What Plaswijckpark does

Plaswijckpark is a 15-hectare family amusement and animal park located on the Bergse Achterplas in Rotterdam, Netherlands, founded in 1923 by C.N.A. Loos and operated since 1937 by the Stichting Plaswijckpark foundation. The park serves children up to age 12 and their families, organized into three themed zones — Dierenwijck (animal and nature), Speelwijck (active play and water attractions), and Wandelwijck (scenic walking and rides) — plus two large indoor play venues (Huis in de Heuvel, 2,000+ m², opened 2013; Paviljoen aan de Plas, opened 2025) that enable year-round, all-weather operation. The asset base includes 50+ animal species, a carousel operating since 1937 (~75,000 rotations/year), a 40+-attraction water playground (Havenspeeltuin), a Verkeerstuin traffic garden, mini-golf, cable car, and the recently launched Makandra mixed-species enclosure.

The business model combines transaction-based admissions with recurring subscription revenue and B2B venue rental. Day tickets are priced at €17.75 for ages 2+, annual subscriptions at €65 (break-even after 4-5 visits), 10-visit shared cards at €149, and a new winter subscription at €35. Seasonal event programs (Zomeravonden summer evenings, Winterwijck ice-skating season, Halloween, Easter) drive off-peak visitation. Corporate venue rental (Atelier €350, upper floor €1,000, full park buyout), school-trip packages (€10.95/student), group rates (€15/person for 20+), and BSO after-school care programs diversify the customer base. Distribution is direct-to-consumer via online booking and on-site box office, supplemented by the RET public-transport partnership (free OV tickets with online purchase) and Dier en Park association membership. The park became fully subsidy-independent in 2015 and received the Hofleverancier (Royal Supplier) designation in June 2025, with no venture capital, private equity, or public shareholders involved in ownership.

Name

Plaswijckpark

Legal name

Stichting Plaswijckpark

Website

https://plaswijckpark.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Plaswijckpark is a 100-year-old, 15-hectare family amusement and animal park in Rotterdam, Netherlands, operated by a non-profit foundation and serving children up to age 12 with indoor/outdoor play, 50+ animal species, and seasonal event programming.

Ownership category

akta.pro rank

Product category

Family Amusement Park

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Family amusement park
• Indoor outdoor playground
• Animal park exhibit
• Corporate venue rental
• School trip programs

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Day Tickets and Admissions: Primary revenue from individual and family day admission tickets. Children from 2 years pay €17.75. Children under 2 enter free. Revenue is transaction-based, one-time per visit.
2. Annual Subscriptions: Annual subscriptions (€65 for children/adults) provide recurring revenue from frequent visitors. Subscription includes access to all attractions and special activities (except Halloween spook evenings). Payback achieved after 4-5 visits.
3. 10-Visit Cards: Pre-paid cards allowing 10 visits valid for one year from purchase date. Sold for €149, offering repeat customer revenue with upfront payment.
4. Seasonal Event Tickets: Special evening events like Zomeravonden (€10 per person from 16:00) generate additional revenue during summer evenings. Abonnement holders attend free.
5. Winter Season Pass: Winter subscription at €35 per person providing unlimited winter access including ice skating and winter activities.
6. Venue Rental and Corporate Events: Rental of park spaces for corporate events: Atelier (€350), entire upper floor (€1000), covered play floor (€750), or full park buyout (custom pricing). Includes catering services.
7. Equipment and Facility Rentals: Additional revenue from renting wheelchairs (€60 with €50 deposit), lockers (€12.50 with €10 deposit), and wagons/boldrkarren (€7.50 with €2.50 deposit).
8. School Trip Packages: School groups pay €10.95 per student/chaperone, with optional lunch packages at additional cost.
9. Group Discounts and Arrangements: Groups of 20+ receive discounted entry at €15 per person. Plaswijckpark Arrangement adds €6.75 per person for food packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Plaswijckpark operates a 15-hectare family amusement park in Rotterdam featuring indoor and outdoor play facilities, animal enclosures (50+ species), water attractions, and seasonal events. The park sells day tickets, annual subscriptions, and 10-visit cards directly to families, with supplementary revenue from corporate venue rentals, school trip packages, and group bookings. The park is operated by the Stichting Plaswijckpark non-profit foundation.

Product overview

Plaswijckpark is a 15-hectare family amusement and animal park in Rotterdam for children up to age 12 and their families, founded in 1923. The park operates on a unified single-site model organized around three themed zones: Dierenwijck (animal and nature exploration), Speelwijck (active play and attractions), and Wandelwijck (relaxed walking and scenic rides). Two large indoor play centers — Huis in de Heuvel (since 2013) and the newer Paviljoen aan de Plas (2025) — provide all-weather play. Major attractions include the Kangaroetsjjj water slide, Havenspeeltuin water playground (40+ attractions), Verkeerstuin traffic garden, cable car, carousel, and the Makandra mixed-species animal habitat (2026). The park also offers a full horeca (dining) program across six outlets, a souvenir shop (Kadowinkel), and seasonal programs including Winterwijck (real-ice skating, curling) and Zomeravonden (beach-themed summer evenings). Ticketing includes day tickets (€17.75), annual subscriptions (€65), and 10-visit cards (€149). Corporate and private venue rental (Verhuur) is available across four event spaces. A Vrienden van Plaswijckpark membership program offers sponsorship tiers starting at €1,000/year. A Children's Council (Kinderraad) provides child-driven input on park development. The park received the royal Hofleverancier designation in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagkaart (Day Ticket) Standard one-day admission ticket priced at €17.75 for children aged 2 and above (and adults at the same price); children under 2 enter free. Valid for the date purchased through 31 December of the purchase year. Designed for individual and family day visits.
• Jaarabonnement (Annual Subscription) Annual unlimited admission pass priced at €65 per person. Valid for one year from purchase date. Includes free access to all Zomeravonden events and 50% discount to Avifauna bird park. Break-even point at approximately 4-5 visits. Designed for frequent visitors and families.
• 10-bezoekenkaart (10-Visit Card) Multi-visit card offering 10 admissions for €149. Valid for one year from purchase date. Not person-bound; can be shared among family and friends. Designed for occasional visitors who want flexibility.
• Zomeravonden (Summer Evening Events) Extended evening events on three Wednesdays in summer (29 July, 12 August, 26 August 2026), with park open until 21:00. Evening-only tickets priced at €10 per person; annual subscription holders enter free. Includes beach theme, evening swimming, summer music, and extra animal feeding rounds.
• Winterwijck (Winter Season Pass) Winter season program featuring real-ice skating (free skate rental), curling, ice sledding, and winter games. Runs 1 December through end of February. Winter subscription priced at €35 per person for unlimited winter-season visits. Skate rental included.
• Schoolreis (School Trip Package) Structured school trip program for primary and secondary schools priced at €10.95 per student/chaperone. Includes all-day park access, guide materials (informatiemap), and optional lunch packages. Runs from 15 November through 1 March for winter school trips, and year-round for standard visits. Transportation handled by partner SnelleVliet.
• Kinderfeestjes (Birthday Party Packages) Birthday party packages for children with options including 'ravotfeestje' (play party) and 'beestenfeestje' (animal party). Packages include full-day park access and may include food and reserved party space.
• Verhuur (Venue Rental) Corporate and private event venue rental with multiple spaces: Het Atelier (up to 50 persons, €350/day), Interactieve Ruimte (up to 50 persons), entire upper floor (up to 100 persons, €1,000/day), Overdekte Speelvloer (up to 250 persons, €750/day), and full park buyout (custom pricing). Catering provided by J&K Catering. Suitable for team-building, meetings, staff days, and private celebrations.
• Vrienden van Plaswijckpark (Sponsorship/Friendship Program) Donation and sponsorship program supporting the park's development. Three tiers: Pakket Otter (€1,000/year — 4-person subscription, name plaque, 4 vouchers), Pakket Kangoeroe (€1,500/year — 10 free tickets, surprise lunch for 5), and Pakket Zwaan (€2,500/year — 8-person subscription, 15 free tickets, high tea, private boat tour for 15, 8 vouchers). Minimum 5-year commitment via ANBI-registered gift agreement.
• Horeca (Food and Beverage Outlets) Multiple food and beverage locations across the park: Restaurant in de Heuvel (largest restaurant), Pannenkoeken aan de Plas (pancake restaurant), Havenzicht (frites and snacks), IJskiosk (ice cream), Smultent (donuts and coffee), and the Boshut (pancenkoeken near Dierenwijck). Menu includes vegetarian, vegan, and Beter Leden-certified meat options.
• Kadowinkel (Souvenir Shop) Souvenir and gift shop at the park exit offering plush animals, books, toys, and a selection of ecological/sustainable merchandise items.

Quantifiable outcome

• Subscription pays for itself after 4-5 visits (€65 annual vs €17.75 per visit)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Unilever/OlaminorGTM or Marketing PartnerUnilever supplies Ola ice cream products throughout the park. Partnership provides quality frozen treats for visitors under a well-known brand.
• PathéminorGTM or Marketing PartnerDrive-in cinema experience in the Verkeerstuin where children watch films from their go-karts, creating unique entertainment combining driving and cinema.
• Mammoet Merchandise BVminorGTM or Marketing PartnerExclusive supplier of official Mammoet branded merchandise including fan shop clothing, scale models, safety shirts, and promotional accessories.
• RET (Rotterdam Elektrische Tram)coreGTM or Marketing PartnerFree RET public transport tickets provided with online ticket purchases. Partnership enables car-free visits and improves accessibility for Rotterdam families.
• J&K CateringminorImplementation/ SI/ Consulting PartnerProfessional catering services for events, corporate functions, and celebrations within the park.
• Hensen CleaningminorOthersProfessional cleaning services for the park facilities with focus on quality, reliability, and environmentally conscious practices.
• Sligro Food GroupminorImplementation/ SI/ Consulting PartnerFoodservice and hospitality supply partner delivering fresh, professional food and beverage products to park restaurants.
• Mattone BouwmeestersminorImplementation/ SI/ Consulting PartnerConstruction partner with expertise in sustainable, detailed, and designed building projects from concept to completion.
• Rical Cleaning ProductsminorOthersCleaning products and hygiene solutions supplier for the professional market, providing efficient and sustainable cleaning chemicals.
• Carwash BlijdorpminorOthersProfessional car wash services providing thorough and environmentally friendly vehicle cleaning for staff and visitor vehicles.
• Dier en Park AssociationcoreStrategic or Co-development PartnerAssociation of 16 regional animal parks in the Netherlands. Annual pass holders receive discounts at member parks including Berkenhof's Tropical Zoo, BestZOO, Dierenpark de Oliemeulen, and 12 others.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kabouterland / Speeltuin Het Land van Ooit: Outdoor adventure/play park with fantasy themes in Brabant. Comparable as a Dutch family outdoor play and storytelling destination for young children with seasonal event programming.
• Duinrell: Family amusement park in Wassenaar with adjacent campground and the Tikibad indoor water park. Comparable as a multi-attraction family park with both outdoor play and indoor water offerings in the same Dutch regional market.
• Efteling: The Netherlands' largest family theme park, located in Kaatsheuvel. Directly comparable as a Dutch family amusement park targeting multi-generational family visits with rides, attractions, and storytelling — competing for the same family discretionary leisure spend as Plaswijckpark within the Netherlands.
• Slagharen: Family theme park in Overijssel with on-site accommodation. Comparable as a Dutch mid-market family theme park using subscription-style passes, school trips, and seasonal event programming.
• Dierenpark Blijdorp (Rotterdam Zoo): Major zoo in Rotterdam, minutes from Plaswijckpark. Comparable as a Rotterdam-based family animal/nature destination offering annual subscriptions, school programs, and indoor-outdoor exhibits for families with young children.
• Walibi Holland: Larger thrill-focused amusement park in Biddinghuizen. Comparable as a Dutch amusement park operator using online ticketing, subscriptions, seasonal events, and corporate event rental.
• Avifauna: Bird park in Alphen aan den Rijn and a Dier en Park association partner of Plaswijckpark. Offers annual subscriptions, family admission, and educational programs for school children — directly comparable subscription/pass model and demographic.
• Dierenpark Amersfoort: Family zoo in Amersfoort with annual subscriptions, educational programs, and indoor play components. Comparable to Dierenwijck's animal-exploration model and subscription pricing structure.
• BestZOO: Animal park in North Brabant and Dier en Park association member. Comparable as a regional family animal park offering subscriptions, school visits, and cross-discount benefits through the same association as Plaswijckpark.

Others

• Pathé Nederland: Major Dutch cinema chain partnered with Plaswijckpark for the drive-in cinema concept. Comparable as an ecosystem partner rather than a direct competitor; relevant for content/venue partnerships and family entertainment spend competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plaswijckpark
• LinkedInlinkedin.com/company/plaswijckpark
• Instagraminstagram.com/plaswijckpark
• TikToktiktok.com/@plaswijckpark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaswijckpark