efr

What efr does

efr is a non-profit work-life balance certification organization operated by Fundación Másfamilia, headquartered in Madrid, Spain and founded in 2003. The organization provides a proprietary certification model ("Modelo efr") comprising multiple standards — efr 1000-1 for large enterprises, 1000-2 for SMEs, 1000-5 for micro-enterprises, 1000-6 and 1000-7 for excellence tiers, and 3000 for educational centers. Its core offering, the Certificado efr, certifies organizations that meet defined standards across work-life balance, diversity, and inclusion; the certification is delivered through a multi-step process of self-assessment, consulting, and external audit (performed by partner bodies including AENOR, Audelco, Icontec, and APCER), followed by annual maintenance.

The supporting ecosystem includes the Campus efr training platform (offering Manager, Expert, Excellence, Leadership, Caregiver, and Time Management courses priced €45–€100+ per participant, with regional pricing for Spain and LatAm), the Observatory efr and Barómetro efr research products (co-directed with Tatum and Análisis e Investigación), a free online diagnostic questionnaire, a benchmarking service, and a community platform ("Comunidad efr") connecting 1,200+ certified entities across Spain, Portugal, and Latin America. Revenue is generated primarily through recurring certification maintenance fees, course/training sales, and benchmarking/research services; certified entities receive 30–40% discounts on training. The organization markets through digital channels (LinkedIn, Instagram, Facebook, X, YouTube, website), an annual "Día de la Conciliación" conference, and a network of certified prescribers and consultants. Named certified entities include BBVA, Banco Santander, MAPFRE, Mutua Madrileña, Telefónica, Naturgy, Enagás, EDP, Sacyr, Janssen, Adecco, Grupo Nutresa, Banco Pichincha, Redeia, NTT DATA, CUF, Universidad de la Sabana, and Universidad del Rosario, spanning banking, insurance, energy, telecoms, pharmaceuticals, staffing, and education.

Name

efr

Legal name

FUNDACIÓN MÁS FAMILIA

Website

https://soyefr.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

efr is a Madrid-based non-profit foundation operating the Modelo efr work-life balance certification, certifying 1,200+ organizations across Spain, Portugal, and Latin America through proprietary standards, external audits, training courses, and a benchmarking/research arm.

Ownership category

akta.pro rank

Product category

Workplace Certification and Consulting

NAICS

Professional and Management Development Training (611430), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industry

Sustainability, ESG & Climate Finance Risk (EDABAJAO)

Keywords

• Work-life balance certification
• Employee wellbeing programs
• Diversity and inclusion consulting
• Corporate training services
• Workplace flexibility audits

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Services: Organizations pay for certification audits, consulting support, and annual maintenance of the efr certification. The certification process includes self-assessment, external audit, and ongoing compliance verification.
2. Training and Courses: Campus efr offers various training programs including Manager, Expert, and Excellence courses in work-life balance management. Pricing varies by region (Spain vs LatAm) and entity status (efr certified or not). Volume discounts available for multiple participants.
3. Observatory and Research Services: The Observatory efr produces studies and reports on work-life balance that provide benchmarking data to certified entities and prospective clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

efr is a work-life balance, diversity, and inclusion certification initiative managed by Fundación Mástrafamilia. It certifies organizations through proprietary standards (efr 1000 series for companies, 3000 for educational centers), delivers training via Campus efr, and produces benchmarking research through Observatorio efr and Barómetro efr for more than 1,200 certified entities across Spain and Latin America.

Product overview

efr is a comprehensive work-life balance certification and management ecosystem operated by Fundación Másfamilia. The offering consists of the core Certificado efr certification, supported by research services (Barómetro efr, Observatorio efr), advisory tools (Benchmarking, Diagnóstico de la conciliación), and thought leadership publications (Libro blanco del teletrabajo). The platform also includes specialized SME solutions (Soluciones pymes, Pymefr), collaboration programs (Teamworks, Charter del teletrabajo, Mi ciudad concilia), and the Campus efr training platform offering multiple courses including Manager, Experto, and Excelencia certifications, efr talks, efr training, and specialized courses on leadership, continuous improvement, time management, and caregiver support. The Community efr connects over 1,200 certified entities across Spain and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Campus efr: Professional training and education program focused on work-life balance management, leadership, diversity, and wellbeing.
• Observatorio efr
• Charter del Teletrabajo

Products and services

• Certificado efr
• Campus efr
• Barómetro efr Annual research study measuring the evolution of work-life balance in Spain, providing benchmarking data and indicators against certified entities.
• Benchmarking efr Advisory service comparing organizations against efr-certified companies to identify work-life balance measures, strengths, and areas for improvement.
• Diagnóstico de la conciliación Online self-assessment questionnaire that evaluates extrinsic and intrinsic factors affecting work-life balance management, providing risk and opportunity reports.
• Observatorio efr Research body analyzing work-life balance and employment quality, co-directed with Tatum and Análisis e Investigación, comparing certified and non-certified companies.
• Soluciones pymes Specialized work-life balance solutions for SMEs, including online commitment surveys, performance programs, and telework pilot programs.
• Pymefr Certification pathway designed specifically for small and medium enterprises to achieve efr certification with adapted requirements.
• Charter del Teletrabajo Voluntary commitment charter for organizations to promote flexible work, telework culture, environmental respect, diversity, inclusion, and improved mobility.
• Comunidad efr Community of more than 1,200 entities in Spain and Latin America sharing experiences, knowledge, and best practices in work-life balance and labor well-being.
• Teamworks efr Working groups for sharing best practices and deepening knowledge on work-life balance topics including digital disconnection, commitment, salary gap, and senior talent management.
• Mi ciudad concilia Program extending work-life balance principles to cities, promoting reconciliation policies at the municipal level.
• Promotor efr Promoter program for individuals advocating work-life balance principles within organizations and society.
• Curso efr Excelencia en gestión de la conciliación Advanced telepresential course for organizations pursuing excellence certification, with strategic and operational modules on work-life balance management.
• Curso efr Experto en gestión de la conciliación Specialized telepresential training for consultants and evaluators of the efr Model to design, implement, and manage work-life balance strategies.
• Curso Liderazgo efr Online course developing responsible leadership behaviors for managers and intermediate managers in efr organizations.

Quantifiable outcome

• Companies with efr certification show advanced work-life balance practices compared to non-certified companies
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TatumcoreStrategic or Co-development PartnerTatum is a co-director of the Observatory efr, partnering with Fundación Másfamilia and Análisis e Investigación to conduct research on work-life balance indicators, comparing efr-certified companies against non-certified entities.
• Análisis e InvestigacióncoreStrategic or Co-development PartnerMarket research company co-directing the Observatory efr, providing data analysis and research methodology for comparative studies on work-life balance between certified and non-certified organizations.
• PlenniominorOthersProvider ofconciliation services for employees with family members requiring care, offering well-being solutions to efr community members.
• Super CuidadoresminorOthersTraining partner providing integral health care training for employees and their families, collaborating on caregiving courses through Campus efr.
• BICG (The Business Innovation Consulting Group)minorStrategic or Co-development PartnerBICG collaborated on the White Paper on Telework, contributing expertise on operational and cultural aspects of flexible work arrangements.
• MicrosoftminorStrategic or Co-development PartnerMicrosoft contributed expertise on technology dimensions for the White Paper on Telework, addressing technological aspects of flexible work.
• CuatrecasasminorStrategic or Co-development PartnerLaw firm Cuatrecasas provided legislative expertise for the White Paper on Telework, covering legal framework aspects.
• EcoembesminorStrategic or Co-development PartnerEcoembes contributed environmental expertise for the White Paper on Telework, addressing environmental impact of flexible work.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EcoVadis: Global sustainability and CSR ratings provider, increasingly covering social/DEI dimensions. Operates a subscription certification/rating model that overlaps with efr's enterprise certification motion, though with a broader ESG scope.
• Mercer: Global consulting firm offering work-life balance, well-being, and DEI advisory, surveys, and benchmarks to multinational employers. Comparable in addressing the same buyer pain points and producing benchmarking data, but as a broader consulting practice rather than a dedicated certification.
• Bureau Veritas: Global testing, inspection, and certification (TIC) incumbent that offers social, well-being, and HR-adjacent certifications at scale. Comparable as a broad certification-services incumbent that competes for the same corporate certification budget.
• Willis Towers Watson: Global advisory, broking, and solutions firm that offers well-being, engagement, and DEI surveys, benchmarks, and consulting to large employers. Comparable as a global incumbent addressing the same enterprise HR buyer with overlapping well-being and conciliation offerings.

Direct peers

• Great Place to Work: Global workplace certification body that rates and certifies companies on employee experience, trust, and culture — the closest direct analogue to efr's work-life balance certification in concept, scope, and B2B go-to-market, though operating at much greater global scale.
• Top Employers Institute: Certifies organizations worldwide on HR and people-management practices, including well-being and work conditions. Highly comparable in business model (certification + research-driven benchmarking) and in the enterprise HR buyer it targets.

Emerging players

• Ifeel: European employee well-being and mental health platform. Adjacent in targeting the same corporate well-being buyer and increasingly competing for the same budget, but as a technology/digital platform rather than a certification standard.
• B Lab (Certified B Corporation): Certifies companies on social and environmental performance, including employee well-being and governance. Comparable as a values-based corporate certification, though broader in scope and not Spain/LatAm-centric.
• EDGE (Economic Dividends for Gender Equality): Global certification standard for gender equality in the workplace, covering dimensions overlapping with efr's diversity and inclusion focus. Comparable as a focused workplace-equality certification, though narrower in scope than efr's broader conciliation framework.

Regional players

• AENOR: Spain's leading standards and certification body that also audits and issues efr certifications. A natural peer in the Spanish certification ecosystem and a partial substitute for organizations seeking ISO-based alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/efr_certificado
• YouTubeyoutube.com/channel/UCXrSzhtlpP2pC77sl6hrj4A
• Facebookfacebook.com/efrcertificado
• LinkedInlinkedin.com/company/iniciativa-efr
• Instagraminstagram.com/efr_certificado

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about efr