Sundridge Park Golf Club

What Sundridge Park Golf Club does

Sundridge Park Golf Club is a private members golf club founded in 1901 and operated as Sundridge Park Golf Club Limited, a member-owned entity headquartered in Bromley, Kent, on a 300-acre estate centred on a Grade 1 listed Mansion seven miles from the City of London. The club operates two 18-hole championship courses (East and West), a members-only driving range and short-game area, a clubhouse with restaurant, lounge, bar, and a 120-seat Functions facility accommodating 20-150 guests, and a Pro Shop stocking leading hardware (Callaway, Titleist, Ping, TaylorMade, Cobra) and apparel brands. The East Course is ranked 21st in Golf World Top 100 London courses and the venue is a former Open Championship qualifying site, with heritage connected to James Braid (1903 opening tee shot) and Open champion Alf Padgham (1936).

The club's revenue is generated from five streams: visitor green fees (£100-£150 per 18 holes, £220 all-day 36 holes), tiered membership subscriptions (full golf, social at £100/year plus £200 levy, junior, women's trial at £2,000), bespoke golf society and corporate day packages, clubhouse F&B and event catering, and professional services including PGA tuition (£25-£85 per session) and custom club fitting. Technology is built on the intelligentgolf platform for bookings and member management, augmented by a Flightscope launch monitor and V1 coaching software in the Performance Centre, and a real-time webcam course-status system publishing StimpMeter readings. Customer segments include experienced amateur golfers, golf societies and corporate groups, women new to or returning to golf (via the Women's Golf Academy), and juniors aged 5-17 (via the Junior Academy); the club is a signatory of the R&A's Women in Golf Charter.

Distribution is direct-to-consumer via the website, online tee booking, phone, and a dedicated Golf Manager for groups; marketing is primarily via the website, Twitter (@_spgc), and member referral, with no paid digital advertising evidenced. The club holds reciprocal arrangements with five other clubs and is a member of the Association of James Braid Courses (preferential green fees for members of member clubs). Operating exclusively in South East England, the club is member-owned with no parent company, no external investors, and no disclosed funding.

Name

Sundridge Park Golf Club

Legal name

Sundridge Park Golf Club Limited

Website

https://spgc.co.uk

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundridge Park Golf Club is a private members club founded in 1901 in Bromley, Kent, operating two 18-hole championship courses and a clubhouse over 300 acres seven miles from the City of London, serving members, visiting golfers, societies, and corporate groups.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Private golf club
• Members golf club
• Championship golf courses
• Golf academy coaching
• Golf hospitality events

Headquarters

HQ city

Bromley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Revenue from visiting golfers playing the East or West course. Rates range from £100-£150 for 18 holes, £220 for all-day 36 holes, with junior and County Card holder discounted rates.
2. Membership Subscriptions: Annual membership fees for various categories including full golf membership, social membership, and women's academy membership. Social membership is £100 plus £200 levy.
3. Golf Societies and Corporate Days: Bespoke packages for golf societies and corporate events, including tee times, catering, and function room hire. Contact-based pricing tailored to requirements.
4. Bar and Catering: Clubhouse food and beverage sales including restaurant dining, bar service, and event catering. Members receive 20% discount on food and drinks with Clubcard.
5. Professional Services and Tuition: Revenue from golf lessons, club fitting services, and pro shop sales. Lesson fees range from £30-£85 depending on professional and membership status.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sundridge Park Golf Club is a private members' golf club operating two 18-hole championship courses (East and West) along with a clubhouse, pro shop, and golf academy. It sells annual memberships, pay-and-play rounds for visitors (where available), society and corporate golf days, coaching lessons, and food and beverage/hospitality services to its members and guests.

Product overview

Sundridge Park Golf Club is a 36-hole golf venue offering two championship courses (East and West), a Golf Academy, and comprehensive membership options. The club provides golf tuition through PGA-qualified professionals using a state-of-the-art Performance Centre with Flightscope and V1 technology. Additional services include a Pro Shop, practice facilities, clubhouse dining, bar and catering, and function/event venues for 20-150 guests. The club operates a hybrid booking system with one course for tee bookings and one for roll-up play, accommodating both members and visiting golfers through green fee packages and society bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Membership Annual subscription granting full playing rights on both championship courses, clubhouse access, and member benefits. Targeted at individual golfers seeking full club membership.
• Intermediate / Junior / Country Memberships Reduced-rate annual membership categories for younger players, intermediates, and members living outside the local area, providing tiered access to course and clubhouse facilities.
• Society and Corporate Golf Days Bookable group golf packages including course access, catering, and competition formatting for visiting societies and corporate clients hiring the course and clubhouse.
• Golf Academy Lessons Individual and group golf coaching delivered by PGA professionals using Flightscope launch monitors and V1 video analysis; open to members and non-members.
• Clubhouse Hospitality and Event Hire Food and beverage services, private dining, and room hire for weddings, parties, and corporate functions held at the clubhouse.

Quantifiable outcome

• East Course ranked 21st in Golf World Top 100 courses in London
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, core and supporting.

• Bromley Court HotelminorStrategic or Co-development PartnerPreferred accommodation partner for golfers visiting Sundridge Park. The hotel offers golf packages combining stay and play, providing convenient lodging for out-of-town visitors to the club.
• The Association of James Braid CoursescoreChannel Partner/ Reseller/ DistributorSundridge Park is a member of this collection of courses designed, re-designed, or re-bunkered by James Braid. Members of member clubs receive preferential green fees (£90 weekdays, £150 all day). James Braid hit the opening tee shot when the club opened in 1903.
• Langford RussellsupportingOthersMain sponsor of the club's annual AM-AM competition and events.
• Judge & PriestleysupportingOthersMain sponsor of the club's annual AM-AM competition and events.
• Copper CeylonsupportingOthersSupplier providing cocktails and canapés for the AM-AM weekend event.
• The R&AcoreStrategic or Co-development PartnerSundridge Park holds the R&A's Women in Golf Charter and has an action plan to encourage women in golf, submitted to England Golf.
• Kent GolfsupportingStrategic or Co-development PartnerSundridge Park member Ingrid Long was appointed as President of Kent Golf in 2025. Club participates in Kent knockout and team competitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• West Kent Golf Club: Members club located in Downe, Bromley — directly adjacent to Sundridge Park's Bromley catchment. Highly comparable as a heritage championship course serving the same South East London / Kent demographic.
• The Wisley Golf Club: Members club with three courses (including a Top 100 UK course) in Ripley, Surrey. Comparable to Sundridge Park as a premium championship venue serving London/Surrey golfers with corporate and society packages.
• Royal Wimbledon Golf Club: Private members club in southwest London with championship pedigree. Directly comparable to Sundridge Park as a London-area heritage members club offering 18/36-hole championship golf, society days, and corporate hospitality.
• Wildernesse Club: Private members club in Sevenoaks, Kent with a championship course designed by James Braid. Directly comparable to Sundridge Park given the shared James Braid heritage and similar South East England catchment.
• Coombe Hill Golf Club: Private members club in Kingston upon Thames, southwest London. Directly comparable as a championship members club with London commuter catchment, society bookings, and active men's/ladies/junior sections.
• Addington Golf Club: Historic private members golf club in Surrey, near the Greater London boundary. Comparable to Sundridge Park as a championship-quality members club serving affluent London-area golfers with society and corporate event offerings.
• Hankley Common Golf Club: Members-only championship course in Farnham, Surrey designed by James Braid. Comparable as a heritage James Braid course serving affluent London/SE golfers with society and corporate event facilities.
• Royal Blackheath Golf Club: Founded 1606 and located in southeast London/Kent, Royal Blackheath is one of England's oldest private members golf clubs. It is directly comparable to Sundridge Park in being a heritage member-owned club with championship golf serving the Greater London commuter market.
• Queens Golf Club: Private members club in Weybridge, Surrey. Comparable to Sundridge Park as a championship-quality members club in the Greater London commuter belt with active competitive and social sections.
• The Royal Automobile Club (Woodcote Park): Members-only club in Coulsdon, Surrey with two 18-hole courses. Comparable to Sundridge Park as a high-end London-area private members club offering championship golf, dining, and function/event facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/_spgc
• LinkedInlinkedin.com/company/sundridge-park-golf-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundridge Park Golf Club