SOS VEIHJELP AS

What SOS VEIHJELP AS does

SOS Veihjelp AS is a Norwegian 24/7/365 roadside assistance provider formed in September 2014 as a joint venture between SOS International (the largest Nordic assistance organization) and NAF (Norges Automobil Forbund), Norway's automobile association. The company operates a coordination center at Sinsen in Oslo and dispatches a nationwide fleet of more than 300 rescue vehicles from 140 stations across Norway. As a subsidiary within the broader SOS International Nordic platform — which collectively runs 1,100+ vehicles from 350+ stations and handles approximately 1.8 million calls annually while assisting more than 600,000 motorists — SOS Veihjelp functions as the Norwegian operational arm of that network.

The company's service portfolio covers nine core roadside modules (towing/recovery, jump-start, flat tire repair, wrong-fuel assistance, vehicle transport, lockout, warning-light diagnostics, getting unstuck, and accident assistance), plus value-added channels including phone-based technical guidance, an on-call insurance damage hotline, and SMS access for deaf and hard-of-hearing users. Dispatch runs through a centralized alarm-center model: inbound calls are routed to agents who assess the situation, advise the customer, and deploy the nearest available rescue vehicle from the contracted partner network.

SOS Veihjelp runs a B2B2C model. The principal channel is subcontracted dispatch for NAF members, supplemented by contracts with Nordic insurance companies that route policyholder claims through the alarm center. End customers reach the service via telephone or SMS; for insured cases the insurer pays on a per-service basis, while uninsured motorists pay on-site via card or cash through ePay's PCI-DSS Level 1 payment platform. Pricing is per-service and varies by job type and distance, with no publicly disclosed rate card.

Name

SOS VEIHJELP AS

Legal name

SOS Veihjelp AS

Website

https://sosveihjelp.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SOS Veihjelp AS is a Norwegian 24/7 roadside assistance provider formed in 2014 as a joint venture between SOS International and NAF, dispatching 300+ rescue vehicles from 140 stations to serve NAF members and Nordic insurance policyholders across Norway.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841)

SIC

Transportation Services (4700)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA), Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

Keywords

• Roadside assistance services
• Vehicle towing recovery
• Emergency breakdown help
• Travel assistance insurance
• Nordic auto assistance

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Roadside Assistance Services: Revenue generated through per-service fees for roadside assistance including towing, flat tire repair, battery jump-start, lockout services, fuel delivery, and accident assistance. Payment is received either from insurance companies (for insured customers) or directly from customers without coverage on a per-job basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SOS Veihjelp AS provides 24/7/365 nationwide roadside assistance services across Norway through a coordinated network of more than 300 rescue vehicles dispatched from 140 stations. Services include towing, jump-starts, tire repair, lockout assistance, wrong-fuel recovery, accident assistance, vehicle transport, and remote phone-based technical guidance, delivered directly to motorists or via partnerships with NAF (Norges Automobil Forbund) and Nordic insurance companies.

Product overview

SOS Veihjelp AS operates as a comprehensive roadside assistance platform offering a unified service ecosystem with multiple integrated service modules. The core offering centers on 24/7/365 emergency roadside assistance throughout Norway, supported by a network of over 300 rescue vehicles from 140 stations. The product portfolio includes: the primary Veihjelp (Roadside Assistance) platform as the core product; ten specialized service modules covering Bilbergning (Car Rescue/Towing), Starthjelp (Jump Start), Punktering (Tire Repair), Feil drivstoff (Wrong Fuel Assistance), Transport av bil (Car Transport), Utelåsing (Lockout Assistance), Varsellamper (Warning Light Diagnostics), Utforkjøring (Getting Unstuck), and Assistanse ved bilulykke (Accident Assistance); plus value-added services like Help on Phone (telephone-based technical assistance), Vakttelefonordning (On-Call Service for insurance partners), and SMS-tjeneste (accessible SMS service for deaf users). The company, established in 2014 as a joint venture between SOS International and NAF, coordinates assistance from its control center in Lysaker, Oslo, and provides services in Norway, across the Nordic region, and internationally throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Veihjelp (Roadside Assistance) Core 24/7 emergency roadside assistance service coordinating rescue vehicles and dispatching help to stranded motorists anywhere in Norway.
• Bilbergning (Car Rescue / Towing) Vehicle recovery and towing service that retrieves cars from accidents, ditches, or breakdown locations and transports them to a preferred workshop or service partner.
• Starthjelp (Jump Start) Battery jump-start service for vehicles with dead or discharged batteries, providing immediate roadside assistance or towing to a workshop when a battery restart is not possible.
• Punktering (Tire Repair) Flat tire repair service providing on-site temporary repairs or transportation to a preferred workshop for permanent tire replacement.
• Feil drivstoff (Wrong Fuel Assistance) Specialized assistance for vehicles that have been filled with the wrong fuel type, including tank draining and injection system cleaning at a partner workshop.
• Transport av bil (Car Transport) Vehicle transportation service offering towing and truck transport for single vehicles or fleet solutions, including cross-border transport into Norway.
• Utelåsing (Lockout Assistance) Vehicle lockout service where technicians attempt to unlock car doors on-site, or transport the vehicle to a preferred workshop if the lock cannot be opened.
• Varsellamper (Warning Light Diagnostics) Advisory service explaining vehicle warning light meanings and coordinating appropriate assistance, from roadside repair to workshop transport.
• Utforkjøring (Getting Unstuck) Vehicle recovery service for cars that have left the road or are stuck in snow, using specialized recovery vehicles to pull vehicles back onto the road.
• Assistanse ved bilulykke (Accident Assistance) Comprehensive accident assistance including scene securing, vehicle transport, coordination with emergency services, and arranging rental cars or alternative transportation for those involved.
• Help on Phone (Telefonbasert veihjelp) Remote technical assistance service where call center staff guide motorists through resolving vehicle issues over the phone without dispatching a rescue vehicle, reducing emissions and improving efficiency.
• SMS-tjeneste for døve og stumme (SMS Service for Deaf and Mute) Text message-based roadside assistance service for deaf and mute users, allowing them to request help by sending an SMS to +47 59441006.

Quantifiable outcome

• Handles 360,000 calls annually in Norway, assists 600,000+ motorists per year across Nordic region

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• NAF (Norges Automobil Forbund)coreChannel Partner/ Reseller/ Distributor · 1 January 2014SOS Veihjelp AS was established in 2014 through a partnership between SOS International and NAF. SOS Veihjelp operates as a subcontractor to NAF, providing nationwide roadside assistance services to NAF members throughout Norway. The partnership leverages NAF's membership base with SOS's operational infrastructure.
• Nordic Insurance CompaniescoreChannel Partner/ Reseller/ DistributorSOS International provides roadside assistance and travel assistance services on behalf of multiple major Nordic insurance companies. This B2B2C arrangement channels insured customers to SOS Veihjelp's assistance network.
• SOS International (Parent Company)coreStrategic or Co-development PartnerSOS Veihjelp AS is a subsidiary of SOS International, the largest roadside assistance organization in the Nordic region. The partnership provides access to the broader Nordic and European assistance network spanning 1,100+ vehicles and 350+ stations across Denmark, Sweden, Norway, Finland, and beyond.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Falck: Falck is a Nordic/European incumbent in roadside assistance, healthcare response, and workforce safety services. While broader in scope than SOS Veihjelp, its roadside-assistance arm competes for the same insurance and motor-club contracts in Scandinavia.
• ADAC: ADAC is Germany's largest motor club and a major European roadside-assistance provider with a network of thousands of service vehicles. It is comparable as a motor-club-tied roadside platform with nationwide 24/7 dispatch.
• SOS International: SOS International is the parent company of SOS Veihjelp and the largest Nordic roadside-assistance operator. It is comparable as the group entity coordinating cross-border Nordic operations of which SOS Veihjelp is the Norwegian arm.
• RAC: The UK's RAC is a major motor-club-affiliated roadside-assistance and breakdown operator with a nationwide patrol network. Comparable to SOS Veihjelp in club-affiliated, nationwide, 24/7 breakdown and recovery services.
• Mondial Assistance / Allianz Partners: Allianz Partners (operating Mondial Assistance) is a global roadside and travel-assistance platform serving major insurers. Comparable to SOS Veihjelp in providing B2B2C roadside services under insurer brands across Europe.

Others

• NAF (Norges Automobil-Forbund): NAF is the Norwegian automobile association and SOS Veihjelp's core channel partner and joint-venture counterparty. It is comparable as the end-member-facing motor club whose roadside demand SOS Veihjelp fulfils, and NAF could in principle in-source this capability.
• ARC Europe: ARC Europe is a network of European roadside-assistance providers offering cross-border vehicle assistance and recovery services. Comparable as the broader European partner-network layer that SOS Veihjelp leverages for cross-border incidents, with overlap in international breakdown handling.

Emerging players

• Agero: Agero is a US-based digital roadside-assistance platform serving major insurers and OEMs with software, dispatch, and connected-vehicle services. Comparable to SOS Veihjelp as a digital-strata roadside platform serving insurance partners.
• Honk Technologies: Honk is a US digital roadside platform aggregating tow/repair providers via a mobile app for insurers and drivers. Comparable to SOS Veihjelp as a tech-enabled roadside-dispatch model competing for insurer volume.

Direct peers

• Viking Redningstjeneste: Viking Redningstjeneste is Norway's main direct roadside-assistance competitor, owned by Tryg insurance. It mirrors SOS Veihjelp in serving motorists, NF/insurance-policy holders, and operating a national tow/recovery network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sos-veihjelp-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS VEIHJELP AS