Speciali Pizza Bar

What Speciali Pizza Bar does

Speciali Pizza Bar, doing business as Speciali Trattoria, is a privately held single-location Italian restaurant founded in 2001 in the Lourdes neighborhood of Belo Horizonte, Brazil. Originally established as the first pizzeria to introduce the gastronomy pizza concept in the city, the business built its reputation on wood-fired oven (forno a lenha) pizza and was repeatedly named "Melhor Pizza da Cidade" (Best Pizza in the City) by Veja BH - Comer & Beber and Encontro magazines. In 2019, the restaurant rebranded to the Speciali Trattoria concept, expanding its menu from pizza-only to a full Italian trattoria offering antipasti, salads, fresh pastas, risottos, meats, fish, desserts, an executive lunch menu, a sommelier-curated wine program, and the weekday "Ora Felice" open wine bar (R$49 per person, Monday-Thursday 18:00-23:00). Operations span dine-in service at the Rua Fernandes Tourinho location, takeout (retirada) by phone, delivery via iFood and Uber Eats, and corporate event catering (handled by Carolina Brugnara). The restaurant operates within a small restaurant group alongside Eddie Fine Burgers and Ah! Bon Bistrot, sharing delivery infrastructure and phone ordering. Current operations are run by Chef Euler Edjar with the assistance of rotating guest chefs for limited-time seasonal menus. Revenue is not publicly disclosed; the firm has no outside funding, is not part of a public company structure, and has no known institutional investors.

Name

Speciali Pizza Bar

Legal name

Speciali Pizza Bar

Website

https://specialipizzabar.wordpress.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Speciali Trattoria (formerly Speciali Pizza Bar) is a single-location Italian restaurant in Belo Horizonte, Brazil, founded in 2001, serving wood-fired pizzas, fresh pastas, risottos, and a weekday wine open bar to dine-in guests, delivery customers via iFood and Uber Eats, and corporate event clients.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Italian restaurant dining
• Wood-fired pizza
• Fresh pasta dishes
• Wine bar service
• Event catering services

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant: On-premise dining with full trattoria menu including pizzas, pastas, risottos, meats, fish, salads, appetizers, and desserts. Also offers executive menu and special seasonal menus.
2. Delivery: Delivery orders via iFood and Uber Eats platforms, as well as direct phone takeout (retirada)
3. Corporate Events: Catering services for internal and external events, serving pizzas in slices and other menu items. Contact through Carolina Brugnara for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Speciali Trattoria is a full-service Italian restaurant serving wood-fired pizzas, fresh handmade pastas, risottos, meats, fish, salads, appetizers (petiscos), and desserts from a single location in the Lourdes neighborhood of Belo Horizonte. The restaurant also operates the "Ora Felice" weekday wine open bar, an executive lunch menu, delivery via iFood and Uber Eats, and a corporate events catering service. The concept was originally launched in 2001 as Speciali Pizza Bar and rebranded in 2019 to the full trattoria format while retaining its wood-fired oven.

Product overview

Speciali Pizza Bar, inaugurated in 2001 in Belo Horizonte, originally pioneered pizza gastronomy in the city. In 2019, it rebranded to Speciali Trattoria, expanding from a pizza-focused restaurant to a full Italian trattoria. The core offering includes wood-fired pizzas (the original signature product), fresh housemade pastas, risottos, meats, fish, petiscos, salads, and desserts. The restaurant operates with a wood-fired oven, offers delivery via iFood and Uber Eats, provides corporate events catering, and features the Ora Felice wine bar experience. The menu also includes a variety of cocktails, craft beers, wines, and an executive lunch menu.

Differentiator

Problem solved

Functional benefit

Products and services

• Speciali Trattoria Full-Service Restaurant Full-service Italian trattoria offering wood-fired pizzas, fresh pastas, risottos, meats, fish, petiscos, salads, desserts, drinks, and an executive menu, served at the Lourdes location in Belo Horizonte for individual diners and families.
• Wood-Fired Pizza Traditional Italian pizzas baked in the restaurant's wood-fired oven (forno a lenha), forming the signature product line carried forward from the 2001 founding.
• Fresh Pasta (Massas Frescas) House-made fresh Italian pastas including tagliatelle, spaghetti, pappardelle, gnocchi, cappelletti, ravioli, and lasagna with varied sauces and toppings.
• Risotto Menu Italian risottos including Risoto Mineiro (beef jerky with plantain and coalho cheese), risoto pomodoro with burrata, bacalhau risotto, seafood risotto, wild boar risotto with chard, and truffle duck ragu risotto.
• Ora Felice Wine Bar Experience Wine open bar experience running Monday through Thursday evenings from 18:00 to 23:00 with sommelier-selected dynamic wine labels at a fixed per-person price, paired with petiscos.
• Corporate Events Catering Catering service for internal and external events, including pizza slice service and other menu items, coordinated by Carolina Brugnara via [email protected] or 3318-2132.
• Delivery and Takeout Service Restaurant food delivery and pickup service operated through iFood and Uber Eats platforms and by direct phone order at the Lourdes location.
• Drinks and Cocktails Menu Beverage menu including Caipivodka, Caipirinha, Moscow Mule, Aperol Spritz, Gin Tonica, Sangria, Mojito, craft beers, wines by the glass, and specialty cocktails including Lillet-based drinks.
• Executive Lunch Menu (Menu Executivo) Quick-service weekday executive lunch menu served on-premise for dine-in customers looking for a faster, structured Italian lunch.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Chef Lili MiarelliminorStrategic or Co-development Partner · 28 November 2019Guest chef who signed a special risotto dish (Risoto Mineiro) and dessert for Speciali Risoto Season menu.
• Prem1um (Importadora de Vinhos)minorStrategic or Co-development Partner · 2 October 2019Wine importer partner for Speciali Week event. Provided special wine selections (La Consulta Chardonnay, Falernia Rosé, La Consulta Cabernet Sauvignon) at promotional conditions.
• Chef Júlia MartinsminorStrategic or Co-development Partner · 2 October 2019Guest chef who signed a tagliatelle dish and pineapple dessert for Speciali Week menu.
• Revista Veja BH - Comer & BeberminorOthers · 24 May 2013Magazine that awarded Speciali as Best Pizza in the City in 2013. Carol Andrade and Chef André de Melo received the award.
• Eddie Fine BurgersminorOthersPart of the same restaurant group. Collaborate on joint delivery services and shared phone ordering system (3282-4606 for Eddie Fine Burgers Lourdes).
• Ah! Bon BistrotminorOthersPart of the same restaurant group. Collaborate on joint delivery services and shared phone ordering system (3284-7060 for Ah! Bon Bistrot Lourdes, 3653-2438 for Vila da Serra).
• iFoodcoreChannel Partner/ Reseller/ DistributorPrimary food delivery platform. Orders placed through iFood for delivery to customers. Also offers takeout/retirada option through the platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorSecondary food delivery platform for reaching customers who prefer this service.
• DJ Leo MilleminorStrategic or Co-development PartnerCreated exclusive ambient soundtrack sets for the restaurant environment to enhance the relaxed trattoria atmosphere.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Trindade (Belo Horizonte): Long-standing BH traditional restaurant; comparable as a regional incumbent in the Belo Horizonte dining scene that competes for similar local dining and event occasions.
• Restaurante Glouton: Upscale Belo Horizonte fine-dining restaurant (Chef Leo Paixão); competes for the same affluent Lourdes-area dining occasions and corporate event spend as Speciali Trattoria.
• Casa Tua (Italian restaurants, Brazil): Italian-focused casual-dining brand in Brazil; comparable to Speciali on traditional Italian menu positioning and neighborhood trattoria experience.

Broad incumbents

• Pizza Hut Brasil: National pizza QSR/limited-service incumbent operating across Brazil; broad incumbent in the same category, competes primarily on convenience and delivery rather than gastronomy positioning.
• Domino's Pizza Brasil: National pizza delivery chain in Brazil; competes with Speciali for delivery occasions via iFood/Uber Eats rather than dine-in experience, but shares the same delivery customer pool.

Direct peers

• Pizzaria Bráz: Brazilian pizzeria chain focused on traditional Italian-style pizzas, including wood-fired styles; competes in the elevated casual Italian dining segment that Speciali pioneered in BH. Closest concept-level comparable.
• Ah! Bon Bistrot: Sister restaurant in the same group as Speciali, also in Lourdes and Vila da Serra; shares delivery channels and operational infrastructure. Direct comparable as a co-managed independent concept under common ownership.
• Speranza Pizzaria: Heritage São Paulo pizzeria known for traditional Italian-style and gourmet pizzas; comparable to Speciali as a long-established pizzeria that has expanded menu and brand around authentic Italian execution.
• Forno a Lenha (Casa do Forno): Brazilian wood-fired-pizza focused chain; directly comparable to Speciali's core "forno a lenha" pizza preparation method and trattoria-adjacent menu positioning.
• Eddie Fine Burgers: Same restaurant group as Speciali in Belo Horizonte; shares joint delivery infrastructure and phone ordering. Comparable as a co-managed single-location casual concept under common ownership in the Lourdes trade area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/226932010697939
• Instagraminstagram.com/specialitrattoria
• LinkedInlinkedin.com/company/speciali-pizza-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speciali Pizza Bar