Soulmade

What Soulmade does

Soulmade (legal entity Pixel Bricks BV) is a Belgian immersive technology company founded in 2016 and headquartered in Antwerp, with a secondary legal address in Liedekerke. The firm builds custom Extended Reality (XR) solutions—spanning Virtual Reality, Augmented Reality, Mixed Reality, and holography—combined with applied AI to deliver four core product lines: Training Simulators (immersive VR/MR environments for safety, healthcare, technical, and soft-skills training), Metahumans (photorealistic 3D avatars with voice cloning and conversational AI), Digital Twins (real-time interactive replicas of physical systems linked to live sensor data), and Custom Projects (bespoke XR/AI installations). Underlying technical components include proprietary AI conversation engines that respond to tone and emotion, adaptive scenario engines with biometric telemetry (eye gaze, reaction timing, interaction accuracy), a custom real-time facial deformation engine for emotion mapping, and mixed-reality scene-understanding capabilities. In May 2025 the company underwent a leadership transition, with Kris and Andries taking ownership from original founders Sander and Marijn and rebranding the firm as 'Soulmade 2.0' under a 'Soul > AI' philosophy emphasizing usability and human warmth over technology hype.

The business model is project-based professional services. All four service lines are quote-priced and custom-built, with the company also reselling XR hardware as an intermediary; there is no self-serve product, marketplace, or recurring SaaS layer. Go-to-market is founder-led direct sales: Kris handles all client engagement personally via email and meeting booking, with top-of-funnel demand generated through content marketing (blog, downloadable pricing guide/e-book), newsletter, Chamber of Commerce inspiration events, and partner referrals. Customer segments span enterprise (NMBS/SNCB, Telenet, Wit-Gele Kruis, Sibelga, Teksamco, Attentia), government and quasi-public bodies (Visit Antwerpen, Toerisme Vlaanderen, POM West-Vlaanderen, Department of Tourism Ostend), and NGOs (Doctors Without Borders), with visible enterprise logos including healthcare, railway, telecom, logistics, energy utilities, industrial lighting, and cultural/tourism verticals. The company has delivered 70+ XR/AI cases and 35+ XR trainings since 2016, supported by a 13-person team operating from a Belgian base with Europe as the stated service region.

Name

Soulmade

Legal name

Pixel Bricks BV

Website

https://soulmade.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Soulmade is a Belgian immersive technology studio that builds custom VR, AR, MR, and AI-driven training simulators, digital twins, and metahuman experiences for enterprise, government, cultural, and NGO clients in Europe, delivered as project-based professional services.

Ownership category

akta.pro rank

Product category

Immersive Technology / Extended Reality Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYEDAFAJAJ

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYEDAFAJAI

XR Assessment & Skills Verification (Performance-Based Evaluation)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYEDAFAJAG

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYMPAFAKAM

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Operations & Services (QA, Localization, LiveOps, Customer Support)

Keywords

• Extended reality solutions
• VR training simulators
• Digital twin development
• AI metahuman avatars
• Immersive enterprise training

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. XR Training Simulators: Custom immersive training solutions built for organizations. Projects include VR, MR, and AI-powered simulation environments for skills development.
2. Digital Twin Development: Interactive digital replicas of products, machines, or environments. Real-time visualization, monitoring, and control capabilities.
3. Metahuman Creation: Lifelike digital human development with voice cloning and AI integration for training, customer service, and heritage/cultural experiences.
4. Custom XR Projects: Tailor-made immersive solutions including VR, AR, holography, AI, and interactive design for unique client visions.
5. Hardware Resale: Resale of XR hardware (VR headsets, equipment) as intermediary. Responsibility for conformity and defects lies with original manufacturer.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Soulmade designs and builds custom Extended Reality (XR) and AI-driven immersive experiences for organizations, spanning four service lines: Training Simulators (VR/MR environments for safe, realistic skills practice), Metahumans (photorealistic AI-powered digital avatars with voice cloning), Digital Twins (real-time interactive 3D replicas of physical assets), and Custom Projects (bespoke VR/AR/MR/holography/AI installations). Engagements are project-based with founder-led sales and transparent, quote-based pricing; the company also resells XR hardware as an ancillary channel.

Product overview

Soulmade is an immersive technology company offering four core service lines: Training Simulator (VR/MR environments for skills training), Metahuman (AI-powered digital humans with voice cloning), Digital Twin (real-time virtual replicas of physical systems), and Custom Project (bespoke XR/AI solutions). The company focuses on combining Extended Reality (XR), Artificial Intelligence, and human-centered design to create training, simulation, and engagement experiences for organizations. The portfolio ranges from standardized product offerings to fully customized immersive experiences incorporating VR, AR, Mixed Reality, holography, and AI-driven interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Simulator Immersive VR and Mixed Reality training environments that simulate real-world scenarios for skills, safety, and soft-skills development, enabling learners to practice safely without physical risks or resource constraints.
• Metahuman Lifelike digital humans combining photorealistic 3D avatars with AI-powered voice cloning and conversational capabilities for natural, emotionally engaging interactions in training, customer service, and heritage/cultural experiences.
• Digital Twin Real-time digital replicas of physical spaces, products, or processes that connect 3D environments to live data for visualization, monitoring, testing, and simulation purposes.
• Custom Project Tailor-made XR, AI, VR, AR, holography, and interactive-installation solutions for unique challenges that do not fit standard product categories.

Quantifiable outcome

• Team onboarding duration reduced by 60% with dramatically elevated safety compliance
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• RTC Vlaams-BrabantminorChannel Partner/ Reseller/ DistributorTechnical expertise and VR inventory provider for Sibelga VR recruitment project. Through their extensive school network, they helped reach a large number of young students in a short amount of time for technical recruitment initiatives.
• Little HarrycoreStrategic or Co-development PartnerLittle Harry creates interactive cultural walking tours. Soulmade partnered with them to provide all technical aspects (software and hardware) for the interactive setup featuring AI-powered living painting and hologram introduction for Léon Spilliaert cultural experience.
• Sebastien DewaeleminorOthersWell-known actor who provided voice and performance for the Spilliaert hologram experience, drawing visitors into the artist's mind and perspective.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mursion: Mursion provides AI-powered conversation simulations for soft-skills training using virtual humans. Closely aligned with Soulmade's AI conversation technology for the NMBS soft-skills and crisis-management engagements.
• RE'FLEKT: RE'FLEKT is a Munich-based XR solutions company delivering enterprise AR/VR applications for training, service, and marketing. Comparable to Soulmade's mix of training simulators and custom XR/AR projects for industrial clients.
• Innoactive: Innoactive is a Munich-based enterprise XR platform offering VR training, authoring tools, and content services for industrial and automotive clients. Comparable to Soulmade's training simulator and custom XR project offerings within the European DACH region.
• Talespin: Talespin is a US-based XR training platform focused on enterprise soft-skills and workforce development using VR and AI-driven virtual humans. Directly comparable to Soulmade's AI conversation technology and immersive soft-skills training offerings (e.g., NMBS project).
• Strivr: Strivr is a US enterprise VR training platform specializing in immersive learning for frontline workers, retail, and logistics. Highly comparable to Soulmade's training simulator business and the 60% onboarding-reduction use case in logistics.

Broad incumbents

• Accenture Extended Reality: Accenture operates a global Extended Reality practice delivering enterprise XR strategy, training, and immersive experience programs. Competes with Soulmade on large enterprise engagements, with greater scale but less specialization.

Emerging players

• FundamentalVR: FundamentalVR delivers immersive surgical training using VR with haptic feedback for healthcare professionals. Comparable to Soulmade's healthcare training work (Wit-Gele Kruis, Doctors Without Borders), though more narrowly focused on surgical simulation.
• Flaim Systems: Flaim Systems builds VR training simulators for first responders, firefighters, and safety-critical industries. Comparable to Soulmade's enterprise safety training applications and multi-user emergency drill scenarios.
• Holo-Light: Holo-Light is a German/German-Austrian XR company specializing in engineering visualization, digital twins, and AR collaboration for industrial clients. Comparable to Soulmade's digital twin service line (e.g., Teksamco lighting product twin).

Regional players

• VirtaMed: VirtaMed is a Swiss-based medical simulation company producing VR-based surgical and procedural training systems. Comparable to Soulmade's healthcare training work, primarily serving European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soulmade-vr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulmade