Speedy Pete's E-Bike

What Speedy Pete's E-Bike does

Speedy Pete's E-Bike is a single-location e-bike retailer operating from a retail showroom at 4811 Van Dorn St. in Lincoln, Nebraska. Founded in March 2020 as a subsidiary of Q.P. Ace Hardware (owned by Doug Long and family), the business sells electric bicycles from more than ten manufacturers including Aventon, Magnum, Blix, Gazelle, Specialized, Bulls, AIMA, Velotric, Lectric, AddMotor, and URTOPIA, with over 40 models stocked across Class 1 (pedal assist to 20 mph), Class 2 (throttle to 20 mph), and Class 3 (pedal assist to 28 mph) configurations. The store generates revenue from three streams: hardware sales with dealer-supported sourcing of unstocked bikes at no charge, hourly and daily e-bike rentals ($35-$80), and a maintenance and repair service staffed by trained and certified mechanics.

The business runs a direct-to-consumer go-to-market anchored on in-person expertise, free test rides on adjacent Lincoln trails, and a full-service warranty and repair relationship. Marketing is built on a WordPress site, YouTube Shorts, social media (X, Instagram, Facebook), and an email newsletter, with educational content focused on e-bike selection, maintenance, and seasonal riding tips. Speedy Pete's targets a hybrid customer base weighted toward active adults aged 55+ and first-time e-bike buyers, with secondary segments in recreation, commuting, and mobility-focused riders. The business is privately held, not capitalized through external funding, and operates as a single store with six employees.

Name

Speedy Pete's E-Bike

Legal name

Speedy Pete's E-Bikes

Website

https://speedypetesebikes.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Speedy Pete's E-Bike is a single-location e-bike retailer in Lincoln, NE, selling 10+ brands and 40+ models of electric bicycles, plus rentals and certified maintenance services, primarily serving active adults aged 55+ and first-time e-bike buyers in the Midwest.

Ownership category

akta.pro rank

Product category

Electric Bicycle Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Electric bicycle retail
• E-bike sales
• Bike repair services
• E-bike rentals
• Cycling accessories

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-Bike Sales: Retail sales of e-bikes from multiple brands including Aventon, Magnum, Blix, Gazelle, Specialized, Bulls, AIMA, Velotric, Lectric, AddMotor, and URTOPIA. The shop stocks over 10 brands and 40 models. If a desired bike is not in stock, they can order it at no charge to the customer.
2. E-Bike Rentals: Hourly and daily rental of e-bikes to customers wanting to try e-biking or explore Lincoln trails without purchasing. Rental options include 2-hour ($35), 4-hour ($50), and full-day ($80) rates with a $100 refundable deposit.
3. Maintenance and Repair Services: Full-service maintenance and repair shop with trained and certified mechanics. Services include tune-ups, battery maintenance, brake adjustments, chain cleaning/lubrication, and general repairs. Recommended tune-ups every six months for active riders or every 500 miles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Speedy Pete's E-Bikes is a single-location e-bike retail store in Lincoln, NE that sells electric bicycles from over 10 brands including Aventon, Specialized, Magnum, Blix, Gazelle, Bulls, Lectric, Velotric, AIMA, AddMotor, and URTOPIA. The shop also offers short-term hourly and daily e-bike rentals and full-service maintenance and repair by trained and certified mechanics. Customers receive expert selection guidance, test rides, bike fitting, warranty support, and the ability to order bikes not in stock at no additional charge.

Product overview

Speedy Pete's E-Bikes is a retail e-bike store in Lincoln, NE operating as a single-location dealer. The core offering is the sale and rental of electric bicycles from multiple manufacturers including Aventon, Specialized Turbo, Magnum, Blix, Gazelle, Bulls, Lectric, Velotric, AIMA, AddMotor, and URTOPIA. The company also provides e-bike maintenance and repair services. Accessory products include helmets (Kali, Nutcase, Specialized, Thousand, Triple 8), locks (Kryptonite, ABUS), bags and racks (Basil, Po Campo, Bikase, Serfas, Retrospec, Hollywood Racks, Cravot), tools and parts (Park Tool, Cloud 9 Seats), and Speedy Pete's branded merchandise. The business model combines physical retail sales with short-term rentals and service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Retail sale of electric bicycles from manufacturers including Aventon, Magnum, Blix, Gazelle, Specialized Turbo, Bulls, AIMA, Velotric, Lectric, AddMotor, and URTOPIA. Available for recreation, fitness, mobility, and commuting use. Customers can test ride bikes on adjacent Lincoln trails and receive personalized bike matching from staff. Bikes not in stock can be ordered at no additional charge.
• E-Bike Rentals Short-term rental service for electric bikes. Rates: $35 for 2 hours, $50 for 4 hours, $80 for full day. Includes test ride orientation and bike fitting. Riders must be 18+ with valid ID and a $100 refundable deposit. No weekly or overnight rentals offered.
• Maintenance and Repair Services E-bike repair and maintenance services performed by trained and certified mechanics. Services include tune-ups, battery replacement and maintenance, brake adjustments, chain cleaning and lubrication, and general repairs. Recommended every six months or every 500 miles for active riders.
• Cycling Accessories and Apparel Retail sale of cycling accessories including safety helmets (Kali, Nutcase, Specialized, Thousand, Triple 8), locks (Kryptonite, ABUS), bags and cargo racks (Basil, Po Campo, Bikase, Serfas, Retrospec, Hollywood Racks, Cravot), tools and parts (Park Tool, Gup Flat Fixer, Cloud 9 Seats), and Speedy Pete's branded apparel (hoodies, t-shirts, hats).

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Q.P. Ace HardwarecoreChannel Partner/ Reseller/ DistributorDoug Long, owner of Q.P. Ace Hardware (4 locations in Lincoln), opened Speedy Pete's E-Bikes as a dedicated e-bike retail store. The new Speedy Pete's location occupies retail bays in a new Q.P. Ace Hardware building on the site of the former Ideal Grocery at 901 S 27th St. Q.P. Ace Hardware initially sold e-bikes at its hardware stores before establishing the standalone Speedy Pete's concept.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• REI Co-op: National outdoor retailer carrying multiple e-bike brands alongside cycling accessories and service; competes with Speedy Pete's on selection, brand portfolio depth, and accessory attach rates.
• Trek Bicycle: Major bicycle manufacturer and retailer with extensive e-bike lineup (Electra, Trek e-bikes) sold through a national network of branded stores; overlaps Speedy Pete's on e-bike retail and service, though at vastly larger scale.
• Lectric eBikes: Value-priced e-bike brand (XP series) carried by Speedy Pete's; primarily DTC with a strong direct-to-consumer channel that competes head-to-head with Speedy Pete's retail pricing.
• Aventon: Fast-growing e-bike brand (Aventure, Abound, Level, Pace lines) that Speedy Pete's stocks; increasingly sells direct-to-consumer, competing with its own dealer network on price and selection.
• Specialized Bicycle Components: Premium e-bike (Specialized Turbo) manufacturer that Speedy Pete's already retails; operates branded retail experiences and competes for the same premium commuter and active-adult segments.
• Rad Power Bikes: Largest e-bike specialist in North America with direct online sales plus a growing network of retail showrooms. Competes with Speedy Pete's for the same end customer and many of the same brands' market positioning.
• Blix Bikes: Direct-to-consumer e-bike brand with a dealer/retail partner program. Operates its own showroom and partners with retailers like Speedy Pete's, creating channel overlap.

Direct peers

• Electric Bike Company: Direct-to-consumer e-bike brand that also operates retail showrooms offering test rides, financing, and service — mirroring Speedy Pete's combination of physical retail experience, rentals, and certified mechanic support.
• Pedego Electric Bikes: Franchise-based specialty e-bike retailer with hundreds of independently owned local stores across the U.S. Pedego's owner-operator showroom model — combining multi-brand-style curated inventory, demos, rentals, and service — is the closest structural analog to Speedy Pete's.

Emerging players

• EVELO Electric Bicycles: Direct-to-consumer e-bike brand with mid-drive focus targeting the same 55+ active-adult segment Speedy Pete's emphasizes; competes through online sales and home delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/speedy_petes
• Facebookfacebook.com/SpeedyPetesEbikes
• Instagraminstagram.com/speedypetesebikes
• LinkedInlinkedin.com/company/speedy-pete's-e-bike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedy Pete's E-Bike