MEDIC SOLO Disaster+Wilderness Medical School

What MEDIC SOLO Disaster+Wilderness Medical School does

MEDIC SOLO Disaster+Wilderness Medical School is a privately held, physician-run wilderness and disaster medical education company founded in 2007 and headquartered in Charlottesville / North Garden, Virginia. Operating as an affiliate of SOLO Schools (founded 1976, the oldest continuously-operating school of wilderness medicine globally), it teaches a Disaster + Travel + Wilderness First Aid (dtWFA) curriculum to outdoor enthusiasts, camp staff, guides, medical professionals, protest participants, and rural residents across all 50 US states. The company is led by founder Matthew Rosefsky (Instructor-Trainer) with a team of roughly seven full-time staff and additional instructors, and explicitly markets itself as one of very few wilderness medical schools run by a physician.

The core product is a 2-day in-person dtWFA certification course ($295–$345) in which approximately half the time is spent in hands-on practice rotating between mock rescuer and patient roles; graduates receive a 2-year internationally-recognized SOLO WFA certification. Course content is also delivered through a self-paced online-only video format ($99), a blended learning format (online videos plus a single in-person Skills Scenarios Workshop day), and tailored private group courses. Supporting offerings include standalone CPR/AED/Choking ($75), a Basic First Aid combined package ($145), an Advanced WFA Bridge ($375–$425), a 9-day Wilderness First Responder course, and the WILDCARE reference manual. The underlying technology is a straightforward self-paced video platform (hosted via SproutVideo) integrated with online registration and payment processing; there are no AI features, no mobile app, and no proprietary software products.

The business is direct-to-consumer and event-driven, monetizing one-time course fees rather than subscriptions. Distribution combines open enrollment public courses, private group bookings, organizational partnerships (Sierra Club, UVA, Virginia DOE/DSS, AmeriCorps), retail-channel sponsorships (Walkabout Outfitter, Great Outdoor Provision Co.), and a referral program. The company has trained 3,000+ people cumulatively, holds endorsements from major organizations including the American Camp Association, American Canoe Association, American Mountain Guides Association, Girl Scouts of the USA, NICA, and Scouting America, and operates without external venture capital or private equity.

Name

MEDIC SOLO Disaster+Wilderness Medical School

Legal name

MEDIC

Website

https://solowfa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MEDIC SOLO is a Virginia-based, physician-run wilderness and disaster medical school (founded 2007, ~7 staff) that delivers hands-on Disaster + Travel + Wilderness First Aid certification courses across all 50 US states, serving outdoor enthusiasts, camp staff, guides, and protest participants.

Ownership category

akta.pro rank

Product category

Wilderness and Disaster Medical Education

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• Wilderness first aid
• Disaster medical training
• Emergency medical education
• CPR AED certification
• Wilderness responder training

Headquarters

HQ city

North Garden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Course Fees - In-Person dtWFA: Primary revenue stream from wilderness first aid certification courses. In-person 2-day courses priced at $295-$345 depending on registration timing. Revenue from open enrollment public classes and private group courses.
2. Online Course Content: Self-paced video-only courses at $99 for content and skills practice without certification, or with additional fees for certificate of completion.
3. Blended Learning Certification: Hybrid online + in-person Skills Scenarios Workshop leading to 2-year SOLO WFA certification, with pricing aligned to in-person courses ($295-$345).
4. CPR/AED and Basic First Aid Courses: Additional courses: CPR/AED/Choking at $75, First Aid Skills Session at $70, or combined Basic First Aid package at $145 per person (minimum 10 participants).
5. Textbook Sales: Optional textbook sales (paperback or e-book) from SOLO Field Guide to Wilderness First Aid through Amazon, Bookshop.org, or direct media-mail from MEDIC ($30-$40).
6. Gift Certificates: Gift certificates valid for 3 years and transferable, available for purchase as gifts for course attendance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

MEDIC SOLO delivers Disaster + Travel + Wilderness First Aid (dtWFA) certification courses and ancillary CPR/AED, Basic First Aid, Wilderness First Responder, and Advanced WFA programs through three delivery formats — all-in-person, blended (online videos plus a one-day Skills Scenarios Workshop), and online-only — taught by physician-led instructors affiliated with SOLO Schools. The school's revenue is driven by per-seat course tuition ($99 online-only to $295–$425 advanced in-person) plus ancillary textbook sales, with graduates earning 2- to 3-year internationally-recognized SOLO certifications.

Product overview

MEDIC SOLO Disaster+Wilderness Medical School offers wilderness and emergency medical education through multiple course formats. The core product is the Disaster + Travel + Wilderness First Aid (dtWFA) certification course, which is available in three formats: all-in-person (2-day intensive), blended learning (online videos + 1-day in-person workshop), and online-only (self-paced videos without certification). Additional offerings include standalone CPR/AED/Choking courses, Basic First Aid (combining CPR/AED with Red Cross first aid), Advanced Wilderness First Aid Part II for certified practitioners, Wilderness First Responder (9-day intensive), and various mini-courses on specialized topics like allergies/anaphylaxis and camp first aid. The school also sells the WILDCARE reference manual as a supplementary learning resource. All graduates receive internationally-recognized SOLO certifications valid for 2-3 years depending on the course.

Differentiator

Problem solved

Functional benefit

Products and services

• Disaster + Travel + Wilderness First Aid (dtWFA) Certification Course The flagship 2-day in-person disaster, travel, and wilderness first aid certification course offering hands-on training with ~50% of time spent in realistic care-giving scenarios. Graduates receive a 2-year internationally-recognized SOLO WFA certification. Fee range: $295–$345 depending on registration timing. Available to individuals, camp staff, outdoor guides, and other professionals needing certification.
• Online-Only Course (dtWFA Self-Paced Video) Self-paced video-based learning covering dtWFA topics without certification. Includes instructor demonstrations, downloadable diagrams, and at-home practice sessions. Videos are available for one month with the option for extension. Fee: $99. Ideal for those wanting knowledge without certification or as preparation for in-person courses.
• Blended Learning (Hybrid) dtWFA Certification Combination of online video learning spread over one month combined with a single in-person Skills Scenarios Workshop day for WFA certification. Fee: $99 for videos plus in-person class fee. Offers more flexible pacing than all-in-person while maintaining certification; students practice skills at home and submit photos for instructor feedback.
• Basic First Aid (Includes CPR/AED) 1-day comprehensive basic first aid course combining American Red Cross blended learning with MEDIC's live CPR/AED instruction. Includes prerequisite online portion, live skills session, and instructor-guided practice. Certifications: SOLO CPR/AED (2 years) and American Red Cross First Aid (2 years). Fee: $145 per person (minimum 10 participants).
• CPR/AED/Choking Course Standalone 3.5–4 hour CPR/AED/Choking certification course for Adult/Child/Infant. Live instructor-led with extensive hands-on practice in various scenarios. Based on and exceeds American Heart Association treatment regimens. Fee: $75 per person. Minimum 10 participants for private classes.
• Advanced Wilderness First Aid Part II (AWFA Bridge) Advanced 2- or 4-day bridge course for those currently certified in dtWFA, SOLO AWFA, WFR, or WEMT. Includes a night-time team rescue scenario with significantly higher expenses. Certification: 2 years. Fee: $375–$425 depending on registration timing.
• Wilderness First Responder (WFR) Intensive 9-day wilderness first responder course providing comprehensive emergency medical training. Certification: 3 years. No prerequisites required. Geared toward outdoor professionals and aspiring guides.
• Allergies, Anaphylaxis, and Epinephrine Course Short course covering recognition and treatment of allergic reactions and anaphylaxis, including epinephrine administration. Topics included in the dtWFA course. Targeted at camp staff, school personnel, and others responsible for allergen response.
• Camp First Aid First aid training specifically designed for camp staff and environments. Topics covered include wilderness/delayed-EMS-arrival injury challenges and patient assessment. Targeted at summer camp staff who must satisfy ACA program requirements.
• WILDCARE Reference Manual 330-page disaster + travel + wilderness reference manual written by the SOLO physician. Presents dtWFA course content in greater depth with images, graphics, and additional topics. Available for purchase as paperback or e-book ($30–$40) through SOLO, Amazon, or Bookshop.org.

Quantifiable outcome

• 2-year internationally-renowned SOLO WFA certification upon completion
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Walkabout OutfitterminorGTM or Marketing Partner · 1 January 2017Walkabout Outfitter, an outdoor clothing and gear retailer since 2005 with six locations serving Virginia (Richmond, Harrisonburg, Lexington, Roanoke, and Blacksburg), provides partnership and sponsorship to bring disaster + travel + wilderness first aid education to their customer communities.
• Great Outdoor Provision Co.minorGTM or Marketing Partner · 1 January 2016Great Outdoor Provision Co., an outdoor gear and apparel retailer since 1972 with nine stores throughout NC and VA, provides partnership and sponsorship to bring disaster + travel + wilderness first aid education to all communities they serve.
• SOLO SchoolscoreStrategic or Co-development PartnerMEDIC is an affiliate of SOLO Schools, the oldest continuously-operating school of wilderness medicine on the planet, founded in 1976. SOLO staff continuously develops, reviews, and incorporates state-of-the-art disaster, international travel, rural and wilderness medical science into MEDIC courses. Graduates receive the internationally-renowned 2-year SOLO WFA certification.
• Sierra ClubminorGTM or Marketing PartnerSierra Club has brought MEDIC classes to their national office in Washington DC several times each year since 2013, and has partnered on courses in many other states, encouraging Outings Leaders and welcoming everyone in the local area to attend.
• University of VirginiaminorGTM or Marketing PartnerUVA academic employees can take MEDIC classes for free if directly related to their work position, with reimbursement through the Education Benefits program. This benefit does not apply to Health System employees, only academic employees.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SOLO Schools: Parent/affiliate organization and the oldest continuously-operating wilderness medicine school globally (founded 1976). MEDIC delivers SOLO's curriculum and certifications, making it the closest functional and curricular peer and direct benchmark.
• NOLS Wilderness Medical Institute: Major wilderness medicine training division of NOLS offering WFA, WFR, and EMT programs across the US and abroad. Same product categories, similar target customers (guides, outdoor professionals), and the dominant scale competitor in the US wilderness first aid training market.
• Center for Wilderness Safety: Mid-Atlantic wilderness and safety training provider offering WFA and WFR courses. Regional geographic overlap (Mid-Atlantic) and same core course offerings make it a directly comparable competitor.
• Aerie Backcountry Medicine: Independent wilderness and backcountry medicine school offering WFA, WFR, and bridge programs with hands-on focus. Closely comparable curriculum philosophy and target audience to MEDIC SOLO.
• Wilderness Medical Associates (WMA): Established wilderness medicine training provider offering WFA, WFR, and WEMT certifications. Direct competitor for outdoor program staff, guides, and certification-driven customers; comparable curriculum scope and pricing band.
• Stonehearth Open Learning Opportunities (SOLO) parent: (See SOLO Schools above — listed once to avoid duplicate peer entry.)

Emerging players

• Remote Medical International: Provider of wilderness and remote medical training plus expedition medical support for energy, NGO, and remote-workforce clients. Overlaps with MEDIC in WFR/WEMT content, with a stronger emphasis on industrial and expedition clients.

Broad incumbents

• American Red Cross: Nationwide first aid and CPR/AED training powerhouse serving employers, schools, and individuals. Not wilderness-focused, but competes directly for CPR/AED/Basic First Aid customers and corporate safety training budgets.
• American Heart Association: Sets CPR/AED training standards and operates a large network of training centers. Competes with MEDIC's CPR/AED/Choking course ($75) and BLS offerings for healthcare and workplace customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=jMeagtQSnvU
• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/school/medic-solo-disaster-wilderness-medical-school
• Instagraminstagram.com/pingophoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIC SOLO Disaster+Wilderness Medical School