Sport Business Academy

What Sport Business Academy does

Sport Business Academy (SBA) is a French private vocational training organization founded in 2016 and headquartered in Créteil (Paris region), operating with a staff of approximately 24. The company delivers in-person professional certification and diploma programs for the sports industry, with a strong emphasis on football-related careers. Its portfolio spans seven distinct programs: the Formation Analyste Vidéo de Football (€2,700), Formation Manager Général de Club Amateur (€2,700–€3,100), Formation Recruteur de Football, Formation Agent Sportif, Formation Bureautique, the government-recognized BPJEPS APT and (from 2025) BPJEPS MAPS diplomas, and the Level 5 Titre Professionnel de Négociateur Technico-commercial. The Négociateur program extends the offering beyond sports-specific careers into general B2B commercial certification.

The underlying technology is a modest training-delivery platform: students receive 24/7 access to pedagogical content and learn on Nacsport (world-leader) video analysis software as part of the Analyste Vidéo formation, with instruction delivered by active industry practitioners. SBA holds Qualiopi certification from the French Ministry of Labour / OPCO, which is the regulatory gate for accessing OPCO-funded apprenticeship contracts, CPF, Pôle Emploi, and regional aid financing. All training is delivered at the Five Créteil center using an alternating model that combines in-center theory with practical immersion in host clubs and associations.

The business model is a hybrid of B2C certification fees (payable in up to 10 installments for self-paying students) and B2B apprenticeship revenue routed through OPCO, with no public revenue disclosure. Go-to-market is sales-led and direct, relying on website contact forms, a multi-channel social and content marketing presence (blog, YouTube, Facebook, Twitter/X, LinkedIn, Instagram), and the school's network of professional football clubs and federations (PSG, Olympique de Marseille, AS Monaco, RC Lens, LOSC Lille, Senegal, Algeria, Comoros, among others) that hire SBA graduates and lend brand credibility. The customer base is individual learners and OPCO-funded apprentices rather than enterprise buyers.

Name

Sport Business Academy

Legal name

Sport Business Academy

Website

https://sportbusiness-academy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Business Academy is a French private training school in Créteil offering professional certifications and diplomas for sports careers, including football video analyst, club manager, recruiter, sports agent, and BPJEPS educator programs. It serves individual students and OPCO-funded apprentices via in-person delivery at a single Créteil center.

Ownership category

akta.pro rank

Product category

Sports Professional Training

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Media, Entertainment & Sports (EDABALAS)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Sports vocational training
• Football certification programs
• Sports educator diplomas
• Video analyst training
• Sports agent licensing

Headquarters

HQ city

Créteil

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Formation Fees - Professional Certifications: Revenue from professional certification training programs including video analyst (2700€), general manager (3100€), sports agent, and recruiter formations. Payment plans offered (10 installments).
2. BPJEPS/MAPS Diploma Programs: Alternation-based professional diploma programs (BPJEPS APT/MAPS) with government-recognized certifications. Costs covered through OPCO for apprentices in alternating contracts.
3. Négociateur Technico-commercial Training: Level 5 professional certification (Bac+2) in technical-commercial field, delivered as alternating training with employer sponsorship covering costs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sport Business Academy is a French professional training institution that delivers certification and diploma programs for careers in the sports industry. The portfolio centers on football-related professions—video analyst, amateur club general manager, football recruiter, and sports agent—along with multi-sport educator diplomas (BPJEPS APT and BPJEPS MAPS), office skills training, and a Level 5 technical-commercial negotiator title. Programs combine in-person instruction at the Créteil training center with 24/7 access to digital pedagogical content and alternating practical placements at professional football clubs and sports associations.

Product overview

Sport Business Academy is an educational institution offering professional certification and diploma programs for sports industry careers. The portfolio consists of seven distinct training programs: Formation Analyste Vidéo de Football (video analysis certification), Formation BPJEPS APT/MAPS (multi-sport sports educator diplomas), Formation Manager Général de Club (amateur club general manager training), Formation Recruteur de Football (talent recruiter certification), Formation Agent Sportif (sports agent licensing preparation), Formation Bureautique (office skills), and Titre Professionnel de Négociateur Technico-commercial (technical-commercial negotiator certification). Programs are delivered in-person with digital content access, leading to either internal certifications or government-recognized professional diplomas (BPJEPS, RNCP-certified titles). The institution operates from Créteil, France, and holds Qualiopi certification for professional training quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Analyste Vidéo de Football
• Formation BPJEPS APT (Activités Physiques Pour Tous)
• Formation BPJEPS MAPS (Multi Activités Physiques ou Sportives)
• Formation Manager Général de Club Amateur de Football
• Formation Recruteur de Football
• Formation Agent Sportif
• Formation Bureautique
• Titre Professionnel de Négociateur(trice) Technico-commercial(e)

Quantifiable outcome

• 200,000+ sports educator job openings projected by Paris 2024 Olympics

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NacsportcoreTechnology or IntegrationNacsport is described as the world leader in video analysis software. SBA integrates Nacsport training into their video analyst formation program. Students learn to master the NACSPORT software as part of their video analysis certification. Training instructor is also a Nacsport software trainer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Win Sport School: French private school (part of Galileo Global Education) offering bachelor degrees in sport management, sport marketing, and sport business. Directly comparable as a competitor for the same French student pool seeking sports industry credentials, though focused on longer degree programs rather than short certifications.
• AMOS Sport Business School: French private school group offering bachelor's and master's degrees in sport business, management, and marketing across multiple campuses. Directly comparable to SBA as a French private institution training students for sports industry careers, though AMOS leans more academic/degree-oriented while SBA is certification-focused.
• INSEEC Sport: Sport management program within the INSEEC / Galileo Global Education group offering BBA, MSc, and MBA degrees in sports management, marketing, and event management. Closest large-scale French peer in terms of training students for sports business roles, with significantly broader campus footprint.
• ESG Sport: Paris-based sport management school within the ESG / Galileo Global Education network offering bachelors and masters in sport business. Comparable French competitor with stronger brand recognition in the broader education market but similar positioning in sports industry training.

Broad incumbents

• UCPA Formation: Training arm of UCPA, France's largest non-profit sport association, delivering BPJEPS and multi-sport educator certifications. Overlaps directly with SBA's BPJEPS APT/MAPS programs and competes for OPCO-funded apprentice candidates.
• Galileo Global Education: Largest private higher education group in Europe and owner of AMOS, Win Sport School, and ESG Sport. Strategic threat as a well-capitalized incumbent that could scale sport training programs faster than SBA across its existing pan-European campus network.
• CREPS: Public Centres de Ressources, d'Expertise et de Performance Sportives run by the French Ministry of Sports delivering state-funded sports training including BPJEPS certifications. Direct substitute for SBA's BPJEPS programs at subsidized pricing, competing for the same apprentice candidate pool.
• Centre de Formation du Football Français (FFF): The French Football Federation's official training arm, including the FFF Campus and federation-licensed coach education pathways. Direct competitor for football-specific professional certifications (especially coaching/educator credentials) with the advantage of being the official governing body.

Emerging players

• Hudl: US-headquartered sports video analysis platform offering both club-facing software and online training/certification content. Comparable to SBA as a player in football video analyst training, with global scale and proprietary technology stack as competitive advantages.
• Centre de Droit et d'Économie du Sport (CDES): University of Limoges-affiliated center specializing in sports law and economics education. Comparable to SBA's sports agent formation as a specialized provider of sports-law credentials, but academic/research-oriented rather than vocational.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportbacademy
• YouTubeyoutube.com/channel/UCKK8rH2mksskVreiUiBxivQ
• Facebookfacebook.com/watiformation.sport.business.academy
• LinkedInlinkedin.com/school/sport-business-academy
• Instagraminstagram.com/sportbacademy/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Business Academy