Spoke to a Bloke
- Company typePrivate
- Founded2022
- HeadquartersNot specified, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Spoke to a Bloke firmographics
Firmographics- Name
- Spoke to a Bloke
- Legal name
- Spoke to a Bloke Incorporated
- Website
- https://spoketoabloke.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Spoke to a Bloke is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Spoke to a Bloke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Tax-deductible donations from individuals. Spoke to a Bloke Incorporated is a registered charity with ACNC and has DGR (Deductible Gift Recipient) status with the ATO. All donations above $2 are tax deductible in Australia.
- Corporate Partnerships: Sponsorship from businesses at Gold, Silver, Bronze tiers, plus Community and Venue Partners. Corporate partners contribute financially and collaboratively to strategic campaigns and projects supporting men's mental health.
- Event Registrations: Registration fees for events including Walk for a Bloke and Challenge for a Bloke fundraising activities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Spoke to a Bloke product offering
Product offeringCore offering
Spoke to a Bloke is an Australian registered charity that delivers free men's mental health programs through community events, digital content, subsidised counselling, and local community grants. Its core offerings include the annual Walk for a Bloke (25km walks), Challenge for a Bloke fundraising initiatives, the M.I.N.D.S digital video library, Let's Get Men Talking workshops, the 121 subsidised counselling project, and Community Impact grants.
Product overview
Spoke to a Bloke is a registered Australian charity focused on men's mental health, founded in 2022 after losing a brother and mate to suicide. The organization operates a multi-program platform centered around community-driven events and professional mental health support. Core offerings include: Walk for a Bloke (annual 25km walking events across 30+ global locations), Challenge for a Bloke (fundraising challenges), the M.I.N.D.S Project (digital video content library), Community Impact Project (local community grants), Get Men Talking Sessions (educational workshops), the 121 Project (subsidized psychological support), and Morning Meetup community gatherings. These programs work together to create a comprehensive ecosystem supporting men's mental health through connection, conversation, and professional assistance.
Differentiator
Problem solved
Functional benefit
Brands
- M.I.N.D.S Project: Mental health initiative bringing together mental health experts, knowledgeable individuals and everyday blokes to create 24/7 help content aimed at supporting adult and younger men.
- Community Impact Project
- Let's Get Men Talking (GMT)
- 121 Project
- Walk for a Bloke
- Challenge for a Bloke
Products and services
- Walk for a Bloke
- Challenge for a Bloke
- M.I.N.D.S Project
- Community Impact Project
- Let's Get Men Talking (GMT) Project
- 121 Project
- Morning Meetup
- Merch Store
Quantifiable outcome
- 3088 men participated in single 2026 walk event across 30+ global locations
- +3 more outcomes
Companies that use Spoke to a Bloke
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Spoke to a Bloke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spoke to a Bloke partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered gold, silver, bronze, community, venue, core and international.
- Lion RichlandsgoldGold tier corporate partner contributing financially and collaboratively to men's mental health campaigns.
- Sound Minds Better MengoldGold tier partner focused on supporting men's mental health initiatives.
- Comwire ITsilverSilver tier technology partner providing corporate support.
- O'Shea and Sons BuilderssilverSilver tier builder partner supporting men's mental health campaigns.
- ProGridsilverSilver tier corporate partner.
- VISISsilverSilver tier corporate partner.
- Jam DevsilverSilver tier development partner.
- ILD SINOPECsilverSilver tier corporate partner.
- SCAFFKiTbronzeBronze tier partner.
- Lawrence HansonbronzeBronze tier partner.
- Next PaymentbronzeBronze tier payment solutions partner.
- SGCAustraliabronzeBronze tier partner.
- Freemantle RoostersbronzeBronze tier community partner.
- Vanguard MiningbronzeBronze tier mining partner.
- AWDCcommunityCommunity partner supporting local initiatives.
- Rebel 99.4 RockscommunityCommunity media partner.
- Rigs RecoverycommunityCommunity partner focused on recovery support.
- Waverley CouncilcommunityLocal government community partner.
- Venue Partners NetworkvenueNetwork of venue partners including Broadway Hotel, Royal Oak Hotel, Plough Inn, Normanby Hotel, and others providing end-walk venues across Australia, NZ, UK, Switzerland, Italy, and South Africa.
- Ronald McDonald House WAcommunityPartnership supporting Home for Dinner program - helping provide home-cooked meals for families with sick or injured children.
- Anchor HealthcoreStrategic partner providing counselling with 50% subsidised sessions; Steve from Anchor Health leads Let's Get Men Talking Hour of Power sessions.
- Barossa's Good BlokescommunityCommunity-led men's support group in Barossa region.
- Bear Haven PerthcommunityPartner with Stuart offering 50% subsidised 1:1 counselling based on lived experience with suicide.
- The Man BraaiinternationalInternational partnership supporting annual gathering in Jeffreys Bay, South Africa for men to connect through shared experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Spoke to a Bloke competitors and assessment
Company assessmentBroad incumbents
- Headspace: Australia's national youth mental health foundation providing clinical and community support. Comparable in mental health support delivery, though Headspace is federally funded and far more institutionally established.
- Beyond Blue: Major Australian mental health organization providing information, support, and clinical referrals. Overlaps on destination for men seeking mental health support; Spoke to a Bloke effectively functions as a complementary front-end to Beyond Blue's clinical services.
- SANE Australia: National Australian mental health charity supporting people affected by complex mental health issues. Provides overlapping awareness and support services and competes for similar donor support and corporate partnerships.
- Movember Foundation: The largest global men's health charity focused on men's mental health, prostate cancer, and testicular cancer. Directly comparable mission space but at vastly greater scale and institutional maturity; competes for the same donor and corporate-partnership dollars.
Direct peers
- Batyr: Australian preventative mental health organization focused on young people, using lived-experience speakers and educational programs. Comparable in community-driven, lived-experience-led model and event-based engagement.
- MAN UP: Australian documentary and movement addressing male suicide and mental health. Comparable in mission focus on male suicide prevention and cultural conversations around masculinity.
- The Man Cave: Australian charity delivering preventative mental health education programs to boys and young men in schools and communities. Closely comparable engagement model targeting the same demographic on mental health literacy.
- Mates in Construction: Australian charity addressing mental health and suicide prevention in the construction industry. Comparable in targeting male-dominated communities and using peer-based, industry-tailored programs.
- LIVIN: Australian men's mental health charity that combines lived-experience storytelling, community events, and educational programs. Closest direct peer in terms of brand positioning, peer-led model, and target audience.
Regional players
- Mental Health Foundation (UK): UK-based mental health charity addressing mental health across the population. Comparable regionally in the UK market where Spoke to a Bloke also operates, and competes for similar donor mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Spoke to a Bloke social profiles
Digital presenceSpoke to a Bloke compliance and trust
Trust signalCompliance2 records
Spoke to a Bloke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoke to a Bloke leadership team
Management profileNumber of profiles
Profiles6 records
Spoke to a Bloke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoke to a Bloke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoke to a Bloke
What does Spoke to a Bloke do?
Spoke to a Bloke is an Australian registered charity that delivers free men's mental health programs through community events, digital content, subsidised counselling, and local community grants. Its core offerings include the annual Walk for a Bloke (25km walks), Challenge for a Bloke fundraising initiatives, the M.I.N.D.S digital video library, Let's Get Men Talking workshops, the 121 subsidised counselling project, and Community Impact grants.
Is Spoke to a Bloke a public or private company?
Spoke to a Bloke is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Spoke to a Bloke founded?
Spoke to a Bloke was founded in 2022. It employs 11 to 50 people.
Where is Spoke to a Bloke based?
Spoke to a Bloke is headquartered in Not specified, Australia, in the Oceania region.
How does Spoke to a Bloke make money?
Three revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships and event Registrations.
Who are Spoke to a Bloke's main competitors?
Broad incumbents on record are Headspace, Beyond Blue, SANE Australia and Movember Foundation. Direct peers are Batyr, MAN UP, The Man Cave, Mates in Construction and LIVIN. Mental Health Foundation (UK) is listed as a regional player.
Does Spoke to a Bloke have an API?
No public API is recorded for Spoke to a Bloke.