Spirit of 77

What Spirit of 77 does

Spirit of 77 is an independently owned sports bar located at 500 NE Martin Luther King Jr Blvd in Portland, Oregon, immediately adjacent to the Oregon Convention Center and the MODA Center. The venue offers live sports viewing across multiple screens with "every sports package" coverage, a scratch-recipe all-day food menu, a curated Pacific Northwest craft draft beer list, and a craft cocktail program. Its primary customer base is Portland sports fans and local enthusiasts, with secondary demand from private event hosts (corporate parties, wedding receptions, fundraisers, watch parties) and convention or concert attendees seeking pre- and post-event gatherings.

The core product is the in-venue sports bar experience, supported by four distinct event configurations: the Main Room (first-come seating for up to 160), Club Level (guaranteed group area for up to 30), Lil Spirit (a private room for approximately 30), and a Full Venue Buyout (up to ~250 guests). The bar layers on incremental revenue lines including branded merchandise (tees, crewnecks, hoodies, hats, beanies priced $25-$50) sold both in-venue and via the spiritof77bar.com online storefront, and gift cards distributed in-person and digitally through the Toast platform.

Revenue is generated almost entirely through unit-priced food and beverage transactions, variable private event bookings (booking fees plus food and beverage minimums, with pricing dependent on date, space, and guest count), and ancillary merchandise and gift card sales. The go-to-market motion is direct-to-consumer and location-dependent, relying on foot traffic from the adjacent convention and arena venues, word-of-mouth, organic Instagram content, and an email newsletter signup. There are no institutional investors, parent entities, or funding rounds disclosed, and the business operates as a single-site independent operator with 1-10 employees.

Name

Spirit of 77

Legal name

Spirit of 77

Website

https://spiritof77bar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirit of 77 is an independently owned Portland, Oregon sports bar next to the Oregon Convention Center and MODA Center, serving live sports viewing, scratch-recipe food, Pacific Northwest craft beer, cocktails, and private event space to local fans, event hosts, and convention visitors.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAJ

Spirits/Cocktail Bars Operated by Producers

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Sports bar services
• Craft beer bar
• Private event hosting
• Bar and grill
• Happy hour venue

Headquarters

HQ city

Portland, OR

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: In-venue sales of scratch recipe food, cocktails, craft beer, and non-alcoholic beverages. Happy hour specials from 3-6pm daily with $1 off drafts.
2. Private Events: Event hosting including Club Level (up to 30 guests), Lil Spirit private room (approx 30 guests), and full venue buyout (up to 250 guests). May include booking fees and food/beverage minimums.
3. Merchandise Sales: Branded merchandise including t-shirts, hoodies, crewnecks, hats, beanies, and gift cards sold through online storefront and in-person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Spirit of 77 is a Portland, Oregon sports bar that serves scratch-recipe food, craft cocktails, and a rotating selection of Pacific Northwest draft beer alongside live sports viewing on multiple screens. The venue offers three private event spaces (Club Level, Lil Spirit, and Full Venue Buyout) and retails branded merchandise and gift cards. Operations are anchored to a single physical location next to the Oregon Convention Center and Moda Center.

Product overview

Spirit of 77 is a Portland sports bar offering live sports viewing, food, and drinks. The core offering includes the main bar experience with seating for up to 160 guests, an all-day food menu with scratch recipes, a rotating craft beer list, and cocktails. The company also offers merchandise under the Spirit of 77 brand. Private event services include Main Room (first-come seating), Club Level (guaranteed area for up to 30 guests), Lil Spirit (private room for ~30 guests), and Full Venue Buyout (exclusive venue for up to 250 guests). Gift cards are sold both in-person and through Toast.

Differentiator

Problem solved

Functional benefit

Brands

• Lil Spirit: A smaller private event space located next door to the main bar, suitable for company gatherings, celebrations, receptions, and watch parties for approximately 30 guests.
• Club Level

Products and services

• Spirit of 77 Sports Bar Portland-centric sports bar with multiple screens for live sports viewing, scratch-recipe food menu, rotating Pacific Northwest craft beer list, and craft cocktails. Open Mon-Fri 12pm-10pm and Sat-Sun 9am-10pm for walk-in patrons, with wifi available for daytime use.
• All Day Food Menu Scratch-recipe food menu with items such as German soft pretzels, Jojo potatoes, wings, stadium nachos, cheeseburger, fish tacos, pulled pork sandwich, and chicken spice bag. Sourced from local suppliers including Fressen Bakery, SP Provisions, and La Milpa.
• Beer List Local draft beer selection including West Coast IPA, Hazy IPA, Pilsner, Cream Ale, Lager, Porter, Stout, Sour, and Seltzer from Pacific Northwest breweries such as Pfriem, Double Mountain, Breakside, Block 15, and Pelican. Drafts priced at $8 with $1 off during daily 3-6pm happy hour; bottle buckets of 5 for $28.
• Cocktails & Wine Craft cocktail menu featuring drinks like Hush Money, Victory Garden Margarita, Evil Empire, Walk-up Music, Espresso Martini, Freezer Old Fashioned, along with wine and non-alcoholic options. Shots priced at $8 with a minimum order of 2.
• Club Level Private Event Space Dedicated group area within the main venue for up to 30 guests with guaranteed seating, dedicated food and drinks throughout the event, and screen requests. Suited for birthdays, fantasy drafts, and team outings. Booking fee plus food/beverage minimum applies.
• Lil Spirit Private Event Room Smaller private event room accommodating approximately 30 guests indoors with additional patio capacity. Includes screens, buffet options, and hosted-bar packages. Suitable for company happy hours, birthdays, and watch parties. Booking fee plus food/beverage minimum applies.
• Full Venue Buyout Exclusive use of the entire venue for large company gatherings, Convention Center receptions, weddings, fundraisers, presentations, and watch parties. Capacity up to approximately 250 guests depending on layout. Pricing varies by date, hours, guest count, food/beverage plan, and production requirements.
• Spirit of 77 Branded Merchandise Branded apparel and accessories including Spirit of 77 Tee ($25), Portland Is Rip City Tee ($25), Spirit of 77 Crewneck ($50), Spirit of 77 Hoodie ($50), Spirit of 77 Hat ($40), 77 Dad Hat ($40), and 77 Beanie ($25). Sold online via the website and in-person at the bar.
• Gift Cards Physical gift cards sold in person and e-gift cards available online through the Toast Tab platform at toasttab.com/spirit-of-77/giftcards.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Fressen BakeryminorOthersSupplier of German soft pretzels served at Spirit of 77. Listed as a key food supplier for their pretzel menu item.
• SP ProvisionsminorOthersSupplier of chicken wings. Used for their WIIIIINGS menu item, mentioned in social media content.
• La MilpaminorOthersSupplier of tortilla chips fried in-house and corn tortillas for fish tacos. Key ingredient supplier for their stadium nachos and fish tacos.
• Pacific Northwest Craft BreweriescoreOthersLocal breweries supplying draft beer including Pfriem (Hood River, OR), Double Mountain, Breakside (Portland, OR), Block 15 (Corvallis, OR), Pelican (Pacific City, OR), and others. Central to their value proposition.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Buffalo Wild Wings: National sports-viewing chain with multiple screens, wings-driven menu and full bar. Comparable sports-bar category; much larger incumbent with national scale.
• Dave & Buster's: National eatertainment chain combining sports viewing with bar service, games, and group/event bookings. Comparable sports-bar-with-events positioning; much larger footprint.
• Yard House: National sports-bar chain with a deep craft beer list, large screen sports coverage, and full food menu. Directly comparable offering; broader incumbent with multiple locations across the U.S.

Emerging players

• Topgolf: Sports-entertainment venue combining sports viewing with food, full bar and group event packages. Comparable sports + group-events model; adjacent rather than directly competitive.

Direct peers

• 10 Barrel Brewing: Idaho-born craft brewery with pub locations across the PNW and West, featuring full bar and scratch-food service. Comparable brewpub food-and-craft-beer format.
• Rogue Ales Public House: Oregon craft brewery operating pubs serving in-house beers and a full food menu, including Portland-area locations. Highly comparable craft beer + food bar experience.
• Deschutes Brewery Portland Public House: Portland brewpub serving Deschutes craft beer and a full scratch-food menu in a large-format venue. Closely comparable PNW craft beer + scratch food + event-friendly model.
• McMenamins: Iconic Portland-based chain operating brewpubs, beer gardens and theaters across the PNW. Highly comparable due to overlapping craft beer + scratch food + private events model rooted in local identity.
• Double Mountain Brewery: Oregon-based craft brewery with pub locations offering in-house food and a rotating draft program. Comparable PNW craft beer bar / scratch-kitchen experience.
• Breakside Brewery: Portland craft brewery operating multiple taprooms with full food menus and rotating beers — peer to Spirit of 77's PNW beer program and event-friendly brewpub positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/spiritof77bar
• Instagraminstagram.com/spiritof77bar
• LinkedInlinkedin.com/company/spirit-of-77

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit of 77