Sound Goods
Sound Goods is a New York-based boutique audio post-production studio providing sound design, mixing, original music composition, and custom sound effects for advertising agencies, editors, and brands across campaigns, film, television, and experiential attractions.
- Company typePrivate
- Founded2024
- HeadquartersNew York, NY, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sound Goods does
Sound Goods is a New York-based boutique audio post-production studio founded in 2024 by Weston Fonger (Sound Designer | Mixer | Partner) and Angelina Powers (Executive Producer | Partner). The studio provides sound design, mixing, original music composition, and custom sound effects services for advertising campaigns, television, short films, films, and experiential attractions. It serves three primary customer segments — advertising agencies, video editors, and direct brand clients — through project-based custom engagements, with in-person sessions held at a partner studio facility at 307 7th Avenue, Suite 1401, in Manhattan.
The studio's core offerings are Sound Design + Mix, Original Music Composition, and SFX, supported by technical capabilities including custom sound effects recording using innovative hardware tools and immersive soundscape design. The seven-person team includes senior talent with 2 decades of experience (Weston Fonger), prior creative leadership at Yessian Music (Jarrett Farkas), prior senior roles at AudioEngine and Photomag (Hillary Kew Martell), and award-winning mixer credentials (Chris Stangroom). The portfolio includes notable projects such as supervising sound editing on Taylor Swift's 1989 World Tour documentary, immersive soundscapes for One World Observatory and Hudson Yards Edge, celebrity voice production for Amazon Echo, video game audio for WWE 2K20, and over 40 TedEd animated short films.
Sound Goods operates on a custom professional services model with project-based fees negotiated per engagement and no publicly disclosed pricing. Its business development is relationship-driven, supplemented by earned media coverage in industry publications (LBB Online, Shoot Online, The Howler), Instagram presence, and team members serving as judges for AICP Post Awards and Clio Awards. The company maintains a studio partnership with String & Can / Little Brick House Collective for in-person collaboration, has no disclosed external funding, is privately held by its founders, and is actively operating.
Sound Goods firmographics
Firmographics- Name
- Sound Goods
- Website
- https://soundgoods.tv
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sound Goods is a New York-based boutique audio post-production studio providing sound design, mixing, original music composition, and custom sound effects for advertising agencies, editors, and brands across campaigns, film, television, and experiential attractions.
- Ownership category
- akta.pro rank
Sound Goods industry classification
Industry- Product category
- Audio Post-Production Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240), Other Sound Recording Industries (51229)
- akta.pro primary industry
- Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)
- akta.pro secondary industries
- Sound Effects (SFX) Editorial & Library Services (MPAHAEAD), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Sound Goods is headquartered
LocationHeadquarters
- HQ city
- New York, NY
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sound Goods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Audio Post-Production Services: Project-based professional services including sound design, mixing, and music composition for advertising campaigns, television shows, short films, and experiential attractions. Revenue is generated through custom project fees negotiated per engagement.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Sound Goods product offering
Product offeringCore offering
Sound Goods is a boutique audio post-production studio that delivers sound design, audio mixing, and original music composition for advertising campaigns, television, film, short films, and experiential attractions. The studio produces custom sound effects using innovative hardware tools and crafts immersive soundscapes, working directly with agencies, editors, and brands on a project basis. Revenue is generated through custom project fees negotiated per engagement.
Product overview
Sound Goods is a professional audio post-production studio offering a unified suite of creative services centered around sound. The core offering combines Sound Design + Mix (featuring custom sound effects, re-recording mixing, and immersive soundscapes) with Original Music Composition (custom scores for advertising, film, and experiential projects) and SFX services (using custom recording and innovative hardware tools). The company works with agencies, editors, and brands across advertising campaigns, television, short films, and experiential attractions worldwide. As a services-based studio rather than a software product company, Sound Goods does not offer separate product tiers, modules, or platform offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Sound Design + Mix Professional sound design and audio mixing services for advertising campaigns, films, television shows, and experiential attractions. Includes custom sound effects recording, re-recording mixing, and immersive soundscapes, delivered to agencies, editors, and brands.
- Original Music Composition Custom music composition services for advertising, theatrical productions, short films, and experiential installations. Provides original scores tailored to the creative vision of agencies and brand clients.
- SFX (Sound Effects) Custom sound effects creation and design using innovative hardware tools and recording techniques to deliver unique and powerful sonic experiences for advertising, film, television, and experiential projects.
Quantifiable outcome
- Over 40 original short films for TedEd animated series
- +3 more outcomes
Companies that use Sound Goods
Customer profileNamed customers46 records
Segments3 records
Ideal customer profiles3 records
Sound Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sound Goods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- String & Can / Little Brick House CollectivecoreStudio partnership for in-person audio sessions in NYC. Little Brick House Collective provides conveniently located, state-of-the-art studios that serve as the ideal space for Sound Goods' creative collaboration with clients.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sound Goods competitors and assessment
Company assessmentDirect peers
- Photomag: NYC audio post-production studio where senior mixer Hillary Kew Martell previously worked. Direct competitor in advertising sound design and mixing for premium brand campaigns.
- Significant Others: NYC audio post-production studio serving advertising agencies and brands with sound design and mixing services. Closely comparable boutique with similar target customer base and service offering.
- Lime Studios: NYC audio post-production studio with services in sound design, mixing, and music for advertising and broadcast. Direct boutique competitor for Sound Goods' core agency customer base.
- Heard City: Boutique NYC audio post-production studio specializing in sound design and mixing for advertising, film, and television. Direct head-to-head competitor for agency and brand campaign work at the premium boutique tier.
- Hobo Audio: Audio post-production studio offering sound design, mixing, and original music for advertising and film. Comparable boutique-scale competitor with similar client type and service mix.
- Yessian Music: Major New York and global music and sound production company serving advertising and film. Jarrett Farkas was previously Creative Director of Yessian Music's NYC office, making it a direct competing post house for agency music and sound design briefs.
- Sonic Union: NYC-based audio post-production company serving advertising, film, and television clients. Direct competitor for premium advertising sound design and mixing projects.
- Sound Lounge: Veteran New York audio post-production studio offering sound design, mixing, and music for advertising, broadcast, and film. Competes with Sound Goods for the same agency and brand clients in the NYC market.
- AudioEngine: Long-established NYC audio post-production studio with deep advertising and television credits. Hillary Kew Martell is a veteran of AudioEngine, making it a direct talent- and capability-overlap competitor for advertising sound design and mixing.
Emerging players
- Barking Owl: Los Angeles-based boutique audio post and music production company serving advertising and entertainment clients. Comparable in size and boutique positioning, expanding the geographic competitive overlap with Sound Goods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Sound Goods social profiles
Digital presenceSound Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Goods leadership team
Management profileNumber of profiles
Profiles7 records
Sound Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Goods
What does Sound Goods do?
Sound Goods is a boutique audio post-production studio that delivers sound design, audio mixing, and original music composition for advertising campaigns, television, film, short films, and experiential attractions. The studio produces custom sound effects using innovative hardware tools and crafts immersive soundscapes, working directly with agencies, editors, and brands on a project basis. Revenue is generated through custom project fees negotiated per engagement.
Is Sound Goods a public or private company?
Sound Goods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sound Goods founded?
Sound Goods was founded in 2024. It employs 1 to 10 people.
Where is Sound Goods based?
Sound Goods is headquartered in New York, NY, United States, in the North America region.
How does Sound Goods make money?
One revenue line is on record: audio Post-Production Services.
Who are Sound Goods's main competitors?
Direct peers on record are Photomag, Significant Others, Lime Studios, Heard City, Hobo Audio, Yessian Music, Sonic Union, Sound Lounge and AudioEngine. Barking Owl is listed as an emerging player.
Does Sound Goods have an API?
No public API is recorded for Sound Goods.
What industry is Sound Goods in?
Sound Goods's product category is Audio Post-Production Services. Its primary akta.pro industry code is MPAHAEAE, Sound Design (Creative/Design-Heavy FX, World-Building), with a secondary code of MPAHAEAD, Sound Effects (SFX) Editorial & Library Services. Its NAICS code is 51224.