SPEKTRUMSHOP

What SPEKTRUMSHOP does

Spektrumshop ApS is a Danish specialty e-commerce retailer headquartered in Skive that curates and sells cognitive aids and sensory-stimulation products for individuals with autism, ADHD, dementia, and related conditions, as well as for the professionals and institutions that support them. Founded in 2007 by Landsforeningen Autisme (the Danish Autism Association) under the name Autismeforlaget to translate English-language autism resources into Danish, the company subsequently broadened its catalog and rebranded as Spektrumshop.dk to position itself as a comprehensive one-stop shop for books, weighted products, sensory toys, visual supports, furniture, and software.

The product portfolio spans third-party brands (Time Timer visual timers, Boardmaker pictogram software, Eduplay sensory-motor toys, Trone rocking chairs, Sansering® items) and one proprietary trademarked line, SPEKTRUM SANSEDYNEN™, a weighted blanket engineered to be split into four parts for standard household-machine washing, with production carried out by workers with autism as a social-impact element. Pricing is one-time/perpetual across SKUs ranging from approximately 50 DKK for small items to over 20,000 DKK for larger furniture, with no subscription model evident. The company also offers professional services — parent counseling, Low Arousal approach courses, conflict-prevention training, and courses on avoiding coercive measures — that complement the physical catalog.

Commercially, Spektrumshop runs a direct-to-consumer e-commerce storefront backed by same-day shipping, a 21-day return policy, and a Kundeklub loyalty program, while serving institutional B2B buyers (kindergartens, schools, special education providers, elder-care facilities) via EAN-Nr. invoicing. The company operates with approximately 5 employees, holds E-mærket Danish e-commerce certification, and markets through SEO, Facebook/Instagram/LinkedIn, email newsletters, and educational blog content. It has not raised external funding, has no disclosed acquisitions, and serves only the Danish market.

Name

SPEKTRUMSHOP

Legal name

SpektrumShop ApS

Website

https://spektrumshop.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Spektrumshop is a Danish specialty e-commerce retailer selling cognitive aids, weighted blankets, sensory tools, books, and software for individuals with autism, ADHD, and dementia, alongside institutional buyers and caregivers, plus related professional training courses.

Ownership category

akta.pro rank

Product category

Special Needs Sensory Aids Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM)

akta.pro secondary industries

Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

• Sensory stimulation products
• Cognitive aids retail
• Weighted blankets
• Autism resources
• Special needs products

Headquarters

HQ city

Skive

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Primary revenue stream from selling cognitive aids, sensory stimulation products, books, and specialized tools for autism, ADHD, dementia, and related conditions. Products include weighted blankets, sensory toys, Time Timer visual timers, Boardmaker software, and educational materials. One-time purchase model with prices ranging from approximately 50 DKK to 20,000+ DKK.
2. Courses & Counseling: Revenue from parenting counseling (Forældrerådgivning), courses including Low Arousal approach courses, conflict prevention courses, and training to avoid use of force (magtanvendelse). These professional services complement product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Spektrumshop ApS operates a Danish e-commerce store selling aids for cognitive difficulties, primarily weighted blankets (the proprietary SPEKTRUM SANSEDYNEN), sensory stimulation tools, visual timers (Time Timer), pictogram software (Boardmaker), sensory swings, rocking chairs, educational toys, books, and furniture. The catalog targets individuals with autism, ADHD, and dementia, along with the institutions and caregivers that support them. The company also offers parent counseling and professional courses (Low Arousal, conflict prevention, avoidance of coercive measures).

Product overview

Spektrumshop ApS is a Danish e-commerce company specializing in aids for cognitive difficulties, primarily serving individuals with autism, ADHD, and dementia. The company operates as a multi-product online store offering a comprehensive portfolio of sensory stimulation tools, weighted products (SPEKTRUM SANSEDYNEN™), visual timers (Time Timer), pictogram software (Boardmaker), sensory swings, rocking chairs, and educational materials. The product range spans core sensory products like weighted blankets and toys, alongside advisory and course services. Founded in 2007 as 'Autismeforlaget' by Landsforeningen Autisme, the company has expanded from books to become a comprehensive one-stop shop for cognitive aids. Notable social initiatives include production of weighted blankets by people with autism and integration of individuals on the margins of the labor market.

Differentiator

Problem solved

Functional benefit

Brands

• SPEKTRUM SANSEDYNEN™: The company's signature weighted blanket product, designed to promote calm and relaxation. The blanket is uniquely designed to be divided into four parts for washing in standard household washing machines.

Products and services

• SPEKTRUM SANSEDYNEN (Weighted Blanket) Proprietary weighted blanket designed to promote calm and relaxation for better sleep. Features a unique washable four-part construction with adjustable weight distribution for users with autism, ADHD, and dementia.
• Time Timer Visual Timer Visual timer tool that displays remaining time through a clear red marker, helping users with cognitive difficulties visualize time and improve planning and time management.
• Boardmaker Software Software solution allowing users to create and print customized pictograms with over 45,000+ symbols to build visual aids tailored to individual needs and daily routines.
• Courses and Advisory Services Parent counseling (Forældrerådgivning) plus professional courses covering Low Arousal approaches, conflict prevention, and avoidance of coercive measures (magtanvendelse), aimed at caregivers and professionals working with people with cognitive challenges.
• Sensory Swings (Sansegynge) Indoor sensory swings providing vestibular stimulation for persons with special sensory needs, available in cushion-style seats, hammocks, or traditional swing forms.
• Trone Rocking Chair (Trone Gyngestol) Sensory-stimulating rocking chair furniture that creates calm and security for persons with special needs, featuring gentle rocking movement with calming effect on the nervous system.
• Sensory Motor Toys (Sansemotorisk Legetøj) Toys designed to strengthen children's motor skills, balance, and body awareness, including balance stones, rocking boards, motor skill courses, and sensory balls and pillows.
• Weighted Products (Tyngdeprodukter) Weight products including weighted vests, lap pads, weighted hoodies, weighted blankets, and weighted animals for deep pressure stimulation to improve concentration and reduce restlessness.
• Eduplay Products Educational and sensory-stimulating toys and equipment from the Eduplay brand, supporting children's motor, sensory, and cognitive development through play and learning.
• Books (Bøger) Books covering topics including ADHD, autism, anxiety, dementia, psychology, pedagogy, special sensitivity, and psychoeducation, with dedicated sub-categories such as ADHD/ADD, anxiety, autism, dementia, psychology and psychiatry, pedagogy, special sensitivity, developmental disability, and psychoeducation.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Landsforeningen Autisme (Danish Autism Association)coreStrategic or Co-development PartnerFounded in 2007 under the name 'Autismeforlaget' by Landsforeningen Autisme. The original purpose was to create a Danish platform for autism knowledge that was primarily available in English. This founding relationship established the company's deep expertise in autism and cognitive challenges.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rompa: UK-based sensory and special-needs product retailer offering a deep catalog of sensory equipment, weighted products, and furniture. Rompa is a direct competitor to Spektrumshop across product categories and institutional B2B channels.
• Special Needs Toys: UK special-needs toy and equipment retailer serving parents, schools, and therapists. Overlaps with Spektrumshop on sensory toys, weighted items, and inclusive play equipment.
• Sensory Direct: UK sensory-products retailer specializing in weighted blankets, sensory toys, and educational tools for autism and ADHD. Direct comparable on product mix and target customer (parents, schools, therapists).
• Fun and Function: US-based retailer of sensory, motor-skill, and special-needs products for children with autism, ADHD, and sensory processing differences. Overlaps directly with Spektrumshop's Tyngdeprodukter and Sansemotorisk categories.
• Therapy Shoppe: US retailer specializing in pediatric therapy, sensory integration, and special-needs tools. Comparable to Spektrumshop's catalog on weighted products, fidgets, oral-motor tools, and visual schedules.

Broad incumbents

• AbleNet: US assistive technology company providing AAC, switches, and special-needs learning tools. Comparable on the assistive-technology side of Spektrumshop's catalog and the institutional/B2B customer base.
• Tobii Dynavox: Global leader in AAC and assistive communication technology. Spektrumshop sells Boardmaker (Tobii Dynavox product) and serves overlapping autism/communication customers, but Tobii Dynavox operates at a much larger scale across hardware, software, and clinical channels.

Emerging players

• HAPE International: Global educational and sustainable toy manufacturer. Comparable on the sansemotorisk legetøj and balance/motor toys overlap, but operates at scale as a brand rather than as a Danish specialist retailer.

Others

• Time Timer: Maker of visual timers sold by Spektrumshop as a distributed brand. Not a competitor in retail but a key supplier/partner; the products anchor Spektrumshop's executive-functioning and visual-support offerings.

Regional players

• Pretens: Danish supplier of sensory integration and special-needs furniture and equipment to institutions. Direct regional overlap with Spektrumshop's Møbler/Sansegynge category, primarily serving B2B buyers in Denmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpektrumShopApS
• LinkedInlinkedin.com/company/spektrumshop
• Instagraminstagram.com/spektrumshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPEKTRUMSHOP