Solis Movement
Solis Movement is a Toronto-area boutique fitness operator running three studios offering hot yoga, hot pilates, and reformer pilates classes, serving GTA fitness enthusiasts with memberships, packages, and private bookings.
- Company typePrivate
- Founded2019
- HeadquartersEtobicoke, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Solis Movement does
Solis Movement Inc. is a privately held Canadian boutique fitness studio operator founded in 2019 and headquartered in Etobicoke, Ontario. The company operates three physical studio locations across the Greater Toronto Area — Etobicoke (Lakeshore Blvd W, ~6,500 sq ft), Downtown Toronto (King St W, ~6,000 sq ft), and East Toronto (St. Lawrence St, ~8,500 sq ft) — with a combined footprint of approximately 21,000 square feet. It offers hot yoga, hot pilates, and reformer pilates classes, supplemented by a portfolio of branded formats (Solis Sweat, Solis Strong, Solis Sculpt, Solis Signature, Solis R&R) and Forte room sessions incorporating Cadillac and Chair circuit training. Core technology consists of state-of-the-art Reformer Pilates machines (sliding carriage, adjustable springs, straps, pulleys) and FAR infrared heating panels used for heated studios, with climate control infrastructure to support 35–40+°C class environments.
The company operates a direct-to-consumer model selling drop-in classes ($28 single class), multi-class packages, and recurring monthly autopay memberships, with an introductory offer of $55 for 14 days of unlimited mat classes for new members. Ancillary revenue streams include branded retail merchandise (grip socks, sweaters, fitness mats, activewear, accessories), private bookings for corporate wellness and group events, gift cards, and a Teacher Training certification program. Customer booking is facilitated through a proprietary iOS/Android mobile app powered by Mariana Tek, plus web-based scheduling. The primary customer segments are individual fitness enthusiasts in the Greater Toronto Area seeking high-exertion or low-impact hot workouts, with secondary demand from corporate groups and event-based private bookings.
Solis Movement employs 11 disclosed staff supplemented by a network of 60+ certified instructors across the three locations, and maintains strategic brand partnerships including collaborations with Cabana Pool Bar, Azur (apparel), Peace Collective, and an on-site Vita Room by Skinbar partnership at the East Toronto location. No venture capital, private equity, or parent company relationship has been disclosed, and the company operates as an independent founder-led private corporation.
Solis Movement firmographics
Firmographics- Name
- Solis Movement
- Legal name
- Solis Movement Inc.
- Website
- https://solismovement.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solis Movement is a Toronto-area boutique fitness operator running three studios offering hot yoga, hot pilates, and reformer pilates classes, serving GTA fitness enthusiasts with memberships, packages, and private bookings.
- Ownership category
- akta.pro rank
Solis Movement industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Solis Movement is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Solis Movement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Class Packages & Memberships: Primary revenue from selling class credits, multi-class packages, and monthly autopay memberships for access to hot yoga, hot pilates, and reformer pilates classes. Introductory offers for new members.
- Retail Merchandise: Sale of branded fitness apparel including grip socks, tanks, leggings, sweaters, hats, fitness mats, towels, hair clips, and tote bags. Also includes collaborative collections with partners like Azur and Peace Collective.
- Private Bookings & Corporate Events: Revenue from booking private classes for groups, corporate wellness sessions, birthdays, and bridal parties.
- Gift Cards: Gift cards sold for use on classes and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Class Drop-in |
| Subscription | Pay-as-you-go | Introductory Offer - New Members |
| Unit Pricing | Pay-as-you-go | Mat Rental |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Solis Movement product offering
Product offeringCore offering
Solis Movement operates three boutique fitness studios in the Greater Toronto Area offering high-exertion hot yoga, hot pilates, and reformer pilates classes with branded format variants. The company sells class drop-ins, class packages, monthly memberships, intro offers, gift cards, private class bookings, and teacher training programs directly to consumers, and retails branded merchandise including grip socks, fitness mats, sweaters, and a collaborative apparel collection.
Product overview
Solis Movement operates a multi-location fitness studio network offering hot yoga, hot Pilates, and reformer Pilates classes across three Toronto locations (Etobicoke, Downtown, East Toronto). The core offering consists of studio fitness classes including Reformer Pilates (with variations The Sets, The Stride, The Shape), Hot Yoga (Vinyasa Flow, Yin Yoga), and Hot Pilates, complemented by branded class formats Solis Sweat, Solis Strong, Solis Sculpt, Solis Signature, and Solis R&R. The company also provides private class bookings, teacher training programs, and sells branded merchandise including grip socks, fitness mats, activewear, and accessories through its online shop. A mobile app enables class booking and package management.
Differentiator
Problem solved
Functional benefit
Products and services
- Reformer Pilates Classes Reformer-based pilates classes delivered on state-of-the-art reformer equipment across all three Solis Movement studios, offered in multiple branded formats including The Stride, The Shape, and The Sets variations.
- Hot Yoga Classes Heated yoga classes conducted on FAR infrared-heated studio floors across all three Solis Movement locations, designed for higher-exertion practice than typical hot yoga studios.
- Hot Pilates Classes Heated mat-based pilates classes performed on FAR infrared-heated studio floors across the Solis Movement locations, blending traditional pilates conditioning with a hot studio environment.
- Cadillac and Wunda Chair Small-Group Training Small-group pilates sessions using the Cadillac trapeze and Wunda Chair apparatus, providing a traditional, lower-impact alternative to Solis's signature hot and reformer formats at the East Toronto location.
- Private Class Bookings Private hosted bookings of Solis Movement studios for corporate events, birthdays, bachelorette events, graduations, and other group celebrations, with pricing tailored to group size and event type.
- Teacher Training Programs Certification programs that train aspiring instructors in Solis's hot yoga, hot pilates, and reformer pilates methods, serving as a structured pathway into boutique fitness instruction.
- Solis Grip Socks Solis-branded non-slip grip socks sold through the studio's online and on-site retail channels for use during reformer and mat classes.
- Solis Fitness Mats Solis-branded fitness mats retailed through the studio shop for use during hot yoga and mat pilates classes.
- Solis Sweaters Solis-branded sweater apparel sold through the studio shop as part of the brand's clothing line.
- Solis x Azur Collection Collaborative apparel collection between Solis Movement and Azur, including the pink set and co-developed pieces retailed through the studio shop.
- Solis x Peace Collective Classic Crew Apparel Peace Collective Classic Crew sweatshirt co-branded with Solis Movement, retailed through the studio's online and on-site shop as part of its collaborative apparel line.
- Solis Movement Gift Cards Gift cards that can be redeemed across Solis Movement classes, memberships, and retail merchandise, offered as gifting products through the company's website.
Quantifiable outcome
- 2-3 classes per week recommended for noticing improvements in strength, flexibility, and posture
- +1 more outcomes
Companies that use Solis Movement
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Solis Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Solis Movement partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Cabana Pool BarminorCollaboration for 'Rise with the Sun at Cabana' event on August 15, featuring outdoor Solis HIIT + Sync workout experience, cocktails, food, and community gathering. Event included exclusive first look at Solis' new Sync Class.
- AzurminorCollaborative clothing collection 'Solis x Azur' featuring elevated design for movement and everyday wearability. Includes leggings, knot bra, and bareback bra in pink and navy colorways.
- Peace CollectiveminorCollaboration for Solis Movement Soccer Jersey celebrating the world's biggest soccer tournament in Toronto. Features premium embroidered details and custom jacquard knit construction.
- Vita Room by SkinbarminorIn-studio partner offering advanced 50-minute facial treatments focused on visible results at the Solis East Toronto location.
Scale indicators4 records
Recent moves5 records
Expansion highlights7 records
Solis Movement competitors and assessment
Company assessmentBroad incumbents
- CorePower Yoga: Large US-based hot yoga and Pilates studio chain. Comparable to Solis on hot yoga/ Pilates format and premium-wellness positioning, though at significantly greater scale and primarily in the US market.
- Club Pilates: Largest US-based reformer Pilates franchise with hundreds of locations. Comparable to Solis on the reformer Pilates modality and group class format, with a much broader scale and franchise model.
- Pure Yoga: International premium yoga and Pilates studio chain with locations across Asia and North America. Comparable to Solis on premium studio positioning, Pilates offering, and brand-led fitness experience.
Direct peers
- Modo Yoga: Canadian hot yoga franchise with multiple studios. Comparable to Solis on hot yoga format, community ethos, and green/clean studio positioning across Canadian markets.
- Sweat Tonic: Toronto-based boutique fitness studio offering hot yoga, Pilates, and cycling classes. The closest direct competitor to Solis in the GTA hot yoga/Pilates category, overlapping on pricing, class formats, and target customer.
- Altea Active: Toronto-based multi-location fitness studio offering yoga, Pilates, strength, and recovery classes under one roof. Competes directly with Solis on premium positioning, class variety, and GTA member demographics.
- Barreworks: Toronto-based barre and Pilates studio. Overlaps with Solis on the low-impact, studio-based boutique fitness experience and competes for the same Toronto female wellness demographic.
Emerging players
- Body By Yoga: Canadian yoga and Pilates studio brand. Comparable to Solis on yoga/Pilates formats and Canadian market presence, though typically operating at smaller scale than Solis's three-location footprint.
Regional players
- Kula Yoga Toronto: Toronto-based yoga studio offering multiple class styles. Comparable to Solis on yoga instruction and Toronto location, with overlap on community-driven studio culture.
- Body Harmonics: Toronto-based Pilates studio with a long-standing reputation. Comparable to Solis on dedicated Pilates instruction and Toronto location, though it skews more classical Pilates rather than hot/reformer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Solis Movement social profiles
Digital presenceSolis Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solis Movement leadership team
Management profileNumber of profiles
Solis Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solis Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solis Movement
What does Solis Movement do?
Solis Movement operates three boutique fitness studios in the Greater Toronto Area offering high-exertion hot yoga, hot pilates, and reformer pilates classes with branded format variants. The company sells class drop-ins, class packages, monthly memberships, intro offers, gift cards, private class bookings, and teacher training programs directly to consumers, and retails branded merchandise including grip socks, fitness mats, sweaters, and a collaborative apparel collection.
Is Solis Movement a public or private company?
Solis Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solis Movement founded?
Solis Movement was founded in 2019. It employs 11 to 50 people.
Where is Solis Movement based?
Solis Movement is headquartered in Etobicoke, Canada, in the North America region.
How does Solis Movement make money?
Four revenue lines are on record. Class Packages & Memberships are the primary driver. The others are retail Merchandise, private Bookings & Corporate Events and gift Cards.
Who are Solis Movement's main competitors?
Broad incumbents on record are CorePower Yoga, Club Pilates and Pure Yoga. Direct peers are Modo Yoga, Sweat Tonic, Altea Active and Barreworks. Body By Yoga is listed as an emerging player. Regional players are Kula Yoga Toronto and Body Harmonics.
Does Solis Movement have an API?
No public API is recorded for Solis Movement.
What industry is Solis Movement in?
Solis Movement's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 7997.