SPLENDID HOTEL

What SPLENDID HOTEL does

Le Splendid Hôtel & Spa is a 4-star heritage hotel located on the banks of the Adour river in the centre of Dax, France, operated by the Vacances Bleues hospitality group (SAS, headquartered in Marseille). The property was built in the 1930s and its Art Deco facade is classified as a French Historical Monument, anchoring brand identity around a legally protected heritage asset. The hotel operates 146 renovated rooms and suites across multiple categories (Confort, Privilège, Deluxe, Suite Prestige) accommodating one to four guests, with published nightly rates ranging from €69 to €188, plus half-board and full-board formulas. Core infrastructure centers on an 1,800 m² spa facility featuring a salt cave, aqua-sensory pathway, hammam, sauna, and Cinq Mondes treatment cabins, positioned to leverage Dax's status as the first thermal spa destination in Aquitaine and the second in France.

The hotel runs a hybrid direct-to-consumer and sales-led go-to-market model. Direct bookings are driven through the official website with a best-price guarantee, secure Paybox Verifone payment, and an ALMA installment option for transactions of €400–€5,000. An enterprise field-sales motion targets groups of 15+ adults and corporate seminars via 14 modular meeting rooms accommodating up to 450 participants, partnered with the Atrium venue. Revenue is diversified across accommodation, spa and wellness (including gift boxes via a dedicated platform), bistronomic dining featuring local terroir products, thermal cure stays with customized menus, seminars and weddings, and the cross-property Le Cercle Bleu loyalty program. The property operates year-round (with a planned 19-day maintenance closure in January 2026), is GDPR-compliant, holds Atout France travel operator registration (IM013100138), and benefits from UNAT-backed financial guarantees as part of Vacances Bleues' 27-property French portfolio.

Name

SPLENDID HOTEL

Legal name

VACANCES BLEUES

Website

https://splendid-hotel-spa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Splendid Hôtel & Spa is a 4-star Art Deco heritage hotel in Dax, France, operating 146 rooms, an 1,800 m² Cinq Mondes spa, and event facilities for up to 450 guests. It is run by Vacances Bleues and serves leisure couples, families, corporate groups, and thermal cure guests.

Ownership category

akta.pro rank

Product category

Hotel and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• 4-star hotel hospitality
• Spa and wellness stays
• Thermal tourism Dax
• Hotel restaurant services
• Hotel event hosting

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Room rentals across 146 rooms and suites of various categories (Confort 1-4 persons, Privilège, Deluxe, Suite Prestige) with nightly rates ranging from €69 to €188.
2. Spa and Wellness Services: Spa treatments, massage services, Cinq Mondes products, gift boxes (coffrets cadeaux) for solo, duo, with or without overnight stay packages.
3. Restaurant and Bar: Bistronomic restaurant featuring local seasonal products, terrace overlooking the Adour river, artisanal beverages, organic wines, and cocktails at the Art Deco bar.
4. Seminars and Events: 14 modular meeting rooms accommodating up to 450 participants, team building activities, weddings and receptions.
5. Thermal Cures and Curist Services: Specialized offerings for thermal cure patients, customized menus for curists.
6. Fidelity Program: Le Cercle Bleu loyalty program earning points for stays with exclusive privileges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Le Splendid Hôtel & Spa operates a 4-star hotel in Dax, France comprising 146 rooms, an 1800 m² spa and wellness facility, a restaurant, and event/seminar spaces, all housed within an Art Deco historical monument dating from the 1930s. The hotel is part of the Vacances Bleues group, which manages 27 hospitality establishments across France.

Product overview

Le Splendid Hôtel & Spa is a 4-star Art Déco hotel in Dax, France, operated by Vacances Bleues. The property offers a unified hospitality experience centered on 146 renovated rooms and suites, a 1,800 m² spa facility with aqua-sensory treatments, bistronomic dining, and extensive event spaces. The hotel's core offering combines accommodation with wellness services (Spa du Splendid, thermal cures, gift boxes) and F&B (restaurant and bar), while supplementary services include seminar venues for up to 450 participants and the Le Cercle Bleu loyalty program. The property is classified as a Historic Art Déco monument.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Splendid Hôtel & Spa - Hotel Accommodation 4-star hotel accommodation comprising 146 rooms and suites in an Art Deco historical monument in Dax, France, for leisure travelers, couples, wellness tourists, and corporate guests.
• Spa and Wellness Center 1800 m² on-site spa and wellness facility offering thermal and relaxation treatments to hotel guests and day visitors, leveraging the Dax thermal region heritage.
• Hotel Restaurant and Bar On-site restaurant and bar serving hotel guests and visitors with meals and beverages as part of the hotel's full-service hospitality offering.
• Corporate Seminars and Events Dedicated meeting and seminar spaces for corporate events, conferences, and group retreats, supported by the hotel's 146-room capacity, restaurant, and spa.

Quantifiable outcome

• 4.21/5 customer satisfaction rating with 100,000+ satisfied customers annually
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered regulatory, financial, operational and core.

• Atout FranceregulatoryOthersOfficial registration as travel operator under Atout France registry number IM013100138. Atout France is the French tourism development agency ensuring quality standards in French tourism.
• UNATfinancialOthersUNAT (Union Nationale des Associations de Tourisme et de plein air) serves as the financial guarantee organism for Vacances Bleues. Located at 8 rue César Franck - 75015 Paris. Protects customer payments in case of insolvency.
• HiscoxoperationalOthersProfessional Liability Insurance provider for Vacances Bleues. Located at 12 quai des Queyries - CS 41177 - 33072 Bordeaux.
• Cinq MondescoreTechnology or IntegrationPremium spa brand partnership providing exclusive Cinq Mondes skincare and treatment products for the 1800 m² spa facilities. Known for high-quality wellness treatments.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hôtel & Spa Le Continental Royan: Heritage 4-star hotel with spa and event offerings on the French Atlantic coast, mirroring Splendid's blend of historic setting, spa facilities and MICE capacity.
• Hôtel du Palais Biarritz: Iconic heritage palace hotel in Biarritz (Nouvelle-Aquitaine) operated under Hyatt, combining historical monument status with luxury spa and MICE facilities — closely comparable heritage and wellness positioning to Le Splendid.
• Hôtel Burdigala Bordeaux: Independent upscale hotel in Bordeaux region with strong MICE business and conference facilities; comparable on corporate-event-led positioning within Nouvelle-Aquitaine.
• Grand Hôtel des Bains: Heritage seaside hotel in Royan offering spa, wellness and event facilities — directly comparable mix of historic property, regional French leisure demand and conference capability.
• Vacances Bleues (group) sister properties: Other hotels within the Vacances Bleues portfolio (e.g., other heritage or coastal properties) share the same loyalty program, distribution and brand standards as Le Splendid, and compete for the same internal capex and group-level marketing spend.
• Les Thermes Marins de Saint-Malo: Thermal-spa resort property combining accommodation, thalasso treatments and wellness stays — highly comparable to Splendid's thermal cure and spa positioning.
• Atrium Hôtel & Spa (Dax): Sister venue and event partner located in Dax itself, providing additional meeting capacity to Le Splendid; same city, overlapping thermal/wellness and MICE customer base.
• Sofitel Biarritz Le Miramar Thalassa Sea & Spa: Upscale branded resort on the Atlantic coast combining thalasso/spa, conference facilities and leisure demand; comparable on wellness-led positioning and Nouvelle-Aquitaine regional clientele.

Regional players

• Baya Hotel & Spa Capbreton: Regional 4-star spa hotel in the Landes region near Dax; targets overlapping leisure and wellness clientele within driving distance but is not in the same immediate city market.

Broad incumbents

• Pullman Bordeaux Lac: Large branded convention hotel near Bordeaux serving corporate seminars and conferences; broader portfolio offering but overlapping MICE customer base and Nouvelle-Aquitaine catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/splendidvb
• Instagraminstagram.com/hotellesplendid
• LinkedInlinkedin.com/company/splendid-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPLENDID HOTEL