South Street Burger

What South Street Burger does

South Street Burger is a Canadian quick-service restaurant franchise specializing in customizable premium burgers, operating as a division of MTY Franchising Inc. — Canada's largest multi-brand restaurant franchisor. The brand's core product is the "Stack & Style" build-your-own burger platform, offering customers four patty options (signature beef, veggie, Halal beef, grilled chicken) and over 30 toppings, complemented by a fixed menu of signature burgers, hot dogs, chicken tenders, sides (fries, onion rings, poutine, sweet potato fries), and a kids' menu. The company serves individual consumers and families through dine-in, takeout, delivery, and catering, with approximately 20 active locations concentrated in Ontario, Alberta, and British Columbia. Distribution is augmented by partnerships with three major Canadian delivery aggregators — Uber Eats, DoorDash, and SkipTheDishes — and the company operates a Birthday Club loyalty program offering free birthday burgers to members.

The business model is primarily franchised, with revenue generated through restaurant-level food and beverage sales (dine-in, takeout, delivery, and catering) plus franchise fees, royalties, and development revenue flowing to MTY Franchising Inc. Franchise investment ranges are $141k-$450k+ with a 30% cash requirement, and the brand is actively recruiting franchisees across all 13 Canadian provinces and territories. There is no proprietary technology platform, no AI/ML capabilities disclosed, and no mobile application — the digital footprint is limited to a corporate website, email newsletter, and social media presence on Instagram, Twitter, and Facebook. Customer acquisition relies on organic social, the loyalty program, and aggregator-driven discovery rather than a differentiated technology stack.

Operationally, the brand is positioned in the crowded Canadian premium-burger segment against Five Guys, Harvey's, Burger King, and local chains, with its differentiation resting on customization breadth (30+ toppings) and dietary inclusivity (Halal beef, veggie, gluten-free buns). One of the 20 known locations (Daniels-Toronto) is listed as temporarily closed, and the brand recently migrated its loyalty CRM platform (May 2025) and published updated nutritional and allergen disclosures (June and December 2025). All material signals point to a mature, parent-supported franchise concept executing incremental menu and digital-channel expansion rather than a venture-stage growth profile.

Name

South Street Burger

Legal name

South St Burger is a division of MTY Franchising Inc.

Website

https://southstreetburger.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

South Street Burger is a Canadian quick-service restaurant franchise under MTY Franchising Inc., operating approximately 20 locations across Ontario, Alberta, and British Columbia with a customizable premium-burger concept (30+ toppings, four patty options including Halal and veggie), plus catering, delivery, and a Birthday Club loyalty program.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Customizable burger restaurant
• Fast casual dining
• Quick service burgers
• Franchise restaurant
• Event catering services

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: South Street Burger generates revenue through dine-in, takeout, and delivery sales at its restaurant locations across Canada. The menu includes signature burgers, customizable stack & style burgers with over 30 toppings, chicken sandwiches, hot dogs, kids meals, sides, and beverages. The company also offers catering services for events of any size including corporate events, office meetings, birthday parties, and weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

South Street Burger is a Canadian quick-service restaurant chain that sells customizable 'Stack & Style' burgers with four patty options and over 30 toppings, alongside pre-designed signature burgers, hot dogs, chicken tenders, kids' combos, sides, beverages, and event catering services. The brand operates primarily through a franchise model in Ontario, Alberta, and British Columbia, with digital ordering enabled through its own website and major third-party delivery apps.

Product overview

South Street Burger is a Canadian quick-service restaurant chain offering a customizable burger experience. The core product is the 'Stack & Style' build-your-own burger platform with four patty options and over 30 toppings, complemented by signature pre-designed burgers (Classic Hamburger, South Street, Bacon & Cheese, True North, Mushroom & Swiss, BBQ Bacon, Fried Chicken Sandee, Grilled Chicken Sandee, Veggie Cheese). The menu also includes hot dogs, chicken tenders, sides (Fries, Onion Rings, Poutine, Sweet Potato Fries), drinks (Milkshakes, Fountain Pop, Bottled Water), and a Kids Menu. Additional offerings include catering services for events of any size and a Birthday Club loyalty program offering free birthday burgers. The brand operates on a franchise model under MTY Franchising Inc., with locations across Ontario, Alberta, and British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Stack & Style Custom Burgers Build-your-own burger experience allowing customers to choose from four patty options and more than 30 toppings, including premium add-ons such as bacon, maple bacon, aged cheddar, Swiss cheese, cheese curds, and Pepper Jack cheese, targeted at diners seeking highly customizable meals.
• Signature Burgers Pre-designed specialty burgers including Classic Hamburger, South Street, Bacon & Cheese, True North, Mushroom & Swiss, BBQ Bacon, Fried Chicken Sandee, Grilled Chicken Sandee, and Veggie Cheese, aimed at guests who prefer curated combinations.
• Hot Dogs Hot dogs dressed to customer preference, offered as an alternative non-burger menu option.
• Chicken Tenders Crispy fried chicken tenders served with dip, offered as an alternative protein option beyond beef burgers.
• Kids Menu Combos Kid-friendly combo meals such as Chicken Tenders Kid's Combo, Hamburger Kids Combo, and Cheeseburger Kid's Combo, each served with fries and a fountain drink or juice box, targeted at family diners.
• Sides Side items including Fries, Onion Rings, Poutine, and Sweet Potato Fries, served alongside burgers and combos.
• Drinks Beverage lineup including Milkshakes (Vanilla, Chocolate, Strawberry), Bubly assorted flavors, Fountain Pop (Pepsi, Diet Pepsi, Root Beer, 7Up, Crush, Iced Tea, Lemonade), and Bottled Water, offered with combos or a la carte.
• Catering Services Catering service for corporate events, office meetings, training events, birthday parties, school lunches, personal events, religious events, weddings, baby showers, and other group gatherings, available for pickup or delivery, targeted at businesses and event organizers needing crowd-pleasing food.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MTY Franchising Inc.coreOthersSouth St Burger is a division of MTY Franchising Inc., Canada's largest franchisor and operator of multiple restaurant concepts. MTY Franchising manages the South Street Burger brand and franchise development. ©2025 South St Burger is a division of MTY Franchising Inc.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership enabling customers to order South Street Burger for delivery through the Uber Eats application.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership enabling customers to order South Street Burger for delivery through the DoorDash application.
• SkipTheDishesminorChannel Partner/ Reseller/ DistributorCanadian-focused third-party food delivery platform partnership enabling customers to order South Street Burger for delivery through the SkipTheDishes application.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harvey's: Iconic Canadian QSR burger chain owned by Recipe Unlimited, known for its "Burger Your Way" customization platform. Direct competitor in the customizable Canadian burger segment with broader geographic reach.
• Shake Shack: US-based fast-casual burger chain with a growing Canadian presence in Toronto and other major cities. Comparable in premium-burger positioning, build-your-own menu, and dine-in/takeout/delivery omnichannel model.
• A&W Canada: Canada's second-largest QSR burger chain, focused on beef burgers with the "Better Beef" positioning and breakfast daypart. Competes directly in the Canadian burger QSR space with significantly larger footprint.
• Five Guys: US-origin premium burger chain with Canadian locations emphasizing customizable burgers with numerous toppings and fresh beef. Directly comparable in build-your-own positioning, pricing tier, and fast-casual customer targeting.
• The Works Gourmet Burger Bistro: Canadian gourmet burger chain offering extensive customization options with varied patty types and toppings. Direct comparable in customizable premium-burger positioning with restaurant/dine-in focus.
• Burger's Priest: Toronto-based premium burger chain known for "The Vatican" and customizable "Dirty" style burgers. Competes in the same customizable burger fast-casual category, primarily in Ontario.

Broad incumbents

• Wendy's Canada: Global burger QSR chain with significant Canadian presence through franchisees. Competes broadly in the burger category with a more standardized menu and lower price points than fast-casual peers.
• McDonald's Canada: Largest QSR chain in Canada by footprint and sales, with broad burger, breakfast, and chicken offerings. Sets the baseline competitive standard for convenience, price, and brand awareness in Canadian burger QSR.
• Burger King Canada: Global QSR burger chain with deep Canadian footprint through Restaurant Brands International. Competes across price and occasion segments with mass-market positioning and significant marketing scale.

Emerging players

• Thrive Burger: Emerging Canadian plant-based burger QSR concept. Partial overlap as a Canadian burger chain targeting health- and sustainability-conscious consumers — a different positioning from SSB but competes for similar dining occasions and real estate.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southstburgerco
• Facebookfacebook.com/SouthStBurgerCo
• Instagraminstagram.com/southstburgerco/?hl=en
• LinkedInlinkedin.com/company/south-street-burger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Street Burger