, which re-engineered the material and production. Go-to-market combines direct e-commerce via solidwool.com (Stripe checkout), Roger Oates Design flagship showrooms at Eastnor and Chelsea, a UK stockist network (including The Herdy Company, Salts Mill, and Abercrombies), trade-only workspace partners, and bespoke B2B projects with names such as Paul Smith and SouthSpace. The company has approximately 5 employees, ships internationally on enquiry, and has won recognition including the Mix Awards 2024 Furniture Product of the Year and Living Etc Style Awards 2022 Best Sustainable Furniture.
Solidwool firmographics
Firmographics- Name
- Solidwool
- Legal name
- Solidwool Ltd
- Website
- https://solidwool.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solidwool is a UK-based materials company that manufactures a sustainable composite from British wool (Herdwick or Welsh Mountain) and bio-resin, producing premium furniture, home accessories, and trade sheet material for residential consumers, designers, and commercial interiors.
- Ownership category
- akta.pro rank
Solidwool industry classification
Industry- Product category
- Sustainable Composite Furniture
- NAICS
- Nonwoven Fabric Mills (313230), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Coated & Laminated Base Fabric Mills (Pre-finish Substrates) (IMAOABAI)
Keywords
Where Solidwool is headquartered
LocationHeadquarters
- HQ city
- Eastnor, Ledbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Solidwool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: One-time sale of finished furniture products including Hembury Chairs (Ash legs, Stacking versions) and Hembury Side Tables. Made-to-order with 6-8 week lead times. Core revenue stream from premium sustainable furniture.
- Home Accessories Sales: One-time sale of placemats and coasters featuring Solidwool material. Products backed with FSC-certified cork, available in sets. Lower price point entry products.
- Sheet Material Sales: Sale of Solidwool composite sheet material in Herdwick and Welsh Mountain variants. Available in 6mm (£325) and 10mm (£510) thicknesses. Sold to trade customers for custom fabrication projects.
- Material Samples: Sale of small material samples (50mm x 100mm x 6mm) for customers to evaluate material properties before bulk purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hembury Chair - Standard with Ash Legs |
| Unit Pricing | Pay-as-you-go | Hembury Chair - Stacking Version with Steel Frame |
| Unit Pricing | Pay-as-you-go | Hembury Side Table |
| Unit Pricing | Pay-as-you-go | Full Circle Recycled Hembury Side Table - Limited Edition |
| Unit Pricing | Pay-as-you-go | Placemats & Coasters |
| Unit Pricing | Pay-as-you-go | Material Samples |
| Unit Pricing | Pay-as-you-go | Sheet Material - Welsh Mountain |
| Unit Pricing | Pay-as-you-go | Delivery - Single Chair |
| Unit Pricing | Pay-as-you-go | Delivery - Multiple Chairs |
| Unit Pricing | Pay-as-you-go | Delivery - Side Table |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Solidwool product offering
Product offeringCore offering
Solidwool manufactures a sustainable composite material (50% British wool — Herdwick or Welsh Mountain — combined with 50% bio-resin binder) and turns it into a line of premium finished furniture, home accessories, and trade sheet material. The core catalogue centres on the Hembury Chair (standard Ash legs and stacking steel frame), the Hembury Side Table, the Full Circle Recycled Side Table (limited edition of 100), Solidwool Placemats and Coasters, the Solidwool Colour palette, and Solidwool Sheet Material sold to designers and fabricators.
Product overview
Solidwool is a materials company producing a unique sustainable composite made from British wool (Herdwick or Welsh Mountain) and bio-resin, used as the foundation for their product portfolio. The core offering centers on the Hembury Chair and Hembury Side Table—furniture pieces available in natural fleece variants (Herdwick dark grey, Welsh Mountain marbled) or the newer Solidwool Colour line (seven curated hues). Supporting products include Placemats and Coasters for the home market, and Sheet Material for trade/custom applications. A notable limited edition is the Full Circle Recycled Side Table created with Roger Oates Design using waste wool fibres. All products are manufactured in Devon, UK, with locally-sourced Ash legs and steel components.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 33% reduction in Carbon Footprint and Greenhouse Gas Emissions during resin manufacture compared to traditional petrochemical resins
- +1 more outcomes
Companies that use Solidwool
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Solidwool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Solidwool partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, flagship and core.
- The James BrandminorCollaboration on Barnes Solidwool knife featuring Welsh Mountain Solidwool handle inlays. Limited edition of 24 pieces sold out within days. Solidwool used as material for premium consumer product.
- SouthSpaceminorCreative workspace in Dorking featuring Forest colour Hembury chairs. Founder Matt Livey selected chairs for sustainable, modern design matching workspace aesthetic.
- Paul SmithflagshipSolidwool Welsh Mountain sheet material featured in redesign of two Paul Smith retail spaces - Bicester Village and Heathrow Terminal 5 stores. Custom display cabinetry and tiered display tables showcase material in luxury retail environment.
- Konk FurnitureminorBristol design studio used Welsh Mountain Solidwool sheet material for Malka Drinks Cabinet. Piece highly commended at Young Furniture Makers Awards. Demonstrates material versatility for custom furniture.
- Steve Cook Modern CeramicsminorSelf-taught potter incorporates Solidwool offcuts into ceramic work - used for lids and handles on porcelain vessels. Demonstrates creative repurposing of material waste.
- Uberfrank GuitarsminorSomerset luthier Richard Waddell built complete guitar (Spellbinder) using Solidwool for body and neck. Sustainability-focused instrument demonstrates material's versatility beyond furniture.
- Roger Oates DesigncoreRoger Oates Design became custodians of Solidwool in 2020, supporting development through re-engineering material, developing production, and redesigning the Hembury chair. Solidwool is a subsidiary of Roger Oates Design Co Ltd.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Solidwool competitors and assessment
Company assessmentBroad incumbents
- Formica Group: Global laminate and decorative surface materials company now offering recycled-content and bio-based product lines. Comparable to Solidwool in surface/substrate material manufacturing targeting furniture, cabinetry and interior fit-out, albeit at vastly greater scale.
- Forbo Flooring Systems: Global flooring manufacturer with strong sustainable and bio-based product lines (e.g. Marmoleum, Flotex, Coral). Comparable to Solidwool as a large incumbent commercialising bio-based sheet/flooring materials into architecture and interior design channels.
- Interface: Global modular flooring company with leadership in recycled and bio-based materials (e.g. carbon-negative carpet tile). Comparable to Solidwool in commercialising sustainable interior surface materials and in leveraging design-community credibility and awards to drive specification.
Direct peers
- Benchmark Furniture: Sussex-based maker of bespoke and production sustainable timber furniture and joinery. Comparable to Solidwool in UK heritage-craft manufacturing, collaborations with leading designers, and supply into high-end residential and commercial interiors.
- Mater: Danish sustainable design brand using ethically sourced and recycled materials in furniture and lighting. Comparable to Solidwool in marrying design-led furniture with a sustainability/provenance narrative and curated designer collaborations.
- Smile Plastics: Welsh/UK maker of recycled-plastic slabs and panels with strong design-community following and stockist distribution. Closely comparable to Solidwool in product form factor (decorative sheet materials with provenance story) and route-to-market (showrooms, designers, trade).
- Pinch Design: London-based sustainable furniture maker producing small-batch, ethically sourced pieces. Comparable to Solidwool in scale, UK craftsmanship positioning, premium price points, and design-press traction in residential and contract interiors.
- BCOMP: Swiss company scaling flax-fibre composites as a sustainable alternative to glass/carbon fibre. Directly comparable to Solidwool in natural-fibre reinforced composite technology, sustainability positioning, and downstream licensing across industries (mobility, sports, consumer).
- Another Country: UK sustainable/craft furniture brand producing FSC-certified and traceable timber pieces. Comparable to Solidwool as a small UK design house selling premium sustainable furniture through DTC and design stockists, with strong editorial presence.
Emerging players
- Woodoo: French deep-tech startup producing augmented translucent wood as a sustainable alternative to leather, plastics and composites. Comparable to Solidwool as an emerging material-science company building a proprietary natural composite for premium downstream applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Solidwool social profiles
Digital presenceSolidwool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solidwool leadership team
Management profileNumber of profiles
Solidwool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solidwool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solidwool
What does Solidwool do?
Solidwool manufactures a sustainable composite material (50% British wool — Herdwick or Welsh Mountain — combined with 50% bio-resin binder) and turns it into a line of premium finished furniture, home accessories, and trade sheet material. The core catalogue centres on the Hembury Chair (standard Ash legs and stacking steel frame), the Hembury Side Table, the Full Circle Recycled Side Table (limited edition of 100), Solidwool Placemats and Coasters, the Solidwool Colour palette, and Solidwool Sheet Material sold to designers and fabricators.
Is Solidwool a public or private company?
Solidwool is a private company. It is classified as corporate owned and is currently operating.
When was Solidwool founded?
Solidwool was founded in 2013. It employs 1 to 10 people.
Where is Solidwool based?
Solidwool is headquartered in Eastnor, Ledbury, United Kingdom, in the Europe region.
How does Solidwool make money?
Four revenue lines are on record. Furniture Sales are the primary driver. The others are home Accessories Sales, sheet Material Sales and material Samples.
Who are Solidwool's main competitors?
Broad incumbents on record are Formica Group, Forbo Flooring Systems and Interface. Direct peers are Benchmark Furniture, Mater, Smile Plastics, Pinch Design, BCOMP and Another Country. Woodoo is listed as an emerging player.
Does Solidwool have an API?
No public API is recorded for Solidwool.
What industry is Solidwool in?
Solidwool's product category is Sustainable Composite Furniture. Its primary akta.pro industry code is IMAOABAI, Coated & Laminated Base Fabric Mills (Pre-finish Substrates). Its NAICS code is 313230 and its SIC code is 2300.