Southpoint Family Doctors

What Southpoint Family Doctors does

Southpoint Family Doctors is a privately owned primary healthcare clinic operating from a single site at 4/9 Sharkey Street, Manukau, South Auckland, New Zealand. Founded in 2014 by Dr Fiona Mariner-Shepherd and Dr Hinamaha Lutui, the practice delivers comprehensive general practice services with an explicit focus on Pasifika and Māori communities in South Auckland. The clinical team comprises general practitioners, nurse prescribers, nurses, midwives, and Kaiāwhina social navigators, and the practice holds University of Auckland teaching practice status and Cornerstone accreditation from the Royal New Zealand College of General Practitioners.

The service portfolio spans general consultations, an acute clinic, virtual phone/video consultations, repeat prescriptions, long-term conditions management (including a dedicated diabetes care programme), mental wellness, women's and men's health, minor surgeries and procedures, nurse-led clinics, social navigation, and community outreach via pop-up clinics. A distinct revenue line is Immigration New Zealand panel physician services for visa medicals, supported by onsite sample collection and referrals to Awanui Labs and Horizon Radiology. Technology consists of the Manage My Health patient portal (web plus iOS/Android apps) for appointment booking, health record access, repeat prescription requests, and reminders, integrated with Southern Cross Easyclaim for direct insurance processing.

The business model is fee-for-service. Enrolled adults pay NZ$25 per standard consultation (NZ$19.50 with a Community Services Card), children under 14 are free, while casual patients pay NZ$80 and visitors NZ$60–100. Revenue is diversified across GP consults, nurse services, continuing care items, women's health procedures (Mirena, Jadelle), minor procedures, vaccinations, and immigration medicals, with services paid in advance. Patient acquisition is community-led via word-of-mouth, community events, social media (Facebook, YouTube), and partnerships with community organisations such as The Cause Collective.

Name

Southpoint Family Doctors

Legal name

Southpoint Family Doctors Limited

Website

https://southpointfamilydoctors.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Southpoint Family Doctors is a privately owned primary healthcare clinic in Manukau, South Auckland, New Zealand, serving enrolled Pasifika, Māori, and migrant families through general practice, immigration medicals, chronic disease management, virtual consultations, and community outreach.

Ownership category

akta.pro rank

Headquarters

HQ city

Manukau

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Consultations: Fee-for-service model for general practitioner consultations, including standard 15-minute appointments, extended consultations for complex issues, and ACC (Accident Compensation Corporation) consultations. Enrolled patients receive subsidized rates; casual patients and visitors pay higher fees.
2. Nurse-Led Services: Nurse consultations for immunisations, cervical screening, wound care, and other nursing services. Billed separately from doctor consultations.
3. Immigration Medical Reports: Paid immigration medical examinations for individuals and families applying for New Zealand visas. Includes examination, chest X-ray referrals, and blood/urine tests as required.
4. Continuing Care Services: Repeat prescriptions, blood pressure checks, dressings, and other ongoing care services billed separately from consultations.
5. Medical Procedures: Minor surgeries, procedures (e.g., Jadelle, Mirena/IUCD insertions), ECG, liquid nitrogen treatments, and other medical procedures with separate fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Southpoint Family Doctors is a family medicine / general practice clinic in Manukau, South Auckland, New Zealand, providing comprehensive primary healthcare to enrolled patients, casual patients, and the local community. Its offering includes GP consultations, chronic disease management, acute care, minor surgery, mental wellness, women's and men's health, prescriptions, nurse-led clinics, immigration medical examinations, virtual consultations, and community outreach / social navigation services.

Product overview

Southpoint Family Doctors operates as a primary healthcare clinic offering a comprehensive range of medical services centred around a general practice model. The core offering consists of General Care consultations complemented by an Acute Clinic for urgent needs, Virtual Consults for remote access, and Repeat Prescriptions for medication management. Specialised services include Long Term Conditions Management (including a dedicated Diabetes Care Programme), Mental Wellness, Women's Health, Men's Health, Immigration Medical Reports, Minor Surgeries, Nurse-Led Clinics, Social Navigation, and Outreach Services. The clinic also provides screening services including Cervical Screening with HPV self-testing and Bowel Cancer Screening. All services are integrated through the ManageMyHealth patient portal for appointment booking and health records access.

Differentiator

Problem solved

Functional benefit

Products and services

• GP consultations Standard general practice consultations for enrolled and casual patients covering diagnosis, treatment, and ongoing care.
• Virtual consultations Video / phone GP consultations offered as an alternative to in-person visits for suitable primary care needs.
• Chronic disease management Ongoing management programmes for long-term conditions such as diabetes, cardiovascular disease, and respiratory conditions.
• Acute care Same-day or urgent appointments for acute illness and injury that do not require emergency department care.
• Immigration / panel medicals
• Minor surgery In-clinic minor surgical procedures performed by the GP team (e.g., lesion removal, skin procedures).
• Mental wellness services Primary care mental health support including assessment, management, and referral for common mental health conditions.
• Women's and men's health Gender-specific preventive and routine care, including cervical screening, contraception, men's health checks, and related services.
• Prescriptions and repeat prescriptions Issuing new prescriptions and managing repeat prescriptions, with online request via the patient portal.
• Nurse-led clinics Appointments run by practice nurses for routine nursing care, immunisations, wound care, and health checks.
• Community outreach and social navigation

Quantifiable outcome

• New Zealand has one of the highest rates of bowel cancer globally with over 3000 diagnoses annually. When caught early through screening, survival rate is 90%.
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Health New Zealand Te Whatu OracoreStrategic or Co-development PartnerGovernment health authority responsible for New Zealand's health system. Southpoint Family Doctors operates within the Health NZ framework, following national health guidelines and providing publicly funded healthcare services.
• The Cause CollectiveminorStrategic or Co-development PartnerCommunity development organisation supporting social change initiatives. Partnership likely focuses on community health and social support programs.
• Manage My HealthcoreTechnology or IntegrationPatient portal platform integrated with the practice. Enables online appointment booking, health record access, repeat prescription requests, and patient reminders. Available via website and mobile apps.
• Cornerstone (RNZCGP Quality Programme)coreTechnology or IntegrationQuality accreditation programme by Royal New Zealand College of General Practitioners. Cornerstone accreditation demonstrates the practice meets high standards of general practice care.
• The Royal New Zealand College of General PractitionerscoreStrategic or Co-development PartnerProfessional body representing GPs in New Zealand. Sets standards for general practice, provides fellowship and professional development, and oversees the Cornerstone quality programme.
• University of AucklandcoreStrategic or Co-development PartnerMedical education institution. The practice is a teaching practice hosting medical students from University of Auckland Faculty of Medical and Health Sciences for clinical training.
• Southern Cross HealthcareminorChannel Partner/ Reseller/ DistributorHealth insurance provider. Partnership enables Southern Cross members to claim benefits directly through Easyclaim system for services received at the practice.
• We+minorStrategic or Co-development PartnerHealthcare services organisation. Partnership supports delivery of healthcare programs and services to the community.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Compass Health: Wellington-region PHO supporting a network of general practices. Comparable as a primary care network operator in New Zealand, though geographically focused outside South Auckland.
• Tāmaki Health: Largest Pacific-owned primary healthcare network in Auckland, operating multiple GP clinics across the region. Comparable as a Pacific-focused primary care operator in the same Auckland market, but with broader scale and multi-site footprint.
• Green Cross Health: NZX-listed primary care provider operating a national network of GP clinics, pharmacy, and community health services. Comparable in operating GP clinics in New Zealand, but at materially larger scale and with a corporate ownership structure.
• ProCare: Largest primary health organisation (PHO) in the Auckland region, supporting a network of GP practices. Comparable as the umbrella primary care infrastructure provider in South Auckland, but operates at a network level rather than as a single clinic.
• Total Healthcare PHO: Auckland PHO supporting general practices in the region with a focus on equitable health outcomes. Comparable as an Auckland primary care network with equity-oriented programming, serving as a contracting umbrella for practices similar to Southpoint.

Direct peers

• The Fono: Pasifika-led health and social services provider in Auckland offering community-focused primary care with cultural emphasis. Highly comparable to Southpoint in mission, target population (Pasifika families), and integrated social support model.
• Turuki Healthcare: Māori health provider based in South Auckland offering whānau-centred primary care and social services. Closely comparable to Southpoint on cultural focus, South Auckland footprint, and integrated navigation/social support model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvcs4l5DE_YWj0JJxQudv7g
• Facebookfacebook.com/southpointfamilydoctors
• LinkedInlinkedin.com/company/southpoint-family-doctors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southpoint Family Doctors