Soulful Living

What Soulful Living does

Soulful Living by Marie AB is a Swedish boutique education company founded in 2012 and headquartered in Vellinge, Skåne County. The company specializes in holistic recovery from burnout and stress-related illness, operating under the proprietary "Återhämtningsterapi" (Recovery Therapy) method developed by founder Marie Ternrud after her own burnout experience in 2010. The company trains and certifies recovery therapists, coaches, and yoga teachers, while also delivering a direct-to-consumer recovery program for individuals experiencing stress-related health issues. Soulful Living is the sole certifier of SLH Recovery Therapists in Sweden and the EU, holding registered trademarks on both the SLH (Soulful Living Holistic) quality mark and the Återhämtningsterapi method name.

The core product suite consists of four online distance education programs delivered through the Thinkific learning management system: the 40-week SLH Återhämtningsprogram (Recovery Program), a 3-year Certified SLH Recovery Therapist track, a 1-year Certified SLH Recovery Coach program (currently under reconstruction with Spring 2026 intake), and a Certified SLH Recovery Yoga Teacher program. Complementary short courses cover nutrition, exercise, and herbs for stress-related illness. In-person offerings include weekly Yinyoga and Recovery Yoga classes at the Vellinge venue and via Zoom, sound healing sessions, weekend retreats at Rosenlund Gård on Österlen, and study circles. Corporate clients receive customized workplace recovery and stress-prevention programs.

Soulful Living generates revenue from undisclosed course tuition (with 900 SEK application fees and interest-free installment plans), recurring yoga class fees (200 SEK per session, 1600–1800 SEK per multi-session package), sound healing sessions (250 SEK each), retreat fees, and bespoke corporate wellness contracts. The company operates as a private, founder-owned micro-business with six employees and a graduate practitioner network of approximately 250 certified therapists across 40+ Swedish cities as of June 2025. Approved member school status with Svenska Friskvårdsförbundet and Kroppsterapeuternas Yrkesförbund provides graduates with recognized professional credentials, and no external institutional investment has been disclosed.

Name

Soulful Living

Legal name

Soulful Living by Marie AB

Website

https://soulfulliving.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Soulful Living is a Swedish boutique education company that trains and certifies recovery therapists, coaches, and yoga teachers in a proprietary holistic burnout-recovery method, delivering online distance programs and in-person yoga classes across Sweden.

Ownership category

akta.pro rank

Product category

Holistic Wellness Education

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYTHAJAHAB

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Burnout recovery education
• Stress management training
• Holistic wellness programs
• Yoga teacher certification
• Corporate wellness services

Headquarters

HQ city

Vellinge

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Online Education Programs: Tuition fees for distance education programs including recovery therapist training, recovery coach education, and yoga teacher training. Payment via interest-free installment plans directly with Soulful Living. Application fee of 900 SEK charged upon enrollment.
2. Recovery Program Subscriptions: The 40-week recovery program is completed at 20% study pace, allowing payment over time. Can be extended to 80 weeks at 10% pace for those needing more time.
3. Corporate Wellness Services: Customized corporate wellness programs including recovery programs, lectures on stress prevention, mindfulness courses, stress management workshops, and yoga sessions tailored to workplace needs.
4. In-Person Yoga Classes: Weekly yoga classes (Yinyoga and Recovery Yoga) held in Vellinge and via Zoom. Single session: 200 SEK, or package deals: 1800 SEK for 10 Yinyoga sessions, 1600 SEK for 9 Recovery Yoga sessions. Sound healing sessions: 250 SEK per session.
5. Weekend Retreats: In-person retreats held at Rosenlund Gård on Österlen. Includes accommodation in shared rooms, vegetarian meals, yoga, meditation, forest bathing, and mantra singing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Soulful Living sells holistic recovery education delivered online and in-person in Vellinge, Sweden. Its flagship offerings are a 40-week online Recovery Program for individuals experiencing burnout, plus multi-year certification programs training SLH Recovery Therapists, Recovery Coaches, and Recovery Yoga Teachers. Complementary offerings include shorter online courses in nutrition, training, and herbs, in-person yoga classes and retreats, corporate workplace wellness programs, and a free 20-week newsletter.

Product overview

Soulful Living operates as a specialized education and wellness company focused on holistic recovery from burnout and stress-related illness. The core offering consists of online distance education programs and an online recovery program delivered through a Thinkific-based learning platform. The main products are the SLH Återhämtningsprogram (40-week online recovery program), the Diplomerad SLH Återhämtningsterapeut (certified therapist training program), the Diplomerad SLH Återhämtningscoach (recovery coach program), and the Diplomerad lärare i SLH Återhämtningsyoga (certified recovery yoga teacher program). Complementary short courses cover nutrition, training, herbs, and advanced yoga training modules. In-person services include recurring yoga classes in Vellinge (also via Zoom), yoga retreats in Österlen, and corporate wellness services for employers. A free 20-week email newsletter provides ongoing content and engagement. The company also maintains a directory of over 60 certified therapists across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• SLH Återhämtningsprogram (SLH Recovery Program) A 40-week online recovery program for individuals experiencing burnout or stress-related illness, providing structured guidance through modules on mindfulness, body awareness, thought patterns, and the 6 golden steps toward recovery. Studied at approximately 20% pace with option to extend to 80 weeks at 10% pace.
• Diplomerad SLH Återhämtningsterapeut (Certified SLH Recovery Therapist) A multi-year distance education program training individuals to become certified SLH Recovery Therapists, covering mindfulness, stress management, meditation, and personal and spiritual development. Includes the 40-week recovery program plus additional therapist training within a 3-year completion window, with retreat component and examination.
• Diplomerad SLH Återhämtningscoach (Certified SLH Recovery Coach) A 1-year distance education program focused on recovery coaching, built on three pillars: nutrition, movement, and self-esteem. Preventive in nature, working with lifestyle and self-esteem before burnout occurs.
• Diplomerad lärare i SLH Återhämtningsyoga (Certified SLH Recovery Yoga Teacher) A distance education program training individuals to become certified SLH Recovery Yoga teachers. Covers yoga movements specifically designed for recovery, mindfulness, stress management, and understanding of stress and burnout mechanics. Includes in-person retreat component.
• Återhämtning på arbetsplatsen (Recovery in the Workplace) Corporate wellness services offering workplace recovery programs, lectures on stress prevention, mindfulness courses, stress management training, and yoga sessions tailored to the specific needs of employers and their staff.
• SLH Återhämtningsyoga – Återkommande pass (SLH Recovery Yoga Recurring Classes) Regular recurring SLH Recovery Yoga and Yinyoga classes held at the Soulful Living venue in Vellinge, also available online via Zoom. Led by Katharina Tufvesson. Sessions priced at 200 SEK per class with multi-session packages (1,600 SEK for 9 Recovery Yoga sessions, 1,800 SEK for 10 Yinyoga sessions). Also includes Soundhealing/gong bath sessions at 250 SEK per session.
• Yogaretreat på Österlen (Yoga Retreat in Österlen) An in-person yoga retreat held at Rosenlund Gård in Österlen, Sweden, featuring SLH Recovery Yoga, forest bathing, meditation, mantra singing, and sharing circles. Includes vegetarian, gluten- and lactose-free meals, accommodation in shared rooms, and nature immersion.
• Studiecirklar & Kreativa Kurser (Study Circles & Creative Courses) In-person study circles and creative courses held at Soulful Living's premises in Vellinge, including mindfulness and recovery study circles, flower courses with mindfulness, and day retreats.

Quantifiable outcome

• 40-week structured program allows working while studying at 20% pace
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Svenska Friskvårdsförbundet (Swedish Health Association)coreOthersSoulful Living is an approved member school of the Swedish Health Association. Graduates can become quality-assured therapists through this professional body, enabling them to practice with recognized credentials.
• Kroppsterapeuternas Yrkesförbund (Body Therapists Association)coreOthersSoulful Living is an approved member school of the Body Therapists Association. Graduates can take an exam to become quality-assured therapists through this professional body.
• ThinkificcoreTechnology or IntegrationOnline learning platform used to deliver all distance education programs. Students log in through Thinkific portal to access course materials, complete modules, and track progress.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Gaia: Streaming and education platform for yoga, meditation and holistic wellness content with structured programs and instructor series. Comparable in holistic/holistic-retreat positioning and wellness content delivery.
• Insight Timer: Free and paid meditation, yoga and wellness learning platform with a large teacher and content marketplace. Overlaps with Soulful Living's community-of-practitioners concept and recurring membership/class model.
• Headspace Health: Consumer and employer mindfulness, meditation and mental health platform. Partial overlap with Soulful Living's stress, mindfulness and burnout programs, though delivered as a digital app rather than structured multi-year education.
• Calm: Consumer meditation, sleep and mental fitness app with growing enterprise (Calm Business) channel. Comparable in the stress, mindfulness and corporate wellness categories but competes as a scalable app rather than a credentialed school.
• MindBodyGreen: Digital wellness media and education company offering articles, classes and certificate programs in mind-body wellness and holistic health. Overlaps with Soulful Living's content marketing, holistic curriculum and lifestyle coaching themes.

Direct peers

• BetterUp: Enterprise-focused coaching and mental well-being platform. Comparable to Soulful Living's corporate wellness channel (Återhämtning på arbetsplatsen) which sells recovery programs, mindfulness and stress prevention to Swedish employers.
• Alo Moves: Subscription-based online yoga, wellness and instructor training platform. Comparable to Soulful Living's recovery yoga teacher training and recurring in-person / online yoga classes.
• Yogobe: Swedish online yoga and wellness education platform offering subscription-based yoga classes, meditation and teacher training content. Operates in the same Swedish online wellness education category as Soulful Living, including live streaming, recorded classes and instructor certification.
• Mindvalley: Global online personal development and holistic wellness education platform selling multi-week programs in transformation, mindfulness and well-being. Closely comparable to Soulful Living's distance education, self-paced curriculum and spiritual/holistic positioning.

Broad incumbents

• Udemy: Large, broad online learning marketplace that hosts third-party wellness, mindfulness, yoga and coaching courses. Indirectly competes for self-serve learners searching for wellness education but does not operate the credentialing or proprietary method layer that defines Soulful Living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/soulful-living-by-marie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulful Living