What Southpointe Psychiatry & Wellness does

Southpointe Psychiatry & Wellness is a privately held outpatient psychiatric practice headquartered at 135 Technology Drive, Suite 204, Canonsburg, Pennsylvania, serving children (ages 6+), adolescents, and adults in the southwestern Pennsylvania region. The practice was founded in 2023 by three Psychiatric Mental Health Nurse Practitioners (PMHNPs) — Jennifer Bowman, Collette C. Gibbons, and Natalie Snyder — and has since expanded to five PMHNPs supported by two administrative staff. Its core service is psychiatric evaluation and medication management for conditions including depression, anxiety, bipolar disorder, PTSD, OCD, ADHD, insomnia, and neurodiversity, with explicit specialty positioning in LGBTQIA+ care, women's behavioral health (including perinatal mental health), and trauma-informed treatment. The practice does not treat acute substance use disorders or eating disorders.

The underlying technology stack is built entirely on third-party, HIPAA-compliant tools rather than proprietary systems: the Optimantra patient portal handles new patient intake, scheduling, secure messaging, medication refill requests, and telehealth access; a HIPAA-compliant video platform supports virtual visits; and the Spruce App serves as the preferred secure communication channel for established patients. New patient evaluations are conducted in person; ongoing care is delivered through a hybrid model combining in-person visits and telehealth at provider discretion. Adjacent offerings include mental health genetic testing for medication selection, integrative nutrition counseling through registered dietitian partners, ADHD evaluation (with neuropsychological testing required for adults over 25), supportive therapy, and preventative care. A formal wellness partner network (Mindful-Eater LLC, KSB Therapy, Balanced Roots Reflexology, MLS Mindful Therapy) and cooperative office space rental to allied mental health professionals extend the clinical model into a broader wellness ecosystem.

The business model is fee-for-service outpatient psychiatry, billed per visit to accepted commercial insurance (Highmark Blue Cross/Blue Shield, UPMC, Optum/United Healthcare, Aetna, Tricare, Peak Health) and Medicare; Medicaid is not accepted, and self-pay patients receive a Good Faith Estimate under Section 2799B-6. Patient acquisition is primarily organic, driven by the practice website (southpointepsych.com), the "Beyond the Diagnosis" practitioner-authored blog, search engine discovery, and referrals from local therapists, pediatricians, and wellness partners. No funding rounds, M&A activity, or external capital signals are present in the data; the practice appears bootstrapped and operator-financed by its founding clinicians.

Name

Southpointe Psychiatry & Wellness

Legal name

Southpointe Psychiatry & Wellness

Website

https://southpointepsych.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Southpointe Psychiatry & Wellness is an outpatient psychiatric practice in Canonsburg, Pennsylvania, founded in 2023 by Psychiatric Mental Health Nurse Practitioners. It delivers psychiatric evaluation, medication management, telehealth, and integrative wellness services to children, adolescents, and adults across southwestern Pennsylvania, billed through commercial insurance, Medicare, and self-pay.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatric Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Outpatient psychiatry services
• Psychiatric medication management
• Mental health counseling
• Telehealth psychiatry
• ADHD evaluation services

Headquarters

HQ city

Canonsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Psychiatric evaluation and medication management: Fee-for-service outpatient psychiatric care billed to insurance (commercial, Medicare) or self-pay. New patient evaluations, follow-up visits, and ongoing medication management constitute the primary revenue stream.
2. Telehealth visits: Virtual psychiatric consultations offered as part of the hybrid care model, billed through insurance or self-pay.
3. Cooperative space rental: Rental of office space to other mental health providers, therapists, and nutritionists who support mental wellness. Contact the practice for rates.
4. Integrative nutrition and wellness services: Nutritional counseling and wellness services offered in partnership with registered dietitians, billed through insurance or self-pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Southpointe Psychiatry & Wellness is an outpatient psychiatric practice providing psychiatric evaluation, medication management, and supportive therapy delivered by five Psychiatric Mental Health Nurse Practitioners. Services are offered through a hybrid in-person and telehealth model, with add-on offerings including genetic testing for medication selection, integrative nutrition counseling, ADHD evaluation, and cooperative office space rental to other mental health providers.

Product overview

Southpointe Psychiatry & Wellness is a mental health practice offering a coordinated suite of psychiatric and wellness services. The core offering centers on psychiatric medication management delivered by Psychiatric Mental Health Nurse Practitioners (PMHNPs), supported by services including psychiatric evaluations, supportive therapy, genetic testing, ADHD evaluation, integrative nutrition guidance, and hybrid/telehealth care options. The practice operates a collaborative care model that integrates these services with an external wellness partners network (nutritionists, therapists, reflexologists, and group therapy providers) to provide whole-person mental health care. Additional offerings include cooperative space rental for mental health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatric Medication Management Ongoing psychiatric medication prescribing and monitoring by Psychiatric Mental Health Nurse Practitioners, promoting well-being and stability for individuals with mental health challenges through collaborative, safe, and effective medication approaches.
• Psychiatric Evaluations Comprehensive psychiatric assessments conducted by nurse practitioners to diagnose mental health conditions and develop individualized treatment plans. Required in-person for all new patients with no exceptions.
• Supportive Therapy Emotional support, encouragement, and validation provided to patients during difficult life circumstances, complementing medication management.
• Genetic Testing Mental health genetic testing that identifies specific genetic markers to tailor psychiatric treatment and support more personalized and precise medication selection.
• Integrative Nutrition Nutritional guidance and referral services to support overall mental health and wellness through dietary strategies, including nutrition counseling.
• ADHD Evaluation Comprehensive ADHD assessments for children, adolescents, and adults. Adults over 25 must provide neuropsychological testing prior to treatment.
• Hybrid/Telehealth Visits Combination of in-person and HIPAA-compliant virtual psychiatric visits providing flexibility in mental health care delivery; new patient evaluations must be in-person, and ongoing visits may combine modalities at provider discretion.
• Cooperative Space Rental Rental office space at the Canonsburg location for mental health professionals, therapists, nutritionists, and telehealth mental health providers to conduct their sessions. Rates available on contact.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jessica Marshall Regan / Mindful-Eater LLCcoreStrategic or Co-development PartnerJessica Marshall Regan is a Registered Dietitian Nutritionist (RDN), Licensed Dietitian Nutritionist (LDN), Functional Medicine Nutritionist (FMN), and Certified LEAP Therapist. She specializes in functional and integrative nutrition addressing hormone health, digestive concerns, and chronic inflammation. She provides personalized Medical Nutrition Therapy and uses the Mediator Release Test (MRT) for food sensitivity management. Her services complement the psychiatric care at Southpointe Psychiatry & Wellness, supporting the holistic, whole-person approach.
• Keli Schroeffel Ballard / KSB TherapycoreStrategic or Co-development PartnerKeli Schroeffel Ballard is a therapist with 25+ years of experience providing trauma-informed treatment using modalities including EMDR, ACT, DBT, CBT, and mind mapping. She works with adults on trauma, mood disorders, personality disorders, thought disorders, and substance use issues. Her therapy services complement Southpointe's psychiatric medication management, providing a full spectrum of mental health care.
• Michelle Donovan / Balanced Roots ReflexologyminorStrategic or Co-development PartnerMichelle Donovan is a certified reflexologist with over 10 years of experience and a Certified Reiki Practitioner with 20 years of experience. She provides integrative, holistic approaches supporting whole-body balance and wellness. Her services complement Southpointe's mental health services through stress reduction and relaxation techniques.
• MLS Mindful TherapyminorStrategic or Co-development PartnerMLS Mindful Therapy provides high-quality, trauma-informed counseling services with a focus on client-centered and strength-based approaches, CBT, mindfulness, and solution-focused meaningful change. Their clinicians offer collaborative care with Southpointe's psychiatric providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerebral: Direct-to-consumer online mental health platform offering medication management and therapy. Competes with Southpointe for commercially insured adult patients seeking convenient psychiatric care, though at much larger scale and lower price points.
• Talkspace: Online therapy and psychiatry platform serving individuals and enterprises. Comparable because it offers insurance-covered psychiatric medication management with teletherapy, targeting the same outpatient mental health population as Southpointe.
• Brightside Health: Telepsychiatry and therapy platform accepting commercial insurance and Medicare for anxiety and depression treatment. Comparable hybrid online model and similar payer mix to Southpointe.
• Ellie Mental Health: Franchise-based outpatient mental health clinic network offering therapy and psychiatric services in multiple states. Comparable hybrid in-person plus telehealth delivery and multi-clinician practice model.
• Klarity Health: Online platform connecting patients with nurse practitioners and physicians for ADHD, anxiety, and depression treatment. Closely comparable because of its NP-heavy clinician model and telepsychiatry focus.
• Done. Telehealth platform focused on ADHD evaluation and ongoing stimulant prescribing. Directly overlaps with Southpointe's ADHD evaluation specialty and telepsychiatry delivery model for adults.

Broad incumbents

• Refresh Mental Health: Private-equity-backed outpatient mental health platform operating multi-provider psychiatric and therapy practices across multiple states. Relevant peer because it shows the multi-site, multi-provider outpatient psychiatry model Southpointe could evolve into.
• Lifestance Health: Large publicly-traded outpatient mental health platform with psychiatric nurse practitioners and therapists across the U.S. Competes for the same commercially insured outpatient psychiatry patient base as Southpointe, including in Pennsylvania.
• UPMC Western Behavioral Health: Large regional health system's behavioral health service line, including outpatient psychiatry in southwestern Pennsylvania. A dominant local incumbent that Southpointe competes with for insured patients and referrals in the same geography.

Others

• Mindful-Eater LLC (Jessica Marshall Regan): Registered dietitian nutrition practice listed as an official Southpointe wellness partner. Relevant as an adjacent ecosystem participant rather than a competitor, given the formal partnership on integrative nutrition services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southpointe-psychiatry-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southpointe Psychiatry & Wellness