CTM Sport

What CTM Sport does

CTM Sport is the specialist sport travel division of Corporate Travel Management Limited (CTM), an ASX-listed (ASX: CTD) global travel management company founded in 1994 and headquartered in Brisbane, Australia. CTM Sport provides corporate, group, and event travel management services to sports teams, federations, athletes, VIPs, and major sporting events globally, operating within CTM Group's network of approximately 90 countries/territories. Marquee clients include FIFA (Women's World Cup 2023), International Cricket Council (Women's Cricket World Cup 2022), Tennis Australia, PGA Australia, Rowing Australia, Exeter Chiefs, and Paralympic teams. The division is supported by CTM's global infrastructure, wholly-owned operating subsidiaries across the UK, Europe, North America, and Asia, and partner agencies in Latin America, Sub-Saharan Africa, and the Adriatic.

CTM Sport runs on CTM Group's proprietary platform-plus-modules technology architecture. Core components include the Lightning online booking tool (sub-90-second bookings aggregating GDS, NDC, and direct API content), the CTM Portal (single sign-on hub), CTM Approve (multi-tier pre-trip approval workflows), CTM Scout (AI chatbot across Portal, Mobile, and Microsoft Teams), CTM Climate+ (sustainability, carbon reporting, and SAF scoring for approximately 250 airlines), Traveller Tracker, Risk Alerts, and CO2 emission calculations via the RDC Aviation partnership (35,000+ airframe database). The platform integrates with Microsoft Teams, Amadeus, Sabre, and Travelport. CTM Sport leverages this same stack to deliver event logistics, team travel, accessible travel for athletes with disabilities, and high-discretion VIP concierge.

CTM Sport monetizes via transaction-based fees on managed travel (flights, hotels, transfers, car hire, equipment), professional service fees for event planning and management, bundled technology access (often packaged with managed travel), and premium managed-services fees for VIP and charter offerings. Pricing is custom-negotiated by client and not publicly disclosed. The go-to-market is sales-led with enterprise field sales and dedicated sport travel consultants, complemented by event-driven RFPs from federations and governing bodies, and supported by self-serve Lightning and Scout channels. Customer segments include sports teams and associations (primary), major sporting events (primary), high-profile sporting professionals (secondary), and broader corporate travelers served via CTM's enterprise division.

Name

CTM Sport

Legal name

Corporate Travel Management Limited

Website

https://sportctm.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

CTM Sport is the specialist sport travel division of ASX-listed Corporate Travel Management Limited, providing corporate, group, and event travel management to global sports teams, federations, athletes, and major sporting events through CTM's 90-country network and proprietary Lightning, CTM Portal, and CTM Scout AI platform.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

akta.pro primary industry

Sports & Entertainment / VIP Corporate Travel Management (THAKACAG)

akta.pro secondary industries

Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Corporate Booking Platforms & Online TMCs (THAKAAAG)

Keywords

• Corporate travel management
• Sport travel services
• Event travel logistics
• Group travel booking
• Athlete travel coordination

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Management Services: Core revenue from managing corporate and sports travel bookings including flights, hotels, transfers, car hire, insurance, and visas. CTM acts as intermediary between clients and travel suppliers, earning transaction fees and commissions.
2. Event Management Services: Professional event planning and event management services for sporting events including venue sourcing, procurement, negotiation, payment terms, and event registration. Revenue generated through professional service fees.
3. Technology and Reporting Services: Revenue from providing access to proprietary travel technology platforms including Lightning online booking tool, CTM Portal, and reporting dashboards. Often bundled with travel management services.
4. VIP and Premium Services: High-end concierge services including private charter flights, limousine transfers, meet and greet services, and high-discretion travel for sporting professionals, commanding premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CTM Sport is the specialist sport travel division of Corporate Travel Management (CTM) that delivers managed travel solutions for professional sports teams, federations, and major sporting events. Core offerings include team travel coordination, VIP and premium concierge travel, major sporting event logistics (e.g., FIFA Women's World Cup 2023, ICC Women's Cricket World Cup 2022), charter and commercial flight bookings, hotel and transfer management, accessible travel services for athletes with disabilities, and access to CTM's proprietary technology platform (Lightning, CTM Portal, CTM Scout, CTM Approve). Services are delivered through CTM's global network spanning 90+ countries, supported by dedicated sport travel consultants and 24/7 global support.

Product overview

CTM (Corporate Travel Management) offers a platform-plus-modules architecture. The core platform is CTM Portal (formerly SMART Portal), a centralised hub providing single sign-on access to all proprietary travel management tools. The primary booking engine is Lightning Online Booking Tool (OBT), which aggregates content from GDS sources (Amadeus, Sabre, Travelport) and direct airline/hotel APIs. Supporting modules include CTM Approve (pre-trip approval workflows), CTM Scout (AI chatbot for bookings, changes, and cancellations), and CTM Climate+ (sustainability/carbon management). CTM Sport is a specialist sub-brand focused on sports industry travel, offering major event logistics, team travel, VIP concierge, and accessible athlete travel, all powered by the same underlying technology stack. The portfolio is sold primarily to corporate travel managers and sports organisations globally, with tools available on desktop and mobile.

Differentiator

Problem solved

Functional benefit

Brands

• Lightning: Proprietary online booking tool for business travel
• CTM Portal
• CTM Approve
• CTM Scout
• CTM Climate+
• CTM Meetings & Events
• Event Travel Management (ETM)

Products and services

• CTM Sport Travel CTM's specialist sport travel division providing travel solutions for professional sports teams, associations, federations, and major sporting events. Services include team travel coordination, VIP concierge travel, major event logistics, charter and commercial flight bookings, hotel and transfer management, and accessible travel services for athletes with disabilities. Clients include FIFA, ICC, Tennis Australia, Exeter Chiefs, PGA Australia, and Rowing Australia.
• Lightning Online Booking Tool (OBT) CTM's proprietary online booking tool for corporate travel that aggregates content from GDS (Amadeus, Sabre, Travelport), direct airline API connections with low-cost carriers and last-minute hotel inventory, and NDC airline content. Supports bookings in under 90 seconds, configurable policy controls, pre-trip approval integration, real-time CO2 emissions display, SAF scoring, and group booking for crew movements.
• CTM Portal Centralised travel management platform (formerly SMART Portal) providing single sign-on access to all CTM travel tools including Lightning OBT, CTM Approve, CTM Scout, traveller tracker, risk alerts, fare forecaster, itinerary management, traveller profiles, and sustainability dashboards. Available on desktop and mobile.
• CTM Approve End-to-end pre-trip approval solution that integrates with Lightning and CTM Portal, providing configurable multi-tier approval hierarchies, dynamic risk integration, and mobile-optimised workflows for travel request authorisation prior to booking.
• CTM Scout AI-powered conversational chatbot accessible via CTM Portal, CTM Mobile app, and Microsoft Teams. Scout handles travel bookings (flights, hotels, car rental), changes, cancellations, FAQ responses, itinerary/invoice reprinting, and live chat handoff to CTM consultants for complex requests, operating 24/7 as an autonomous travel management agent.
• CTM Climate+ Sustainable travel initiative integrated within Lightning and CTM Portal, providing carbon approval and budgets, greener choice tool, carbon reporting across air/hotel/car/rail, and carbon offsetting using ACCU carbon credit pricing. Supports corporate sustainability and Scope 3 emissions reporting.

Quantifiable outcome

• $445,000 savings for FIFA during Women's World Cup 2023 through expert negotiations
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature10 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• FIFAflagshipStrategic or Co-development Partner · 1 October 2022CTM Sport served as official travel manager for FIFA Women's World Cup 2023 in Australia and New Zealand, managing travel for FIFA staff and referees. Partnership began in October 2022 with the official draw in New Zealand and extended through the tournament concluding August 2023. CTM arranged 277 travel bookings for referees across nine host cities and over 5,121 bookings for FIFA staff.
• ICC (International Cricket Council)flagshipStrategic or Co-development Partner · 1 February 2022CTM Sport partnered with ICC as travel manager for the ICC Women's Cricket World Cup 2022 held in New Zealand across 10 weeks. Arranged air travel for more than 2,500 players, officials and support crew including 55 charter flights and approximately 800 commercial flights. CTM team was available 24/7 located in the ICC operations centre in Auckland.
• RDC AviationcoreTechnology or IntegrationStrategic partnership bringing CO2 emission calculations into Lightning online booking tool. RDC's proprietary fuel burn calculation with database of 35,000+ airframes enables accurate CO2 emissions displayed at point of booking varying by flight, airline, aircraft type, and origin-destination pair. Powers SAF scoring as well.
• AmadeuscoreTechnology or IntegrationIntegration of CTM's Lightning booking tool with Amadeus online booking platform for FIFA Women's World Cup operations. Platform handles over 3,000 air travel arrangements during tournament periods. Also integrated with FIFA's internal IFES system.
• Air New ZealandcoreTechnology or IntegrationInitial arrangement with Air New Zealand Groups for charter flights during ICC Women's Cricket World Cup 2022. Negotiated last-minute charter flights as COVID-19 restrictions impacted scheduling.
• QantascoreStrategic or Co-development PartnerLong-standing partnership including early adoption of Qantas Distribution Platform and NDC content. CTM was first TMC to go live with Qantas Distribution Platform. Partnership extended with new distribution model going live in 2025.
• Delta Air LinescoreStrategic or Co-development PartnerDelta signed first multi-year SAF agreement with CTM, demonstrating commitment to sustainable aviation fuel adoption and lower carbon travel options.
• IHG (International Hotels & Resorts Group)minorChannel Partner/ Reseller/ DistributorCTM account manager facilitated introductions to IHG for commercial real estate client's Riyadh project travelers. IHG provides hotel accommodation with proximity to job sites, on-site facilities and security standards.
• Trafalgar ToursminorChannel Partner/ Reseller/ DistributorColombian TMC Trafalgar Tours joined CTM's global agency network in February 2025, extending CTM's capabilities in Latin America.
• Travel Support SwedenminorChannel Partner/ Reseller/ DistributorSwedish TMC Travel Support joined CTM's global agency network in January 2025, extending CTM's European coverage.
• Satguru TravelminorChannel Partner/ Reseller/ DistributorPartnership with Satguru Travel strengthens CTM's global travel network across Sub-Saharan and North Africa regions.
• Obzor PutovanjaminorChannel Partner/ Reseller/ DistributorPartnership expands CTM's corporate and MICE servicing capabilities across Croatia and the Adriatic region.
• John Briggs ConsultancyminorStrategic or Co-development PartnerPartnership announced March 2025 to advance reconciliation efforts as part of CTM's Indigenous reconciliation commitments.
• Virgin AustraliaminorStrategic or Co-development PartnerJoint sponsorship with Virgin Australia of Yalari scholarship program for Indigenous children, announced May 2024.
• The Lady Musgrave TrustminorStrategic or Co-development PartnerPartnership to support the prosperity of young Queenslanders, announced November 2022.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Anthony Travel: US-based TMC with a dedicated collegiate and sport division serving NCAA institutions, conferences, and professional teams. Closest sport-specialist peer to CTM Sport, with comparable team and event travel focus but on a US-centric base.
• American Express Global Business Travel (Amex GBT): Largest publicly listed global TMC and a direct competitor to CTM in corporate and event travel. Amex GBT serves major sport federations, sponsors, and corporate clients worldwide, making it a top-of-list peer in the same category and business model as CTM Sport's parent and adjacent divisions.
• FCM Travel (Flight Centre Travel Group): Global corporate TMC division of Flight Centre, with strong sport and events client base. FCM is a direct competitor in multinational corporate and sport federation travel, with comparable technology and account management model.
• BCD Meetings & Events: Events-focused sister business of BCD Travel providing meeting, incentive, and sport event management. Directly comparable to CTM Sport's event management capability and CTM Meetings & Events sub-brand for large-scale sport event logistics.
• CWT (Carlson Wagonlit Travel): Global TMC serving corporate, government, and event clients with a comparable mix of managed travel, technology platform, and event management. CWT is a long-standing competitor for both CTM's corporate accounts and CTM Sport's sport federation RFPs.
• BCD Travel: Major privately held global TMC with similar corporate, sport, and events portfolio. BCD competes for sport federation and major event business, including FIFA-adjacent engagements, with comparable technology and global service delivery.

Emerging players

• Navan (formerly TripActions): Unified corporate travel and expense platform with a self-serve model. Comparable to CTM's Lightning/Scout stack in targeting enterprise buyers with modern UI and AI-driven servicing, posing a threat to CTM's mid-market and unmanaged corporate accounts.
• Spotnana: Cloud-native TMC technology platform offering modern booking, NDC, and servicing infrastructure. It overlaps with CTM's technology stack (Lightning, CTM Portal) and represents both a potential partner and a competitive threat to traditional TMC models.
• TravelPerk: Fast-growing SMB/mid-market online corporate travel platform. While it does not focus on sport events, it competes with CTM's self-serve Lightning OBT for corporate travel wallet share and could pressure CTM Sport's parent on mid-market accounts.

Regional players

• Adelman Travel Group: US-focused corporate TMC that has built sport and entertainment travel practices. Comparable in offering corporate and event travel, but with North American concentration that limits direct overlap with CTM Sport's global federation and Australasian/European client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ctm-sport-global

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTM Sport