SRG SSR Sponsoring

What SRG SSR Sponsoring does

SRG SSR Sponsoring is the unified sponsorship commercialization division of SRG SSR, Switzerland's federally mandated public service broadcaster. Created in April 2020, the unit consolidated sponsorship teams from the Italian-language (RSI), French-language (RTS), German-language (SRF), and Romansh (RTR) broadcasters into a single national operation of approximately 50 employees headquartered in Zürich. The entity sells branded sponsorship across 7 television channels and 14 radio channels that collectively reach 3,031,000 daily TV viewers and 2,875,000 daily radio listeners in prime time across all Swiss language regions.

The product portfolio spans six categories: program-level TV and radio sponsorship (billboards, inserts, promotrailers, citations, jingles), product placement in editorial TV contexts, contest sponsorship with prize-led visibility, short-form video content produced for social media and transmedia distribution, events and meet-and-greet VIP experiences linked to program sponsorships, and traditional TV advertising spots commercialized exclusively through Admeira. Customers are predominantly Swiss and multinational enterprises — including Credit Suisse, Axa Switzerland, Electrolux, Mentos, Groupe Mutuel, Fleurop-Interflora, Caffè Chicco d'Oro, and regional agricultural consortia — targeting brand image transfer, audience reach, and premium public-broadcaster association across German, French, and Italian Switzerland.

The business model is a direct, sales-led enterprise motion: named account managers provide five-step consultation (needs assessment, advisory, production, broadcast, reporting) with quote-based pricing that varies by channel, time slot, program, device type, and regional/national scope. Revenue is not publicly disclosed and the parent organization is funded primarily through Swiss federal license fees. The entity holds an exclusive commercial position on SSR inventory and operates as a non-commercial division within a government-affiliated broadcaster, rather than as an independent revenue-maximizing business.

Name

SRG SSR Sponsoring

Legal name

SRG SSR Sponsoring (RSI RTR RTS SRF Sponsoring)

Website

https://sponsoring.srgssr.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SRG SSR Sponsoring commercializes branded sponsorship for Switzerland's public broadcaster across 7 TV channels and 14 radio channels spanning German, French, Italian, and Romansh Switzerland, serving enterprise advertisers such as Credit Suisse, Axa, Electrolux, and Groupe Mutuel with quote-based sponsorship packages.

Ownership category

akta.pro rank

Product category

Broadcast Media Sponsorship

NAICS

Advertising, Public Relations, and Related Services (5418), Television Broadcasting Stations (516120), Radio Broadcasting Stations (516110), Television Broadcasting Stations (51612)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Regional/Sub-National Broadcast Networks (MPABAAAM)

Keywords

• TV sponsorship solutions
• Radio sponsorship advertising
• Product placement services
• Broadcast media sponsorship
• Public broadcaster advertising

Headquarters

HQ city

Switzerland

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. TV Sponsorship: Brand sponsorship integrated into TV programs through devices such as billboards, inserts, and promotrailers. Sponsorship provides image transfer, brand awareness, and exclusive placement outside traditional advertising slots.
2. Radio Sponsorship: Radio sponsorship including citations, promotional trailers, radio jingles, and contest sponsorships across all SSR radio stations. Allows brands to reach audiences on a medium free of traditional advertising.
3. TV Advertising via Admeira: Traditional TV advertising spots commercialized exclusively through Admeira, the exclusive partner of SRG SSR for TV advertising inventory.
4. Product Placement: Subtle integration of products into TV program storylines and editorial contexts, offering visibility that is both subtle and impactful without traditional advertising effect.
5. Short-Format Content: Original short-form video content designed for social media and new consumption habits, created by independent producers and sponsored by brands for transmedia visibility.
6. Events and Meet & Greet: Event sponsorship opportunities including studio visits, VIP access to program recordings, and participation in large-scale events organized by RSI, RTS, SRF, and RTR.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SRG SSR Sponsoring commercializes sponsorship and advertising inventory on Switzerland's public broadcaster (SRG SSR) TV and radio channels. The division sells program-level sponsorship integrations, product placement, contest sponsorships, short-form content, events, and traditional TV advertising to corporate brands and agencies seeking reach across Swiss-German, French, Italian, and Romansh-speaking Switzerland.

Product overview

SRG SSR Sponsoring is a media broadcasting sponsorship unit of the Swiss public broadcaster, offering sponsorship solutions across seven TV channels (RSI LA 1, RSI LA 2, RTS 1, RTS 2, SRF 1, SRF zwei, SRF info) and fourteen radio channels spanning Italy-speaking (RSI), French-speaking (RTS), Romansch (RTR), and German-speaking (SRF) Switzerland regions. The portfolio comprises six core product categories: TV Sponsoring and Radio Sponsoring (program-level integration with billboard/insert/promotrailer devices for TV and citation/trailer/jingle devices for radio), Product Placement (subtle product integration in TV productions), Contest Sponsoring (prize-based brand visibility), Short Formats (original social-media-oriented video content), Events/Meet & Greet (VIP studio experiences), and TV Advertising (classical commercial spots commercialized via Admeira). Together, these solutions enable brands to reach Swiss audiences across all three language regions through premium broadcast environments.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Sponsoring (Sponsoring TV) Program-level sponsorship integration within TV broadcasts, offering billboard, insert, and promotrailer devices for brand visibility alongside specific shows and content on SRF, RTS, and RSI channels. Targeted at corporate brands and advertisers seeking image transfer and premium audience reach.
• Radio Sponsoring (Sponsoring Radio) Program-level sponsorship integration within radio broadcasts, featuring citation, contest, promotional trailer, and radio jingle devices for brand association with specific radio content across all SSR radio stations. Targeted at brands seeking audience reach on a medium free of traditional advertising.
• Product Placement (Placement de produits)
• Contest Sponsoring (Concours TV/Radio)
• Short Formats (Formats courts)
• Events / Meet & Greet
• TV Advertising (Publicité TV)

Quantifiable outcome

• Sponsorship of 'Mini Chuchi, dini Chuchi' generated 52.5 million cumulative TV viewers in 2022 with 43.1% market share
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ElectroluxflagshipGTM or Marketing Partner · 1 January 2022Electrolux serves as the primary sponsor of 'Mini Chuchi, dini Chuchi' on SRF 1 since the show's launch. The partnership involves natural product placement integration within the cooking show context, with Electrolux branded appliances featured in the program.
• Credit SuissecoreGTM or Marketing Partner · 1 January 2022Credit Suisse co-sponsored the UEFA Women's EURO 2022 broadcasts on SSR channels as part of their '#ChangeTheGame' gender equality initiative. The sponsorship was aligned with their commitment to equal prize money for men's and women's national football teams.
• Axa SwitzerlandcoreGTM or Marketing Partner · 1 January 2022Axa Switzerland co-sponsored UEFA Women's EURO 2022 broadcasts on SSR as part of their existing partnership with the AXA Women's Super League, promoting women's football.
• Fleurop-Interflora SuisseminorGTM or Marketing Partner · 1 January 2022Fleurop-Interflora Suisse works with SRG SSR Sponsoring to find appropriate programs for brand communication, leveraging thematic environments for brand positioning.
• Interprofession du Vacherin Fribourgeois AOPminorGTM or Marketing Partner · 1 January 2022Co-sponsored the 2022 Schubertiade d'Espace 2 music festival alongside RTS with multi-channel presence including radio (La Première, Espace 2, Option Musique), TV (RTS 1, RTS 2), and on-site activations in Fribourg.
• JPFminorGTM or Marketing Partner · 1 January 2022Co-sponsored the 2022 Schubertiade d'Espace 2 festival with RTS, benefiting from TV, radio, and on-site promotional presence.
• Mentos (Perfetti Van Melle)coreGTM or Marketing Partner · 1 January 2021Mentos has partnered with SRG SSR Sponsoring since 2021 to sponsor 'Stadt Land Talent' on SRF 1, with product placement and a license to develop marketing content around the show on their own social media channels. The partnership includes behind-the-scenes content, Instagram posts, and a dedicated microsite.
• Groupe MutuelcoreGTM or Marketing Partner · 1 January 2015Groupe Mutuel has maintained a sponsorship relationship with SRG SSR Sponsoring since September 2015, continuously sponsoring SSR programs with a long-term partnership approach.
• AdmeiracoreGTM or Marketing PartnerAdmeira is the exclusive commercial partner of SRG SSR for TV advertising block sales. As the sole intermediary for non-sponsorship TV spot advertising on SRF, RTS, and RSI, Admeira manages all traditional TV advertising inventory for the broadcaster. Head of Sales is Nathalie Yünkes.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ORF Online & Teletext (ORF-Werbung): ORF-Werbung is the in-house advertising and sponsorship sales unit of Austria's public broadcaster. Comparable as a German-language public-broadcaster sales arm with similar regulatory restrictions on sponsorship acceptance, multi-channel inventory, and cross-format (TV/radio/online) commercialization.
• France Télévisions Publicité: France Télévisions Publicité is the advertising sales subsidiary of France's public broadcaster, commercializing sponsorship and ad inventory across multiple channels. Comparable as a public-broadcaster sales entity operating under French sponsorship regulations analogous to Switzerland's framework.
• ZDF Werbefernsehen GmbH: ZDF's in-house advertising sales subsidiary handles traditional TV advertising for Germany's second-largest public broadcaster. Comparable as a public-broadcaster commercial arm selling against private competitors under regulatory sponsorship restrictions, structurally similar to SRG SSR Sponsoring's role.
• Admeira: Admeira is the exclusive commercial partner for SRG SSR's traditional TV advertising block sales and a subsidiary of Swiss private broadcasters (CH Media, RTL, 3+). Directly comparable as the only other major Swiss broadcast advertising sales house that monetizes SRG SSR inventory alongside this entity.
• ARD Werbung: ARD Werbung is the in-house advertising and sponsorship sales unit of Germany's largest public broadcaster consortium (ARD). Directly comparable as a public-broadcaster sales arm monetizing flagship channels, offering program sponsorship and classic TV advertising under German regulatory constraints analogous to SRG SSR's model.

Broad incumbents

• NHK (Japan Broadcasting Corporation): NHK is Japan's public broadcaster, funded by viewer license fees and operating a commercial arm for limited advertising and sponsorship. Comparable as a national public broadcaster operating multi-channel sponsorship with strong regulatory constraints, structurally analogous to SRG SSR Sponsoring's setup.
• ProSiebenSat.1 Media SE: ProSiebenSat.1 is Germany's largest private commercial broadcaster, selling TV sponsorship and advertising inventory in direct competition with public-broadcaster sales arms. Comparable as the dominant commercial-broadcast alternative that captures sponsorship spend that might otherwise flow to SRG SSR Sponsoring.
• BBC Studios / BBC Media Action: BBC Studios handles commercial operations and content sales for the UK's public broadcaster, including global content licensing and sponsorship-adjacent revenue. Comparable as a public-broadcaster commercial arm with international scale and multi-format monetization.
• RTL Switzerland (RTL Radio / RTL TV): RTL operates commercial TV and radio channels in Switzerland and is the other Admeira shareholder. Comparable as a competing Swiss commercial broadcaster whose ad inventory (via Admeira) competes head-to-head with SRG SSR Sponsoring for advertiser budgets.
• CH Media (Admeira shareholders): CH Media is one of Switzerland's largest private media groups and a shareholder of Admeira, controlling private TV channels (e.g., 3+, 4+) and radio stations competing for the same Swiss advertising budgets as SRG SSR Sponsoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/srg-ssr-sponsoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRG SSR Sponsoring