New Mexico Sports & Wellness

Name

New Mexico Sports & Wellness

Legal name

Wellbridge Club Management LLC

Website

https://sportsandwellness.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Health & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Athletic club memberships
• Group fitness classes
• Personal training services
• Aquatic swim programs
• Family youth fitness camps

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring membership fees for access to fitness facilities, group fitness classes, pool, and amenities. Individual, dual, family, and corporate membership options available.
2. Personal Training Services: One-on-one personal training sessions with certified fitness professionals, available as add-on to base membership.
3. Kids Programs: Revenue from BLAST summer camps, holiday camps, swim lessons, and aquatics programs for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Mexico Sports & Wellness operates five full-service athletic clubs in Albuquerque, New Mexico, selling monthly membership subscriptions that grant access to fitness equipment, group fitness classes, indoor and outdoor pools, racquet sports, and on-site amenities. Memberships are complemented by ancillary paid offerings including one-on-one personal training, BLAST summer and holiday camps for kids, swim lessons, and the NMSW Aquatics Academy competitive swim program.

Product overview

New Mexico Sports & Wellness is a five-location athletic club chain in Albuquerque, New Mexico, operated by Wellbridge Club Management. The company offers a comprehensive fitness platform centered on its physical club facilities, providing group fitness classes (yoga, Pilates, cycling, cardio, bootcamp), personal training, aquatic programs including swim lessons and competitive swimming through the NMSW Aquatics Academy, and racquet sports such as pickleball and tennis. The portfolio extends to family programming including Blast! Summer Camp and Holiday Camp, as well as a Virtual Club add-on that streams live fitness classes through a proprietary mobile app. All locations operate under the Wellbridge management umbrella, with five distinct facilities serving the Albuquerque market.

Differentiator

Problem solved

Functional benefit

Brands

• Del Norte Sports & Wellness: One of five NMSW locations in Albuquerque at 7120 Wyoming Blvd NE Suite 8B
• Downtown Sports & Wellness
• Highpoint Sports & Wellness
• Midtown Sports & Wellness
• Riverpoint Sports & Wellness

Products and services

• New Mexico Sports & Wellness Memberships Recurring monthly membership subscriptions at five Albuquerque athletic clubs providing access to fitness equipment, group fitness classes, pools, racquet sports, and member amenities; available as individual, dual, family, and corporate-subsidized tiers.
• Personal Training One-on-one fitness coaching with certified trainers providing personalized workout plans, goal-setting, and nutrition guidance; available as an add-on to base membership for members seeking individualized instruction.
• Group Fitness Classes Studio fitness classes including yoga, Pilates, cycling, cardio, HIIT, dance fitness, Zumba, BodyPump, bootcamp, and group training sessions led by certified instructors at all five Albuquerque locations.
• Aquatic Programs Swimming facilities and programs including lap swimming, swim lessons for all ages, stroke development, and the NMSW Aquatics Academy for competitive swimming.
• Pickleball Racquet sport combining elements of tennis, table tennis, and badminton, offered with private and group lessons and access to dedicated pickleball facilities at the clubs.
• Tennis Tennis courts and instruction programs available at club locations for players of all skill levels.
• Family Programs (BLAST Summer Camp & Holiday Camp) Family-oriented fitness and youth programs including Blast! Summer Camp, Blast! Holiday Camp, and youth swimming programs designed for children of all ages.
• Virtual Club Live streaming of studio fitness classes including yoga, Pilates, and cycling through the club's own mobile app, allowing members to participate remotely when they cannot attend in person.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wellbridge Club Management LLCcoreStrategic or Co-development PartnerWellbridge is the parent company and club management organization that owns and operates New Mexico Sports & Wellness along with Colorado Athletic Club brands. Wellbridge provides corporate resources including HR, IT, training, membership accounting, marketing, and operations management support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Club Pilates: Boutique group-reformer Pilates franchise rapidly expanding across the U.S., often co-located in suburban retail centers. Competes with NMSW's Pilates class offering for a portion of members seeking a more boutique experience.
• Apple Fitness+: At-home subscription fitness service offering trainer-led classes across multiple modalities. Represents the at-home substitute competing for member mindshare; NMSW's Virtual Club offering is partly a defensive response to this category.

Broad incumbents

• Life Time Fitness: Large publicly listed operator of premium, multi-amenity athletic clubs with group fitness, aquatics, family programs, and racquet sports. Comparable product breadth and full-service club economics, but at national scale versus NMSW's regional footprint.
• Gold's Gym: Iconic global fitness club franchise offering memberships, personal training, and group classes. Comparable core offering of multi-location club memberships, though broader footprint and less family-programming-heavy than NMSW.
• Crunch Fitness: National value-priced fitness chain with group fitness, personal training, and increasingly family/kids programming. Comparable membership subscription model and group class mix; competes for the same Albuquerque consumer wallet.
• 24 Hour Fitness: Large multi-location fitness club operator offering memberships, group classes, personal training, and family amenities. Comparable mid-market full-service club model at national scale versus NMSW's regional Albuquerque footprint.

Direct peers

• YMCA of Central New Mexico: Community-based, multi-location operator of fitness facilities with strong swim lesson, youth sports, and family programming presence in Albuquerque. Competes directly with NMSW for family, youth, and corporate wellness members in the same metro.
• Chuze Fitness: Privately held regional multi-location fitness club operator in the Western U.S. offering group classes, childcare, and family-friendly amenities at mid-market price points. Closest direct comparable in size, geography, and target customer to NMSW.
• Genesis Health Clubs: Multi-location, full-service family athletic club operator with a comparable mix of fitness, aquatics, racquet sports, and youth programming. Direct predecessor brand to Wellbridge/NMSW and structurally similar mid-market club model.
• Colorado Athletic Club: Sister brand under Wellbridge Club Management, operating multi-location, full-service athletic clubs in Colorado. Directly comparable in operating model, amenity mix, and brand architecture to New Mexico Sports & Wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheWellbridgeCompany
• LinkedInlinkedin.com/company/newmexico-sports-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Sports & Wellness