Sport Heroes - Maatschappelijk Marketingbureau

What Sport Heroes - Maatschappelijk Marketingbureau does

Sport Heroes BV is a Dutch social-marketing agency operating as the communication arm of Sportief Besteed Groep (SBG), a social implementation organization active in more than 20 municipalities across South Holland with approximately 150 professionals. Founded in the late 2010s and headquartered in Rijswijk (with operational roots in Delft), the firm employs 12 staff and serves Dutch municipalities and welfare organizations seeking to translate policy into behavioral communication campaigns that drive citizen engagement in sport, health, prevention, and youth participation.

The company's service offering is an integrated, in-house suite rather than discrete products: end-to-end campaign development (strategy, concept, execution, optimization); communication team augmentation for under-resourced municipal teams; storytelling and content development for complex subject matter; WCAG-compliant future-proof websites and digital platforms; and video, photography, and content series aligned to broader communication strategy. Operations are project-based, with no public pricing or subscription model — clients engage via direct consultation, often scheduling through an Outlook booking link tied to the parent organization's email domain.

Sport Heroes generates revenue through project-based contracts with public-sector and non-profit clients. The go-to-market is consultative and relationship-driven, with the SBG parent network functioning as the primary distribution channel into South Holland municipalities. Named anchor engagements include long-running communication support for Delft voor Elkaar since 2019, fall-prevention campaigns (Blijf Staan) across Den Haag, Westland, and Vlaardingen, and a 2026 cooperation agreement with Welzijn Rijswijk. The firm reported 100,000+ people reached, 160+ campaigns, and 12,000+ hours of societal impact work in 2025.

Name

Sport Heroes - Maatschappelijk Marketingbureau

Legal name

Sport Heroes BV

Website

https://sportheroes.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Heroes is a Dutch social-marketing agency that helps municipalities and welfare organizations translate policy into behavioral communication campaigns across South Holland, operating as the marketing arm of Sportief Besteed Groep with 12 staff.

Ownership category

akta.pro rank

Product category

Social Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Social marketing agency
• Communication campaign services
• Public sector marketing
• Welfare organization communication
• Accessible web development

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Communication and marketing services: Project-based contracts with municipalities, welfare organizations, and public-sector clients for the development of communication campaigns, content production, strategic communication support, and digital platform development. Revenue is generated through long-term partnerships and project engagements rather than recurring subscription models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sport Heroes is a Dutch social marketing agency that develops communication campaigns, content, and digital platforms for municipalities, welfare organizations, and public-sector clients in South Holland. The firm operates exclusively within the social domain, translating policy ambitions into actionable campaigns, storytelling, and WCAG-proof digital solutions that drive behavioral change and societal impact. Services span strategy and concept development, full campaign execution, communication team support, and integrated multimedia content production.

Product overview

Sport Heroes operates as a unified social-marketing agency, not a modular SaaS platform. Rather than discrete software products, the company offers an integrated suite of communication and marketing services unified under its brand: campaign development (Campagnes), communication team support (Versterking), storytelling and content creation, digital solutions (websites/platforms), and video/photography production. These services are delivered as a coordinated offering rather than individual purchasable modules, with clients such as Delft voor Elkaar, Schiedam Beweegt, and various municipalities receiving tailored combinations of these services. Projects like the fall prevention campaign (Blijf Staan) and #doormetMDT demonstrate the application of these capabilities to specific societal impact goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigns that bring people into motion Strategic and executional marketing campaigns that drive reach, behavioral change, and societal impact. Services range from strategy and concept development to full implementation for municipalities and welfare organizations.
• Communication team support (Versterking communicatieteam) Strategic and executional support for in-house communication teams, providing additional capacity or overview for ongoing projects at municipal and welfare clients.
• Storytelling and content development Translation of complex content into understandable stories tailored to different target audiences and stakeholder interests.
• Digital solutions (WCAG-proof websites and platforms) Future-proof websites and platforms built to WCAG accessibility standards, developed from strategy rather than purely from technology, designed to serve target audiences effectively.
• Video, photography and content series Video, photography and content series developed from a clear communication strategy—not isolated productions, but content that contributes to reach, engagement, and public support.

Quantifiable outcome

• 100,000+ people brought into movement toward offerings in 2025
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Sportief Besteed Groep (SBG)coreStrategic or Co-development Partner · 1 June 2026Sport Heroes is a subsidiary/brand of Sportief Besteed Groep, a social implementation organization active in more than 20 municipalities in South Holland with approximately 150 professionals. SBG operates in sport, movement, health, prevention, and youth participation. Sport Heroes serves as the marketing and communication arm within the SBG ecosystem, with shared leadership (Tim Heemskerk works at both Sport Heroes and SBG).
• Welzijn RijswijkflagshipStrategic or Co-development Partner · 1 January 2026Welzijnsorganisatie Welzijn Rijswijk and Sportief Besteed Groep (SBG) signed an intent agreement to work structurally together on questions around vitality, encounter, and social cohesion in Rijswijk. The collaboration is focused on the execution practice, with project leaders and professionals from both organizations regularly aligning on programming, neighborhood signals, and joint initiatives. Sport Heroes participates in this ecosystem as part of SBG.
• Delft voor ElkaarcoreStrategic or Co-development Partner · 1 January 2019Since 2019, Sport Heroes has served as communication partner for Delft voor Elkaar, the largest welfare organization in Delft. Sport Heroes supports communications directed at residents, volunteers, partners, and the municipality. Responsibilities include communication strategy and positioning, campaigns, storytelling, content development, social media, online advertising, graphic design, website development, and communication around urban initiatives.
• Schiedam BeweegtcoreStrategic or Co-development PartnerSchiedam Beweegt and Sport Heroes collaborate to bring sport and play closer to children as a recognizable and recurring part of neighborhoods. Schiedam Beweegt provides local knowledge of the city, districts, and local partners. Sport Heroes provides communication strategy, coordination, and process improvement. The collaboration also involves the Municipality of Schiedam and Sdam, with more local Schiedam organizations increasingly joining.
• Gemeente Schiedam (Municipality of Schiedam)coreStrategic or Co-development PartnerThe Municipality of Schiedam has been involved from the start of the collaboration between Schiedam Beweegt and Sport Heroes, contributing to process improvement, better coordination of communication, and building a powerful local network for reaching residents.
• Sportief Plus (Den Haag)minorStrategic or Co-development PartnerSportief Plus in The Hague runs fall prevention programs ('Blijf Staan') for which Sport Heroes develops communication strategy. A participant (Sew Kisoensingh) who joined through the communication campaign became a volunteer at Sportief Plus, demonstrating the campaign's bridge to program participation.
• De Haagse Hogeschool (The Hague University of Applied Sciences)minorStrategic or Co-development PartnerJeroen Peters, Manager of partnerships, co-creation and innovation at De Haagse Hogeschool (programmes in Sport Science and Sport Studies International Sport Management), provided a testimonial praising Sport Heroes' collaborative approach as 'curious, ambitious, and human-centered'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• N=5: Amsterdam-based creative agency with a dedicated brand Activation practice serving Dutch public-sector and social-impact clients. Comparable to Sport Heroes for its campaign-led approach to behavior-change communication.
• Schuttelaar & Partners: The Hague-based communication and lobbying agency specializing in health, sustainability, and social-impact themes. Closely comparable to Sport Heroes in domain focus on societal-impact communication for public and semi-public clients in the Netherlands.
• Wisse Kommunikatie: Dutch strategic communication and campaign agency serving government, healthcare, and social-sector organizations. Comparable to Sport Heroes for its public-sector client base and campaign-led service model focused on behavior change.
• Lumen Sport & Communicatie: Dutch communication agency focused on sport, movement, and physical-activity themes for municipalities and welfare organizations. Closely comparable to Sport Heroes for its vertical specialization in sport-related social-impact communication.
• Public Cinema: Dutch creative agency producing campaigns for social impact, NGOs, and government. Comparable to Sport Heroes in its deliberate focus on social-cause communication campaigns and use of video/film as a strategic medium.
• BKB Group: Dutch public-affairs and communication agency headquartered in The Hague. Comparable to Sport Heroes because it serves Dutch municipalities and public-sector clients on campaign and stakeholder communication, though at significantly larger scale and broader scope.
• Spring Scoop: Dutch sport-marketing and event agency supporting sport clubs, municipalities, and welfare organizations on participation campaigns. Directly comparable to Sport Heroes for its sport-and-movement participation focus targeting Dutch municipal clients.

Broad incumbents

• Fabrique: Dutch design and communication agency working with government and social-sector clients on brand strategy and digital platforms. Comparable to Sport Heroes for its WCAG-aware digital platform and campaign delivery capabilities, though at significantly larger scale.
• Dept Agency: Large Amsterdam-based digital agency offering campaign, content, and platform services. Comparable to Sport Heroes in its end-to-end digital and content capabilities for public-sector clients, but at vastly larger scale and broader portfolio.

Regional players

• Kumpen: Belgian/Dutch creative and communication agency with social-impact work. Comparable in service offering and creative campaign focus, but primarily serves a different (Belgian/Flemish) geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportheroes-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Heroes - Maatschappelijk Marketingbureau