Soyuz

What Soyuz does

Soyuz (legal name: Soyuz Digital Studio) is a Brazilian digital product studio founded in 1999 and headquartered in São Paulo, with a secondary office in Porto, Portugal. The firm operates as a project-based consultancy rather than a software vendor, delivering UX/UI design, digital strategy, content design, accessibility, and in-company training for enterprise and institutional clients. The service portfolio is organized into five offerings: Desenvolvimento de Produtos (websites, portals, e-commerce, education technology, mobile applications), Consultoria (digital accessibility, strategic design culture, usability analysis, UX research), Content Design (metadata, editorial strategy, SEO, semantics, information architecture), Pesquisa, Desenvolvimento e Inovação (technology discovery and R&D), and Capacitação In Company (customized corporate training).

The underlying technology stack is intentionally conventional and dependency-light: WordPress and modern web technologies underpin the product development line, while the consulting and content-design lines are people-driven rather than platform-driven. The firm emphasizes accessibility, semantic architecture, and UX research as differentiators, and its EduPUB Brasil project — built jointly with Ceweb and Nic.br — won the WSA Brasil 2022 award in the Education category, evidencing R&D capability in digital publishing.

Soyuz makes money through quote-based, multi-year professional-services contracts sold primarily via direct engagement and referrals. With a ~19-person core supplemented by an extended network of associated consultants, the firm serves named enterprise clients including Itaú, Santander, Bradesco, Vale, Petrobras, Embraer, Ambev, Coca-Cola, and NIC.BR, alongside SMB and nonprofit engagements (Booknando, Ouro sobre Azul, Bookwire Brasil, CEDAC, Innovation Week São José dos Campos). Geographic reach extends across Brazil, Latin America, Canada, the United States, Portugal, and Spain, supported by a content-led marketing strategy anchored on a long-form blog and the 'Trocando Experiências' video series distributed across YouTube, LinkedIn, Instagram, TikTok, and Facebook.

Name

Soyuz

Legal name

Soyuz Digital Studio

Website

https://soyuz.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Soyuz is a São Paulo-based, 25-year-old Brazilian digital product studio (~19 staff) offering UX/UI design, accessibility, content design, R&D, and in-company training on a project-based consulting model for enterprise, government, and SMB clients across Latin America, North America, and Iberia.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Strategic consulting engagements including UX research, usability analysis, accessibility consulting, and strategic design. Project-based work with defined scope and deliverables.
2. Digital Product Development: Design and development of websites, portals, e-commerce platforms, and educational technology solutions. Includes UI/UX design, information architecture, and WordPress implementation.
3. In-Company Training: Personalized training programs delivered by associated consultants, customized to client organization needs with focus on immediate knowledge application.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Soyuz is a Brazilian digital product studio that designs and develops digital products and services, with practice areas covering UX/UI design, information architecture, content design, accessibility, and digital transformation. The firm delivers strategic consulting, custom website/portal/e-commerce/mobile development, research and innovation, and tailored in-company training for enterprise and institutional clients across Latin America, North America, and Southern Europe. Engagements are project-based, combining UX research, strategic design, and implementation using WordPress and modern web technologies.

Product overview

Soyuz is a digital product studio offering integrated design and development services. The service portfolio includes: (1) Desenvolvimento de Produtos for building websites, portals, e-commerce, education technology, and applications; (2) Consultoria for digital accessibility, strategic design culture, usability analysis, and UX research; (3) Content Design covering metadata, SEO, semantics, and information architecture; (4) Pesquisa, Desenvolvimento e Inovação for new technologies and discovery; and (5) Capacitação In Company for customized training. The studio operates as a project-based consultancy rather than a software platform, assembling specialized teams for each client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Desenvolvimento de Produtos (Product Development) Product development services including new technology research, websites and portals, e-commerce platforms, education technology solutions, and mobile applications for enterprise clients.
• Consultoria (Consulting) Strategic consulting services covering digital accessibility, strategic design culture, usability analysis, user experience (UX), and UX research for organizations undertaking digital transformation.
• Content Design Content strategy and design services including metadata management, editorial strategy, SEO, semantics, information architecture, and social media content design for digital products.
• Pesquisa, Desenvolvimento e Inovação (Research, Development and Innovation) Research, development, and innovation services focused on new technologies, discovery processes, technology options assessment, and information architecture for digital products.
• Capacitação In Company (In-Company Training) Customized in-company training delivered by Soyuz's associated consultants, adapted to client organizational needs, covering customer experience, design thinking, strategic design, content design, and design culture.

Quantifiable outcome

• Six-figure financial growth for Santillana Educação through payment journey optimization
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APL TIC Vale do PIT São José dos CamposcoreStrategic or Co-development PartnerSoyuz is an associated member of the APL TIC Vale do PIT São José dos Campos technology cluster, supporting regional digital innovation initiatives.
• AgroPolo ValeminorStrategic or Co-development PartnerSoyuz is an associated member supporting agricultural technology innovation through digital product design expertise.
• CocriagrominorStrategic or Co-development PartnerSoyuz partners with Cocriagro to support innovation in agricultural development through design thinking and digital solutions.
• Ceweb and Nic.brcoreStrategic or Co-development PartnerCollaborated with Ceweb and Nic.br on the EduPUB Brasil project, which won the WSA Brasil 2022 Education category award for digital publication innovation in education.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Work & Co: US-based digital product studio focused on UX-led design and development of websites, apps, and platforms for enterprise clients. Closely mirrors Soyuz's project-based, design-led model and similar engagement types (portals, e-commerce, content platforms).
• ustwo: London-based digital product studio with studios worldwide, offering UX design, product development, and content design services for enterprise clients. Comparable in size, service mix, and product-studio positioning to Soyuz.
• Fantasy: US interactive design and engineering agency producing award-winning digital experiences for enterprise clients. Directly comparable in producing high-craft websites, portals, and brand-driven digital products.
• CI&T: Brazilian-born digital transformation and product engineering firm with comparable service portfolio (strategy, design, development) and similar LATAM heritage. Much larger scale but the closest direct comparable for Soyuz's enterprise digital product offering in the Brazilian market.
• Elephant: Independent design and product studio with a similar integrated consulting-plus-build offering for enterprise clients. Comparable small-team, specialist-driven model focused on UX, content, and digital product work.

Broad incumbents

• Pentagram: Independent design agency with a similar specialist-partner model and decades-long brand. Overlaps with Soyuz in design strategy and brand-driven digital work, though Pentagram focuses more on visual identity than product engineering.
• Huge: Large global digital agency offering strategy, design, and technology services across web, mobile, and content. Overlaps with Soyuz's enterprise digital experience work but operates at much larger scale across multiple geographies.
• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song, offering service design, UX, and digital transformation. Competes for the same enterprise digital transformation mandates as Soyuz but with significantly broader capabilities and scale.
• Thoughtworks: Global technology consultancy providing digital strategy, design, and custom software development for enterprise clients. Competes in the same digital transformation space with similar consulting-plus-build model but at substantially larger scale.

Regional players

• Stefanini: Major Brazilian-headquartered IT services and digital transformation firm with deep LATAM roots and global delivery. Competes for the same Brazilian enterprise digital mandates as Soyuz but offers a much broader technology services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@soyuzstudio
• Facebookfacebook.com/SoyuzDigitalStudio
• LinkedInlinkedin.com/company/soyuz-studio
• Instagraminstagram.com/soyuzstudio
• TikToktiktok.com/@soyuz.studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soyuz