Move Forward Virtual Assistants

What Move Forward Virtual Assistants does

Move Forward Virtual Assistants (MFVA) is a U.S.-based, privately held virtual assistant agency that supplies certified administrative support exclusively to mental health practices. Founded in 2015 (per company history; the firmographic record lists 2018) and headquartered in Murrells Inlet, South Carolina, MFVA was acquired in June 2022 by co-CEOs Jennifer Crawford and Meredith Eaton. The company serves solo therapists, group mental health practices, and adjacent medical practices with three core services: MHAP-certified Mental Health Virtual Assistants (billed at $53/hour with a 20-hour monthly minimum and a $750 onboarding fee), TheraRep live call answering and intake (staffed by MHR-certified receptionists), and a layer of consulting and community offerings (TheraThrive membership, CEO Clinician Collective mastermind, Front Office Revamp consulting, and EHR conversion services). All VAs must complete a proprietary 130-hour MHAP certification program (90 hours of coursework plus 40 practicum hours) within four weeks of hire and score 93 or higher on quizzes, creating a workforce trained on HIPAA compliance, mental health-specific intake and insurance workflows, and major therapy EHR systems (TherapyNotes, SimplePractice, Jane, TheraNest, AdvancedMD). The customer base is described as "hundreds of mental health practices" ranging from solo clinicians to large multi-provider groups.

MFVA's underlying technology stack centers on TheraBrain, a proprietary HIPAA-compliant operational intelligence hub launched in 2024 that bridges EHR systems with real-time administrative processes, including intake tracking, clinician matching, workflow management, communication, and analytics. TheraBrain is bundled into VA and TheraRep subscriptions at no additional cost. The agency is distributed across 11 U.S. states (Alaska, Florida, Nevada, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, Wyoming) with a remote, work-from-anywhere workforce of approximately 30+ people organized under five directors and a HIPAA Compliance Officer. The business model is predominantly subscription-recurring (VA hours, TheraRep, TheraThrive, CEO Clinician Collective) layered with one-time professional services (onboarding, consulting, EHR conversion), supported by a sales-led GTM motion built around a 30-minute discovery call, a needs assessment, and structured onboarding, with marketing driven by content, social media, community, and affiliate partnerships with EHR vendors and Dock Health.

The company is woman-owned, founder/management-led, and has no disclosed institutional investors, parent company, or acquisition activity beyond the 2022 ownership change. Strategic priorities visible in 2023-2024 include software-enabled service delivery (TheraBrain), ecosystem partnerships with HIPAA-compliant workflow and EHR vendors, and expansion into higher-margin community, mastermind, and consulting SKUs to diversify revenue beyond hourly VA billings.

Name

Move Forward Virtual Assistants

Legal name

Move Forward Virtual Assistants

Website

https://moveforwardvirtualassistants.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Move Forward Virtual Assistants is a U.S.-based agency that provides MHAP-certified virtual assistants, MHR-certified live call reception (TheraRep), and the TheraBrain EHR-bridging platform exclusively to solo and group mental health practices, with pricing anchored on a $53/hour subscription model.

Ownership category

akta.pro rank

Product category

Healthcare Administrative Staffing Services

NAICS

Temporary Help Services (561320)

SIC

Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Virtual assistant services
• Mental health administrative support
• HIPAA-compliant staffing
• Healthcare practice management
• Live call intake services

Headquarters

HQ city

Murrells Inlet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mental Health VA Subscription Services: Monthly subscription for certified mental health virtual assistants billed at $53/hour with a 20-hour minimum per month. Month-to-month with 30 days notice to cancel. Includes one-time $750 onboarding fee. Revenue is recurring based on hourly consumption with a floor minimum.
2. TheraRep Live Call Services: Live call answering and intake services for mental health practices, staffed by certified mental health receptionists who can match clients with clinicians and schedule sessions.
3. TheraThrive Community Membership: Monthly membership community for mental health practice owners offering Success Circles, Resource Library, and peer networking. Priced at $59/month for basic membership and $199/month for enhanced membership with additional features.
4. CEO Clinician Collective: 3-month small group mastermind program for practice owners including twice-monthly live virtual sessions, operational consulting, unlimited Slack access, and a free Success Planner. Priced at $1500 per 3-month cycle.
5. Front Office Revamp Consulting Package: Consulting package including 60-minute consultation, audit of intake/scheduling processes, HIPAA-compliant VOIP phone system setup, EHR optimization, and scheduling manual creation. Priced at $2500 per engagement.
6. EHR Consulting & Conversion Services: Done-for-you EHR conversion service including data migration, cleanup, setup, and client education for practices switching electronic health record systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Move Forward Virtual Assistants (MFVA) provides MHAP-certified virtual assistants and MHR-certified live call receptionists exclusively to mental health practices, handling scheduling, insurance verification and billing, client intake, EHR data entry, and other administrative tasks. Service is delivered remotely by a US-based team of certified professionals and is supported by TheraBrain, a proprietary HIPAA-compliant operational intelligence platform.

Product overview

Move Forward Virtual Assistants operates a multi-product service portfolio for mental health practices. The core offerings are Mental Health Virtual Assistants (MHAP™ certified) providing administrative support, and TheraRep live call intake services staffed by MHR™ certified receptionists—both powered by TheraBrain, the company's proprietary operational intelligence hub that integrates with EHR systems and provides analytics. Additional offerings include consulting packages (Front Office Revamp, EHR Conversion), the CEO Clinician Collective group coaching program (3-month, $1,500), and TheraThrive peer community membership ($59/month). TheraBrain is included with VA and TheraRep subscriptions at no extra charge.

Differentiator

Problem solved

Functional benefit

Brands

• TheraRep: Live call answering service exclusively for mental health practices. Staffed by certified Mental Health Receptionists (CMHR) who handle intake calls, scheduling, and client matching.
• TheraThrive
• TheraBrain
• CEO Clinician Collective

Products and services

• Mental Health Virtual Assistants (MHAP Certified) MHAP (Mental Health Administrative Professional) certified virtual assistants who handle scheduling, insurance verification, billing, client intake, EHR data entry, voicemail/email management, and other administrative tasks for solo and group mental health practices. Billed at $53/hour with a 20-hour monthly minimum and a one-time $750 onboarding fee, on a month-to-month subscription.
• TheraRep Live Call Support Live call answering and intake service exclusively for mental health practices, staffed by MHR (Mental Health Receptionist) certified professionals. Receptionists answer calls, match clients with clinicians, schedule appointments, and forward messages, with real-time data and conversion analytics powered by TheraBrain.
• TheraBrain Proprietary HIPAA-compliant, cloud-based operational intelligence hub that bridges EHR systems (TherapyNotes, SimplePractice, Jane, TheraNest, AdvancedMD) with real-time administrative processes. Centralizes intake tracking, clinician matching, workflow management, communication, and analytics. Included with VA and TheraRep service subscriptions.
• Front Office Revamp Consulting Package One-time consulting package for mental health practices that audits intake and scheduling processes, sets up a HIPAA-compliant VOIP phone system, optimizes EHR workflows, and produces a scheduling manual. Priced at $2,500 per engagement with a $250 deposit.
• EHR Conversion and Consulting Services Done-for-you EHR conversion service that migrates, cleans up, and sets up data in a new electronic health record system and educates practice staff on the new platform. Offered as a professional services engagement.
• CEO Clinician Collective 3-month small-group mastermind program for mental health practice owners focused on business development, accountability, and operational consulting. Includes twice-monthly live virtual sessions, unlimited Slack access, and a 90-Day Success Planner. Priced at $1,500 per 3-month cycle.
• TheraThrive Community Membership Monthly membership community for mental health practice owners providing monthly Success Circles (peer networking Zoom sessions), a Resource Library with tools, templates, and courses, and an online peer community. Basic membership priced at $59/month.

Quantifiable outcome

• MFVA response time is three business hours or less for client communications
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SeekHer FoundationminorOthers · 1 May 2024MFVA partners with the SeekHer Foundation through their 'Put the ME in Mental Health' campaign. $5 from merchandise sales during May and $2 per sale for the rest of the year is donated to the foundation which supports women's mental health.
• Dock HealthcoreStrategic or Co-development Partner · 1 June 2023Strategic partnership with Dock Health, the healthcare industry's only foundationally HIPAA-compliant task-management and workflow automation platform. MFVA and Dock Health co-present webinars and share a mission to support mental health practices by reducing administrative overwhelm. They hosted a joint webinar on June 7, 2023 featuring practice efficiency strategies.
• TherapyNotesminorGTM or Marketing PartnerTherapyNotes is an affiliate partner of MFVA. MFVA VAs are trained to work with TherapyNotes EHR system and the company receives compensation for client referrals. TherapyNotes offers MFVA clients a 2-month free trial with promo code MOVEFORWARD.
• SimplePracticeminorGTM or Marketing PartnerSimplePractice is an affiliate partner of MFVA. All MFVA VAs are trained to work with SimplePractice EHR. MFVA receives commissions when clients purchase through affiliate links.
• Jane AppminorGTM or Marketing PartnerMFVA VAs are trained to work with Jane App EHR system as part of their comprehensive training on multiple mental health practice management platforms.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wing Assistant: Subscription-based virtual assistant service providing trained executive assistants to professionals and small businesses. Closely comparable model with a similar pricing tier and dedicated-assistant structure.
• Time Etc: Virtual assistant services firm providing trained assistants to entrepreneurs and small businesses. Comparable VA agency structure with U.S. and international team, similar pricing model, and small-business target customer.
• Belay Solutions: Established U.S.-based virtual assistant agency offering dedicated support to entrepreneurs and small businesses. Comparable business model (subscription-based, trained dedicated VAs) and overlapping target customer profile.
• Boldly: Premium subscription-based virtual assistant agency with U.S.-based and international staff. Directly comparable as a managed-VA competitor targeting professional services firms, with a similar positioning around premium staffing.

Emerging players

• Alma: Membership-based platform supporting mental health private practice owners with insurance credentialing, referrals, and practice operations tooling. Targets the same mental health practice owner buyer and addresses adjacent practice management needs.
• Headway: Platform helping mental health clinicians accept insurance and run their practices, with a strong focus on administrative simplification (credentialing, billing). Competes for the same admin-burden thesis but at a technology-platform layer.
• Brighter Vision: Web design, SEO, and consulting company exclusively serving mental health professionals. Comparable mental-health-vertical focus on practice growth services but complementary rather than directly competing.
• Small Revolution: Marketing and consulting firm specifically serving mental health and healthcare practices. Comparable vertical specialization in private practice operations but focused on marketing rather than administrative staffing.

Others

• TherapyNotes: Leading mental health EHR and practice management platform that MFVA VAs are explicitly trained on. Although a referral/EHR partner today, TherapyNotes owns the underlying workflow that MFVA operates within, making it an adjacent ecosystem gatekeeper.
• SimplePractice: Mental health practice management and EHR software platform; an MFVA affiliate and explicit VA training target. Compares as an ecosystem peer because it sits inside the same practitioner workflow MFVA supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoveForwardVAs
• LinkedInlinkedin.com/company/move-forward-virtual-assistants
• Instagraminstagram.com/moveforwardVAs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Forward Virtual Assistants