What Spellbound does

Spellbound (legal entity Spellbound Spells Inc.) is a privately held creative and development agency founded in 2018 and headquartered in Philadelphia, PA, with a second office in Bogota, Colombia. The firm operates as a bespoke services partner, delivering UX/UI design, product management, web and mobile development, and performance marketing to enterprise clients. Its core technology stack is project-based rather than productized: engagements are built on common platforms such as Shopify (the 16,000-SKU Acuvue store), standard mobile app frameworks (the Acuvue iOS prototype), and custom email and web stacks for clients including nutribullet, Halo Top, De'Longhi, and VA250. The company has no proprietary platform, no disclosed AI/ML capabilities, no API or SDK offerings, and no patents or trademarks on file.

The business model is professional services on a project proposal basis, with a documented 3-step intake (Q&A, scope and KPI assessment, proposal within 24 hours) and multi-year contract cadence. Go-to-market is direct enterprise field sales with no channel partners, marketplaces, or resellers. Revenue is generated from individual creative, development, and performance marketing engagements rather than recurring SaaS or productized subscriptions. Public pricing is not disclosed. The named client base is concentrated and enterprise-heavy across consumer goods (nutribullet, Halo Top, De'Longhi), healthcare (Johnson & Johnson Vision), and government (VA250), with the Bogota office providing a nearshore cost structure that underwrites competitive delivery against US-only boutique agencies. The firm is founder/team-owned with no external venture or private equity backing disclosed.

Name

Spellbound

Legal name

Spellbound Spells Inc.

Website

https://spellboundspells.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Spellbound is a Philadelphia-based boutique creative and development agency delivering bespoke UX/UI, web, mobile, and performance marketing services to enterprise clients including nutribullet, Johnson & Johnson Vision, and Halo Top.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Development Services: Spellbound generates revenue through bespoke creative, development, and performance marketing project engagements. They operate as a services company delivering websites, apps, and creative campaigns for enterprise clients on a project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Spellbound is a Philadelphia-based creative and development agency that designs, builds, and markets bespoke digital experiences for enterprise brands. Its offering spans creative design, UX/UI design, application and website development, brand identity work, and performance marketing delivered as project-based and ongoing engagements.

Product overview

Spellbound is a results-focused creative and development agency that delivers high-performing bespoke creative, websites, and apps with business goals as the project DNA. The company acts as an extension of clients' in-house teams, providing project management, UX/UI design, development, and performance marketing services. Recent work includes the Halo Top Goal Getter habit-tracking app, the Johnson & Johnson Vision Acuvue e-commerce platform and iOS app prototype, ongoing management of nutribullet.com and the nourish recipe platform, the VA250 commemorative microsite, and De'Longhi email campaigns. The portfolio demonstrates expertise across e-commerce, mobile applications, digital platforms, and performance marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Creative & Development Agency Services End-to-end bespoke agency service covering creative design, UX/UI design, application and website development, and performance marketing for enterprise brands across health & beauty, consumer goods, and government/non-profit verticals. Delivered as project-based and ongoing engagements.
• Halo Top Goal Getter App Bespoke mobile app engagement for Halo Top, a premium consumer ice cream brand, designed as a brand activation experience. Represents a custom digital product built for a single enterprise client.
• MyACUVUE E-Commerce Platform Bespoke e-commerce platform engagement for J&J Vision's MyACUVUE brand, serving consumers in the vision care category. Built as a custom digital commerce experience.
• MyACUVUE iOS App Prototype Bespoke iOS application prototype built for J&J Vision's MyACUVUE brand, supporting the vision care consumer experience alongside the MyACUVUE e-commerce platform.
• nutribullet.com Website Engagement Ongoing website build and management engagement for the nutribullet consumer brand, supporting continuous updates and optimization of nutribullet.com as a flagship digital property.
• nourish by nutribullet Digital Platform Bespoke digital platform built for the nourish by nutribullet brand, supporting a sub-brand product line under the nutribullet parent portfolio.
• VA250 Brand Identity & Microsite Brand identity and microsite engagement for the Virginia American Revolution 250 Commission (VA250), a state civic initiative commemorating the 250th anniversary of American independence.
• De'Longhi Email Campaigns Recurring email campaign creative engagement for De'Longhi, a global home appliance brand, delivered as ongoing campaign production work.

Quantifiable outcome

• 18 products launched successfully for nutribullet with complete UX overhaul
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Capital Brands (nutribullet parent)coreStrategic or Co-development PartnerOngoing partnership where Spellbound manages day-to-day UX, design, and development of nutribullet.com. In Feb 2020, Spellbound rescued a supplement launch 4 weeks before deadline and continues to manage 100+ SKUs across PLPs, PDPs, and thousands of product-related recipes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mekanism: Independent creative agency producing brand campaigns, content, and digital experiences for consumer brands. Overlaps with Spellbound on campaign creative, email, and brand-led digital work for enterprise clients.
• Code and Theory: Digital transformation agency combining strategy, design, and engineering to build platforms and brand experiences for enterprise clients. Overlaps with Spellbound on end-to-end product, design, and development engagements for large brands.
• Work & Co: Independent digital product studio that designs and builds websites, apps, and brand experiences for major enterprise clients. Closely mirrors Spellbound's boutique, project-based model spanning UX, design, and development for household-name brands.
• Instrument: Independent creative and technology agency delivering brand systems, digital products, and integrated experiences for enterprise clients. Comparable in offering mix (design + dev + brand) and client caliber to Spellbound.
• The Stable: Commerce agency focused on Shopify and digital commerce for consumer brands, including creative, content, and platform work. Closely comparable to Spellbound's Shopify-led, brand-focused commerce engagements.
• Blue Acorn iCi: Digital commerce agency specializing in Shopify, Adobe Commerce, and customer-experience work for major consumer brands. Highly comparable to Spellbound's e-commerce and Shopify-centric engagements (e.g., the 16,000-SKU Acuvue build).
• Americaneagle.com: Digital agency with deep Shopify and e-commerce platform expertise serving enterprise brands. Comparable to Spellbound on Shopify-based commerce builds, web design, and performance marketing for consumer brands.

Broad incumbents

• Dept: Large global digital agency offering design, engineering, commerce, and marketing services across multiple verticals. Provides overlapping capabilities to Spellbound but at significantly broader scale and service breadth.
• R/GA: Global experience design and advertising agency combining brand, product, and technology work for enterprise clients. Overlaps with Spellbound on UX-led, technology-enabled brand experiences, but at much larger scale.
• Huge: Established digital agency delivering strategy, design, technology, and marketing for major global brands. Competes with Spellbound for enterprise digital engagements but operates at substantially larger scale and service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spellboundspells

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spellbound