Sparent, LLC

What Sparent, LLC does

Sparent, LLC is a U.S.-based virtual assistant agency founded in 2018 and headquartered in Fairfax, Virginia, that connects small and mid-sized businesses with vetted virtual assistants recruited primarily from a stay-at-home-mom talent pool. The company runs a multi-step vetting process that accepts less than 3% of applicants and pays all VAs a flat $22.50/hour regardless of geography. Core products include subscription-based VA staffing starting at $900/month or $45/hour (with a one-time $295 Professional Onboarding fee), a premium "Sparent Select" tier, a permanent "VA-To-Hire" placement option at $9,500, and a HIPAA-certified vertical for mental healthcare delivered through sister company Move Forward Virtual Assistants, LLC.

The go-to-market is sales-led with a 30-minute Zoom discovery call and a 90-minute holistic onboarding assessment, layered onto a community-led content engine spanning TikTok, Instagram, Facebook, LinkedIn, YouTube, email, webinars, podcast guesting, and The Connector Conference sponsorship. Adjacent product lines include a "Revenue Accelerator" CRM implementation offering built on HighLevel in partnership with Work Smarter Digital, plus an education suite comprising D-School (5-week masterclass, $1,600), CEO Training Days ($199/quarterly), and a monthly Task Mapping Workshop ($149).

The business model combines recurring subscription revenue, one-time onboarding and placement fees, and education/managed-services revenue. Sparent serves a globally distributed SMB customer base across consulting, digital marketing, publishing, mental health, and other professional services, and operates with a lean team of 8 employees on a bootstrapped, women-owned, profitable footing with no disclosed institutional funding.

Name

Sparent, LLC

Legal name

Sparent, LLC

Website

https://sparent.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparent, LLC is a U.S.-based virtual assistant agency that matches vetted stay-at-home-mom VAs with SMB clients via subscription staffing starting at $900/month, supplemented by a HIPAA-certified mental-health vertical, CRM implementation services, and an education product suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Remote/Virtual

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Virtual Assistant Subscriptions: Monthly subscription-based virtual assistant services billed in advance via credit card. Subscriptions start at 5 hours per week ($45/hr) or $900/month minimum.
2. Professional Onboarding: One-time $295 onboarding fee for new clients covering holistic assessment and VA matching process.
3. D-School Training Program: 5-week intensive masterclass teaching delegation and business scaling strategies. Tuition is $1,600 (50% off for current clients).
4. CEO Training Days: Quarterly 2-hour guided focus sessions via Zoom on business development topics. $199 per session.
5. Revenue Accelerator Partnership: Partnership with Work Smarter Digital providing certified revenue accelerator VAs with 20 hours of implementation support built on HighLevel CRM.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sparent operates a virtual assistant agency that matches businesses with highly vetted, stay-at-home-mom virtual assistants on a subscription basis (starting at 5 hours/week at $45/hour or $900/month flat, plus a one-time $295 professional onboarding fee). The agency also offers premium tiers, vertical specialization (HIPAA-certified Mental Health VAs via sister company Move Forward Virtual Assistants), permanent placement (VA-To-Hire), and educational products (D-School masterclass, CEO Training Days, Task Mapping Workshop) plus a Revenue Accelerator CRM implementation offering.

Product overview

Sparent, LLC operates as a virtual assistant agency offering a portfolio of staffing and education services. The core offering is Virtual Assistant Services—connecting businesses with vetted stay-at-home mom virtual assistants through subscription-based staffing. Adjacent sub-brands include Sparent Select (premium tier), Mental Health VAs (HIPAA-certified assistants for therapy practices), and VA-To-Hire (permanent placement after trial). The Revenue Accelerator adds done-for-you sales automation built on HighLevel CRM. Educational products include D-School (5-week delegation masterclass), CEO Training Days (quarterly strategy sessions), and Task Mapping Workshop (monthly prioritization workshop). The company positions itself as a comprehensive ecosystem for women-owned businesses seeking both talent and business development support.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistant Services Core subscription-based VA staffing service connecting small businesses and entrepreneurs with vetted, highly skilled stay-at-home mom virtual assistants. Includes talent matching via a multi-step vetting process, 90-minute professional onboarding assessment, and ongoing business support. Pricing starts at $45/hr or $900/month minimum plus a one-time $295 onboarding fee. VAs are paid $22.50/hr regardless of geography.
• Sparent Select Premium tier of virtual assistant services offering curated, highly vetted talent from the top tier of Sparent's talent pool for clients with more demanding requirements.
• Mental Health VAs Specialized virtual assistant service for mental healthcare providers (therapists, psychologists, nurse practitioners, psychiatrists), delivered through sister company Move Forward Virtual Assistants, LLC with HIPAA-certified assistants experienced in the administrative nuances of growing therapy practices, including scheduling coordinator and insurance coordinator services.
• VA-To-Hire Permanent Placement Permanent placement service enabling clients to hire their Sparent virtual assistant as a full-time remote employee after a 3-month trial period, including transition support for a $9,500 placement fee.
• Revenue Accelerator Done-for-you sales automation and CRM implementation package built on the HighLevel platform. Combines Work Smarter Digital's Revenue Accelerator strategy with Sparent's certified Revenue Accelerator VAs for 20 hours of dedicated implementation support, including a custom sales playbook, pre-built email templates, CRM setup, and automated pipeline management.
• D-School 5-week intensive business course teaching women how to achieve more by doing less through delegation. Covers the mindset shift from business owner to CEO, infrastructure creation, systems building, SOP creation, and hiring strategies. Includes live masterclasses, study halls, and hot seat sessions. Tuition is $1,600 (50% off for current clients).
• CEO Training Days Quarterly 2-hour guided focus sessions via Zoom covering business development topics including growth strategies, business check-ups, systems lifestyle, and delegation. $199 per session, with VIP packages available.
• Task Mapping Workshop 90-minute live interactive workshop helping business owners categorize and prioritize tasks to determine what to focus on as CEO and what to delegate. Held monthly on the 4th Tuesday. Registration fee is $149 (free for current clients).

Quantifiable outcome

• Clients report significant time savings and ability to focus on revenue-generating activities
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Work Smarter DigitalcoreStrategic or Co-development PartnerStrategic partnership combining Work Smarter Digital's Revenue Accelerator CRM and sales automation strategy with Sparent's expert Certified Revenue Accelerator Virtual Assistants. Sparent provides 20 hours of dedicated VA implementation support for clients. Co-founders Mary Sue Dahill (Work Smarter Digital) and Jen Crawford (Sparent) collaborate on this joint offering.
• Move Forward Virtual Assistants, LLCcoreOthersSister VA agency serving the unique administrative support needs of mental healthcare providers. MFVA provides HIPAA-certified virtual assistants experienced in administrative nuances of growing therapy practices, including scheduling coordinator, specialty scheduling for psychologists/nurse practitioners/psychiatrists, and insurance coordinator services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MyOutDesk: US-based virtual staffing agency providing vetted offshore and domestic VAs, with a focus on real estate, healthcare, and executive support — comparable in subscription staffing model and SMB/mid-market customer focus.
• Time Etc: UK-founded virtual assistant service matching businesses with vetted part-time and full-time remote assistants on monthly plans — direct competitor in the curated, subscription-VA category serving SMBs and solopreneurs.
• Prialto: Managed virtual assistant service providing dedicated offshore assistants with management oversight to SMBs and executives — comparable in subscription, managed-staffing model and target customer profile.
• Wing Assistant: Subscription-based dedicated virtual assistant service with global talent pool and curated matching — closely comparable in pricing structure, dedicated-VA model, and SMB/founder customer base.
• Worldwide101: Curated virtual assistant agency for entrepreneurs and small business owners, with US-based project managers overseeing global VAs — comparable in curated subscription model and SMB focus.
• Boldly: Subscription-based VA agency specializing in premium, US-based executive assistants for entrepreneurs and small business owners — highly comparable target customer, pricing tier (premium hourly), and curated talent positioning.
• Belay: One of the largest US-based virtual staffing agencies providing vetted remote assistants, bookkeepers, and web specialists to SMBs and executives on subscription models — directly comparable in service model, customer segment, and discovery-call-led sales motion.

Broad incumbents

• Upwork: Largest freelance marketplace where businesses can directly hire VAs at a wide range of price points — represents the disintermediation threat to curated agencies like Sparent and sets the floor on VA pricing.
• Fiverr: Global freelance marketplace with significant VA/admin services supply — another direct-to-SMB channel for VA sourcing that competes with curated agencies on price and convenience for the same end customer.

Emerging players

• 1840 & Company: Remote staffing and outsourcing firm providing vetted VAs and specialized roles globally with a marketplace-plus-managed model — partial overlap with Sparent's curated subscription staffing but broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sparent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparent, LLC