South Coast Gymnastics

What South Coast Gymnastics does

South Coast Gymnastics is a privately held gymnastics training facility founded in 1997 by former Olympic Silver Medalist and World Champion Xiaoping Li and former Chinese National Team member Jia Wen, operating from a single location at 17850 Sky Park Circle in Irvine, California (Orange County). The company delivers a vertically integrated gymnastics program spanning competitive team training (boys and girls under the USA Gymnastics J.O. Program, Levels 4-10), a recreational academy program for ages 3-18, preschool classes (ages 3-4), and a portfolio of ancillary services including summer camps, birthday parties, open gym sessions, semi-annual Mini Olympics exhibitions, and an Honor Club alumni recognition program.

The business model is direct-to-consumer and based on recurring monthly tuition for academy and competitive team programs, supplemented by one-time payments for camps, birthday parties, and open gym sessions. Class sizes are deliberately constrained to 7-9 students per coach to support premium positioning. All services are delivered in-person at the single Irvine facility, with enrollment managed through the iClassPro parent portal, phone, email, and walk-in inquiries. Technology stack is limited to standard operational tooling (iClassPro, Squarespace website, social channels); there is no proprietary software, AI/ML, or digital product layer.

The company's competitive identity is anchored in coaching pedigree — co-founders hold Olympic, World Championship, and Asian Games credentials, with an extended coaching staff drawn from the Chinese and Bulgarian national teams. The facility has produced hundreds of National, Regional, and State Champions and placed gymnasts at 15+ NCAA programs including Stanford, Berkeley, UCLA, and Ohio State. Revenue is not publicly disclosed; with 6 listed employees and a single facility, the company operates as a small, founder-controlled lifestyle business rather than a venture-scale enterprise.

Name

South Coast Gymnastics

Legal name

South Coast Gymnastics

Website

https://southcoastgymnastics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

South Coast Gymnastics is a privately held, founder-operated gymnastics training facility in Irvine, California, founded in 1997 by Olympic and World Championship coaches, serving youth recreational and competitive gymnasts under the USA Gymnastics J.O. Program.

Ownership category

akta.pro rank

Product category

Gymnastics Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Gymnastics training
• Youth gymnastics classes
• Competitive gymnastics program
• Gymnastics facility
• Summer gymnastics camp

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Recreational Class Fees: Monthly tuition for academy classes (preschool and academy programs) for boys and girls ages 3-18. Classes focus on gymnastics fundamentals, tumbling, and skill development. Tuition is based on 4 classes per month.
2. Summer Camp Programs: 5-day camp packages and individual day camp options for boys and girls ages 5-13. Camps run from 9:00 AM - 12:30 PM with sessions throughout summer months.
3. Birthday Party Services: 1.5-hour birthday party packages including gymnastics instruction, obstacle courses, apparatus use, and games. Packages priced per child with minimum/maximum attendance requirements.
4. Open Gym Sessions: Pay-per-visit open gym sessions for gymnasts and non-gymnasts. Friday evenings (7-9 PM for ages 5+) and Saturday afternoons (1:30-3:30 PM for adults 18+). Member and non-member pricing available.
5. Competitive Team Program: Fees for competitive boys and girls team programs under USA Gymnastics. Team fees and schedules discussed after coach evaluation of prospective members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

South Coast Gymnastics operates a single-location gymnastics training facility in Irvine, California, providing competitive team training under USA Gymnastics and recreational academy classes for children ages 3 to 18. The company also offers birthday party packages, multi-day summer camps, pay-per-visit open gym sessions, and semi-annual Mini Olympics exhibitions. All services are delivered in-person at the Irvine facility, with enrollment and payment managed through the iClassPro Parent Portal.

Product overview

South Coast Gymnastics is a gymnastics training facility offering a comprehensive portfolio of programs. The core offerings include the Competitive Team Program (boys and girls teams training under USA Gymnastics) and the Academy Program (non-competitive classes for ages 3-18). Additional programs include Birthday Parties, Summer Camp, Mini Olympics (twice-yearly exhibitions), Open Gym sessions, Tumbling Classes, and the Honor Club award program for graduating seniors. The facility, owned by former World Champion and Olympian Xiaoping Li and former Chinese National Team Member Jia Wen, has operated since 1997 and is located in Irvine, California near John Wayne Airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Team Program Boys and girls competitive team programs training under the USA Gymnastics J.O. Program, covering Levels 4 through 10 and preparing athletes for regional, state, and national competition. Enrollment requires coach evaluation.
• Academy Program Non-competitive gymnastics classes for children ages 3 to 18, offering foundational training for those pursuing the competitive team or enjoying gymnastics for fun and exercise. Monthly tuition based on 4 classes per month.
• Preschool Classes Co-ed gymnastics classes for children ages 3 to 4, limited to 7 students per coach for personalized attention.
• Birthday Parties 1.5-hour hosted birthday party events including gymnastics instruction, obstacle courses, apparatus use (floor, beam, vault, mushroom, rings, trampoline, bars), and games. Base package $350 for up to 10 children; $30 per additional child.
• Summer Camp Annual summer day camp for boys and girls ages 5 to 13 featuring gymnastics, trampoline, tumbling, obstacle courses, strength training, flexibility exercises, games, and pit activities. 5-day camp session priced at $360, with individual days available.
• Open Gym Pay-per-visit recreational gym access for gymnasts and non-gymnasts. Friday sessions for ages 5+ (7-9 PM); Saturday sessions for adults 18+ (1:30-3:30 PM). $7 member / $10 non-member admission.
• Tumbling Classes Co-ed tumbling classes for skill development, currently listed as temporarily closed.
• Mini Olympics Semi-annual exhibition events (winter and summer) for all Academy students from preschool to Level 4, allowing students to perform routines and receive awards, medals, and certificates.
• Honor Club Award program recognizing graduating high school seniors who have demonstrated continued excellence in gymnastics and all aspects of life, many of whom continue gymnastics at the collegiate level.

Quantifiable outcome

• Hundreds of National, Regional, and State Champions produced
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• USA GymnasticscoreOthersSouth Coast Gymnastics trains both boys and girls for competitive gymnastics under the USA Gymnastics J.O. Program. All competitive team members compete under USA Gymnastics sanction.
• Region 1 GymnasticscoreOthersRegional gymnastics governing body for Southern California, Northern California, Nevada, Arizona, Hawaii (boys) and Utah (girls). Team competes in Region 1 competitions and championships.
• Southern California Men's Gymnastics Association (SCMGA)coreOthersLocal governing association for men's gymnastics in Southern California. SCMGA organizes state championships and regional competitions.
• Southern California Women's Gymnastics Association (SCWGA)coreOthersLocal governing association for women's gymnastics in Southern California. SCWGA organizes state championships and regional competitions.
• Federation of International Gymnastics (FIG)minorOthersInternational gymnastics governing body. Xiaoping Li serves as an FIG judge (international, national, and regional level).
• SCEGA (Southern California Elite Gymnastics Academy)minorOthersOrganizes the SCEGA California Classic competitions which team members participate in.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• iClassPro: SaaS enrollment and parent portal platform used by South Coast Gymnastics for class registration, billing, and camp/party bookings. An enabling technology vendor rather than a competitor, but key to the facility's GTM motion.

Direct peers

• SCATS Gymnastics: Long-established Southern California gymnastics training center with a competitive boys and girls program under USA Gymnastics. Direct competitor for elite athletes and recreational families in the Orange County / Los Angeles catchment area.
• Houston Gymnastics Academy: Major gymnastics training academy running competitive USA Gymnastics boys and girls teams alongside recreational classes, camps, and birthday parties. Comparable in scale, product breadth, and dependence on elite coaching talent.
• World Class Gymnastics: Multi-location gymnastics training center with competitive team and recreational programs. Comparable in offering a structured academy-to-competitive pipeline and event-based revenue (camps, birthday parties, open gym).
• Capital Gymnastics: Independent gymnastics training center operating competitive teams and recreational classes with similar product breadth (academy, team, camps, parties). Comparable scale and operating model to South Coast Gymnastics.
• Everest Gymnastics: Regional gymnastics training center with competitive USA Gymnastics teams and recreational classes. Comparable in serving as a youth gymnastics pipeline with structured skill levels and event-based programming.
• Gold Medal Gymnastics: Southern California-based gymnastics training facility running USA Gymnastics competitive teams and recreational classes. Directly comparable in product mix (competitive team + academy + camps) and target demographic of youth gymnasts and their families.
• Brandywine Gymnastics: USA Gymnastics-affiliated training facility offering competitive teams and recreational classes for youth. Direct analog in the operating model of a coach-led single-region gymnastics academy.
• 5280 Gymnastics: Large, multi-program gymnastics training center competitive with South Coast Gymnastics in offering both competitive team programs and a recreational academy pipeline. Similar operating model centered on a single flagship facility with structured skill progression.

Broad incumbents

• USA Gymnastics: National governing body for the sport. South Coast Gymnastics operates under USA Gymnastics sanction; while not a competitor, USA Gymnastics is the umbrella industry body whose competitive structure and program rules shape South Coast's core product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/10jiawen
• Facebookfacebook.com/South-Coast-Gymnastics-Training-Center-163669806986275
• Instagraminstagram.com/southcoastgymnastics/?hl=en
• LinkedInlinkedin.com/company/south-coast-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Coast Gymnastics