speeltuin
Speeltuin Vaesrade is a volunteer-run Dutch nonprofit foundation, founded in 1966, operating a seasonal certified playground and unique Roman-villa-themed petting zoo in Vaesrade-Nuth, Limburg, serving regional families, schools, and scout groups with low-cost entrance fees, season passes, and on-site shop sales.
- Company typePrivate
- Founded1966
- HeadquartersVaesrade (Nuth), Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What speeltuin does
Stichting Speeltuin Vaesrade & Kinderboerderij is a Dutch nonprofit foundation (K.v.K. 41070695) operating a single-site seasonal playground and petting zoo at Tulpstraat 59/E, Vaesrade-Nuth, in the province of Limburg, the Netherlands. Founded in 1966 and currently in its 60th season (2026), the foundation runs a certified playground combined with a unique children's farm whose central feature is a replica of a Roman villa — a historical differentiator drawing visitors from surrounding villages, the city of Maastricht, and across the German border. All operations are delivered by approximately 59 volunteers organized into a 5-person daily board, supervisors, animal caretakers, and shop assistants; the foundation has no paid staff.
The business model is built on per-child entrance fees (€2.00/visit, adults free), discounted group rates for institutional visitors (€1.50/child), family/season cards (€25.00/season), school and group reservations before opening hours (€25.00/hour with a non-refundable 2-hour deposit), and on-site shop sales of drinks, ice cream, candy, and snacks. Payment is cash or mobile-app only — PIN/debit cards are not accepted. Distribution is entirely direct and on-site; marketing is local and low-cost via the foundation's own website, Facebook page, local newspapers, and house-to-house leaflets. The facility operates seasonally from early April through late September (April 4 – September 26 in 2026).
The organization is in active transition. After the 2026 season, Thomas (36) and Melanie (34) will take over operational management from the outgoing board led by Ed van den Broeck (Chairman), Jan Eijkenboom (Treasurer), and Paula van den Broeck (2nd Secretary). The incoming operators have publicly indicated intent to potentially expand to year-round operations and to integrate day-care clients from sponsor Dagbesteding en Dierenpark Nierhoven into animal-care and shop roles. A three-day 60th anniversary celebration is scheduled for June 5–7, 2026. There are no funding rounds, no parent company, and no external shareholders; the foundation relies on entrance revenue, shop sales, sponsor contributions, and volunteer labor.
speeltuin firmographics
Firmographics- Name
- speeltuin
- Legal name
- Stichting Speeltuin Vaesrade & Kinderboerderij
- Website
- https://speeltuinvaesrade.nl
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Speeltuin Vaesrade is a volunteer-run Dutch nonprofit foundation, founded in 1966, operating a seasonal certified playground and unique Roman-villa-themed petting zoo in Vaesrade-Nuth, Limburg, serving regional families, schools, and scout groups with low-cost entrance fees, season passes, and on-site shop sales.
- Ownership category
- akta.pro rank
speeltuin industry classification
Industry- Product category
- Community Recreation Services
- NAICS
- Amusement Parks and Arcades (7131), Zoos and Botanical Gardens (71213)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
- akta.pro secondary industry
- Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)
Keywords
Where speeltuin is headquartered
LocationHeadquarters
- HQ city
- Vaesrade (Nuth)
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
speeltuin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Entrance fees: Children pay entrance fees to access the playground and petting zoo. Adults are admitted free of charge. This is the primary revenue stream. The speeltuin cannot accept PIN/debit card payments; payment via a mobile payment app is available.
- Season/Family cards: A family season card (gezinskaart/seizoenskaart) is sold for €25.00 per season. It covers all registered residents at the applicant's address for one season. This provides recurring one-time revenue per household per season.
- Reservations for schools: Schools and similar institutions can reserve the speeltuin before regular opening hours. A reservation fee of €25.00 per hour applies. A deposit equal to 2 hours of reservation is required upfront and is non-refundable upon cancellation.
- On-site shop sales: The on-site shop sells drinks, ice cream, candy, chips, filled cookies (gevulde koeken), and soup. These food and beverage sales complement the entrance fee revenue.
- Gift vouchers: Gift vouchers (speeltuin cadeaubon) are available in the shop, redeemable for a season card. These are one-time-use instruments that provide upfront cash flow before redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual child entrance — €2.00 per child per visit |
| Unit Pricing | Pay-as-you-go | Group entrance — €1.50 per child (institutional groups) |
| Subscription | Annual | Family/Season card — €25.00 per season |
| Unit Pricing | Multi-year contract | Reservation fee — €25.00 per hour |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
speeltuin product offering
Product offeringCore offering
Speeltuin Vaesrade is a community playground and petting zoo (kinderboerderij) operating seasonally from April through September. It offers safe, certified play equipment for children and a unique petting zoo built as a replica of a Roman villa. Admission is charged per child (adults enter free), with family season passes, gift vouchers, pre-opening school trip reservations, and on-site shop sales of refreshments.
Product overview
Speeltuin Vaesrade is a community playground and children's farm established in 1966. The organization operates a seasonal playground (April-September) with certified play equipment and a unique children's farm featuring a Roman villa replica. The main offerings include day admission (€2.00 per child), family/season passes (€25.00), gift cards, school trip reservations, and special seasonal events. The playground also offers free WiFi for visitors. All operations are volunteer-run through the Stichting Speeltuin Vaesrade & Kinderboerderij foundation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- The petting zoo is a unique regional attraction drawing visitors from beyond Vaesrade, including from Germany.
- +1 more outcomes
Companies that use speeltuin
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
speeltuin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
speeltuin partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor.
- Wendy's HairserviceminorListed as a sponsor of Speeltuin Vaesrade. The nature of sponsorship is not specified beyond inclusion in the sponsors list on the website.
- Ron Slangen GRAPHXminorListed as a sponsor. Also appears to have designed the website copyright (2026 Ron Slangen GRAPHX), suggesting a design/marketing sponsorship relationship.
- PO FlexminorListed as a sponsor of Speeltuin Vaesrade.
- OlaminorListed as a sponsor of Speeltuin Vaesrade.
- My CopyminorListed as a sponsor of Speeltuin Vaesrade.
- MTL NuthminorListed as a sponsor of Speeltuin Vaesrade.
- Meens NuthminorListed as a sponsor of Speeltuin Vaesrade.
- Manege BemelmansminorListed as a sponsor of Speeltuin Vaesrade.
- Luijten GroentechniekminorListed as a sponsor of Speeltuin Vaesrade.
- Erens KlussenbedrijfminorListed as a sponsor of Speeltuin Vaesrade.
- Bloemenhof De HommertminorListed as a sponsor of Speeltuin Vaesrade.
- GitekminorListed as a sponsor of Speeltuin Vaesrade.
- Sleutelservice HellwigminorListed as a sponsor of Speeltuin Vaesrade.
- Judith's BloemstijlminorListed as a sponsor of Speeltuin Vaesrade.
- BoerenbondminorListed as a sponsor of Speeltuin Vaesrade.
- De TentenboerminorListed as a sponsor of Speeltuin Vaesrade.
- Haarmode MelissaminorListed as a sponsor of Speeltuin Vaesrade.
- Zuyd SchilderwerkenminorListed as a sponsor of Speeltuin Vaesrade.
- Dagbesteding en Dierenpark NierhovenminorListed as a sponsor of Speeltuin Vaesrade. Additionally, per the news section, clients from day care facilities will assist with animal care and running the shop under the incoming operators (Thomas & Melanie).
- Kapsalon ShendaminorListed as a sponsor of Speeltuin Vaesrade.
- Ask FelixminorListed as a sponsor of Speeltuin Vaesrade.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
speeltuin competitors and assessment
Company assessmentBroad incumbents
- Duinrell: Amusement park and campground in Wassenaar combining theme park rides, a swimming pool, and family camping. Comparable in serving the family outdoor recreation segment, though at a much larger commercial scale.
- Plaswijckpark: Family park in Rotterdam combining playground, petting zoo, and rides. Much larger scale, but directly comparable in offering a combined playground + petting zoo experience for families with children.
- Sprookjeswonderland: Family theme park in Enkhuizen based on Dutch fairy tales, targeting young children with gentle rides and themed areas. Comparable target demographic (young children) and similar regional family-outing positioning.
- Avonturenpark Hellendoorn: Large Dutch amusement park in Overijssel with rides, shows, and family attractions. Serves the same family/young-children segment with a similar mix of outdoor play and themed experiences, at a much larger capacity.
- Julianatoren: Theme park in Apeldoorn targeting young children with themed rides and play areas. Comparable target audience (families with young children) and similar low-threshold family entertainment positioning, though with a much larger commercial footprint.
- Ouwehands Dierenpark: Zoo in Rhenen with animal exhibits, petting zoo areas, and family attractions. Comparable in offering a combined animal/family destination experience, though at significantly larger commercial scale.
- Apenheul: Zoo in Apeldoorn focused on primates with walking experiences and family amenities. Comparable in the family + animal interaction category but with a more specialized animal focus.
Direct peers
- Dierenrijk: Animal park in Nuenen combining zoo and petting zoo experiences with an emphasis on close animal encounters. Directly comparable in the petting zoo/animal interaction element, though operated commercially at a larger scale.
- Ballorig: Chain of indoor family entertainment and play centers in the Netherlands and Belgium. Comparable in operating play-based venues for children with ticketed entry, though focused on indoor play.
- Monkey Town: Chain of indoor family entertainment centers across the Netherlands with play equipment, slides, and party facilities. Comparable in offering a paid-entry play environment for young children, with a more standardized indoor commercial model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
speeltuin social profiles
Digital presencespeeltuin financial estimates
Financial estimateRevenue estimate
Valuation estimate
speeltuin leadership team
Management profileNumber of profiles
Profiles5 records
speeltuin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
speeltuin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about speeltuin
What does speeltuin do?
Speeltuin Vaesrade is a community playground and petting zoo (kinderboerderij) operating seasonally from April through September. It offers safe, certified play equipment for children and a unique petting zoo built as a replica of a Roman villa. Admission is charged per child (adults enter free), with family season passes, gift vouchers, pre-opening school trip reservations, and on-site shop sales of refreshments.
Is speeltuin a public or private company?
speeltuin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was speeltuin founded?
speeltuin was founded in 1966. It employs 51 to 100 people.
Where is speeltuin based?
speeltuin is headquartered in Vaesrade (Nuth), Netherlands, in the Europe region.
How does speeltuin make money?
Five revenue lines are on record. Entrance fees are the primary driver. The others are season/Family cards, reservations for schools, on-site shop sales and gift vouchers.
Who are speeltuin's main competitors?
Broad incumbents on record are Duinrell, Plaswijckpark, Sprookjeswonderland, Avonturenpark Hellendoorn, Julianatoren, Ouwehands Dierenpark and Apenheul. Direct peers are Dierenrijk, Ballorig and Monkey Town.
Does speeltuin have an API?
No public API is recorded for speeltuin.
What industry is speeltuin in?
speeltuin's product category is Community Recreation Services. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks), with a secondary code of THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions). Its NAICS code is 7131 and its SIC code is 7900.