Spor Toto

What Spor Toto does

Spor Toto Teşkilat Başkanlığı is a Turkish government organization that operates under the Ministry of Youth and Sports (Gençlik ve Spor Bakanlığı) and holds the official monopoly on state-sanctioned sports betting in Turkey. Its core product is the Spor Toto lottery-style game, in which players predict the outcomes of 15 weekly football matches (home win / draw / away win), with options for system betting (multiple predictions per match) and a Misli multiplier of 2-9x on stake and winnings. The organization also operates İddaa, a parallel fixed-odds sports betting program covering Turkish football including the Trendyol Süper Lig. Supporting services include weekly downloadable prediction lists (Spor Toto Listeler), match results tracking (Maç Sonuçları), and a franchise (Bayilik) program for licensed dealers.

The business model is transaction-based, generating revenue from ticket sales at franchise outlets and through licensed online platforms. Pricing is pay-as-you-go, with ticket cost calculated by the number of columns generated from single or system predictions. Distribution is handled through five major licensed online betting platforms — Bilyoner, Birebin, Misli, Nesine, and Oley — alongside a physical franchise outlet network managed by a dedicated Bayilik Şube Müdürlüğü (Franchise Department) and monitored by a Bayi Kontrolörlüğü (Dealer Control) unit. Technology infrastructure is web-based, with a public web API at webapi.sportoto.gov.tr serving weekly match lists and downloadable data, supported by an internal Bilgi İşlem Şube Müdürlüğü (IT Department).

The end customer is the general Turkish public, with a horizontal go-to-market segmented as Turkish citizens interested in sports betting and football predictions. The organization operates with a lean administrative headcount of approximately 45 employees, indicating that most operational scale is delivered through digital channel partners and franchisees rather than in-house capacity. There are no publicly disclosed revenue figures, no external investors, and no app presence. The Minister of Youth and Sports, Dr. Osman Aşkın BAK, oversees the organization.

Name

Spor Toto

Legal name

Spor Toto Teşkilat Başkanlığı

Website

https://sportoto.gov.tr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spor Toto Teşkilat Başkanlığı is the Turkish state-run organization under the Ministry of Youth and Sports that operates the official Spor Toto 15-match football prediction lottery and İddaa fixed-odds betting, serving Turkish consumers through five licensed online platforms and a national franchise outlet network.

Ownership category

akta.pro rank

Product category

Sports Betting and Lottery

NAICS

Gambling Industries (7132)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting lottery
• Football prediction games
• Fixed odds betting
• Government betting monopoly
• Franchise betting outlets

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Betting and Lottery Operations: Spor Toto operates the Spor Toto game where players predict outcomes of 15 weekly football matches. The game supports single predictions (1, 2, or 0 for home win, away win, or draw) and system betting where players can select multiple outcomes per match to increase winning chances. Misli (multiplier) functionality allows players to multiply both their stake and potential winnings. Revenue is generated through ticket sales at franchise outlets and licensed online platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Spor Toto operates the Spor Toto sports betting lottery game in which players predict outcomes of 15 weekly football matches, selecting 1 (home win), 0 (draw), or 2 (away win) per match. It supports single predictions, system betting (multiple predictions per match to generate multiple columns), and Misli (multiplier) functionality that multiplies both stake and winnings. The organization also runs the İddaa fixed-odds sports betting program and distributes both products through franchise (bayilik) outlets and five licensed online platforms (Bilyoner, Birebin, Misli, Nesine, Oley).

Product overview

Spor Toto Teşkilat Başkanlığı is a Turkish government-affiliated sports betting and lottery organization under the Ministry of Youth and Sports. The core offering is the Spor Toto sports betting lottery game (predicting 15 weekly football match outcomes), complemented by the İddaa sports betting program. Supporting services include franchise (Bayilik) operations for authorized dealers, Maç Sonuçları match results tracking, and Spor Toto Listeler weekly prediction lists. The organization operates through an organizational structure including Bilgi İşlem Şube Müdürlüğü (IT Department) and offers downloadable game plans for both Müşterek Bahis (Joint Betting) and Sabit İhtimalli Bahis (Fixed Odds Betting) games.

Differentiator

Problem solved

Functional benefit

Brands

• İddaa: Sports betting game operated by Spor Toto under government authorization

Products and services

• Spor Toto (Sports Betting Lottery Game) Main sports betting lottery game where players predict outcomes of 15 weekly football matches. Each match offers three prediction options: 1 (home win), 0 (draw), 2 (away win). Supports systematic play allowing multiple predictions per match to increase winning chances, with Misli multiplier functionality from 2x to 9x. Targeted at Turkish consumers interested in football-related lottery-style prediction games, distributed through franchise outlets and licensed online platforms.
• İddaa (Fixed-Odds Sports Betting Program) Sports betting program offering fixed-odds betting on match results and scheduled games, operated in partnership with external licensed platforms (Bilyoner, Birebin, Misli, Nesine, Oley). Targeted at Turkish consumers seeking fixed-odds betting options on football and other sports matches.
• Bayilik (Franchise Operations Program) Franchise program enabling authorized dealers to operate Spor Toto and İddaa betting services through physical outlets across Turkey. Includes address registration and transfer procedures for new and existing franchisees. Targeted at Turkish SMB entrepreneurs seeking to operate state-authorized betting outlets.
• Spor Toto Listeler (Weekly Prediction Lists) Weekly published lists containing 15 scheduled football matches for the upcoming round, allowing players to submit their predictions for the Spor Toto game. Lists are downloadable in PDF format and powered by the webapi.sportoto.gov.tr API. Targeted at Turkish bettors planning their weekly Spor Toto entries.
• Maç Sonuçları (Match Results Service) Weekly match results service displaying outcomes from Trendyol Süper Lig and other football competitions, updated after each match round. Targeted at Turkish bettors who want to verify Spor Toto and İddaa outcomes.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• BilyonercoreChannel Partner/ Reseller/ DistributorLicensed online sports betting platform operating as a franchisee/distributor of Spor Toto games in Turkey. Bilyoner is shown as a sponsor partner on the official Spor Toto website, offering Spor Toto betting products to Turkish consumers online.
• BirebincoreChannel Partner/ Reseller/ DistributorLicensed online sports betting platform operating as a franchisee/distributor of Spor Toto games in Turkey. Birebin is shown as a sponsor partner on the official Spor Toto website, offering Spor Toto betting products to Turkish consumers online.
• MislicoreChannel Partner/ Reseller/ DistributorLicensed online sports betting platform operating as a franchisee/distributor of Spor Toto games in Turkey. Misli is shown as a sponsor partner on the official Spor Toto website and is also referenced as the name of the multiplier feature within the Spor Toto game system.
• NesinecoreChannel Partner/ Reseller/ DistributorLicensed online sports betting platform operating as a franchisee/distributor of Spor Toto games in Turkey. Nesine is shown as a sponsor partner on the official Spor Toto website, offering Spor Toto betting products to Turkish consumers online.
• OleycoreChannel Partner/ Reseller/ DistributorLicensed online sports betting platform operating as a franchisee/distributor of Spor Toto games in Turkey. Oley is shown as a sponsor partner on the official Spor Toto website, offering Spor Toto betting products to Turkish consumers online.

Recent moves5 records

Expansion highlights4 records

Direct peers

• OPAP S.A. Greek state-concession sports betting and lottery monopoly, operating numeric lotteries, sports betting, and instant-win games. Closest international analogue to Spor Toto's combined lottery-plus-sportsbook monopoly structure.
• Nesine.com: Licensed online sportsbook partner of Spor Toto that delivers İddaa and Spor Toto games to Turkish bettors. Operates a similar product set (fixed-odds sports, pools) and competes for the same Turkish consumer wallet.
• Tabcorp Holdings: Australian state-licensed lottery, wagering, and media operator; runs Tatts-type lottery pools plus sports betting. Comparable diversified regulated-gambling monopoly holding.
• Française des Jeux (FDJ): French national lottery and sports betting operator historically held under state monopoly; offers draw games, scratch cards, and sports betting. Comparable state-licensed lottery-plus-sportsbook franchise model.
• Bilyoner: One of Spor Toto's five licensed online distribution partners; also operates its own İddaa sportsbook interface to Turkish consumers, making it both a channel partner and a direct functional peer in the online Turkish sports betting space.
• Camelot Group (National Lottery): Long-standing UK National Lottery operator under government license; runs draw-based games and scratch products under concession. Comparable regulated-monopoly lottery franchise structure.
• Milli Piyango İdaresi Genel Müdürlüğü: Turkey's national lottery operator under the same state apparatus; operates draw-based lottery games (Sayısal Loto, Şans Topu, etc.) and is the most direct Turkish state-gambling peer to Spor Toto's lottery and sports-betting monopoly.
• Lottomatica (Sisal Group brand): Italian online and retail lottery/sportsbook operator under concession; competes with Sisal domestically and offers analogous AAMS-licensed fixed-odds and pool betting products.
• Sisal S.p.A. Italian state-concession lottery and sports betting operator offering numeric lotteries, instant-win, and fixed-odds sports. Direct international peer in regulated lottery/sportsbook concessions in EMEA.

Broad incumbents

• Sportradar Group: Global sportsbook data, odds, and trading infrastructure provider that supplies regulated operators worldwide (including the Turkish ecosystem). Not a direct competitor to Spor Toto's consumer-facing product, but a broad incumbent shaping the B2B layer Spor Toto's licensed partners rely on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sportototb/?hl=en
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• LinkedInlinkedin.com/company/spor-toto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spor Toto